s Meal Mba Brochure

8/13/2019 s Meal Mba Brochure

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Penn State Smeal

MBA

Corporate Connections. Career Results.

www.smeal.psu.edu/mba


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Reach out and learn more about thePenn State Smeal MBA.

Phone: 800-379-6445 / 814-863-0474

Email: [email protected]: www.smeal.psu.edu/mba

Facebook: Penn State Smeal MBA Program

Twitter: @SmealMBA

LinkedIn: Penn State Smeal MBAProspective Students

Pinterest: Penn State Smeal MBA

Google+: Penn State Smeal MBA Program

Instagram: pennstatesmealmba

Connect with Smeal

Learn more about the career opportunities that

the Penn State Smeal MBA Program unlocks.

Discover the strength of our network, the unique

aspects of the Smeal academic experience, and

the next steps on the path to enrollment.

Hear from members of our communityfrom

the recent alumni who are leveraging their

MBAs to faculty and administrators. We hopeyou are inspired to reach out and connect with

us as you consider your MBA future.

1 Get to Know Us

6 Career Opportunities

12 Network Strength

20 Educational Experience

32 Next Steps


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Get to Know Us

A driving reason for your commitment

to an MBA program is to position

yourself for the future. The Penn State

Smeal MBA Program connects you with

top companies. We equip you with

the knowledge and skills to land and

thrive in that perfect post-MBA job

and prepare you for success across the

arc of your career.

Your Career is Our Focus

The Penn State Smeal MBA

The internationally ranked residential MBA

Program at the Smeal College of Business starts

in August and spans two academic years on

the Penn State University Park campus in StateCollege, Pennsylvania. Focus on fundamentals

at the start of the program. As you progress,

begin to personalize the Smeal MBA experience

to align with your career aspirations. Flexibility

abounds from the end of the first year, through

your summer internship, and across the second

year of the program.

Corporate Connections. Career Results. 1


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Get to Know Us

About the SmealCollege of Business

The Smeal College of Business is at the heart of

business education and research at Penn State.

In addition to its MBA Program, Smeal offers a

variety of undergraduate, graduate, doctoral,

and executive education opportunities to more

than 6,000 students. Since its inception in 1953,

more than 74,000 students have graduated fromSmeal, annually adding to the colleges vast

alumni network.

About Penn State

Esteemed graduate and undergraduate

programs bolster Penn States reputation for

excellence across countless disciplines. The

University features a network of campusesacross Pennsylvania, leading law and medical

schools, diverse online degree programs,

difference-making industry and government

research initiatives, and the largest alumni

organization in the nation.

Close to Business Hubs

State College ranks among the top

college towns in the nation for being

student friendly and accessible.

Offering vibrant nightlife, theater and

concert performances in a varietyof venues, spectator sports galore,

and ample opportunities for outdoor

activities across the region,

State College is also centrally located

within easy driving distance of major

regional business hubs.

New York

Boston

Cleveland

Buffalo

Louisville

Nashville

Washington, DC

Baltimore

Raleigh

Charleston

Philadelphia

State College

Pittsburgh

About State College, Pennsylvania

2 Penn State Smeal MBA


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Highly Ranked

The Penn State Smeal MBA ranks

among the top 15 public MBA

programs in the nation according to

Bloomberg Businessweek.

In Focus

Recruiter Voices

We depend on Penn State Smeal as a source

of MBAs with technical capabilities and globalaspirations; leaders with the skills to bridge

cultural gaps and position us for success in

new markets around the world. From supply

chain management to business-to-business

marketing, our recruiting efforts at Penn State

have consistently yielded positive returns.

James R. Ste iner, Corning Inc.

Penn State Smeal Voices

Our goal each year is to welcome an incoming

class that represents a variety of perspectives

and experiences. This diversity strengthens the

culture and community at Smeal and enhances

the learning environment. Were looking

for intelligent, hardworking candidates with

a story to tell; individuals who will make agreat contribution to their classmates and

the program.

Carrie MarcinkevageManaging Direc tor, Penn State Smeal MBA

Typical Student Profile

Average GMAT Range

640650Mid 80% GMAT Range

560720Average Undergraduate GPA Range

3.23.4Mid 80% GPA Range

2.63.8Mean prior work experience

45 years



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Alumni in Profile

Annie Guzek knew what she wanted from her

Penn State Smeal MBA experience: access to corporate

finance opportunities with larger companies. Prior

to enrolling in the program, she built her post-

undergraduate career around finance and operations

positions with small- and mid-sized firms. She thought itwas time to go bigger.

For a lot of MBAs, its about determining the functional

area that they want to pursue, says Guzek, who already

knew what she wanted to do. Guzek spent a lot of time

while at Penn State determining where to focus by

learning more about the top one or two companies in the

industries that interested her most.

Her research led her to Pfizer, where she landed a summer

internship with the companys Corporate Finance group

between her first and second year of the Smeal MBA.

My internship project was to evaluate vendor consoli-

dation opportunities for one of the pharmaceutical

groups, Guzek says. Within my final presentation, I

suggested a series of recommendations and next steps

to the Procurement leadership team and was invited to

continue leading the project throughout my second yearof the MBA Program.

After graduation, Guzek joined Pfizer full-time as part

of the companys Finance Leadership Development

Program. The rotational opportunity exposed her to

other areas of the multinational corporation.

Today, Guzek acts as an internal advisor focusing on

Pfizers oncology investment decisions. Her pre-MBA

goal of being part of something bigger has been met

again and again as she continues to rise at one of the

largest pharmaceutical companies in the world.

Director / Team Leader, Strategy and Portfolio Management

New York, New York

Annie Guzek 07, Pfizer



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In Focus

The Business Building on Penn States University Park campus opened its doors in 2005 and has been ranked as the

best business school facility in the nation by The Princeton Review. For MBA students, it features dedicated classrooms,

more than a dozen conference rooms, and a centrally located MBA commons.

Take a tour at www.smeal.psu.edu/building .

A Home for Business


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In FocusTop FirmsRecruit HereRecruiters from a diverse array of companies,

non-profits, and governmental agencies

annually turn to the Penn State Smeal MBA

for talent. Over the past five years, hundreds

of organizations have hired Smeal MBAs for

internships or full-time opportunities.

Career Opportunities

Class of 2012 Employment

Mid-Atlantic: 32%

Southwest: 21%

Midwest: 16%

Northeast: 15%

West: 10%

South: 6%

Technology: 27%

Manufacturing: 13%

Petroleum/Energy: 11%

Pharmaceuticals/Biotech/Healthcare: 8%

ConsumerProducts: 6%

Financial Services: 6%

Real Estate: 2%

Non-Profit: 2%

Other: 15%

Recruiter Voices

We find that Penn State MBAs possess thecritical-thinking abilities, communication skills,

global insights, and teamwork experiences

necessary to be successful in todays business

environment.

Bob Ward, ExxonMobil


Our mission is to make it as easy as possible

for leading companies to connect with Penn

State Smeal MBAs. Because of the size of our

program, we have the ability to work with

individual companies in highly tailored ways,providing an environment where organizations

are sure to get what they need and students

are ideally positioned to stand out.

Paul Poissant, Director of Employer Relations,Penn State Smeal MBA

Full-Time Employment by Region

Full-Time Employment by Industry



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Accenture

AccuWeather

Air Products and Chemicals

Apple

Bristol-Myers Squibb

Carlisle Companies

Chevron

Colgate Palmolive

Corning, Inc.Cummins

Dell

Deloitte

DuPont

Endo Pharmaceuticals

Ernst & Young

ExxonMobil

General Electric

Hewlett-Packard

IBM

Intel

Johnson & Johnson

JPMorgan Chase & Co.

Kimberly-Clark

Mars

Niagara Bottling

Nike

Novartis

Oracle

Pfizer

PNC

PricewaterhouseCoopers

QBC Diagnostics

Sears Holdings

VWR International

Wesco International

Full-Time Hiring Firms: 20082012Organizations that have hired multiple Penn State Smeal MBA students for full-time positions



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Career Opportunities

The Penn State Smeal MBA Career Services

team provides individualized guidance

throughout the program to help you best

position yourself to recruiters. You will bebacked by the insights and expertise of our team

and our unique and proven Personal Career

Strategy framework. With your dramatically

deepening reservoir of business skills and

knowledge, you will be poised to successfully

pursue internship and full-time opportunities

with top companies.

A Career Development TeamWorking for You


We provide a step-by-step roadmap to help

students understand themselves, developa career plan, and achieve their goals. It is

a journeyone that requires a lot of hard

work and personalized attentionbut as

weve seen again and again, the results can be

transformative.

Michael Brown, Director of Career ServicesPenn State Smeal MBA



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About the Smeal Personal Career Strategy

Even before you arrive on campus as a first-year MBA, the Career Services team reaches out

and begins guiding you through the development of your own Personal Career Strategy

(PCS). This framework provides a powerful tool to map where you want to go in your career

and how you are going to get there. The framework provides step-by-step guidance for:

Career Management

Implementation

Planning

Focus

Market Research

Self-Exploration

Understanding what is truly

important to you: your strengths,

passions, and convictions

Exploring a wide range of

industries, companies, concentrations,

and job roles

Narrowing your consideration set

Developing a proactive and reactive

job-search strategy

Employing networking and outreach

tactics aligned with your strategy;

effectively managing interviews,

follow-up, and offer negotiations

Leveraging your internship to

maximize the potential for a full-time

offer and managing your first 90 days

on the job as a full-time employee

following graduation

Self-Exploration

Market Research

Focus

Planning

Implementation

Career Management



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Alumni in Profile

Peter Oliver came to the Penn State Smeal MBA Program

from military service as a supply officer for the U.S. Navy,

and through the two-year program, he developed a clear

sense of the career for him and the connections to make

it happen.

In the summer between his first and second year, he

landed a consulting internship with Ernst & Young,

where he was one of only five MBA interns nationally.

It was a great experience, says Oliver. I had never had

a corporate job before. They put me on a project as if I

were a full-time team member, and I got a sense of what

the job would really be like.

Olivers summer internship turned into a full-time job

offer. He currently works for Ernst & Young as a senior

consultant, where he advises global companies on large-

team management issues, process efficiency, and on how

to improve problem-solving and business performance.

Though Oliver started out unsure of how he would

leverage his Smeal MBA, conversations with the Career

Services staff in the program helped him see where he

might fit best.

I met with the career counselors a lot and started to

figure things out, he says. Having those repeated

touchpoints helped me to realize maybe I wasnt asking

the right questions. More than any one subject, I realized

I liked change. Consulting came as a natural progression

from that.

Senior Consultant, Advisory Services

Charlotte, North Carolina

Peter Oliver 11, Ernst & Young



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In Focus

The Smeal College of Business regularly brings high-profile business leaders to campus to connect with students.

The colleges signature speaker seriesExecutive Insightsrecently welcomed GE Chairman and CEO Jeff Immelt to

the Business Building Atrium for a Q&A session about global competitiveness.

Executive Insights



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Penn State has the largest Alumni Association

in the country. In whatever organizations you

join as an MBA intern or full-time hirein

whatever industriesthere will undoubtedly

be a network of Penn Staters there as well,

ready to lend a hand and open doors to future

Network Strength

A Vast Alumni NetworkSupporting You

opportunity. Our graduates engage with

students in the Penn State Smeal MBA Program

in a myriad of ways, from participating in our

MBA Alumni Advisory Board mentoring program

to returning to campus to recruit students for

internships and full-time opportunities.

A Future of Alumni Connections

Smeal Alumni Groups

Networking Resources

Penn State AlumniChapters

The college features

several alumni groups for

Smeal graduates including

the MBA Alumni Advisory

Board and Smeal Business

Clubs in Washington,

D.C., Philadelphia, and

Pittsburgh.

The Penn State Alumni

Association provides numerous

ways for graduates to stay

connected: its online alumni

directory, one of the largest

university-related LinkedIn

Groups in the world, frequent

networking events around

the country, and the LionLink

professional networking

program.

Alumni and friends havecreated hundreds of

chapters in the United

States and around the

world as a way to network

with other Penn Staters

located in their area.



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An MBA alumnus actually helped me get

my current role. His door is always open.

He is a testament to how open of a

community we are and how much we want

to help each other.

Terrance Kim 11, IBM

In FocusAlumni Association Mission

Penn State Alumni Where You LivePenn State graduates live across the country and around the world. Internationally, the

largest concentrations of alumni are in China, India, South Korea, Taiwan, and Canada.

The map provides a snapshot of the states with the largest Penn State alumni populations

in the continental United States.

300,000+

10,00030,000

5,00010,000

3,0005,000

1,0003,000

1001,000

The Penn State Alumni Association ischarged with connecting alumni to theUniversity and to each other, providingvalued services to members, andsupporting the Universitys mission ofteaching, research, and service.



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The Penn State Smeal MBA offers a faculty

that ranks among the top 20 in the world for

academic excellence. Our professors are award-

winning teachers, researchers, consultants, and

authors. Our small class structure ensures you

have full access to these leading business minds

throughout your experience. The Penn State

Smeal MBA faculty includes:

Keith Crocker:Former economist at the

Federal Trade Commission and an expert

witness in cases involving antitrust and

insurance concerns.

Wayne DeSarbo: Former member of the Nobel

Prize Nomination Committee and a marketing

research consultant to firms such as Pfizer,

General Motors, Merck, and Motorola.

Fariborz Ghadar:One of Businessweeks

Top 100 Stars of Finance and a

recipient of AT&Ts prestigious 5.0 award

for teaching excellence.

Dennis Gioia: Chair of the Smeal Department

of Management and Organization withprevious roles on the Apollo lunar program

and with Ford Motor Company.

Terry Harrison:Part of the nations top supplychain management program with expertise

in supply chain modeling, large-scale

production and distribution systems, and the

management of natural resources.

Network Strength

Unparalleled Faculty Access



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Faculty Pictured:Left page: Keith Crocker (top), Fariborz Ghadar (middle), and Terry Harrison (bottom).

Right page: Donald Hambrick (top left), Albert Vicere (bottom left), Linda Trevio (top right), and Chris Muscarella (bottom right).

Donald Hambrick:Past president of theAcademy of Management and author of the

widely noted worldwide study of executive

leadership Reinventing the CEO.

Chris Muscarella: Former senior financialeconomist with the U.S. Securitiesand Exchange Commission with expertise

in corporate finance, initial public

offerings, limited partnerships, patents,

and venture capital.

Ralph Oliva:Longtime marketing executive atTexas Instruments and the executive director

of the Institute for the Study of Business

Markets, a Smeal research center focused

on helping address business-to-business

marketing challenges.

Linda Trevio:Leading ethics expert andauthor ofManaging Business Ethics: StraightTalk About How To Do It Right.

Albert Vicere:Leadership consultant tonumerous firms including BASF, Cisco

Systems, McDonalds, Samsung, and Unilever,

and the author of the books Leadership by

Designand The Many Facets of Leadership.



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Network Strength

Work sessions with your fellow students are

a key part of the learning process and culture

at Smeal. During our orientation sessions in

August, you will join a small team of other first-year MBA students. As individual personalities

mesh and skills develop, Smeal student teams

learn to work together more effectively to

complete a variety of group-based projects.

Student-run organizations at Smeal offer

additional opportunities to hone team and

leadership skills.

Collaboration Drives Growth


Being part of the tight-knit Smeal community is

one of the greatest benefits of our MBA program.Each year we welcome select individuals from

around the world to Penn State. Its exciting

to see them come together as teammates and

embrace the Smeal culture while also sharing

their own beliefs, backgrounds, and experiences

in business.

Erik Orient, Director of Student Services, Penn State Smeal MBA



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Class of 2014 Profile

In Focus

Students

80

Undergraduate Major Distribution

Business

49%Science and Engineering

35%Humanities and Social Sciences

16%

Background: Updegrove joined the

recruiting process with Johnson &

Johnson during his second year in the

Penn State Smeal MBA Program. He

was able to secure a full-time position

with the company when Johnson &

Johnson came directly to the Smeal

MBA Career Services team to recruit.

He is now responsible for managing

and providing procurement support tobusiness partners in marketing, sales,

and other commercial organizations for

the company.

In His Words: One of the strengths of

the Penn State Smeal MBA Program is

the size and cohesiveness of the class.

I built great friendships with both my

peers and the faculty, who I still call onto this day for advice. Johnson & Johnson

hires from a lot of universities, and I

think Penn State stands out among the

rest in terms of having folks who are

best equipped to thrive in a collaborative

work environment.

Brad Updegrove 08Johnson & Johnson

Procurement Manager

New Brunswick, New Jersey

Bangladesh, Burkina Faso, Canada, China,

Guatemala, Hungary, India, Iran, Taiwan,Turkey, United States, Venezuela

Represented Countries

Alumni in Brief



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Alumni in Profile

Graduating from a small college in Boston, Sofia Teixeira

sought an MBA program that combined the community

setting from her undergraduate experience with the

scale of a bigger university. When she visited Smeal, she

remembers feeling instantly at home.

Coming from such small class sizes, it was important

that I felt comfortable both in my learning environment

and with my peers, Teixeira says. Everyone at Smeal

was welcoming and really took the time to honestly

answer my questions.

Teixeira is currently part of Kimberly-Clarks Leadership

Development Program, which offers high-potential

candidates a unique opportunity to customize a two-

year rotational program within the companys various

functions. Upon completion of the program, she will be

positioned to take on a full-time marketing role.

Teixeira credits her ability to thrive at Kimberly-Clark to

the diversity of the Smeal MBA academic community,

from an ethnic and geographic perspective, as well as in

regards to age and career experience.

The classroom space within the Smeal MBA Program

was filled with unique opinions, thoughts, and ways

of contributing to business challenges, Teixeira says.

It really forced me to stretch my mind and try on new

lenses when analyzing business cases. We not only

learned from our rigorous coursework and exceptional

professors, but also from each others skills and

experiences.

Now part of a global company, the relationships Teixeira

built while part of the Smeal MBA Program equipped her

with the solid foundation necessary to confidently work

both cross-functionally and cross-culturally.

Associate Category Manager

Atlanta, Georgia

Sofia Teixeira 12, Kimberly-Clark



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In Focus

Our tight-knit community with its small class size allows you to build stronger, one-on-one connections with

professors, career coaches, and alumni mentors. With our focus on student teamwork, you benefit from the wisdom

and talent of your colleagues rather than simply competing against them.

Personal Attention



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The focus of the Penn State Smeal MBA

educational experiencedesigned and

modified with the input of corporate recruiters

and alumni advisors in top organizationsis

to arm students with both functional expertise

and broad business perspective, preparing you

with the knowledge and skills to thrive as a

Educational Experience

An MBA to Meet the Needsof Business

Penn State Smeal MBA Educational Experience

principled leader in an increasingly globalized

business world.

Adapt your Smeal MBA experience to suit your

aspirations. After focusing primarily on business

fundamentals throughout your first year, take

advantage of enhanced flexibility in the second

via our concentration opportunities.

Principled Leadership

Develop and communicate a

sound strategic vision with

integrity and character.

Establish partnerships and

alliances to guide teams and

organizations.

Integrated Perspective

Span business silos to innovate

and collaborate across and

outside of the corporation.

Functional Expertise

Build fundamental business

skills and functional depth

in areas such as corporate

finance, marketing, and

supply chain management.

Global Mindset

Address the complex challenges

of conducting business on the

international stage in the shadow of

global economic upheaval.

OurFocus



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Innovation and Entrepreneurship:

Builds expertise in identifying, initiating,

and growing new opportunities within

an existing organization or as a new

business.

Strategic Leadership: Builds expertise

in organizational assessment and design,

strategy development and implementation,and development of organizational

leadership capabilities.

Sustainability and Social Innovation:

Builds expertise to act as a change agent in

established organizations or in developing

new, sustainable business models.

Work with the Penn State Smeal MBA team to

choose one or more concentrations based on

your interests.

Finance:Builds expertise in financial analysis

and planning, management of financial

assets, and capital markets.

Marketing: Builds expertise in product

development and market expansion with

specialization tracks in consumer or business-

to-business marketing.

Supply Chain Management:Builds

expertise in sourcing, procurement,

conversion and logistics management, and

collaboration with channel partners.

Penn State Smeal Concentration Opportunities



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Orientation:The first year begins

with an intensive two-week program

designed to help you prepare for your

future in the program.

Fall: Module 1

Financial Accounting

Leadership Communications

Management

Statistics

Team Processes and Performance

Career Immersion: Workshops,individualized coaching and mentoring

sessions, and opportunities for alumni

and executive interaction.

Fall: Module 2

Economics

Finance


Marketing

Risk and Decisions

Curriculum:Year 1


You cannot operate in the business

world, let alone succeed, without a goodknowledge of accounting and financial

reporting. Accounting, after all, is the

language of business. This is how managers

communicate.

Dan Givoly, Ernst & Young Professor of Accounting


Too often people just focus on, Well, lets

just throw this team together, Im sure

theyre a bunch of smart people, things will

work out just fine. Totally wrong. There are

so many factors in how you put that team

together, what kinds of coaching and process

facilitation needs to be done to make sure

that team works well.

Glen Kreiner,Associate Professor of Ma nagement



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Spring: Module 3

Global Business Environment

Global Perspectives


Managerial Accounting

Supply Chain and OperationsManagement

Global Immersion: Visit a pivotal

global business region. Past students

have traveled to destinations such as

Chile, China, the Czech Republic, India,

and Turkey.

Spring: Module 4

Ethical Leadership


Strategic Management

Concentration Introduction Courses

Executive Panel:Present your teams

business strategy to a panel of senior

alumni and corporate partners in this

first-year capstone case competition.

Summer Internship


For MBAs to make an impact in their first

jobs, they have to know what they want

to achieve and get there quickly. We cant

get there unless we systematically start to

understand ourselves and what it is that

makes us successful or unsuccessful. In

our course we get the opportunity to be

videotaped five times individually, about four

times on a team basis, and countless other

times we receive feedback about how were

seen through the eyes of the audience.

Andy Gustafson,Assistant Professor ofBusiness Administration


The course focuses on developing ethical

leadership. That means trying to get

students to look at themselves and reflect on

themselves as ethical decision makers, people

who are going to serve in high-level positions

in organizations and handle the reallyambiguous tough ethical issues that come

with those higher-level positions.

Linda Trevio, Distinguished Professor ofOrganizational Behavior and Ethics



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In Focus


Global Immersion

All first-year Penn State Smeal MBA students

take part in a global immersion experience,

with past trips to business hubs in countries

such as Chile, China, the Czech Republic, India,

South Africa, and Turkey. The immersion

includes visits to corporate headquarters

and manufacturing facilities and meetings

with executives and government officials to

learn about international business from those

experiencing it firsthand in the country.

As part of a recent immersion trip to

Johannesburg, South Africa, for example,

students connected with business leaders

at companies such as Accenture, Coca-Cola,

MTN, Sibanye Gold, Wal-Mart/Mass-Mart,

Pick N Pay, and UTI Pharma. Meeting with

a wide variety of companies, from large

multinationals to smaller non-profits,

provided a clearer view of the intricacies of

South African business.

South Africa is a fascinating example of

a country rich in natural resources, whose

political struggles set their economy back at

least 30 years, says Penn State Smeal MBA

Managing Director Carrie Marcinkevage. Our

students saw first-hand South Africas poten-tial to emerge as a major world economy.

The global immersion trip is a quintessential

part of the Penn State Smeal MBA experience.

We think its crucial for our students to get

a sense of how differently businesses can be

operated in other countries.



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Background: Keeratiprapa moved to the

United States from Bangkok, Thailand, to

pursue her MBA with a focus in product

and market development and strategic

leadership. Through her experiences

at Smeal, including an internship

at KNEX Industries, she secured a

business-to-consumer marketing role

at Dell post-graduation. She has since

transitioned into a business-to-business

role marketing laptops and tablets to

the public sector, which includes schools,

universities, health care providers, and

government agencies.

In Her Words:I grew up between the

U.S. and Thailand, but I spent most of my

twenties in Thailand. I had been exposed

to other cultures, but the Thai culturewas mostly what I knew. When I came to

Smeal, it opened my eyes to the culture

and the business etiquette here in the

U.S. I think that really helped prepare me

for the corporate world, and that helped

set me up for success.

Alumni in Brief

Arjaree Keeratiprapa 09Dell

Senior Merchandising Manager

Austin, Texas

Past Global Immersion Locations

Santiago, Chile

New Delhi,India

Prague,Czech Republic

Istanbul, Turkey Shanghai,China

Johannesburg,South Africa



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360-Degree Assessment:Analyze

feedback on your leadership behaviors

from fellow students and internship

colleagues.

Fall: Module 5Concentration courses such as:

Business-to-Business Marketing

Strategic Financial Management

Starting and Growing a Business

Strategy Implementation and

Change

Negotiation Immersion:Discover,

practice, and critique new negotiation

concepts such as the Zone of Possible

Agreement and the Best Alternative

to a Negotiated Contract.

Fall: Module 6Concentration courses such as:

Financial Engineering andCorporate Strategy

New Product Development

Power and Influence

Strategic Procurement

Curriculum:Year 2


How do you build strong marketing programs

when your customer is another business,

when there is a team making the buying

decision, when the transactions can be

hugehundreds of thousands or millions

of dollarswhen the buying process can be

very complex? Thats the sort of thing were

covering in the classroom.

Ralph Oliva, Professor of Marketing


Lots of people think they have goodideas, but the ideas that are going to get

implemented are going to be a function of

peoples ability to understand and ethically

utilize the power dynamics and issues within

any organization.

Tim Pollock, Professor of Management



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Applied Professional Experience

(APEX):A cross-functional business

project conducted by student consultant

teams for client firms.

Spring: Module 7Concentration courses such as:

Business, Government, andInternational Economics

Financial Modeling

Growth Innovation Strategy

Integrated Marketing

Communications

Leadership Immersion: Practicaland hands-on exposure to leadership

training and exercises that can be ap-

plied in a diverse range of professional

environments and business settings.

Spring: Module 8Concentration courses such as:

Business Law

Global Finance

Global Strategy and Organization

Supply Chain Modeling

Graduation


Historically, innovation has been important

for bottom-line growth, but in the 1990s,

we kind of lost sight of that and growth

came through acquisition. Growth through

innovation took a back seat. Most companies

have come back to organic growth through

innovation. This course provides the

intellectual background for the challenges

faced by organizations trying to innovate.

Raghu Garud,Alvin H. Clemens Professor ofEntrepreneurial Studies


We really look at how companies have gone

abroad, how theyve structured themselves,

how they find strategic partners, and, in

essence, how they compete in a dynamic

global environment.

Fariborz Ghadar, William A. Schreyer Professor of GlobalManagement, Policies , and Planning



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In Focus


As part of the Applied Professional Experience

(APEX) in the final semester of the Penn State

Smeal MBA, student teams collaborate over

14 weeks to address business challenges

provided by client firms, ranging from small,

family-owned businesses to multinational

corporations.

APEX allows students to pull together all the

leadership, communication, and functional

skills they have acquired throughout the

program, says Doug Thomas, faculty director

for the Penn State Smeal MBA Program.

Through APEX, our students deliver real

value to our project sponsors across a diverse

set of projects.Recent APEX engagements include:

Partnering for Success with Polk

Audio:Polk Audio, a leader in home

theater audio and a subsidiary of DEI

Holdings, was named the preferred

audio partner for the Microsoft Xbox 360

entertainment platform. Students on

this project worked with Polk to developstrategies for maximizing the impact

of the Microsoft partnership through

new, groundbreaking solutions for the

entertainment and gaming marketplace.

Sustainability in Sourcing with

International Paper:International

Paper, a global producer and distributorof paper, packaging, and forest products,

wanted to build on its extensive

history as a leader in environmental

sustainability. Students on this project

conducted a benchmarking study to

identify best practices relative to supply

Applied Professional Experience



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chain sustainability and developed

recommendations for broadening

International Papers sustainability

practices across its global supply chain.

Emerging Market Opportunities withSealed Air:A world leader in food

safety and security, facilities hygiene, and

product protection, Sealed Air was looking

for innovative strategies and business-

to-business marketing solutions to help

grow its business in India. Students on this

team collaborated with students at the

Management Development Institute inGurgaon, India, with which Smeal has an

ongoing relationship.

Logistical Supply Network with

Team Rubicon: A not-for-profit

organization made up of military veterans

and first responders, Team Rubicon

provides emergency relief services todisaster-stricken communities while

enabling the transition of veterans

into civilian life. Students designed a

logistical supply network for medical and

operational gear and supplies to enable

Team Rubicons mission.

Background: Nanes entered the MBA

Program with a background in sales,

having worked as director of catering for

a number of leading corporations and

cultural institutions in New York City. He

wanted to leverage an MBA degree into a

career shift to the technology industry. A

Smeal alumnus helped connect Nanes with

his current position as product manager

for mobile applications at AccuWeather,

where he defines product requirements

and oversees product development for the

companys mobile applications in domestic

and international markets.

In His Words:The APEX Program was a

valuable experience for me. We worked

on a supply chain-focused project for

Motorola Mobility, tackling issues related

to efficiency in their inventory planning.

What made the project so engaging and

rewarding was the team component. We

held real responsibility on a live project for

a major company, and as a team we took

that seriously. At the end, we traveled to

Motorola to present to a group of senior

managers there. They were so impressed,

they invited us back to present to the COO.

Alumni in Brief

Ezra Nanes 12AccuWeatherProduct Manager, Mobile Applications

State College, Pennsylvania



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Alumni in Profile

A chance meeting at a lecture in Philadelphia with

Penn State alumnus and former Merck chairman J.

Lloyd Huck became the turning point in Kevin Callanans

career. Although Callanan was a successful litigation

lawyer in New York Citywhere he was the CEO andpartner of a law firmhe was looking for something

more. Callanan expressed his interest in pursuing an

MBA to Huck, who without hesitation suggested the

Penn State Smeal MBA.

Something about Penn State just resonated. It felt like

home, Callanan says. I could see and feel the passion

that the students, faculty, and staff had for the school;

I witnessed it in talking with alumni, in the world-class

facilities, and in the real world expertise that the faculty

bring to the classroom.

Now leading procurement and strategic deals for Apple,

Callanan is involved in billion-dollar new-technology

projects. Thanks to his experience in the Smeal MBA

Program, he not only feels prepared from a marketing

and operational standpoint, but also feels passionateabout what he is doing.

Passion is what carries you through the tides of

business, and that has been the biggest takeaway

from my experience at Smeal, Callanan says. I almost

stutter when I try to describe Penn State. Its more of

a feeling than any adjective I could place on it. I

would say to this day, Penn State is the best choice

Ive ever made.

Procurement and Strategic Deals

Cupertino, California

Kevin Callanan 07, Apple



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In Focus

Recruiters rate communication and interpersonal abilities among the most critical MBA skills. In the Penn State

Smeal MBA, we devote a full year to leadership communications development. Emerge with the skills to present your

business ideas in ways that resonate.




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October 4:Earlydecision deadline

November 8:Priority deadline for

international anddomestic applicants

seeking aid

January 10: Finaldeadline for all

international

applicants and

domestic applicants

seeking aid

April 1: Finaldeadline for all

domestic applicants

not seeking

financial aid

Next Steps

Move Forward with Smeal

The Penn State Smeal MBA features

multiple application deadlines

throughout the year. Visit www.smeal.psu.edu/mba/admissionfor more information.

ApplicationSubmission Dates

To apply to the Penn State Smeal MBA

Program, complete an online application.

Along with GMAT and English-language exam

results if necessary, you will also be asked tosubmit a resume, two essays, two letters of

recommendation, and educational transcripts.

A webcam or in-person interview is required.

Opportunities to Connect

One of the best ways to learn about all that

the Penn State Smeal MBA Program has to

offer is to meet in person or virtually with currentstudents, faculty, alumni, and admissions staff.

Throughout the year, Smeal offers many opportu-

nities to connect with our community on campus,

online, and at events around the country.

Web: www.smeal.psu.edu/mba/admission/visits

Email: [email protected]

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Financial Support

One of our signature events is MBA for a

Day, an opportunity to join us on campus

to learn more about the Penn State Smeal

MBA program, the application process,

student and career services, and the MBAcurriculum. You will also tour the Business

Building and sit in on an MBA class.

During these pre-scheduled group-visit

dates, you will have the opportunity to

interact with the entire MBA community,

including current students, faculty, and

staff. MBA for a Day sessions are held

throughout the fall and early spring.

One hundred percent of the Penn State

Smeal MBA class of 2015 received

merit-based financial aid.

In FocusMBA for a Day

Background: After obtaining his

bachelors degree from Penn State

in 2003 and working for a few years,

Thomas returned for his MBA. Following

graduation from Smeal, he was hired by

GE Capital as part of its Global Experienced

Commercial Leadership Program (ECLP).

He is now responsible for ECLPs long-

term vision and growth. With oversight

of day-to-day operations, recruiting, and

training, Thomas ensures the strength and

quality of the program for future GE sales

and marketing leaders around the world.

In His Words:The Penn State Smeal

MBA curriculum was top-notch and

prepared me for my full-time position

with GE. I went into my role with a firm

understanding not only of core concepts,but also emerging trends and different

tools and techniques that were being

used. With the confidence I gained

through the Smeal MBA, I am able to

better manage the scope and intensity of

my current role.

Alumni in Brief

Chris Thomas 08General ElectricGlobal Program Manager, Experienced

Commercial Leadership Program

Atlanta, Georgia


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www.smeal.psu.edu/mba

MBA Admissions

Smeal College of BusinessThe Pennsylvania State University

220 Business Building

University Park, PA 16802-3603

800-379-6445 | 814-863-0474

[email protected]

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