Ryan Hanley Case Study IIA of IL 2012
37
A Case Study in Success Online How to generate revenue through content marketing
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How to generate revenue through Content Marketing
Transcript of Ryan Hanley Case Study IIA of IL 2012
A Case Study in Success Online
How to generate revenue through content marketing
Our Goals for Today
• What is Content Marketing and SEO• My SEO Experiment• How Facebook & Google+ fit in• HOW to generate new business revenue from
content marketing and SEO• Action-items to dominate your local market
online using content marketing and SEO
Why Search?
Why Not Social Media?
Content Marketing
and
SEO
Content Marketing - is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
SEO (Search Engine Optimization) - is the process of improving the visibility of a website or blog in a search engine's "natural," or un-paid ("organic“) search results.
Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and
approach it all as if they’re starting from scratch.
- Srinivas Rao
Today you deliver value, Tomorrow you build a
relationship.
Worn Calipers and SEO
My SEO Experiment
• Answer 100 Questions– By video– Two minutes of less– Post on YouTube
• Create a corresponding blog post– Embed YouTube video in the blog post
• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN
– and Relevant Groups• Put links to post in email newsletter
Where do I get content?
• Client questions• CE Classes• Trade magazine• Community events• Charitable events• Employee success• Testimonials• Case studies
• The weather• Safety tips• Other insurance
agencies• Your own experience• New technology• Market changes• Industry events
“If you could only have one insurance question answered what would it be?”
ACTION ITEM #1
No Action No Traffic
Lots of Action Lots of Traffic
Search Traffic
$4,975In 3 days
15 MINUTES A DAY
7 DAYS A WEEK
FOR 100 DAYS
EQUALS A LITTLE MORE 3 WORK DAYS
$4,975
$3.32 A MINUTE
$200 a Hour
$200 an Hour
$1,600 a Day
$8,000 a Week
47 Weeks of Work
$376,000 a Year
http://socialtriggers.com/perfect-blog-post/
Where you position your Call-to-Action matters
Link deep into your blog to help search engines index your content
Adding video gives visitors a quick easy way to connect on a personal level
Tell visitors exactly what you want them to do
ACTION ITEM #2
You Have to ASK for the Business
Digital and Social Marketing Strategies Reverse the Flow of Value
from Provider to Consumer
Action-Items for Next Week
1. Write down client questions
2. Place Calls-to-Action on website and blog
Questions
Thank You• Ryan Hanley– Twitter: @RyanHanley_Com– Web: www.RyanHanley.com– Email: [email protected]
• The GROW Program: www.GrowProgram.comI wish you all Success in your Online Marketing!
Generating Revenue Online Workshop
Presented by
Jason Cass, CIC & Ryan Hanley, CIC“The GROW mission is to provide every Independent Insurance Agent with the
tools and knowledge to generate revenue from their online activities”
www.growprogram.com
