S Bartlett, Esoko CIRAD 2010
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Transcript of S Bartlett, Esoko CIRAD 2010
MIS research dominated by affects of the introduction of mobile phones…
Jenny Aker in Niger—grain price dispersion reduced by 6 4% mean prices dispersion reduced by 6.4%, mean prices reduced by 3.5%
Robert Jensen in IndiaRobert Jensen in India—Fisherman profits up by 9%, fish prices down by 5%
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down by 5%
But nothing on Data Driven MIS…
T d f E k i GhToday, users of Esoko in Ghana are giving us this opportunity
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Early results of Data Driven MIS—SEND & Esoko
• West African NGO• Market Information Access Project (ECAMIC)
SEND
• Market Information Access Project (ECAMIC)• Created 3 farmer cooperatives• Paid licence fee to use Esoko• Trained and registered 300 farmers • Subsidized 200 Nokia Phones
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MIS Survey Methods Emerging…
• Latest trip September of 2009• Latest trip September of 2009• 12 farming communities targeted
62 i di id l i t i ith t l t• 62 individual interviews with translator• 82 questions on mobile usage & Esoko
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Results
Increased revenue based on:Increased revenue based on:
Knowing time to sellgKnowing place to sellBetter negotiations
All 62 reported somehow benefiting from Esoko
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“I now direct buyers to my community to buy from me
when prices are good”Anecdotal Evidence
“I now wait for goodI now wait for good prices before I sell my
products”
“I used to sell my groundnuts in bowls ingroundnuts in bowls in the local market, now I
send it to Accra per
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bag”
Willingness to Pay
If yes, average of GHC 2 per month
If yes, average of GHC 2 per month
Yes
Maybe
29%
68%No3% In an industry where the
assumption is that small farmers will not pay for information, these numbers are promising
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Impact Evaluations in Ghana
• Work with associations who join Esoko
• Track members over time—quarterly surveys for 3 years (2 harvests)surveys for 3 years (2 harvests)
Research partners to help in data analysis• Research partners to help in data analysis
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Methodology
• Baseline surveys• Baseline surveys
T t d d t t d iti • Treated and untreated communities, untreated communities to be phased in at 1 5 year mark1.5 year mark
• Quantitative data on the following• Quantitative data on the following…
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Increased Revenue
• Increased monthly income • Increased monthly income • Items in the household (type and amount)
H i • Housing • New acquisitions
B i di ifi i • Business diversification • Number of children in school
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Increased Bargaining Power
• Changes in interaction between farmers • Changes in interaction between farmers and traders during harvest periods
• Increased ability to negotiate prices• Increased ability to negotiate prices• Increased market knowledge
Increase in business partners • Increase in business partners inside the community
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Creation of New Market Networks
• Farmers and traders (either individually or in groups) working with new contacts in groups) working with new contacts obtained through Esoko
• Increased trust over time
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Increased use of SMS & Usability of Esoko
• Recipients of SMS alerts and their families increasing the use of SMS for other increasing the use of SMS for other purposes
• Esoko messages understandable and usefuland useful
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Increased Market Efficiency
• Farmers and traders changing who they • Farmers and traders changing who they buy and sell from along the supply chain
• Increased efficiency (reduction in time and • Increased efficiency (reduction in time and actors)
• Reduction in waste • Reduction in waste • Easier access to transportation
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Price Dispersion Across Markets
• Price dispersion across markets on targeted commodities (using price reports targeted commodities (using price reports from Esoko Ghana enumeration)
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Challenges
C t• Cost• Time
Diffi l h i f i i• Difficult to gather information on income• Isolating the affects of market information• Following supply chains to see impacts
beyond the producer
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