RXinsider MediaKit 10 Virtual

8/8/2019 RXinsider MediaKit 10 Virtual

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SERVICES & PRICING

1300 Division Road, Suite 103, West Warwick, RI 02893 800.972.2083 [email protected] RXinsider.com

2010 Media

RXinsider is a leading career, product and services resource for the pharmacy and nursing profess

Healthcare professionals turn to RXinsider for relevant, timely and quality information focusing on careers, pro

research, industry service offerings, continuing education opportunities and salary data.

RXinsider is a key resource for marketing managers and recruiters seeking to:

Buildbrandawareness

Generatequalityinquiriestotheirwebsites

Connectwithinterestedandqualifiedindividuals


2/14800.972.2083 [email protected] RXinsider

Connecting healthcare to meet your marketing needs.

RXinsiderCompanyOverview

CompanyAssets

1

RXpreceptoris experientialeducation management softwarededicated to scheduling, evaluationand preceptor management for

Colleges of Pharmacy.

Table of Contents:RXinsider Company Overview ...................1

Virtual Pharmacy Trade Show ....................2

Virtual Pharmacy Trade Show Specs .........2A

Pharmacy Platinum Pages .........................3

Pharmacy Platinum Pages Specs ..............3A

Virtual Pharmacy Job Fair .........................4

Virtual Nursing Job Fair ............................5

Virtual Job Fair Specs .........................5A-5B

Dedicated Email Blast Campaigns .............6

Dedicated Email Blast Campaign Specs ...6A

411 Email Alerts .......................................7

411 Email Alert Specs .............................7A

Online Banner Ads ...................................8

Online Banner Ad Specs .........................8A

About RXinsider:Founded in 1998, RXinsider

is a marketing, networking

and software development

firm providing solutions to the

healthcare sector with a focus

on the pharmacy and nursing

professions. Our Missionis to develop and market

profitable, industry-leading

technologies that connect end-

users to relevant resources that

provide valuable advantages

to our clients.

Visitor Attraction and

Retention:

1,000,000

ReturningVisitors

1,200,000Visitors

3,300,000Viewings

TheVirtualPharmacyJobFairisan online career resource exhibitingpharmacy employers in booth format.

RXportfolios are professional andlife-long electronic portfolios for thepharmacy profession which allowindividuals to organize, archive andshare their entire educational andprofessional history.

TheVirtualNursingJobFairis anonline career resource exhibitingnurse employers in booth format.

RXoutcome is assessmentmanagement software (assessmentePortfolios) dedicated to themanagement and reporting ofdetailed student outcomes andcurricular mapping for Collegesof Pharmacy.

TheVirtualHealthcareTradeShowis an online resource showcasinghealthcare exhibitor products andservices in booth format.

TheVirtualPharmacyTradeShow

is an online resource showcasingpharmacy exhibitor products andservices in booth format.

AllNurseSalaries is an onlinesalary calculator dedicated to nursingprofessionals.

AllPharmacistSalaries is an onlinesalary calculator dedicated topharmacy professionals.

RXSalaryCalculatoris an onlinesalary calculator dedicated topharmacy professionals.

FindThatCE is a search enginededicated exclusively to continuingeducation for healthcare professionals.

PHARMACYPLATINUM PAGESThePharmacyPlatinumPages isan annual research/buyers guide

available in both print andelectronic formats.

RNwanted is a leading web portalfocused on career resources fornursing professionals.

Partial Client List:University of FloridaCardinal Health

RPH on the Go

Cleveland Clinic

CVS/Caremark

Omnicare

ExcelleRx

Soliant Health

St. Johns University

Principle Pharmacy Group

Walgreens

AmerisourceBergen

Covidien

Rite Aid

CompleteRx, Ltd.

Asereth

MSN/Pharmstaff

SuperValu

RX Relief

McKesson

PCCA

Cameron & Company, Inc.

Albertsons, LLC

TCGRx

PharMerica

COSTCO

Swisslog

SXC/HBS

Hire Dynamics Rx

Prime Therapeutics LLC

Critical Care Systems

AdvanceNet Health Solutions

The Baker Company

Talyst

QS/1

Medco

Parata Systems

Kirby Lester

MTS

Pearson Medical

Rubbermaid

University of Rhode Island

Atromick

Safeway

Kroger

UniWeb

ScriptPro

Cerner/Etreby

TheHealthcareStaffingPages is anonline portal dedicated to showcasingthe opportunities and services ofleading staffing agencies to bothpractitioners and HR managers.


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Booth Specifications

VirtualPharmacyTradeShow

Maximum: 10 Per Booth

Width&Height:

Max Width - 225 pixels

Max Height - 1000 pixels

Graphicscanbesuppliedinthefollowingformats:

Maximum: 5000 words

SupportedTextFormatting:

Bullets, Italics, Line Breaks, Bold

Small, Medium & Large Point Size

Non-SupportedTextFormatting:

Color, Hyperlinks, Imbedded images

Copycanbesuppliedandformattedinatextbase

fileformat.Acceptablefileformats:

.doc, .docx, .txt, .rtf

.jpg

.gif

.eps

.png

.pdf

.psd

.ai

.tiff

Logos:

Your Company Logo appears in the top left of the booth

while product logos appear down the right-hand side,

graphics column.

Graphics:

Start the graphics column with an image of the

product (if possible).

If desired, create a tall graphic banner with

company branding for the graphics region.

Include multiple product images.

Graphics should be of high quality and at maximum

width of 230 pixels.

Copy:

Create a compelling tag-line in the copy region.

4-5 paragraphs of copy is plenty.

General:

Many graphics with minimal text creates too much

white space and may not look aesthetically pleasing.

Booth numbers are assigned randomly and are

specific to the Aisle.

Submission:

Please submit your virtual trade show booth content via

email to your sales representative.

BoothCopy

BoothGraphics

Tips

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ExpandedView

2A



The Resource Guide for the Pharmacy Profession.

PharmacyPlatinumPages

What are the Benefits?

Instant branding exposure

Long-term brand development

Continuous inquiry and

lead generation

Publication Market Reach

PRINTDISTRIBUTION:

30,500 Industry Leaders including...

6,500 Hospital Directors

12,000 Independent/Community

Pharmacies

3,000 Trade Show Handouts

3,000 Industry Executives

3,500 P5 Pharmacy Students

1,000 Pharmacy Academics

1,500 Others

ELECTRONICDISTRIBUTION:

Delivery projection of

411,000 including...

250,000 annual Virtual Trade

Show Visitors

Two nationwide email blast

campaigns to 160,000+ recipients

Ads Starting at:

$2900

AboutThePharmacyPlatinumPages

Known as the Yellow Pages of Pharmacy, the 2010 Pharmacy Platinum Pages serves the

profession as a high-quality and relevant research guide. In its 6th year of production, the

Pharmacy Platinum Pages features more than 250 company profiles/bios, a distribution of

30,500 hard copies and a projected distribution of 411,000 electronic copies.

Decision-makers turn to the Pharmacy Platinum Pages to research industry-leading compan

throughout every sector of the industry. From hospital directors researching automation

providers, independent pharmacy owners researching software vendors, or students researc

employment opportunities, the Pharmacy Platinum Pages connects decision-making pharma

professionals to industry-leading companies throughout every corner of the profession.

The Pharmacy Platinum Pages is not a disposable magazine. Due to its superior quality,

relevance and high retention rate, the Pharmacy Platinum Pages offers many years of brand

and lead generation opportunities for advertisers.

PharmacyPlatinumPages Description Price

6101P 2010 Pharmacy Platinum Pages Full Page Ad (Premium Positioning) $7900

6102P 2010 Pharmacy Platinum Pages Full Page Ad $5900

6103P 2010 Pharmacy Platinum Pages Half Page Ad $4400

6104P 2010 Pharmacy Platinum Pages Quarter Page Ad $2900

6105P 2010 Pharmacy Platinum Pages Quarter Page BIO $2900

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Standard1/4PageCompanyProfile/Bio

Copy(Requiredforstandardprofile/bio)

StandAloneAdSizes(DisplayAd

Specifications

PharmacyPlatinumPages

Name: Maximum 35 characters

DescriptiveSentence: Maximum 60 characters

Body: Maximum 1050 characters (including spaces) describing your company,

products & services.


Italics, Bold

Multiple Fonts & Point SizesLogos: High quality print resolution Illustrator file preferred. 300dpi or higher Photoshop

.eps image allowed. RXinsider will size your logo for the best fit with your profile.

Logoscanbesuppliedinthefollowingformats:

.eps .pdf

ContactInformation(sales,employment,customerservice,etc):

Maximum 24 characters wide x 22 lines tall.

Please notify us if you wish to reuse the company profile/bio content from the 2010 Platinum Pages.

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Alltextualcopy,logosandartworkdueinJanuary2011(ExactdateTBD)Pleasesendto:[email protected]

Automation & Robotics Technology

Swisslog

Total Hospital Pharmacy Automation Solutions

Swisslogs PillPick is a fully automated, 100%

barcoding, packaging, storage, and dispensing

solution for in-patient pharmacies. The PillPick

automates cart fill, cabinet restocking, first doses,

and STATs. The packaging module, PillPicker,

prepares unit doses from bulk stock, and

over-wraps vials, cups, ampoules, syringes, and

blisters. Swisslogs dispensing robot, DrugNest,

automatically interfaces with PillPicker for total

automated storage and dispensing of barcoded

unit doses, and features automatic return of

medication. DrugNest can simultaneously package

and dispense. Swisslogs unique dispensing

system, PickRing, assembles patient specific, 24

hour supply of medications assembled on a ring

and organized in order of administration. Swisslog

designs solutions in logistics automation to meet

the storage, movement and distribution needs of

the healthcare industry. Our solutions are

composed of systems that greatly reduce the

manual flow of materials and associated

information within healthcare facilities.

CONTACT INFORMATION:

Swisslog Healthcare

Solutions Division

10825 E. 47th Ave

Denver, CO 80239

800-764-0300

303-373-7883

Fax: 303-373-7932

[email protected]

www.swisslog.com

CUSTOMER / TECH SUPPORT:

800-396-9666

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Full Page

7 x 9

ADDITIONALSTAND-ALONEADVERTISIN

REQUIREMENTSFORDELIVERY

GeneralDelivery:

High Resolution Press-Ready PDF is required

for all electronic ad submissions. All fonts a

images must be embedded. Minimum requ

image resolution is 300dpi. All files must be

created and submitted in CMYK color mode

Ads submitted in RGB or Pantone/PMS colo

will be converted, and we are not responsib

for color reproduction on these ads.

FileSubmissionInstructions:

Please supply media on one of the following

CD-ROM or e-mail. Please include a certifie

proof with your digital submission. If emaili

artwork, please send the proof in a separat

package in the mail.

AdSizes:

Art should be created or scaled to size inten

for print, no bleeds.

Horizontal

Page

7 x 4

Page Ad35/8 x 4Vertical

Page

35/8 x 9

9.

5

9.

5

7.5

3.625 3.625

7.5

3A



A virtual job fair for the pharmacy profession.

VirtualPharmacyJobFair

Overview

The Virtual Pharmacy Job Fair offers the most comprehensive

and diverse selection of employers, practice settings and career

options of any resource making it the premier career destination

for pharmacists, pharmacy students and technicians. With over

350,000 annual visitors, the Virtual Pharmacy Job Fair is the

perfect venue for employers to post their career opportunities,

build brand awareness and proactively connect with qualified

pharmacy professionals.

For more than 11 years, RXinsiders Virtual Pharmacy Job Fair

has helped employers connect with pharmacists throughout the

profession. From the largest chains and health systems, to the

smallest independent pharmacies, RXinsider provides employers

the best exposure to both passive and active job seekers.

With a client base of more than 150, including 17 Fortune 100

companies, RXinsider continuously proves to be the leader in

pharmacist employment marketing.

Continuous branding exposureProactive & continuous inquiry and resume generation

Measurable results/ROI

Hands-off maintenance

Cont

60-DayJob/BoothPosting Description Pri

1001J Help-Wanted Posting/Booth (60 Days/1 State) $39

1002J Help-Wanted Posting/Booth (60 Days/1 State) 3 Job Package $10



1008J Help-Wanted Posting/Booth (60 Days/1 State) Custom Package

Whatarethebenefits?

57% Retail/Community

6% LT

6% O

4% N

4% In

23%Hospital

54% Pharmacists

21%Technicians

14% Students

6% Non-US RPhs

4% Directors

2% Others

PracticeSettingsVisitorDemographic

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60-Day Annual BoothFeatures

Superior customer service

Virtual Job Fair Booth (1500 words + logo)

Real-time lead/resume transmissionBooth rotation (every hour)

Click-through contact info capture & export

An ATS/control panel

Customizable auto-reporting (daily, weekly)

An exclusive job board (optional)

Unlimited job postings on exclusive job board (optional)

Profile Page/Booth Expansion (optional)

Mirrored booth on RNinsider (optional) Conta

AnnualBooth Description

1011J Virtual Job Fair Booth (RX & RN) 1 State/Year $290

1012J Virtual Job Fair Booth (RX & RN) 2 - 5 States/Year $580

1013J Virtual Job Fair Booth (RX & RN) 6 - 10 States/Year $890

1014J Virtual Job Fair Booth (RX & RN) 11 - 25 States/Year $13,

1015J Virtual Job Fair Booth (RX & RN) Nationwide $19,

1016J Virtual Job Fair Booth (RX & RN) Custom Package

350,000Visitors

750,000Viewings

MarketingReach

Media Venue

Print Pharmacy Platinum Pages

Email 140k pharmacy professionals

Live Trade Shows 10+ shows attended annually

Internet Web site asset cross-promotion

Internet Search engine marketing

Internet Social networking


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Booth Specifications: Pharmacy | Nursing

VirtualJobFair

Maximum: 1500 words


Bullets, Line Breaks


Italics, Bold

Multiple Fonts & Point Sizes

Color, Hyperlinks

Imbedded Images

Copycanbesuppliedandformattedinatextbasefileformat.

Acceptablefileformats:

.doc, .docx, .txt, .rtfBodyCopy:

Create a compelling job title for the title region

with a maximum of 100 characters.

General:

Booth numbers are assigned randomly.

Submission:

Please submit your virtual job booth content via

email to your sales representative.

Logos:

Your Logo appears in the top left of the booth.

Logoscanbesuppliedinthefollowingformats:

.jpg

.gif

.eps

.png

.pdf

.psd

.ai

.tiff

BoothLogoBoothCopy

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1

2

2

ExpandedView

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Booth Expansion Specifications: Pharmacy | Nursing

VirtualJobFair

BoothExpansionBanner

BoothExpansionCopy

Maximum: 5000 words


Bullets, Italics, Bold, Line Breaks



Color, Hyperlinks, Imbedded Images




Submission:

Please submit your virtual job booth expansioncontent via email to your sales representative.

Width&Height:

Max Width - 600 pixels

Max Height - 300 pixels

Graphiccanbesuppliedinthefollowingformats:

.jpg

.gif

.eps

.png

.pdf

.psd

.ai

.tiff

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BoothExpansion

5B



Pharmacy | Nursing

DedicatedEmailBlastCampaigns

Proven PerformanceRXinsider is the leader in the design

and launching of brand building and

lead generating email blast campaigns.

The company has more than 8 years of

experience with direct email marketing to

healthcare professionals. Our proprietary

email database is updated on a daily

basis and contains more than 200,000

pharmacy and nursing professionals

(95% being personal email addresses).

Our diverse client base includes

17 Fortune 100 companies. We also

offer multiple campaign formats to meet

the needs and budgets for organizations

of all sizes.

Dedicated Email BlastsJob Announcements

Product Announcements

Surveys

CE Announcements

Dedicated Email Blast campaigns

allow advertisers to deliver custom

communications targeted to specific

segments of the pharmacy and nursing

population in an innovative and effective

manner. RXinsider graphic artists will help

design, manage and launch yourcampaign typically

within a 48 hour

turnaround time.

Whatarethefeatures?

DESIGNED and LAUNCHED by the RXinsider Graphics Team

48 hour turnaround time from design to launch

Superior customer service

High retention by recipients lengthening your campaign life-cycle

Multiple forwards by recipients broadening your campaign reach

More cost effective than direct mail

Immediate branding exposure

Targeted & focused messaging

Inquiry and lead/contact generation

Measurable results (opens & clicks)

Whatarethebenefits? Tailored

Package Available

2,200 Directors

3,500 Students

90,000 Pharmacists

22,000 Technicians

5,000 Others

PharmacyProfessionals

40,000 RNS

8,000 LPNs

5,000 Others

NursingProfessionals

Conta

DedicatedEmailCampaigns(BulkPointPackages) Description Price

3021E Email Blast Campaign (Point Packages) 10 Point Package $550

3022E Email Blast Campaign (Point Packages) 20 Point Package $10,

3023E Email Blast Campaign (Point Packages) 30 Point Package $14,

3024E Email Blast Campaign (Point Packages) Custom Package

3031E Email Blasts Campaigns (Max 10 States Each) 4 Multi-State Blasts/Year $11,

15% dioff list p

25% dioff list p

Conta

Conta

DedicatedEmailBlastCampaigns Description Price

3001E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/Tier 1 state $599

3002E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/Tier 2 state $799

3003E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/3 - 5 states


3005E Email Blast Campaign (Pharmacists or Nurses) 1 Blast/11 - 20 states $550


3007E Email Blast Campaign (Pharmacists or Nurses) 1 Job Posting & Tier 1 Blast (COMBO) $998

3008E Email Blast Campaign (Pharmacists or Nurses) 1 Job Posting & Tier 2 Blast (COMBO) $119

3009E Email Blast Campaign (Pharmacy Directors) Nationwide Email Blast $230

3010E Email Blast Campaign (Pharmacy Technicians) Nationwide Email Blast $230

3011E Email Blast Campaign (Pharmacy Students) Nationwide Email Blast $230

3012E Email Blast Campaign (Pharmacists or Nurses) Custom Package

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57% Retail/Community

20%Others

23%Hospital

PracticeSettings



Specifications

DedicatedEmailBlastCampaigns

BannerWidth&Height:

Max Width - 600 or 800 pixels

Max Height - 150 pixels recommended

Ifyouareprovidingasingleimageastheentireemail,the

maximumwidthis:

Max Width - 600 or 800 pixels

Graphicscanbesuppliedinthefollowingformats:

EmailSubjectLine: Maximum of 40 characters

Body: Copy should be brief and to the point


Bullets, Line Breaks, Italics, Bold


Color, Hyperlinks




Graphics

Tips

Custom/BulkProgramDetails

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Graphics:

Should be of high quality

We recommend not sending the email as a single

graphic due to spam issues.

Its best to provide us with the email in a text format

to avoid any spam issues when delivering the email.

Copy:

Create a compelling and specific subject line

Remember that recipients usually scan, rather then

read content. Use short blocks of text and bullets tomake scanning easy.

We recommend starting the email with a compelling

title and an opening paragraph about your company.

Then information about the subject of the email followed by

your contact information.

Submission:

You can submit your direct email campaign content via email

to your sales representative.

Design/Development:

The RXinsider Graphics Team can develop an email blast templa

which includes the following:

Header graphic

Layout and formatting of the body copy (text)

Additional custom work may incur a design fee (ask your

representative for details) All email blast campaigns must include RXinsiders standa

header, footer and opt-out copy

PointPackages(Dedicatedemailblastcampaigns):

For higher volume and consistent email campaigns, POIN

programs may be purchased at a bulk discount.

The following states are considered Tier 2 and require 2

points: AL AZ CA CO FL GA IL MA MD MI MO NC NJ NY

OH PA TN TX VA WA

The following states are considered Tier 1 and require 1 p

AR AK CT DE DC HI ID IN IA KS KY LA ME MN MS MT NE

NV NH NM ND OK OR RI SC SD UT VT WV WI WY Template Development: One time design of a company e

QuarterlyPackages:(4Multi-stateemailblastsperyear)

RXinsider will launch a total of 4 multi-state blasts per yea

with a maximum of max 10 states per blast

Template Development: One time design of a company e

template including: header graphic & body layout. Custom

and additional template development may incur an addit

design fee.

.jpg

.gif

.eps

.png

.pdf

.psd

.ai

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Copy

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Whatarethefeatures?

Pay for performance/pay per view

Continuous exposure

Tower format

Free banner design by the RXinsider Graphics Team

New positioning on every page refresh

Banner included in salary calculation emails sent to end-users

(RX Salary Calculator only)

Link to your desired destination

Banner ads to fit your branding needs.

OnlineBannerAds

Pay for Performance!

RXinsider offers a variety of banner advertising opportunities to

fit our clients individual branding needs. We offer banner ad

placement across multiple web properties, each with a specific

focus: Business-to-Business, Careers, Continuing Education and

Salary Data.

Whatarethebenefits?

National & regional branding exposure

Inquiry and lead/contact generation (clicks)

Performance reports

SampleBannerAds(140pixelswidthby280pixelsheight)

Banneradvertisingisavailableonthefollowingwebsites:

350,000Visitors

750,000Viewings*

Virtual PharmacyJob Fair

250,000Visitors

500,000Viewings*

Virtual PharmacyTrade Show

128,000Visitors

250,000Viewings*

30,000Visitors

90,000Viewings*

*Annual Viewings

200,000Visitors

500,000Viewings*BannerAds Viewings Price

6061B Banner Advertising 30,000 views $900

6011B Banner Adv. (Salary Calculators) Quarterly $24006012B Banner Adv. (Salary Calculators) Annual $8500

6005B Banner Advertising Custom Package Contact Us


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Specifications

Online Banner Ads

Additional Information

Destination URL:

The destination URL is the web page address you would like

end users to visit upon clicking your banner ad. This link is

automatically tracked.

Submission:

Please submit your content via email to your

sales representative.

Maximun File Size File Format Accept

30 kb .jpg, .gif

Banner Ad Size

Tower 140 x 280 pixels

Tower Ad

140 x 280

RXinsider MediaKit 10 Virtual

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