RWANDA CLOTHING

AFRICAN-INTERNATIONAL FASHION designed by Joselyne Umutoniwase

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ALL PHOTOS IN THIS BOOKLET: FASHION DESIGN: JOSELYNE UMUTONIWASE FOR RWANDA CLOTHING 2013 /2014 MODEL: ALEXIA UWERA MUPENDE PHOTOGRAPHERS: JOSELYNE UMUTONIWASE | TILL LOEPER

FASHIONABLE RWANDARWANDA CLOTHING is an African-international fashion brand from Kigali which shows the Rwandan beauty by a very natural and colorful fashion design.RWANDA CLOTHING combines classic and traditional styles with modern cuts and designs, creating looks that are both casual and stylish. Form-fitting cut, quality materials and exceptional printings and details that add fashionable African accents, make RWANDA CLOTHING the label for individualists worldwide who want to express their own personal style. Our customers are self-confident women and men who are not afraid to cross boundaries, who are open to new design experiences and for whom colorful fashion is a question of attitude, not age. RWANDA CLOTHING will become synonymous with Rwandan fashion and lifestyle worldwide. We want to be one of the leading and most popular international African fashion brands and also a leading representative of Rwanda.

RWANDA CLOTHING SINCE 2011

Joselyne Umutoniwase, Creative Director, Designer Founder of RWANDA CLOTHING

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My fashion design is always in the middle between Rwandan tradition and international trends. I am constantly searching for the right visual and artistic expressions to have a balance of those two influences. Although the international aspect becomes a much more stronger influence in my work, my designs still are authentic. It’s hard to understand, even for me sometimes, but the more I make internationality a subject of my creations, the stronger the Rwandan-African counterpart becomes in somehow even more present. It’s like as if they both always grow together. For me it’s not a contradiction and you can see it also especially in our capital Kigali these days: New international architecture, new global companies, new markets - but this happens to be also very Rwandan at the same time cause it fits together so well with our Rwandan culture and tradition.

Rwanda for me is a modern country and has somehow always been an international part of the world also due to the European influences in our past. This is at least the way I see it.

Fashion is my life - it’s like this. And life is the greatest inspiration in fashion for me. I love to travel to different countries and see people’s style. I read books, magazines and everything I can find on Internet what got something to do with fashion and I take into consideration things I like to wear myself.I combine all the details and then I create. Joselyne Umutoniwase

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JOSELYNE UMUTONIWASE WAS BORN IN KIGALI. SHE IS A FASHION DESIGNER, FILM DIRECTOR, EDITOR AND PHOTOGRAPHER AND HAS WORKED IN THE RWANDAN FILM INDUSTRY FOR FIVE YEARS UNTIL 2011

CREATIVITY MADE IN RWANDA INSPIRED BY NATURAL BEAUTY

YOU’RE WELCOME!RWANDA CLOTHING is a motto for good customer care and keeping in touch with you throughout the creating process is our way of doing business. We have a team of specialized fashion tailors and designer who are also there to take your measurements, give you fashion and styling advice and inform you about the best way to take care of your RWANDA CLOTHING fashion items so that you are able to enjoy them for a long time.

RWANDA CLOTHING is truly designed with you in mind. Our concept is to provide the best service and a great shopping experience to our customers. That's what matters to us!

This is RWANDA CLOTHING. We love our customers!

AFRICAN-INTERNATIONAL FASHION. MADE IN RWANDA.RWANDA CLOTHING.

Avenue de la Justice (KN 2 Ave) 86Africa, Rwanda, Kigali (Nyarugenge, Gitega)

info@rwandaclothing.com | rwandaclothing.comT: +250783242104 | facebook.com/RWANDACLOTHING

© 2014