8/10/2019 s Conul 2013

1/23

The worlds libraries. Connected.

Collecting and exploiting

library data to inform strategy:

the shift to data-drivenapproaches.

SCONUL annual conference 2013

Dublin, June 21, 2013

Titia van der Werf

Senior Program Officer

OCLC

8/10/2019 s Conul 2013

2/23

The worlds libraries. Connected.

Measuring performance: libraries

8/10/2019 s Conul 2013

3/23

The worlds libraries. Connected.

An exemplar of data-driven decision making

Thinking the unthinkable: a library without a

catalogue -- Reconsidering the future ofdiscovery tools for Utrecht University library

Simone Kortekaas at the

LIBER Conference 2012

http://bit.ly/Sf09Ixhttp://bit.ly/Sf09Ix

8/10/2019 s Conul 2013

4/23

The worlds libraries. Connected.

Source: http://bit.ly/Sf09Ix

8/10/2019 s Conul 2013

5/23

The worlds libraries. Connected.

Patterns, sensors and triggers

Source: http://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpg

http://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpghttp://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpg

8/10/2019 s Conul 2013

6/23

The worlds libraries. Connected.

Understanding user behaviour

interacting with the user

improving the user experience

Learning from the platforms

8/10/2019 s Conul 2013

7/23

The worlds libraries. Connected.

Sourc

e:h

ttp://ww

w.guardian.c

o.uk

/comm

en

tisfre

e/carto

on

/201

3/jun

/

10/william-h

agu

e-statem

en

t-gch

q-

carto

on

http://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoonhttp://www.guardian.co.uk/commentisfree/cartoon/2013/jun/10/william-hague-statement-gchq-cartoon

8/10/2019 s Conul 2013

8/23

The worlds libraries. Connected.

Understanding user behaviour

interacting with the user

improving the user experience

Learning from the platforms

8/10/2019 s Conul 2013

9/23

The worlds libraries. Connected.

Source: http://www.exp-platform.com/Pages/2012RecSys.aspx

http://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspx

8/10/2019 s Conul 2013

10/23

The worlds libraries. Connected.

Source: http://www.exp-platform.com/Pages/2012RecSys.aspx

http://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspx

8/10/2019 s Conul 2013

11/23

The worlds libraries. Connected.

Source: http://www.exp-platform.com/Pages/2012RecSys.aspx

http://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspxhttp://www.exp-platform.com/Pages/2012RecSys.aspx

8/10/2019 s Conul 2013

12/23

The worlds libraries. Connected.

The information broker

becomes

a broker of the users knowledge

Learning from the platforms

8/10/2019 s Conul 2013

13/23

The worlds libraries. Connected.

Data-driven approach:

Not only collect data, but also analyse and act upon it;

Understand what is happening under the hood:

put a system in place of sensors, triggers and

controlled experiments;

It is all about mass: deployment and mining at scale

Learn from continuous interactions with users;

Feed user-knowledge back into the system.

Learning from the platforms

8/10/2019 s Conul 2013

14/23

The worlds libraries. Connected.

Aggregate level

Leveraging user activity data in discovery

ecosystems => improving the user experience

User behaviour data in delivery eco-systems =>

improving fulfillment

Business intelligence about the collective

collection => realising efficiencies

Aggregating data for more impactful

strategy planning

8/10/2019 s Conul 2013

15/23

The worlds libraries. Connected.

8/10/2019 s Conul 2013

16/23

The worlds libraries. Connected.

To support:

Better end user experiences

(recommendation, kindred works, identities

network, )

Better intelligence about the collective

collection (print management at mega-scale,

cloud library, )

OCLC Research:

making the data work harder

http://www.oclc.org/research/activities/recommender.htmlhttp://www.oclc.org/research/activities/kindredworks.htmlhttp://www.oclc.org/research/activities/idnetwork.htmlhttp://www.oclc.org/research/activities/idnetwork.htmlhttp://www.oclc.org/research/activities/megascale.htmlhttp://www.oclc.org/research/activities/sharedcollections.htmlhttp://www.oclc.org/research/activities/sharedcollections.htmlhttp://www.oclc.org/research/activities/megascale.htmlhttp://www.oclc.org/research/activities/megascale.htmlhttp://www.oclc.org/research/activities/megascale.htmlhttp://www.oclc.org/research/activities/idnetwork.htmlhttp://www.oclc.org/research/activities/idnetwork.htmlhttp://www.oclc.org/research/activities/kindredworks.htmlhttp://www.oclc.org/research/activities/recommender.html

8/10/2019 s Conul 2013

17/23

The worlds libraries. Connected.

Building blocks:

1. Virtual Authority File - VIAF

2. Faceted Application of Subject

Terminology -FAST

3. Workset algorithm (based on modelingwork such as FRBR)

OCLC Research:

making the data work harder

http://www.oclc.org/research/activities/viaf.htmlhttp://www.oclc.org/research/activities/fast.htmlhttp://www.oclc.org/research/activities/frbr.htmlhttp://www.oclc.org/research/activities/frbr.htmlhttp://www.oclc.org/research/activities/fast.htmlhttp://www.oclc.org/research/activities/viaf.html

8/10/2019 s Conul 2013

18/23

The worlds libraries. Connected.

North American print book resource:

45.7 million distinct publications

889.5 million total library holdings

http://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdf

http://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdfhttp://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdfhttp://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdfhttp://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdf

8/10/2019 s Conul 2013

19/23

The worlds libraries. Connected.

31,406 titles2%

467,486 titles28%

498,892 titles30%

University of Melbourne Library (UMV) TitlesDuplicated in Hathi Trust Digital Library - January 2012

Digitized public domain (US) Digitized in copyright (US)

OCLC Research Library Partnership: individual partner reports.

8/10/2019 s Conul 2013

20/23

The worlds libraries. Connected.

Topics for which UCDranks firstin WorldCat

in number of title-holdings

Centers of institutional attention & library investment

8/10/2019 s Conul 2013

21/23

The worlds libraries. Connected.

We are also mining other large datasets for data-

driven approaches:

Pilot with the Europeana dataset => to improvethe user experience

Pilot with the preservation metadata set of the

Bibliothque nationale de France => to buildsensors and triggers for enable the library to act

upon digital preservation threats

Mining other datasets

http://www.oclc.org/research/activities/europeana.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/phc.htmlhttp://www.oclc.org/research/activities/europeana.html

8/10/2019 s Conul 2013

22/23

The worlds libraries. Connected.

Asking the right questions

8/10/2019 s Conul 2013

23/23

The worlds libraries. Connected.