compiled by Andy McDermott, Shea, Inc. Feature

MSCA Connection January 10msca-online.com

Minnesota Shopping Center AssociationVol 24. No 1

Connection

1

MSCA 2010 Outlook

Month/Year Opened: Listed 2009Owner: H & W Family LTD PartnershipManaging Agent: Jonathan Adam, Silverstone Realty &Development, LLC (952) 856-6231Architect: Architectural Consortium LLCEngineer: MFRAGLA: 26 Acres of Commercial Mixed Use LandCurrent Occupancy: N/A; it is LandSite Uses Available: Bank, C-Store/Gas, Drug Store, Office, Retail,Medical, Hotel, and RestaurantMarket Area Served: Coon Rapids and surrounding citiesConstruction Style: Land, Commercial Mixed Use, Built to SuitAdditional Facts/Narrative: The Coon Rapids GatewayCommerce Center is a mixed-use development with variousopportunities available. Several parcels of land are available withfrontage on Highway 10, Hanson Blvd, and Northdale Blvd. In2007, the Hwy 10 & Hanson Blvd Interchange was reconstructedto accommodate today’s traffic needs as it sees 120,000+vehicles per day. This site has great access and visibility whichmakes it the premier development in the area.

January 2010

In this Issue

Gateway Commerce -- SNAPSHOT 1President’s Letter --------- 2010 3Planet Fitness --------- RISING STAR 4STARRSM Awards ---- PROGRAM RECAP 5Truax/Goossens --- MEMBER PROFILES 9Newsletter --------- COMMITTEE CHAT 9

After a tumultuous and challenging year, 2010 hasfinally arrived. So, what’s in store? For our first featureof the new year, we surveyed MSCA membership

asking for perspectives and insight on how they believe 2010is going to shake out. We received a number of forecastsand opinions from a good cross-section of MSCA members,and their responses are notably upbeat. Read on to seewhat your peers had to say:

Snapshot

Gateway Commerce

Center

Stephen Eggert, 2010 MSCA PresidentRegional Real Estate Manager, Target Corporation

“I see 2010 focused on: innovation, education,networking and relationship building, with employeesbeing flexible, motivated to work, and providing higherlevels of customer service, and businesses forging newbusiness models. I see people helping others digest thechanges, especially the unemployed. I will watch thebig money (cash) on the sidelines. At some point it willmove.”

Cindy MacDonald, 2009 MSCA PresidentDirector of Properties and Redevelopment, Kraus-Anderson Realty Companies

“Some of the challenges from last year will continue into2010, with a few new twists and turns along the way. Thereal estate industry will never be quite the same, and wehave to adjust accordingly. The good news is that we’restarting to see signs of increased activity within ourindustry.

Now is the time to re-invent our business and perhapsourselves as well. Hone your customer service skills, seekout new ways to stand out from your competitors, takeadvantage of networking and educationalopportunities.

MSCA members have a strong bond. Take advantage ofthis unique opportunity to reach out to one another andbetter prepare your company and self for success.Together, much can be accomplished!”

MSCA Connection January 2010 msca-online.com

How will you be spending themajority of your time in 2010?� DC: 2010 will be a year of creativity andjust hard work for most of us. Assignmentswon’t come easy, and a lot of time will bespent on client relationship building – so I’mready when they’re ready. � TH: Focusingon our core brokerage business andleveraging our relationships to develop newand expanded business opportunities. � WP: Doing many of the same things wedo today: leasing, selling, managing, andpositioning properties in the market. � PA: A continued shift away fromacquisition activities to problem solving,loans coming to maturity and finding a newlender if required. Given overall valuedeclines of as much as 40% from the peakin 2007, the loans become more structured,pay downs or additional collateral might berequired. � JS: Increased confidence in thedecision makers of our target companieswhich will allow them to press ahead withthe proposals we have submitted. 2009 wasthe year to just check pricing for

construction projects, with very fewexceptions. � TS: Over half my time will bespent working with clients on brand,business and marketing strategy andhelping to translate that into physicalenvironments. The other part of my time willbe continuing to establish new relationshipsand showcase our case histories of success.

What are you looking forward to?� DC: I’m looking forward to an ease in thesense of gloom from everyone. Hopefully,2010 will be a slow but steady climbupwards so clients and peers will have amore positive outlook. � TH: Significant realjob growth and positive consumerspending. � WP: The vast opportunities thatan economic shift like this presents. � PA: Helping our clients solve problems.Finding the positives in this market andcommunicating that message to clientsand lenders. � TS: Actually, I'm lookingforward to renewed optimism. OurAmerican spirit can't stay down for too long.

How is your current business modelholding up? � DC: My business plan changed this yearwith more emphasis on client services (i.e.lower rent renegotiations, market strategieswith store closings, etc.) versus thetraditional tenant and landlord rep work.We are focused on more work with valueretailers, both with the tenant and landlordwork. � TH: We have always re-inventedand adjusted our business model due toopportunities, economy and competition.� WP: Quite well. � PA: Fairly well. We stillsee opportunities in the $1-5 million lendingspace. � JS: Very well, we strive to keepour overhead costs very low and this hashelped tremendously. � TS: Shea's businessmodel has worked well for us in the recenteconomy. Our services range frombranding/marketing to architecture/interiors, so when one tends to be slower,the other picks up. It has been a goodbalance. Like everyone else, we have felt aslowdown in activity, but with our size andour services, we've been able to stay thecourse and have many recent clientsuccesses to show for it.

2010 Outlook - continued

2

Sirish Samba, President, MFRA

“MFRA’s major initiatives for 2010include focused leadership, hard sellingmarketing goals, and new strategies forentering new markets. In 2009, MFRAwas fortunate to be part of severalsuccessful projects (The Shops at WestEnd, BMW of Minnetonka and Wal-Mart)that have sustained our company andhave given us the vitality to endure thecurrent economy. In addition, werecently became an employee-ownedfirm and achieved MBE/DBE andTargeted Group certifications allowingus to further expand our services intoAffirmative Action projects. At MFRA, wesee 2010 as a year bringing newopportunities for companies who havebeen eager to expand, especially withinvestments and saving at an all-timehigh, and expect the majority ofexpansion to be in governmentprojects, senior housing, small retail andmodifications to past projects. We lookforward to providing our services inthese opportunities.”

Responses to the following questions feature the following MSCA members:DC = Deborah A. Carlson, Director, Cushman & Wakefield of Minnesota, Inc.TH = Tim Hilger, Principal, Diversified Acquisitions, IncWP = Whitney Peyton, Senior Managing Director, CBREPA = Peter Austin, Senior Vice President, NAI WelshJS = Jase Stumph, CPPM, RJ Marco Construction, IncTS = Tanya Spaulding, Principal, Shea, Inc.

Tech Tip:

Top 5

Reasons to

Visit MSCA

Web site!

www.msca-online.com

1. Register for MSCAmonthly programs(home page – clickregister now)

2. Search directory(home page – upperright)

3. View past programpresentations (clickmeetings – clickpresentations)

4. View newsletter online(click resources – clicknewsletters)

5. Update memberprofile (home page –upper right)

The TechnologyCommittee plans toprovide future Tech Tipson each of the specificreasons in the months tofollow.

If you have anyquestions, you canalways contact theTechnology CommitteeChair: Tom Madsen attmadsen@benson-orth.com

Small Talk

continued on page 10

Happy

New

Year!

from the

MSCA Staff

MSCA Connection January 103

msca-online.com

2010certainly appears to be a year of different challenges yet holds manyopportunities for us. The Minnesota Shopping Center Association is areflection of our businesses. Our companies are adjusting their business

models as a result of the tumultuous changes in the business environment experienced thispast year. Major issues and disruptions have not yet been resolved. We are experiencingfinancial stress, lack of financing, bank failures, increasing unemployment, diminished salesand rising costs. It appears that it will take awhile for us to work through these issues.Because of this environment we are facing different decisions today, some very difficult tomake. Yet, in spite of these challenges there remains vast opportunities for those of uscommitted to moving forward.

The leadership of the MSCA is committed to the future by exploring and enhancing ourcore strengths.

1. Programming: Our programs need to be real and relevant, to provide timelyeducation focused on our way out of this downturn. We must present the facts aswe seek the truth to support the changes needed to adapt.

2. Networking: Our association is well known for providing many opportunities forus to connect in a friendly setting. For some of us, we need to learn to move fromdeal-networking to relationship-building which involves transparency and trust. Wehave opportunities to gather our retirees, alumni, or seasoned members to share intheir wisdom, success and war stories. Let’s work on developing our youngermembers to move into leadership of the organization. Sensitivity training may beneeded for some of us red-necked Boomers. And most importantly, we need toreach out to our unemployed. With the passing of each week I learn of yetanother person becoming unemployed in the retail industry. Some are boldenough to continue their leadership roles in MSCA and committee work.

3. Giving to our communities: Most of us are very fortunate financially. At noother time is our help needed as much as today. Consider digging deeper intoyour pockets to support the less fortunate children through The Caring Tree.

Also consider sponsoring our unemployed. I will be pursuing the creation of a fundto allow us to sponsor our unemployed and keep them involved in MSCA. Finally,we all need to be involved with our Legislative Committee. The State deficit isprojected to be huge these next few years, putting pressure on tax increases, andthe upcoming elections will likely bring in many new representatives. Not a goodcombination. So, express your civic duties. Attend the Business Day at the Capitolin May, and the legislative coffees in your district.

4. Member involvement: MSCA is recognized for an active and engagedmembership with strong personal bonds. We need to support and encourage ourrelationship with each and every member and provide for their personal growthand development.

My vision is to help facilitate and encourage our leadership in adjusting to this changedenvironment. There is tremendous talent in the staff, the board, the committees and in themembership. They are looking for opportunities to use their talent. Some are just waiting tobe asked or recognized. Step up. We need you now.

It is an honor to serve you ... I will serve passionately.

“Together ... we ride.”

Stephen EggertTarget Corporation2010 MSCA President

President’s Letter

Stephen Eggert2010 MSCA President

� � Lowe’s has opened a new store in Mankato just in time for theholidays. The 117,000 sf store with an adjacent garden center is located

on Bassett Drive just east of Kohl’s. It is the third Lowe’s store south of theTwin Cities metro area, joining Owatonna and Rochester.

� � StyledLife has moved into a bigger location within Galleria,Edina, offering more designer line accessories, hosiery, sunglassesand jewelry.

� � Fifth Avenue Optical relocated from another Galleriaspace and opened the doors to its new site on November 5.

� � Len Druskin has opened two new stores in downtownMinneapolis: a LD Len Druskin women’s boutique in GaviidaeCommon, and a Len outlet in City Center.

� � A new Global Collections is open at 211 N. First Street inMinneapolis. The new store’s proceeds benefit a local non-profit, the Smile Network, and features art and home décor

made by artisans in global villages.

� � Notable mention - Locally based national retailer, Best Buy Co., Inc. opened its first 24-hour retail location (48,000

sf) in New York City’s Union Square.

� � Hammer Made, a new men’s clothing store, opened onNovember 27 in Galleria Edina.

MSCA Connection January 20104

msca-online.com

MN Marketplace

M A R K E TEvents

Jan 6 Asset Management

Feb 3 Trends

Mar 3 Investment/Finance

Apr 7 Development/Redevelopment

May 5 Shopping Centers

For program times and more info,please log on to

www.msca-online.com

OFFICERSPresidentStephen Eggert, Target Corporation1st Vice PresidentPeter Berrie, Faegre & Benson LLP2nd Vice PresidentPaula Mueller, Northtown Mall/Glimcher PropertiesTreasurerEric Bjelland, NorthMarqSecretaryDeb Carlson, Cushman & Wakefield of Minnesota, Inc.

DIRECTORSDana Andresen, Chuck & Don’s Pet Food OutletJohn Dietrich, RLK IncorporatedSteve Johnson, Solomon Real Estate GroupAndy McDermott, Shea, Inc.Tricia Pitchford, NorthMarqRonn Thomas, NorthMarqJeff WurstImmediate Past President (as Director):Cindy MacDonald, Kraus-Anderson Companies

COMMITTEE CHAIRSProgramBarry Brottlund, InSite Commercial Real Estate, Inc.Tom Goodrum, McCombs Frank Roos AssociatesMembershipBrad Kaplan, NorthMarqMatt Parten, Doran ConstructionNewsletterChristopher Naumann, Christopher Max Design & Development LLCStephanie Cadmus, Mod & Company, LLCAwardsSteve Young, Arbor Commercial GroupTony Barranco, Ryan Companies US, Inc.LegislativeHoward Paster, Paster EnterprisesJack Amdal, KKE Architects, Inc.Retail Report Janet Goossens, Kraus-Anderson CompaniesJim Mayland, Colliers Turley Martin TuckerTechnologyTom Madsen, Benson-Orth Associates, Inc.Jase Stumph, RJ Marco Construction Inc.GolfRick Schroeder, Robert Muir CompanyRyan Burke, Kraus-Anderson CompaniesSponsorshipJanele Taveggia, LEO A DALYNed Rukavina, NorthMarqMSCA CaresStefanie Meyer, NorthMarqJesseka Doherty, Mid-America Real Estate – Minnesota LLC

STAFFExecutive DirectorKarla Keller Torp(P) 952-888-3490 (C) 952-292-2414 (F) 952-888-0000ktorp@msca-online.comAssociate DirectorStacey Bonine(P) 952-888-3491 (C) 952-292-2416 (F) 952-888-0000sbonine@msca-online.comExecutive AssistantDanielle Pelton(P) 952-345-0452 (F) 952-888-0000dpelton@msca-online.com

2010 Leadership

by Judy Lawrence, Kraus-Anderson CompaniesRising Star

Do your New Year’s resolutions haveanything to do with saving money andgetting in shape? If so, I have some

wonderful news.

Former Twins third baseman, Corey Koskie, has opened the first Planet Fitnessworkout center in Minnesota at Valley West Shopping Center in Bloomington.Planet Fitness is a national franchise that wants to provide “fitness for everybody.”

Upon hearing about Planet Fitness’s entry into the market, many individualshave responded with, “What? Another fitness center? Do we need any more?”Simply put, the answer is “We sure do!!” because Planet Fitness provides us withan affordable membership to a club that has tons of equipment in a positiveand supportive setting.

At Planet Fitness, affordable means $1 initiation fees with $10 monthlymembership dues. If you want the super-duper deluxe membership… your duesgo up to $20 per month. The $20 per month membership provides unlimited useof the tanning beds and massage chairs, as well as free buddy passes andreciprocity to any of the 330 Planet Fitness Centers now in operation nationwide.The price is what it is: there will be no one trying to upgrade your membership.

There are many reasons that Corey decided to invest his resources as well as hiscelebrity into the Planet Fitness philosophy. It is definitely a good value and hethought that the “Judgment Free Zone” provided an appealing alternative tothe hardcore look-at-me attitude that prevails in many of the more toneyestablishments. Here, the emphasis is on self-improvement and a healthylifestyle. The personal trainers are here to help you learn how to use theequipment properly, not to sell you training services.

The Planet Fitness model has proven to be very successful. In its 19-year history,no Planet Fitness franchise has ever closed. In fact, franchisees seem to addmultiple sites once their first site is in operation and some franchisees havereached the double digits! Similar to his fellow franchisees, Koskie plans onopening numerous other sites.

Planet Fitness

MSCA Connection January 10msca-online.com5

Congratulations!

MSCA wishes to thank andcongratulate all of the2009 STARRSM Awards

nominees and winners.

Judges Front Row (l to r):Tony Barranco, Ryan Companies US, Inc.Sue Peterson, Kraus-Anderson CompaniesMike Sims, Mid-America Real Estate – Minnesota LLCJudges Back Row (l to r):Curt Larson, City of BlaineBrett Christofferson, Weis Builders, Inc.Jeff Orosz, C.M. Architecture, P.A.Not Pictured:Creig Andreasen, Messerli & Kramer, P.A.

2009 Committee Members 2009 Judges

Committee Front Row (l to r):Margaret Jordan, Great Clips, Inc.Stephen Eggert, Target CorporationCharla Evenson, C.M. Architecture, P.A.Sara Stafford, Marketing ConsultantDana Andresen, Chuck & Don’s Pet Food OutletSteve Young, Arbor Commercial GroupCommittee Back Row (l to r):Brett Christofferson, Weis Builders, Inc.Luann Sawochka, Rochon CorporationTony Barranco, Ryan Companies US, Inc.John Dietrich, RLK IncorporatedDerek Naill, Associated BankSteve Johnson, Solomon Real Estate GroupNot Pictured:Jennifer Castellanos, WOW! Events by Kraus-AndersonEileen Engels, Verizon WirelessDan Parks, Westwood Professional Services, Inc.Gonzalo Villares, Pope Architects

by Stephanie Cadmus, Mod&CoProgram Recap

2009 STARRSM awards

The 2009 Shopping Center Tribute Awards for Retail Real Estate (STARRSM) along with theMSCA year-end ceremonies were hosted at the Golden Valley Country Club onTuesday, December 1. Approximately 270 members and guests enjoyed the festivities,

which included the ceremonies, awards presentations, champagne toast and holidaybuffet.

Cindy MacDonald, outgoing MSCA President, kicked off the program with a review of theyear and thanks to her fellow board members, the MSCA staff and her family. MacDonaldrecognized the outgoing directors, officers, chairs and 2009 committee members andthen passed the gavel to incoming MSCA President, Stephen Eggert. Eggert, RegionalReal Estate Manager for Target Corporation, thanked MacDonald for her service andpresented her with a an outgoing gift, a digital camera. Then newly installed PresidentEggert installed new MSCA officers and directors and recognized 2010 committee chairs.The recognition and installation ended with a champagne toast to 2009 and to ring in2010.

STARRSM Awards co-chairs Steve Johnson and Steve Young presented custom awards in 15categories. See following pages for a full recap.

The program closed with the presentation of MSCA’s individual awards. Kelly Doran, DoranCompanies, received the Hall of Fame Award; Dana Andresen, Chuck and Don’s PetFood Outlet, received the Member of the Year; and Teri Whiting, Robert Muir Company,received the Committee Member of the Year award.

MSCA Connection January 2010 msca-online.com6

Under 25,000 SF: Shopping Centers

Winner: Har Mar Outlot BuildingOwner: Gateway Washington, Inc.Developer: Emmes Asset Management Co. LLCArchitect: AArchitects, LLCConsultants: LKPB Inc., Schuler Shook,

Collaborative Design Group, Inc., Damon FarberAssociates, Sunde Engineering, PLLC, Wenck Associates, Inc., ATC Associates Inc.

Contractor: Fendler Patterson Construction, Inc.Leasing Agent: Emmes Realty Services, LLC

Har Mar Outlot BuildingD

es

ig

n &

A

es

th

et

ic

s

Windsor Plaza

North Branch Marketplace

In

te

rio

r D

es

ig

n

Restaurant/Food

Winner: Pairings Food and Wine MarketOwners: Holly Damiani, Mark PeregoryArchitect/Designer: Shea, Inc.Consultant: Premier Restaurant Equipment Co.Contractor: Zeman Construction

Pairings Food and Wine Market

Trail Mark

25,000 - 100,000 SF: Shopping Centers

Winner: Windsor PlazaOwner: Windsor Plaza, LLCDeveloper: Solomon Real Estate Group Inc.Architect: Cluts O’Brien Strothers ArchitectsConsultant: Westwood Professional Services Contractor: Amcon Construction CompanyLeasing Agents: Park Midwest Commercial Real Estate,

Coldwell Banker Commercial GriffinCompanies

Over 100,000 SF: Shopping Centers

Winner: North Branch MarketplaceOwner/Developer: Solomon Real Estate Group Inc.Architect/Contractor: Amcon Construction CompanyArchitect: RSP Architects (County Market Design)Consultant: Westwood Professional ServicesLeasing Agent: Park Midwest Commercial Real Estate

Retail/Non-Food Service

Winner: Trail MarkOwner: Mark ThompsonArchitect/Designer: Shea, Inc.Contractor: Rich Brothers Construction

MSCA Connection January 10msca-online.com7

Mixed Use

Winner: ABC Building at The Village of Mendota HeightsOwner: Mendota Heights Town Center, LLCDevelopers: Ross M. Fefercorn, Mendota Heights

Town Center, LLCArchitect: Elness, Swenson and GrahamConsultants: Damon Farber Landscape Architects,

Landform Civil Engineering, Ericksen Roed & Associates, Emphasis Lighting Group

Contractor: Rochon CorporationLeasing Agents: Welsh Companies, CB Richard Ellis

Mix

ed

U

se

Under 25,000 SF: Interior

Winner: First National Bank, MinnesotaOwner/Developer: First National Bank, MinnesotaArchitect/Consultant: Paulsen ArchitectsContractors: AJ Hoffman & Sons,

Fischer & Hoehn Electric, Inc., Schwickert, Inc.,Tecta America Corp.

First National Bank, Minnesota

LA Fitness

First National Bank, Minnesota

Richfield Shoppes

Re

no

va

ti

on

/R

em

od

el

Over 25,000 SF: Interior

Winner: LA FitnessOwner: LA Fitness International, LLCDeveloper: PBK InvestmentsArchitect: Studio 222 ArchitectsConsultants: Senninger Walker, RTM Associates, Innovative

Aquatic DesignContractor: Doran ConstructionAdditional: Architectural Consortium LLC,

Anderson-Urlacher P.A.

Under 25,000 SF: Exterior

Winner: First National Bank, MinnesotaOwner/Developer: First National Bank, MinnesotaArchitect/Consultant: Paulsen ArchitectsContractors: AJ Hoffman & Sons,

Fischer & Hoehn Electric, Inc., Schwickert, Inc., Tecta America Corp.

Over 25,000 SF: Exterior

Winner: Richfield ShoppesOwner: Richfield Shoppes, LLCDeveloper: Midwest Management, Inc.Architect: KRJ AssociatesContractor: Midwest Maintenance & Mechanical, Inc.

ABC Building at The Village of Mendota Heights

MSCA Connection January 2010 msca-online.com8

MSCA Hall of Fame

ACI Asphalt Contracts, Inc.American Engineering Testing, Inc.Aspen Waste Systems, Inc.Bremer Bank, N.A.Brookfield PropertiesCB Richard EllisCSM Corporation Chesapeake Companies Chuck & Don’s Pet Food OutletClassic Asphalt Sealcoating Co., Inc.Coldwell Banker Commercial Griffin CompaniesCuningham Group Architecture, P.A.Cushman & Wakefield of Minnesota, Inc.Dick’s Sanitation, Inc.Dougherty Funding LLCEmmes Realty Services LLCExeter Realty CompanyFaegre & Benson LLPFendler Patterson Construction, Inc.Fredrikson & Byron, P.A.Gray Plant MootyGreat Clips, Inc.

H.J. Development, Inc.Inland Real Estate CorporationJE Dunn ConstructionJones Lang LaSalle/Rosedale CenterKKE Architects, Inc.Kraus-Anderson CompaniesLarkin Hoffman Daly & Lindgren Ltd.The Lawn Ranger, Inc.Leonard, Street and DeinardM & I BankMcCombs Frank Roos AssociatesMesserli & Kramer P.A.Mid-America Real Estate – Minnesota LLCMidwest Maintenance & Mechanical, Inc.Minneapolis/St. Paul Business JournalMinnesota Real Estate JournalNAI WelshNorthMarqOlsson AssociatesOppidan, Inc.Opus Northwest LLCPark Midwest Commercial Real Estate

Paster EnterprisesRJ Marco Construction Inc.RLK IncorporatedRSM McGladrey, Inc.Reliable Property ServicesReliance Development Company, LLPRobert Muir CompanyRobins, Kaplan, Miller & Ciresi, L.L.PRyan Companies US, Inc.Solomon Real Estate Group Inc.Stewart Title Guaranty CompanySunde Land Surveying, LLCTCF Bank Target CorporationU.S. BankUnited PropertiesVenture Mortgage CorporationWells Fargo Bank, N.A.Westwood Professional Services, Inc.Winthrop & Weinstine, P.A.

Thank you to the 2009 Corporate Sponsors

De

ve

lo

pm

en

t

Development Process

Winner: Randolph Hill Owner: Meridian Highland LLCDeveloper: TOLD Development CompanyArchitect: Collaborative Design GroupContractor: Rochon Corporation

Cub Foods Phalen

Randolph Hill

Committee Member

of the Year

Teri Whiting Robert Muir Company

Member of the Year

Dana Andresen Chuck & Don's Pet Food Outlet

Kelly Doran Doran Companies

Redevelopment

Winner: Cub Foods PhalenOwner/Developer: Oppidan Inc.Architect: Store Design Services, RepriseConsultants: Westwood Professional Services,

Sieben Energy Associates, Braun Intertec Corporation

Contractor: Kraus-AndersonLeasing Agent: Bertelle Partners

Primary Career Focus: Investment Services – represent institutional and entrepreneurial ownersin the acquisition, disposition and strategic planning of retail investment real estateEducation: B.S. in Real Estate (no pun intended) from University of St. ThomasHobbies: Dress for Success Twin Cities, Travel Bug Support Group (dinner group – we try newethnic restaurants every couple months), golf, music/concerts, volleyball, travelVery First Job: Drove the beverage cart at Hastings Country ClubDream Job: Golfer on tour or host of a traveling show on TV Favorite Food: Chipotle, hands downFavorite Movie: The Harry Potter seriesMentors: Mom and Dad, High School hockey coaches, Eric Bjelland, Scott Pollock, Pete Rand,Cindy CookeFavorite Place Traveled: Eastern Europe (Germany, Austria, Hungary, Slovakia, Czech Republic)MSCA Involvement: Legislative Committee

Education: Bachelor of Social WorkHometown: St. PaulFamily: 3 sisters, 10 nieces and nephews, 7 great nieces and nephews Hobbies: Fishing, boatingVery First Job: Cashier at Walgreen’sDream Job: Tour GuideFavorite Food: Any pasta dishFavorite Movie: It’s A Wonderful LifeMentors: My fatherFavorite Place Traveled: ItalyMSCA Involvement: Co-chair of Research Committee

MSCA Connection January 109

msca-online.com

HTG Architects Announces New Web site. HTG Architects, is pleased to announcecompletion of the firm’s updated Web site. The new Web site highlights the firm’s work withfinancial institutions, commercial and community entities. The site can still be accessed athtgarchitects.com.

Jan GoossensKraus-Anderson Companies

Leah TruaxNorthMarq

Member News

Member Profiles

New Members

Anders PesaventoRyan Companies US, Inc.

Mark DominoKraus-AndersonConstruction

Kitty Jo BurtonBurton Insurance Agency Inc.

W A T C H

The MSCA Newsletter Committee is poised to haveanother amazing year in providing membership of theMSCA with the latest news and views from our industry. The committee is made up of avery diverse and passionate group of industry professionals who endeavor to make theMSCA newsletter one of the most respected and envied association newsletterpublications in the region.

Committee members are 100% responsible for all content of the eight page publication,which is distributed monthly as a paper edition and is available in a searchable formatwithin the members area of the MSCA Web site. The committee meets formally four timesa year to assign quarterly writing topics for publication and fully edits and proofs allcontent prior to publishing.

As the next year will be providing many challenges to our industry, we look forward toreporting the most relevant stories to our membership. We welcome anyone who mighthave an interest in participating in the committee to contact the Committee ChairChristopher Max Naumann (Christopher@Christophermax.org) or Committee Co-ChairStephanie Cadmus (scadmus@modandco.com).

Committee Feature

Newsletter

by Christopher Naumann, Christopher Max Design & Development LLC

Don’t

forget!

2010 MSCA

membership

Renewals

are due

January 29,

2010

MSCA Connection January 201010

msca-online.com

Are you making a large shift in the way youconduct business? � DC: No, no large shifts; just more emphasis on the basics. � TH: No, we use our primary talents and resources to driveour business. Our business has always required flexibility. Westay very close to our clients and seek new relationshipswhen the right opportunity is available. We like to say thatwe reinvent ourselves daily to meet our client’s needs. � WP: More attention to blocking and tackling; the basics.Do it in a value-conscience way. � PA: Not really. The dealshave become more difficult to do. The challenge isnegotiating between borrower expectations and a lender'sneed to be conservative. � JS: No large shifts in theconduct of business, but many minor adjustments to ensureour pricing is lean and win projects. � TS: There really isn't aneed for us to shift right now. Shea has always providedgreat upfront strategy, business and brand thinking and hassuccessfully executed in all points of contact. We take pridein being both smart and nimble, and clients have reactedwell to our quick thinking and quick action.

What types of new resources are you seeking tonavigate this economy?� DC: Network – more cold calls, visibility at trade functions,actually going on Facebook and LinkedIn! � TH: Newresources have their place, but we believe abandoning“old resources” needs to be done thoughtfully or you loseyour core focus. New tools are not necessarily better. Webelieve in the “personal touch not the technology touch.”Technology is a tool not a means to an end.� WP: Whatever makes our business process more efficient.� PA: Finding new sources of information. Given the lack ofmeaningful sales data, lenders and borrowers are strugglingto find sales comps. � JS: Just ensuring we have disciplineon project expenses and overhead costs. � TS: We'realways looking for ways to be more efficient in what we dothrough technology, communications, and work styles.We're not afraid of making some investments into our ownbusiness and people, even now, to try to continually getbetter and more resourceful.

What is your sense of timing for a turnaround? DC: I think 2010 will continue to be quiet on the retail frontbut am hopeful that the year will have positive economicgrowth, slow but steady. � TH: 2012 – 2013. � WP: Next sixmonths, it is always darkest before the new dawn.� PA: Early 2011. � JS: We’re tired of guessing about theturnaround time and are back to making sure we’re readyfor new projects when they happen. “Change what you

can and…” it’s something like that for a strategy. � TS: Onthe hopeful side, I'd say we'll see a bit of a pick up in firstquarter. On the realistic side, I think it's going to take abetter portion of 2010 to see more stability.

Who do you believe will be "the ones to watch" in2010?� DS: Value retailers are still “hot” and will continue to be forsome time. Restaurants will continue to be an active sector.Unfortunately, more store closings are also coming in 2010,probably with those sectors that have too many players (i.e.Office Max, Office Depot and Staples). � TH: The local,state and federal governments could create opportunitiesor huge problems for all of us. Government needs tofacilitate the success of the free economy; not lead andimpose burdens. America will recover if the governmentdoes not become overly intrusive, and the real threat isthere for government to become the real problem.� WP: Small adroit retailers and well capitalized landlords. � PA: Lenders and how soon will they be coming back. Weare seeing some life companies coming back to the marketselectively. � JS: Hopefully RJ Marco Construction! Theones to watch will be the smaller companies that typicallythrive when a vacuum is left by the bigger companies(Opus?); they’ve done everything well, and now they’reperfectly postured to expand their business and fill the void.� TS: There are many visionaries in consumer industries(retail, hospitality) that are not taking the wait and seeapproach. Rather, they are using this time as the perfectopportunity to find great space and provide consumers withthings they still seek...fun experiences and accessibleproducts.

How are you expanding your network? � TH: Using the time to engage and grow strongerrelationships. � PA: Lots of targeted marketing. Timelyemails to clients. � JS: Trying to attend more networkingevents which we feel are more cost effective thanadvertising. � TS: The key to expanding our network is reallyjust getting out there, and not only to associations andnetworking events. We’re always visiting the newest spacesand buildings, experiencing the latest retail, visitinghospitality environments and eating at restaurantsthroughout the world. Then, we like to make introductionsand share our experiences with the people involved. Wealso take our learning and reach out to clients and potentialclients that will benefit from different perspectives.

Jerome Sand, Jr.Vice President of Properties, Kraus-Anderson Realty Companies

“While I believe we are finally close to bottoming out inthis current drastic economic slump, we will know wehave finally reached the true beginning of a sustainedrecovery when consumer confidence and steady jobgrowth return. Until then, survival will be predicated ondoing whatever one can to retain tenants, controlexpenses, and preserve revenue. Industry and peernetworking provide the perfect forum to find comfortthat you are not alone with the challenges of the times,but also to identify strategies and viewpoints on whatyou and your company can do to survive.”

Richard Jahnke, Senior Leasing Representative, Paster Enterprises

“I am looking forward to the end of the recession in 2010.Historically, all recessions have a common element: theycome to an end! The stock market is always first torebound (leading indicator) and employment is alwayslast to rebound (lagging indicator.) We will have somestructural changes in retail consumption, but there arealways bright spots. It's impossible to stop humans frominnovation, which will drive new retail concepts.”

2010 Outlook - continued from page 2

MSCA Connection January 1011

msca-online.com

Web Sites:

Recycled Merchandise

Check out these interesting websites about recycledmerchandise stores:

www.turnstyleconsign.com Turnstyle Consignmentclothing and furniture.

www.axman.com Our own Twin Cities oddball Axmanrecycler / wholesaler of surplus goods.

www.cmstcloud.com Clothes Mentor Recycledwomens designer fashions.

More Small Talk

Bookmark:

Gladwell is Good Reading

Malcolm Gladwell is a staff writer for the NewYorker Magazine who has published, what canbe argued to be, some of the best Americannon-fiction, social and economic commentariesof the past decade. As we start a new decade in2010, enjoy some of Gladwell’s best work.

What the Dog Saw: and Other Adventures; MalcolmGladwell, Hardcover, Little Brown and Co. October 20,2009

Outliers: The Story of Success; Malcolm Gladwell,Hardcover, Little Brown and Co. November 18, 2008

Blink: The Power of Thinking without Thinking; MalcolmGladwell, Hardcover, Little Brown and Co. April 3, 2007

The Tipping Point: How Little Things Can Make A BigDifference; Malcolm Gladwell Back Bay Books, January7, 2002

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