S 1 Jose C. Lacal ICN ISA CCI BoIP SPOSA -19 November 1999 Siemens Platform for OpenSource...

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s 1 Jose C. Lacal ICN ISA CCI BoIP SPOSA -19 November 1999 Siemens Platform for OpenSource Applications (SPOSA). Jose C. Lacal Product Manager, OpenSource Applications [email protected]

Transcript of S 1 Jose C. Lacal ICN ISA CCI BoIP SPOSA -19 November 1999 Siemens Platform for OpenSource...

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1Jose C. Lacal

ICN ISA CCI BoIPSPOSA -19 November 1999

Siemens Platform for OpenSource Applications

(SPOSA).Jose C. Lacal

Product Manager,OpenSource Applications

[email protected]

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2Jose C. Lacal

ICN ISA CCI BoIPSPOSA -19 November 1999

Table of Contents

• Jose C. Lacal• Introducing GNU/Linux and OpenSource• The numbers behind Open Source• „Competing for the Future“• Open Software + Open Hardware + Open Networks• Market Potential Pyramid• Where is the money?• IBM profits fromOpenSource• The Siemens Platform for OpenSource Applications• Benefits of SPOSA

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3Jose C. Lacal

ICN ISA CCI BoIPSPOSA -19 November 1999

Jose C. Lacal

• 1986-1994 First business at age 21.– Founder, President of industrial bakery in Miami, FL.

Managed 40 employees. US$2 Mill/year sales.– In charge of Sales, Customer Care, Marketing and PR.

• 1995-1996: First ISP in SE Mexico.– Founder, investor and Chief Vision Officer. 10 employees.– Introduced the Internet culture to this area.

• 1997-now– Siemens ICN Boca Raton. Customer Service engineer, daily

contact with large telco operators in the US and worldwide.– Munich: PM VoIP, developed concept of „Business over IP“

• These are NOT just ideas. I know business, I know telcos.

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ICN ISA CCI BoIPSPOSA -19 November 1999

Introducing OpenSource and GNU/Linux

• OpenSource software (OSS)– Freely distributed with source code

• Widespread acceptance– OSS is at the heart of the Internet:

• Apache ( >65% of all websites)• DNS and BIND (all name resolution)• Perl (behind most CGI scripts)• sendmail (processes 90% of e-mail)

• GNU/Linux, best example of OSS:– Beat common Operating Systems (OSs)– Superior stability and usability*– GNU/Linux, fastest growing Network OS

* - OS of the year, InfoWorld magazine

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ICN ISA CCI BoIPSPOSA -19 November 1999

The numbers behind Open Source

• Red Hat: Linux distributor. IPO 30 days ago. US$90/share.• Cobalt: Linux mini-servers. IPO 10 days ago. US$100/share.• Hewlett-Packard: entire business unit only for Open Source;

free e-speak (broker system) and mail server software.• Sun Mycrosystems: will release source code of Solaris; free

Star Office package; publicly available Sparc64 spec files.• IBM Consulting Group: 300 out of 1,800 are Linux experts.• SCO (Santa Cruz Operation): Linux consulting group.

• Microsoft was recently declared a monopoly by a US judge. That will generate a cascade of interest in Open Source.

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ICN ISA CCI BoIPSPOSA -19 November 1999

„Competing for the Future“

01 02 03 04 05 06

10

20

30

40

50

60

70

80

90

100

-03 -02 -01Years

Relative (%)opportunity cost

07 08

Today

• Always-on "IP Tone“• Telecom + IT "to the wall“• No more charges for long-

distance and local calls– Packet-based calls– Circuit-switched calls

• Empowering the individual

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ICN ISA CCI BoIPSPOSA -19 November 1999

SiemensIPRs

Customs´ lawexpertise

Commerciallaw expertise

Wireless

01SNI

Carrier

Remotereality

Videoconference

02 03 04 05 06 07 0801

01 Open core standards WDM, TDM, SONET, etc.

02 Core equipment

03 Open equipment API

Currently proprietary (Cisco IOS)

Parlay Group (http://www.parlay.org)

04 Open transport standards ATM, TCP/IP

05 Open hardware standards

06 Open source software

ISA, PCI, VGA, OpenTelecom, etc.

Linux, GNU C/C++, Perl. Python

07

08

Open source applications Apache, Open H.323, GNOME, KDE

New business models [to be created]

Open Software + Open Hardware + Open Networks

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ICN ISA CCI BoIPSPOSA -19 November 1999

Market Potential Pyramid

Wires and fiber

Routers, switches

Service providers

?? unknowntoday

Content creationand delivery

Contentaggregation

Communitybuilding

DWDM SONET

IP ATM

Industry elements.

Voice, data, video, fax.

Sensoryaugmentation

Avatars, VR,on-line auctions

Application and developmentsoftware, specialized hardware

Multimedia content for sale,real-time IP voice and video.

?

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ICN ISA CCI BoIPSPOSA -19 November 1999

Where is the money?

Wires and fiber

Routers, switches

Service providers

?? unknowntoday

Content creationand delivery

Contentaggregation

Communitybuilding

Mark

et va

lue /

phys

ical a

ssets

ratio

Verylow

Low

Medium

High

Huge

ROI (

Retu

rn on

Inve

stmen

t), EV

ACo

st of

entry

(req

uired

inve

stmen

t)

Verylow

Huge

High

Low

Medium

Financial analysis.

Huge

High

Medium

Low

Verylow

Verylow

Huge

High

Low

Medium

Corp

orate

and o

perat

iona

l ove

rhea

d

Revenue potential / time.

Dupont,Ciena

Alcatel,Lucent,Nortel

British Telecom,AT&T, MCI

AOL, Compuserve, eBay, eWorlds,ICQ, slashdot

amazon.com, Yahoo,most portal sites

Inktomi, Microsoft,Netscape, SoundBlaster

Un-born, un-named entities.

Un-born, un-named entities.

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ICN ISA CCI BoIPSPOSA -19 November 1999

IBM profits from OpenSource

• IBM OpenSource business model– Bundle with own solutions– Offer support packages– Enhance with proprietary

extensions

• Commitment to OpenSource– Funding Apache group– Porting DB2 to GNU/Linux– Offering GNU/Linux pre-

installed and supported in IBM servers

Proprietary Solutions

Support Contracts

Websphere

Apache

OpenSourceTcl / Tk core

BundledOpenSourceextensions

Proprietaryextensions

Serv

ices

Tool

s

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ICN ISA CCI BoIPSPOSA -19 November 1999

The Siemens Platform for OpenSource Applications

Siemens'profit

Cost ofcommercialapplications

Siemens' value add

Tota

l cos

t

Currently

OpenSource

Siemens'value add

Tota

l cos

t

Proposed

Siemens'profit

SPOSA: Siemens Platform for OpenSource Applications

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ICN ISA CCI BoIPSPOSA -19 November 1999

Benefits of SPOSA

• For Siemens:– Control its own future– Take a leadership position– Offer add-on services– Faster "Time To Revenue“– Offer an "end to end solution"

• For Customers:– Long-term viability– True adherence to standards– 100% customer control via modules (plug and play)– Lower overall prices– „Security by transparency“

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ICN ISA CCI BoIPSPOSA -19 November 1999

Backup slides

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ICN ISA CCI BoIPSPOSA -19 November 1999

Support issues

• Irish call center?• Back to back support

contracts?

Customer reportsproblem /

running a patch.

Finalsolution?

SPOSA'sCall Center

Yes

SPOSA'sCustomer

Service

Open / queryTicket #

CloseTicket #

No

Deliver andverify solution

Send patchto customer

Query / updateticket info

Send fixor patch

Tier 01 FAQ,Knowledge base

Tier 02 FAQ,Knowledge base

Vendor'sContracted

Support

Passticket info

Getfix

Confirm ticket issue,reproduce problem

Query

Update

Query

Update

Test Verify

Vendors' support:

Apache.comPostgreSQL.org

sendmail.com

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ICN ISA CCI BoIPSPOSA -19 November 1999

The Siemens Platform for OpenSource Applications

InfrastructureHardware

SRI (Service Ready Infrastructure)

User ApplicationsBuilding Tools

User-centered Communities

01 02

04

03

05

06

SSS

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ICN ISA CCI BoIPSPOSA -19 November 1999

Phases of SPOSA‘s development

App 01 App 03 App 05 App 07

App 02 App 04 App 06 App 08 App 10

App 09

App 01 App 03 App 05 App 07

App 02 App 04 App 06 App 08 App 10

App 09

App 01 App 03 App 05 App 07

App 02 App 04 App 06 App 08 App 10

App 09

Phase 01 => B10

Phase 02 => B130

Phase 03 => B600

Identification andselection of theapplications to beincluded as basiccomponents ofSPOSA for rel 1.0

Integration of theapplications viacommon interfaceelements.

Creation of aSiemens-brandedcoherent bundle ofapplications. Withsupport and othervalue-addedelements.

Integration and supportCustomization services

Business development servicess

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ICN ISA CCI BoIPSPOSA -19 November 1999

.

Global TCP / IP infrastructure

GNU/Linux

SQL Perl 5.x

RFC-compliant software

Interchangeablemodules

SPOSA v. 1.0 - Module plug-in framework.

Application

Application

App

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ICN ISA CCI BoIPSPOSA -19 November 1999

Common codebase

(OpenSource)

TCP / IP

GNU / Linux

RFC-compliant services

Embedded and extended by each Siemens unit.

W N CA IB ICP

HiC

om

Uni

sphe

re

Global s

ales fo

rceGlob

al sup

port

Financ

ing op

tions

Instal

led po

rt base

Siemens ́non-technical capabilities and resources.

Voice e

xpert

iseLarg

e syst

ems k

now.

Softw

are de

velop

mentManu

factur

ing ba

se

HiN

et ? ?

Offer saleable products, services and applications.

Integr

ation

exper

tiseTes

ting, h

omolo

gation

Custom

s, busi

ness la

w

New products, new services,new applications,

new revenue streams.

Plus Siemens´unique value-

added

Each unit usescommon code

base

Brings revenueimmediately and

in the near future.