Rylander Design 2009

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RylandeR design 2009

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In my heart I belIeve that desIgn always wIns.

not because good always trIumphs over evIl

(It doesn’t) or because good taste always

trumps bad (It sure as hell doesn’t). I sImply

wouldn’t be able get up In the mornIng If

I belIeved otherwIse. so, longer ago than

I care to admIt, I took a blood oath to do

what I can to ever so slIghtly shIft the odds

In favor of thIngs that are unexpectedly

InterestIng, stylIshly strategIc or just plaIn

fun to look at. wIth a grateful nod to

my clIents, here are some of the results.

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Contents apple 2 amaranthine 22 adperk 30 archstream 36 Blue planet run 42

Brand66 52 Bugatti 54 cleantech america 62 guy diehl 66 eden 76 enfatico 82

flower 94 funktion 102 gwaBBit 108 intel 114 kelly vineyards 118 the lost dog 122

the marketing farm 130 meedan 136 museums of san francisco 144 natasha’s story 150

neokeys 160 neutrino 166 the oBama time capsule 170 olema pharmaceuticals 178

pacific color 182 the new pickle circus 186 polymorph 196 professional destiny 200

project BillBoard 202 schoenBerg 208 sushi sasaBune 218 sync salon 226

tomatoheads 232 tortura 236 urBanBurp 244 verdigris 248 vizza 256 votervoter 264

without walls: museum multimedia 270 wyoming outfitters 276 credits 284

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apple

Print | tV | OutdOOr | direct | Web

Apple has been thinking different since the days it did

business out of a garage. i’ve lent my thinking to the cause

for over a decade, producing advertising and graphic

design for chiat\day and directly for Apple. Writer tom

Witt and i have created a catalog of iconic ideas springing

from the minimalist elegance of the Apple product line.

i love this company.

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amaRanthine

bOOk design

Amaranthine is greek for “color that never dies”: an

apt descriptor for this large-format, hardcover book

featuring the aviary collection of the Museum of boston.

Photographer Mark Laita captured the specimens in over

250 plates depicting a wild diversity of color, shape and

form. My design challenge: get out of the way and let

nature shine.

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adpeRk

LOgO | brAnding | direct | Web

Why should anyone be force-fed advertising they don’t

really care about? AdPerk ceO barry soicher had a neat

idea: let consumers choose their own commercials in

exchange for rewards. My job was to capture this upstart

spirit in branding, website design and marketing materials.

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aRChstReam

LOgO | brAnding | Web design

Archstream has a divergent view of radio and tV. While

some see stagnation, they see sky-high potential. to the

delight of station managers (and financial institutions

supporting them), Archstream set out to turn broadcast

media into scalable, profitable digital businesses. All they

needed was a branding platform as fresh as their thinking.

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Blue planet Run


While “green” gets all the press, “blue” needs attention

too. teaming with rick smolan, creator of the bestselling

Day in the Life and America 24/7 series, i helped produce

Blue Planet Run: a visual study of earth’s fresh-water

crisis. With over 250 photographs by the world’s top

photojournalists, it focuses on challenges and solutions,

and celebrates the “water heroes” who are quite literally

saving the world.

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BRand 66

LOgO | Web design

What the world needs now is another blog from another

self-important design guru. brandsixtysix is a discussion

of branding, design and commerce presented by — me.

its mark is a playful nod to the iconic route 66 sign, kept

clean and minimalist in support of the ideals promoted

within. check it out at brandsixtysix.com/blog.

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Bugatti

Print

the exotic eb 110 debuted for on the occasion of ettore

bugatti’s 110th birthday. Apparently, what he started

in Molsheim, France back in 1909 continues today. this

proposed print and poster campaign pays tribute to the

timeless beauty of bugatti’s designs.

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CleanteCh ameRiCa


cleantech America is a california-based company that

provides large-scale solar farms to help fight global

warming and foster energy independence. brought on

board from the company’s inception, i provided strategic

thinking as well as branding and web development.

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guy diehl

LOgO | Web design | bOOk design

guy diehl’s paintings hang in fine art museums and

collectors’ homes throughout the world. How does one

brand an artist whose work includes references from

traditional realism to classic modernism? My solution

was a bauhaus-inspired mark that supports an identity

system from hardcover book to website.

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eden

LOgO | brAnding

eden designs and maintains landscapes for homeowners

and businesses in the northeast, but does it with an

attitude. it’s all about striking visuals that are both low-

maintenance and functional. i strived to capture the spirit

of the company’s unique perspective, blending classical

and modern with hip and fun.

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enfatiCo

LOgO | brAnding | Print | Web design

every decade or so, the ad world produces another story

that defies belief. the latest was enfatico: a $4.5 billion

“overnight global startup” created by WPP with dell as

its founding client. it was born in controversy and hasn’t

stopped generating it since — but at least it’s doing so

with a carefully designed branding system that’s present

from notepad to new business pitch.

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floweR

bOOk design

traveling the world over a three-year period, noted

photographer Mark Laita captured 120 images of the

world’s most striking flowers, both the rare and the

common. unable to compete with Mother nature’s

presentation skills, i gave this 240-page hardcover book

a minimalist design.

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funktion

LOgO | brAnding

Funktion was a classic rock band from the 1970s, based in

Austin, texas. though their music is lost to history (or was

it banished?), their image lives on. As a former Austinite

and music fan, this was a project near and dear to my

heart. i gave the band a logo and branding platform that

reflected the gritty sound that made them popular.

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gwaBBit

LOgO | Web design

gwabbit is an add-in for Microsoft Outlook and blackberry

that “gwabs” contacts from your emails and adds them

to your Outlook address book. All it takes is a click. but

first, it took some design work to convey a sense of the

product’s ease to a wary audience.

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intel

enVirOnMentAL VideO

everyone knows intel is at the heart of the information

revolution. What they don’t know is that the company is

also at the heart of the green movement, determined to

do its part to sustain the planet. this video (produced

with seed Marketing) chronicles the depths of intel’s

commitment to reduce its environmental impact.

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kelly vineyaRds

PAckAging design

the kelly Family Vineyards ships only a small percentage

of northern california’s wine, but they are amongst the

leaders in passion. their meritage wines are produced

in small lots to insure that every bottle sold meets the

family’s standards. My packaging designs celebrate the

winemaker’s personalized, hands-on approach to the

art of viniculture.

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the lost dog

bOOk design

this children’s book began as a simple conversation

between award-winning photographer Mark Laita and

myself, and ended up as a truly fulfilling collaboration.

it’s the story of Mason, a young boy searching for his lost

dog, who finds his world transformed as he climbs, skis

and skateboards over animals of every shape and size.

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the maRketing faRm


the Marketing Farm is a consulting firm based in san

Francisco, providing strategic marketing and business

development to such brands as Apple, google, WalMart

and twitter. distilling their essence to the idea of “growing

commerce,” i developed a logo and branding system that

conveys this sense with a glance.

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meedan


in Arabic, meedan is a town square or gathering place.

Meedan.net is the digital and global version of that. it’s a

place where you can speak to or collaborate with people

who speak a different language, and share points of view.

My logo design reflects the globally diverse user base,

and the ways in which their lives overlap.

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museums of san fRanCisCo

interActiVe exHibit design

Photographer Mark klett has invented an interesting form

of time travel. shooting from an identical vantage point as

photos taken during the 1906 san Francisco earthquake

and Fire, he paints a picture of two very different worlds.

My interactive design for his work, After The Ruins, was

featured in the Communication Arts Interactive Annual.

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natasha’s stoRy

bOOk design

using his craft, photographer rick smolan tells the story

of a young Amerasian girl, a fateful photograph and an

adoption saga that takes an unexpected twist. this book

design was intended to generate interest while giving the

subject matter the respect it deserves.

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neokeys

LOgO | brAnding | PrOduct design | Web design

neokeys is a technology company with deep experience

in consumer product design and a conviction to change

the status quo. Writer tom Witt and i worked with

neokeys as marketing partners to create an integrated

system from product design to brand identity.

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neutRino

LOgO

in a universe of large and faceless marketing agencies,

neutrino is truly a “subatomic particle.” And they proudly

play a similar role — acting as a fundamental building

block for more complex structures. i set out to capture

their “small is powerful” spirit in a logo and id system.

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the oBama time Capsule

bOOk design | Web design | custOMizAtiOn ui

imagine a hardcover coffee-table book that not only

captures a historic moment through the eyes of the

world’s top photographers, it lets you to contribute your

own photos and thoughts. this is the idea behind The

Obama Time Capsule. each book is a personalized record

of Obama’s journey, a unique edition printed just for the

recipient. i was asked to design the book as well as the

website where customers do their customizing.

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olema phaRmaCeutiCals

LOgO | brAnding

Olema develops new ways to combat life-threatening

diseases like Alzheimer’s and cancer. since they improve

the quality of life through advanced biotechnology, i gave

them a simple letterform logo, evolved to create a tablet

shape inside.

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paCifiC ColoR

Print | direct MAiL

Multicolor offset printing for ad agencies and design

firms is serious business. but when you’re interacting with

creative minds, you’d better have a sense of humor. For

Pacific color, i used a little industry humor to help pump

up attendance at customer event — at which they all did

get a little loupy.

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the new piCkle CiRCus

LOgO | Print | teLeVisiOn | direct

A small, bohemian-style traveling troupe meets a small,

bohemian-style creative department. Writer tom Witt

and i paired old with new to produce tV, radio, print ads,

posters and collateral — with one of our spots making it

into the exclusive british d&Ad show. it was a tent-full of

makeover on a clown’s budget.

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polymoRph

LOgO | Web design

shape-shifting between advertising, strategy, product

naming and landscape design, Polymorph isn’t your usual

consultancy group. How do you brand an outfit that

refuses to be branded? For this band of malcontents,

i developed a visual id that evokes constant evolution.

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pRofessional destiny

bOOk design

Author Valerie Hausladen passionately believes we all

have natural gifts that can guide us towards the career

we “were born for.” to create a engaging cover that

communicates her philosophy, i reached into the book

of metaphors. A somewhat complicated idea becomes

instantly accessible.

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pRojeCt BillBoaRd

LOgO | iLLustrAtiOn | Print | OutdOOr

the kerry vs. bush election ignited an emotional debate

across our nation. things got particularly hot in nYc,

when an outdoor media company refused to post the ads

i created for Project billboard. One court battle later, the

work did go up — just in time for republican convention

attendees to enjoy.

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sChoenBeRg

Print | POsters | Web

every guitarist dreams of owning the perfect guitar. eric

schoenberg dreams of making them. His guitars are

sought for warmth, clarity and their ability to mesh with

their owner. so it was that my poster and ad campaign,

built on the theme “guitars that become you,” struck a

particularly good chord.

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sushi sasaBune

Print | POsters

it’s difficult for the unenlightened to fathom, but those

who have feasted at LA’s sushi sasabune consider it a

religious experience. this may come as a shocker, but —

it’s all about the fish. A fact that did not go unnoticed

when i created sasabune’s first branding campaign. it

makes me hungry just to look at it.

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synC salon

LOgO | signAge | brAnding | Web design

the people who create individuals’ images need an

image of their own. sync salon not only offers a range

of services, they offer a higher class of service featuring

european-trained hair stylists. theirs is the first branding

system i’ve built from a single strand of hair.

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tomatoheads

LOgO | PAckAging | Web design

tomatoheads is a restaurant that is both healthy and fast,

which makes it a perfect alternative to the typical greasy

burger joint. What better way to express this than with

a pair of ambulatory tomatoes? this playful treatment

connotes the quality nature of the menu, along with the

fun atmosphere of the restaurant.

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toRtuRa

bOOk design | Print

the creativity of man is visible everywhere in this world —

even in devices of torture. Photographer Mark Laita was

granted access to this rarely seen collection housed at the

Musea della tortura in san gimignano, italy. My challenge

was to help present 17th century europe’s most creative

nightmares. Hopefully they won’t make this into a movie.

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uRBanBuRp

LOgO | brAnding | signAge

some of today’s most interesting and eye-catching

designs were born before many of us. urbanburp reaches

into the past to deliver rare, vintage fabrics and high-

quality interior design services. What they needed was a

branding campaign that literally captures the best of two

different worlds: then and now.

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veRdigRis


Verdigris is a sausalito-based architectural firm designing

exquisite structures in a decidedly modern style. to

help communicate their values, i designed a logo that

expresses a passion for shape, form and color — and an

online catalog of site photography that echoes the theme

with subtle animation elements.

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vizza

LOgO | Web design

Vizza is vertical pizza. A new angle on an old favorite. it

was discovered in a small italian village by two vacationing

pizza lovers who couldn’t leave the taste behind. My logo

presents the crust in its heretical “V” shape and stacks

the type accordingly. in-store graphics feature famous

italians and their Vizza.

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voteRvoteR

LOgO | Web design

real power to the people. VoterVoter makes it possible

for anyone to run their own political advertising — just

pick from a library of ready-made spots (or create a new

one), choose a budget and location, and VoterVoter does

the rest. My logo and website sold without debate.

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without walls: museum multimedia


Fine art gets some muscle. to help build understanding

and appreciation for the arts, Without Walls produces

elegant, interactive programming for art museums

and galleries. A graphic id that plays off the traditional

museum entrance pin gives them purpose and humanity.

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wyoming outfitteRs

LOgO | brAnding | signAge | Web design

ride ’em, rope ’em, brand ’em —with an emphasis on

branding. Wyoming Outfitters needed a logo, signage and

id package to promote their line of western clothing and

housewares. it seemed only natural to give them a “W”

brand cut from a slab of beautifully rusted cor-ten steel.

AdditionAl Credits apple tom witt & ken segAll, writers Blue planet run riCk smolAn & jennifer

erwitt, projeCt direCtors enfatico ken segAll & tom witt, writers; miChAel tompert, 3d rendering

intel tom witt, writer, nAnCy rAff & john torCAssi, seed meedan AhmAd humeid, syntAx museums of san

francisco bob ConwAy, without wAlls natasha’s story riCk smolAn, projeCt direCtor neokeys tom

witt, writer; miChAel tompert, 3d rendering the oBama time capsule riCk smolAn & jennifer erwitt,

projeCt direCtors pacific color tom witt, writer the new pickle circus tom witt, writer professional

destiny ken segAll, projeCt direCtor project BillBoard ken segAll, writer schoenBerg tom witt, writer

sony tom witt, writer sushi sasaBune tom witt, writer sync salon diAne rylAnder, projeCt direCtor

tomatoheads megAn kent, stArfish tortura tom witt, writer urBanBurp miChAel tompert, 3d rendering

vizza megAn kent, stArfish without walls heAth CArlisle, web progrAmming the Book you’re holding in

your hands ken segAll, writer; the gAme ChAngers At blurb special thanks diAne, mAson & AnnAbelle

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[email protected]

RylandeR design

Rylander Design 2009

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