RUTGERS VISUAL Identity_manual

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rutgers visual ident i ty manual

RUTGERS VISUALIDENTITY MANUAL

MARCH 1, 2008VERSION 1.2



RUTGERS VISUALIDENTITY MANUAL

MARCH 1, 2008VERSION 1.2

This manual is an Adobe Acrobat 8.0 PDF le for viewing on Macintosh or Windows platforms. Werecommend downloading the le and viewing iton your desktop. All entries on the contents pageare linked to their respective pages. The completele or its individual pages can also be printed on8.5” x 11” paper, preferably using a color printe r.

The most current version of the manual is available

online at identity.rutgers.edu .


http://identity.rutgers.edu/




ident i ty.rutgers .edu rutgers visual ident i ty manual

contents

1 .0 introduction

1.1 Why a New Visual Identity System?1.2 Visual Identity Policy 1.3 Contacts for Advice, Approvals, and Graphics

2 .0 basic standards

2.1 The Rutgers Logotype2.2 The Logotype with State University and

Universitywide Signatures2.3 The Logotype with Campus Signature2.4 The Logotype with Unit Signature2.5 Unit Signature Specications2.6 The Ofcial University Seal2.7 The Informal University Seal2.8 The Logotype with Informal Seal Signature2.9 Seal Signature: Vertical Option2.10 Size Restrictions2.11 Surrounding Space Requirements for Print2.12 Surrounding Space Requirements for Web2.13 Unacceptable Uses2.14 Unacceptable Uses Continued 2.15 Unacceptable Uses Continued

3 .0 color

3.1 Primary Color Palette3.2 Supplementary Color Palette3.3 Alternative Metallic Color3.4 Three-Color Reproduction

3.5 Two-Color Reproduction3.6 One-Color Reproduction3.7 One-Color Reproduction Continued 3.8 Unacceptable Color Treatments: Logotype3.9 Unacceptable Color Treatments: Signature

4 .0 typography

4.1 Primary Typefaces4.2 Primary Typefaces Continued 4.3 Substitute Fonts4.4 Primary Typeface for Webpages

5 .0 stationery system

5.1 About Stationery 5.2 Standard Letterhead5.3 Standard Letterhead: Full Size5.4 Standard Letterhead: Unit Level

5.5 Second Sheet5.6 Standard Envelope5.7 Standard Envelope: Unit Level5.8 Executive Letterhead5.9 Letterhead Sample 1: Consortium5.10 Letterhead Sample 2: Personalized5.11 Monarch Letterhead: Unit Level5.12 Monarch Envelope5.13 Standard Business Card5.14 Standard Business Card: Unit Level5.15 Business Card with Long Text5.16 Business Card Back

5.17 Mailing Label5.18 News Release Form5.19 News Release Form: Second Sheet5.20 Fax Cover Sheet5.21 Primary Note Card5.22 Secondary Note Cards5.23 Baronial Envelope for Invitation5.24 #9 Window Envelope5.25 Other Envelopes5.26 Memo Pads5.27 Routing Slips

6.0 web usage6.1 Web Standards6.2 Web Standards: Navigational Requirements6.3 Rutgers Logotype: Minimum Identity Requirement6.4 Web Banner System6.5 Web Banner System: Universitywide6.6 Web Banner System: Campus6.7 Web Banner System: School/College6.8 Web Banner System: Unit6.9 Web Banner System: Web Bar6.10 Website Templates

7 .0 applications

7.1 Preferred Placement of Rutgers Logotypeon Publication Front Covers

7.2 Preferred Placement of Rutgers Logotypeon Publication Back Covers

7.3 Sample Publications with Identity Applied7.4 Sample Publications Continued 7.5 Sample Publications Continued 7.6 Sample Publications Continued 7.7 Sample Publications Continued 7.8 Sample Publications Continued 7.9 Sample Publications Continued 7.10 Sample Publications Continued 7.11 Sample Publica tions Continued 7.12 PowerPoin t Template s7.13 Merchandise Examples7.14 Merchandise Examples Continued

7.15 Merchandise Examples Continued 7.16 Exter ior Signage7.17 Vehicle Signage

8 .0 other identities

8.1 The Rutgers Spirit Mark 8.2 Unacceptable Color Treatments: Spirit Mark 8.3 The Rutgers University Flag8.4 Athletics Marks: New Brunswick 8.5 Unacceptable Treatments: Athletics Marks:

New Brunswick 8.6 Athletics Marks: Newark 8.7 Unacceptable Treatments: Athletics Marks: Newark 8.8 Athletics Marks: Camden8.9 Unacceptable Treatments: Athletics Marks: Camden

9 .0 appendix

9.1 Identity Matrix9.2 Board of Governors Resolution9.3 Glossary

Click on entry in Contents to jump to desired page.

Note that throughout this document page cross-referencesand web addresses are active links.







INTRODUCTION 1.0

1.1 Why a New Visual Identity System?

1.2 Visual Identity Policy 1.3 Contacts for Advice, Approvals, and Graphics




in t roduct ion 1.1


Research conrms that a clear and consistent identity helps build and maintainreputation. Regularly reinforced graphic symbols can convey and reinforce thestrengths of an institution.

This is as true for Rutgers as it is for other leading universities. A strong visualidentity can enhance Rutgers’ ability to recruit outstanding faculty, students, andstaff; to engage alumni; and to attract external support.

To take better advantage of this potential, the university has developed a new

visual identity system that effectively links our campuses, schools, other academicunits, and administrative ofces with the name “Rutgers”—a strong asset that weall proudly share.

Every member of the university community plays an important role in bringingthis cohesive new identity to life and in maintaining its integrity by applying itconsistently throughout all university communications, including in print, web,display, broadcast, and electronic formats.

Why a New Visual Identity System?






in t roduct ion 1. 2


This visual identity manual provides specic guidelines and standards to theRutgers community for the implementation of Rutgers’ new visual identity systemin all forms of university communication.

The guidelines have been developed by the Department of University Relationswith extensive advice and consultation from faculty, staff, students, and alumni.

The Board of Governors of the university formally approved the visualidentity system on December 8, 2006 (see the board resolution on page9.2 ) , as the next major step in the development of a comprehensive

communications program for the university.

Since the power of a strong visual identity can only be realized throughconsistent application over time, it is the university’s policy that the ofciallogotype, signatures, and marks as described in these pages are the only sanctioned marks for use across the university system. No other marks orsymbols may be used in conjunction with or to replace the ofcial Rutgers

visual identity system.

Visual Identity Policy






http://mds.rutgers.edu/

http://ur.rutgers.edu/trademark





BASIC STANDARDS 2.0

2.1 The Rutgers Logotype

2.2 The Logotype with State University andUniversitywide Signatures

2.3 The Logotype with Campus Signature2.4 The Logotype with Unit Signature2.5 Unit Signature Specications2.6 The Ofcial University Seal2.7 The Informal University Seal2.8 The Logotype with Informal Seal Signature2.9 Seal Signature: Vertical Option2.10 Size Restrictions

2.11 Surrounding Space Requirements for Print2.12 Surrounding Space Requirements for Web2.13 Unacceptable Uses2.14 Unacceptable Uses Continued 2.15 Unacceptable Uses Continued




bas ic s tandards 2 .1


The Rutgers Logotype

The Rutgers logotype appears to theleft. It is theprimary element of theRutgers visual identity system andmust appear on all ofcial Rutgerscommunications. It may not bemodied in any way.

This Rutgers logotype, appearing alone, is thepreferred visual representation for the university.It will be provided in formats appropriate to

your usage needs. Visit the identity website atidentity.rutgers.edu for more information.

When greater specicity is needed, a secondary element may be added to the Rutgers logotype tocreate a more specic “signature.” Signatures may take one of two forms:

1. An additional typographic element: university,campus, or unit name

2. An additional graphic element: informaluniversity seal

The Rutgers logotype may not be attached toany other type or graphic element other than thesignatures described on the following pages.

As a general rule of thumb, it is always preferableto use the simplest (i.e., highest level) logo

representation that will adequately communicate your identity as part of Rutgers.

RU_LOGOTYPE











The Logotype with State University and Universitywide Signatures

In situations where the logo needsto communicate the university’sname more fully, you may use oneof the two signatures appearing onthis page.

The full name of t he university—Rutgers,The State University of New Jersey—mustappear somewhere on all ofcial Rutgerscommunications. Several ways to satisfy thisrequirement include:

1. Using the full name of the university in youropening text

2. Using the full name of the university in adisplayed address

3. Using the top signature option to the left

4. Using the Rutgers logotype with informaluniversity seal option (see page 2.8 )

5. Using the full name of the university—Rutgers, The State University of New Jersey—in the footerof your website pages

For usage guidelines regarding the university name, see the Rutgers Editorial Style Guide on the

web at ur.rutgers.edu/styleguide . To download theuniversitywide signatures go to the identity website

at identity.rutgers.edu .

RU_SIG_ST

U N I V E R S I T Y RU_SIG_U

State University Signature

Universitywide Signature



http://ur.rutgers.edu/styleguide











bas ic s tandards 2 . 3


C A M D E N

N E W A R K

N E W B R U N S W I C K

The Logotype with CampusSignature

Each of Rutgers’ three regionalcampuses has its own campussignature, designed for useon campus-specic communicationmaterials.

The campus signatures will be provided informats appropriate to your usage needs. Goto the identity website at identity.rutgers.edu for more information.

RU_SIG_CM

RU_SIG_NW

RU_SIG_NB











The Logotype with Unit Signature

The name of major units withinRutgers University, such as colleges,schools, research centers, and largeadministrative ofces, may be addedto the Rutgers logotype as a unitsignature. In all cases, the correctname of the unit must be used.

Major units within the university that contain many subunits (such as schools or large administrative

divisions) will need to develop and issue guidelinesas to whether their subunits should always usethe larger unit signature or whether all or someof their subunits may use subunit signatures. Asa general rule, it is preferable for subunits to usethe signature of their largest umbrella unit, but thisneeds to be addressed on an individual basis.

If your unit needs a unit signature, you shouldrequest that it be created for your use. Go to the

identity website at identity.rutgers.edu for moreinformation.

For units whose name formally includes the nameof a regional campus (for example, University College–Camden), the campus will appearpreceded by a vertical rule (see the exampleat top left, second line). In text, such units willcontinue to use a closed en dash preceding thecampus identier in their name, as illustrated in the

previous sentence.

College of Nursing

University College | Camden

School of Environmentaland Biological Sciences

Graduate Schoolof Education

Rutgers EnvironmentalHealth and Safety

Office of InformationTechnology

Schools and Colleges

Research Centers and Specialized Units

Major Administrative Ofces

New Jersey AgriculturalExperiment Station

Thomas A. Edison Papers










Unit Signature Specications

Unit signature les are created by starting with a digital Rutgers logotype template(RU_LOGOTYPE) at its standard reference size of three inches in width. At this size, the unit nametypography has the following specications:Formata BQ Light 20 pt. type on 21.5 pt. leading

with +50 tracking.

The x-height measurement (see diagrams at left)should be used to establish the distance of the unitname baseline to Rutgers baseline.

The unit name should not wrap on two lines, and

its width may not exceed beyond the half-width of the Rutgers logotype. In creating unit signature lesfor users, the Department of University Relations

will consider exceptions to these rules whennecessary.

If the unit name includes a regional campusdesignation at the end, the campus designationis preceded by a vertical rule (see the example onpage 2.4 ) , unless the vertical rule falls at the end

of the rst line of the signature, in which case it isdeleted.

All identity graphics are created and archived by the Ofce of Creative Services, Department of University Relations. If you need a unit signaturegraphic, go to identity.rutgers.edu , and searchfor the le in the Download Zone or submit arequest for the le.

School or Unit

X-HEIGHT

X-HEIGHT

REFERENCE WIDTH =3"

Sc

School or Unit withLong Name

X-HEIGHT

X-HEIGHT

REFERENCE WIDTH =3"

REFERENCE WIDTH =1 .5" (HALFOF RUTGERS LOGOTYPE WIDTH)

M A X I M U M

U N I T N A M E / L O C A T I O N W I D T H

The vertical reference line is found by drawing a vertical rule from the tip of the “U,” as shown in theinset at left.

BASELINE

BASELINE

BASELINE

BASELINE












The Ofcial University Seal

This is the ofcial university seal. Ithas very limited use, primarily on

ofcial university documents, suchas contracts, deeds, and academicdiplomas.

All such uses require the prior approval of Trademark Licensing (732-445-3710, ext. 6301or 6310), as delegated by the Vice President forUniversity Relations.

The ofcial university seal is a stand-alone markof the university, which may not be combined withthe Rutgers logotype.








The Informal University Seal

This simplied or “informal” universityseal has been specically created for

use in conjunction with the Rutgerslogotype when an additional graphicelement is desired.

Options for its use with the Rutgers logotype arepresented in the following pages.

The informal seal may not be used in place of the Rutgers logotype. However, it may appear

separately as a decorative or design element. Thecover of this manual is an example of such a use.Note the seal may not be rotated, nor changed inany way. The reverse seal is a custom graphic for use when a white seal is needed. See page 3.7 for additional color samples.

R U T G

E R S T

H E

S T A

T E U N I V E R S I T Y O

F N

E

W J

E R

S E Y 1 7 6 6

College of Arts and SciencesUniversity College

HONORS CONVOCATION

May 8, 2007Gordon Theater

informal seal usedas a design element

Informal Seal

Informal Seal: reverse white








The Logotype with InformalSeal Signature

The informal seal may be added as

a secondary element to the Rutgerslogotype when a graphic is desiredto give your presentation more visualinterest. It is also an alternative way toprovide the full, correct name of theuniversity.

The preferred display of the informal seal signature

is shown in the examples to the left (horizontal,seal on the left). (See page 2.9 for vertical option.)

The informal seal may also be used with theuniversitywide signature (near left example) and

with any of the three regional campus signatures(bottom example). It should not be used withthe state university signature that includes theuniversity’s full name, as this would be redundant.

The informal seal cannot be used with unitsignatures.

It is not necessary to create any of the marksthat are displayed on this page. All of thesemarks have been created and are available fordownload through the visual identity website atidentity.rutgers.edu .

BLUE SQUAREREPRESENTS X-HEIGHT

The relative proportion of the two elements—seal and logotype—as shown abovemay not be altered.

The informal seal should be 250% of the x-height in diameter and centeredon the middle horizontal arm of the “E” as shown in the example. The x-heightmeasurement is also used to determine the space between the seal and the

logotype, measuring from the ruled circle in the seal to the vertical stem of the “R.”

Horizontal Position Specications

RU_SIG_HZ

Logotype with Seal

U N I V E R S I T Y

RU_SIG_HZ_U

Universitywide Signature with Seal


RU_SIG_HZ_NB

Campus Signature with Seal











Seal Signature: Vertical Option

This option should only be usedwhen the larger design layout calls

for a centered presentation, as, forexample, in the executive letterhead(see page 5.8 ).

It is not necessary to create any of the marks thatare displayed on this page. All of these markshave been created and are available for downloadthrough the visual identity website atidentity.rutgers.edu .

RU_SIG_VT

The relative proportion of the two elements—seal and logotype—as

shown above may not be altered.

The informal seal should be 250% of the x-height in diameter andcentered visually over “Rutgers” as shown. The x-height measurement isalso used to determine the space between the seal and the logotype,measuring from the ruled circle in the seal to the top of the “G.”

BLUE SQUARESREPRESENT X-HEIGHT

Centered Position Specications

Logotype with Seal—Vertical

C A M D E N

RU_SIG_VT_CM

Campus Signature with Seal—Vertical

U N I V E R S I T Y

RU_SIG_VT_U

Universitywide Signature with Seal—Vertical








b a s i c s t a n d a r d s 2.10

i d e n t i t y. r u t g e r s . e d u r u t g e r s v i s u a l i d e n t i t y m a n u a l

Size Restrictions

The Rutgers logotype and signaturesshould be produced at a reasonable

size to maintain legibility.

For printed materials, the Rutgers logotype mustnever be smaller than one inch wide. The logotype with signature should never be smaller than 1.25" wide.

For digital use, the Rutgers logotype must never besmaller than 120 pixels wide and the logotype withsignature should never be smaller than 150 pixels

wide. See page 6.3.

Unfortunately, using the informal seal as a webgraphic diminishes its resolution and makes thedetails of the seal appear fuzzy. Therefore it is notrecommended that you use the informal seal asa stand-alone web graphic. The best way to usethe informal seal on the web is as a backgroundelement or watermark in a web banner.

logotype minimumwidth = 1”


logotype with signatureand seals minimumwidth = 1 .25 ”

logotype with signatureminimum width = 150 pixels

logotype minimumwidth = 120 pixels

WIDTH = 120 PIXELS

WIDTH =

20 PIXELS

WIDTH = 150 PIXELS

WIDTH =

28 PIXELS







bas ic s tandards 2.11


Surrounding Space Requirementsfor Print

A prescribed amount of clear space

around the logotype should bemaintained at all times.

No other type or graphic element may appear within the prescribed clear space.

The unit of measure is a square equal to the heightfrom the baseline to the top of the initial “R” in thelogotype. The light blue area represents the amountof space that must be maintained between thelogotype and any other element including the edgeof a page.

Because of inherent space restrictions in somespecic usages, this clear space requirement may have to be modied. For example, the logotypeon business cards may be positioned closer tothe edge of the card. In this instance, the x-heightinstead of the cap height is used to determine theminimum surrounding space.

The minimum surrounding space requirement isprimarily intended to prevent the Rutgers logotypefrom being crowded (and thereby trivialized)by other typographic or graphic elements. If thelogotype is displayed in a large format, for example,as the primary visual on a banner, the clear spacerequirement may need to be modied. Gooddesign judgment needs to be employed accordingto the use.

R U T

G E R S T

H E

S T A


F

N E W

J E

R S E

Y 1 7 6 6

C A M D E N

School of Public Affairsand Administration

BLUESQUAREIS CAPHEIGHT






b a s i c s t a n d a r d s 2.12

i d e n t i t y . r u t g e r s . e d u r u t g e r s v i s u a l i d e n t i t y m a n u a l

Surrounding Space Requirementsfor Web

Minimum Size of the Logotype and

Signature and Surrounding SpaceRequirements for Webpages

The minimum identity requirement for a university website is to place the Rutgers logotype on thetop left corner of the live content area on every webpage. Note that with the exception ofnavigation, content is not permitted in theimmediate vicinity of the logotype.

The minimum size of the Rutgers logotype is120-pixels wide, with a 20-pixels wide border ofclear space around the logotype.

The minimum width of the logotype with signatureis 150-pixels wide, with a 28-pixels wide border ofclear space around the logotype. Logotypes andsignatures can be downloaded at https://ur.rutgers.edu/identity/downloads.php .

These les may not be resized or altered unlessapproved by the Of ce of Creative Services. Forinformation, please contact Creative Services [email protected] .

WIDTH =

28 PIXELS

WIDTH = 150 PIXELS

WIDTH = 120 PIXELS

WIDTH =20 PIXELS

logotype with signature

minimum width = 150 pixelslogotype minimum

width = 120 pixels

Shown actual size.

logotype with signature

minimum width = 150 pixels

WIDTH = 150 PIXELS

WIDTH =

28 PIXELS




https://ur.rutgers.edu/identity/downloads.php














Unacceptable Uses

It is extremely important for brand success thatthe Rutgers logotype and signatures be displayedcorrectly. This includes always using the correct

typefaces and the correct relative positioning andsize of all elements.

The examples on this and the following pagesillustrate unacceptable displays.

For acceptable applications (i.e., in publications, on websites, or on merchandise, etc.) of the Rutgerslogotype and its optional signatures, see the usagematrix on page 9.1 .

1. Do not distort any portion of the logotype/ signature.

2. Do not crop any portion of the logotype/ signature.

3. Do not tilt the logotype/signature.

4. Do not rotate the logotype/signature. (Anobvious exception to this guideline would be

a vertical street pole banner with “Rutgers”appearing as the primary element in a verticalposition by necessity.)

5. Do not rearrange components in the signature.

6. Do not alter the alignment of any componentof the signature.

N E W A R K Graduate School | Camden

1 2

3 4

5 6








Unacceptable Uses Continued

7. Do not alter the relative size of the logotypeand the unit signature.

8. Do not alter the typeface of the Rutgerslogotype.

9. Do not alter the typeface of the signature.

10. Do not alter the type style (e.g., from all caps tocap/lowercase) of the signature.

11. Do not add a drop shadow to any part of thesignature.

12. Do not combine the ofcial university seal withthe logotype.

13. Do not alter the relative size of the logotypeand informal seal.

14. Do not combine the informal seal with a unitsignature. It may only be used with the Rutgerslogotype alone, with a universitywide signature,or with a campus signature.


7

University College | Newark

9 10

University

12


14

8

R UTGERS

13


11








School of Social Work

U N I V E R S I T Y

Unacceptable Uses Continued

15–18. Do not stack multiple signatures, such as placing a:

15. Universitywide signature with a unit name

16. Campus signature with a unit name

17. Unit signature with a department name

18. Unit signature with a subunit name

19. Do not separate the “R” from the Rutgerslogotype and use it as a freestanding graphicor mark.

20. Do not use the informal seal as a freestandinglogo in place of the Rutgers logotype. It may appear separately as a decorative or designelement (see page 2.7 ).

21. Do not violate the minimum surroundingclear space requirements (see page 2.11 ) by attaching type or graphics to the logotype.

15 16

1817

School of Arts and Sciences


Camden College of Arts and Sciences

Department of English

Office of InformationTechnology

Newark Computing Services

19 20

R U T G

E R S T H

E

S T A


F

N E

W J

E R

S E Y 1 7 6 6

21







3.1 Primary Color Palette

3.2 Supplementary Color Palette3.3 Alternative Metallic Color3.4 Three- Color Reproduction3.5 Two- Color Reproduction3.6 One- Color Reproduction3.7 One- Color Reproduction Continued 3.8 Unacceptable Color Treatments: Logotype3.9 Unacceptable Color Treatments: Signature

COLOR 3.0




color 3 .1


p r i n t

Pantone Matching System

pantone 186

pantone cool gray 9

black

p r i n t

Four-Color Process

c0 m100 y81 k4

tint of black: k 60

black: k100

d i g i t a l

Web/ Video Usage

r 210 g16 b52html# d21034

r 132 g133 b137html# 848589

r 0 g0 b0html# 000000

Primary Color Palette

The primary colors for the Rutgersvisual identity system are Pantone®

186, Pantone ® Cool Gray 9, andblack. Equivalent color formulas forfour-color printing and digital mediaare provided to the left.

The preferred color treatment for the Rutgerslogotype and signature is shown below.

RU_SIG_ST

The preferred color for the Rutgers logotype is always(Pantone ® 186). It can also appear in black or white.

The preferred color for the signature is always (Pantone ® Cool Gray 9). It can also appear in red, black, or white.






color 3 .2


pantone 186 pantonecool gray 9

Supplementary Color Palette

A supplementary set of colors hasbeen selected to complement the

primary color palette. The colorsshown in this supplementary paletteare recommended for general use,but the user is not limited to onlythese colors.

pantone 7501

m4 y20 k6html# dfd2b3

pantone 5473

c82 y28 k52html# 00626d

pantone 175

m65 y100 k60html# 703221

pantone 7535

m3 y15 k20html# c1bbab

pantone 383

c20 y100 k19html# 9ea900

pantone 7406

m18 y100html# ebb600

pantone 152

m51 y100 k1html# e76f00

pantone 314

c100 y9 k30html# 007fac

b r i g h t p a l e t t e m u t e d p a l e t t e

p r i m a r y p a l e t t e

pantone 8403(Metallic)

s u p p l e m e n ta r y p a l e t t e

black






color 3 . 3


Alternative Metallic Color

In special instances, such as onexecutive letterhead, metallic

Pantone® 8403 or a matte metallicstamp may be substituted forPantone® Cool Gray 9.

See page 5.8 for an example of usage.

pantone 8403(Metallic)

pantonecool gray 9






color 3 .4


Three-Color Reproduction

The Rutgers logotype and signatureare available in various combinations

of the primary color palette forapplications utilizing different printingmethods. For the primary colorpalette, see page 3.1. When usingthe three-color variations, do notplace the logotype (i.e., Rutgers) inany other colors except white, red, or

black.1. Three-color version on white:

Pantone ® 186, Pantone ® Cool Gray 9, and black.

2. Three-color version reversed out of black:Pantone ® 186, Pantone ® Cool Gray 9, and black.

The reverse seal is a custom graphic for use when a white seal is needed.

U N I V E R S I T Y

1

2

Black box represents a dark background. It is not part of the logo.

U N I V E R S I T Y






color 3 .5


Two-Color Reproduction

When only two colors are available for printing,combinations of red, gray, and black may be used.

Note that when using red and black, use a 60% tintof black to represent Pantone ® Cool Gray 9.

Displayed on this page are examples of acceptabletwo-color presentations of the logotype andsignature.

1. Pantone ® 186 and black (Black is screenedback to 60% to represent Pantone ® Cool Gray 9.)

2. Same color break on a cream paper stock 3. Pantone ® 186 and Pantone ® Cool Gray 94. Pantone ® 186 on a black background with

2 color seal5. Black on a Pantone ® Cool Gray 9 background6. Black on a Pantone ® 186 background7. Black on a photographic background

(Note that the photo behind the logo mustbe simple and neutral enough for the logoto be legible.)

8. Black on a mid-toned background that is not in

the primary color palette(Note that the background color must be lightenough for black to be legible and dark enoughfor white to be legible.)

U N I V E R S I T Y

1

U N I V E R S I T Y

6

U N I V E R S I T Y

4

U N I V E R S I T Y

5

U N I V E R S I T Y

7

U N I V E R S I T Y

2

U N I V E R S I T Y

8

Boxes represent colored backgrounds. They are not part of the logo.

U N I V E R S I T Y

3

Red and black on a white or light background

Reversed with black on mid-toned backgrounds

Red and gray on a white background Reversed with red on a black background






color 3 .6


U N I V E R S I T Y U N I V E R S I T Y

U N I V E R S I T Y

One-Color Reproduction

When only one color is available for printing,the Rutgers logotype and signature may only bereproduced in red, black, or white, as shown in the

examples on this page.

1. Black on a white background

2. Pantone ® 186 on a white background

3. White on a black background

4. White on a Pantone ® 186 background

5. White on a Pantone ® Cool Gray 9 background

6. White on a background that is not in the primary color palette

2

43

U N I V E R S I T Y

5

Reversed out to white

Red on a white background

U N I V E R S I T Y

1

Black on a white background

U N I V E R S I T Y

6

Boxes represent colored backgrounds. They are not part of the logo.






color 3 .7


21

43

One-Color Reproduction Continued

1. Gray on a black background

2. Light gray on a dark gray background

3. Pantone ® 186 on a black background

4. Dark red on a simulated Pantone ® 186background

For specic color information [email protected] .






color 3 .8


Unacceptable Color Treatments:Logotype

The preferred color for the Rutgers logotypeis always Pantone ® 186. See page 3.1 for theequivalent color formulas for four-color processprinting, and for web and video usage. Black and white are the only other acceptable colortreatments.

1-2. Do not use other colors, including Pantone ® Cool Gray 9 or those in the supplementary color palette.

3. Do not apply a gradient to the logotype.

4. Do not apply a tint to the logotype.

1 2

3 4






color 3 .9




Unacceptable Color Treatments:Signature

The preferred color for the signature is alwaysPantone ® Cool Gray 9. Red, black, and white arethe only other acceptable color treatments.

1. Do not switch the primary palette colorsaround among the components of thesignature.

2–3. Do not substitute other colors, including thosein the supplementary color palette, exceptblack.

4–5. Do not apply a tint to any component of thesignature.



1

2 3

4 5

chool of Law | Newark







TYPOGRAPHY 4 .0

4.1 Primary Typefaces4.2 Primary Typefaces Continued 4.3 Substitute Fonts4.4 Primary Typeface for Webpages



typography 4 .1


Primary Typefaces

The ITC Giovanniand Formata BQ font families have been chosen as

the primary typefaces for RutgersUniversity communications. The twotypefaces allow for exibility andcreative expression in text and display.

The font families displayed on this and thefollowing page have been purchased by theDepartment of University Relations for useby Rutgers employees and are available upon

request at identity.rutgers.edu .

You do not need these typefaces installed on yourcomputer in order to use the Rutgers logotypeand signatures. These will be provided in a variety of ready-to-place graphic le formats. However,

you do need the Formata font installed on yourcomputer if you wish to download and use:

1. Formata Desktop Letterhead Template


2. Formata PowerPoint Templatehttps://ur.rutgers.edu/identity/downloads.php

3. Dreamweaver Templates in Web Toolkittoolkit.rutgers.edu

ITC Giovanni (Serif)

Book

ABCDEFGHI JKL MN OPQ R S TUV WXYZ

abcde fghi jk lmn opq r stuvwx y z 1234567890Book Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890Bold Italic


Formata BQ (Sans Serif)Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890Light Italic








http://toolkit.rutgers.edu/








typography 4 .2


Primary Typefaces Continued

SourcesShould you want to purchase these typefacesindependently, they are available for both Windows

and Macintosh platforms and may be purchasedfrom—among others—the following sources:

ITC Giovanni:International Typeface Corporation

www.itcfonts.com

Formata BQ:Berthold Typefoundry

www.bertholdtypes.com

Formata BQ Continued

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890Regular Italic


Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890Medium Italic


Bold



h 4 3






typography 4 . 3


Substitute Fonts

Palatino is an acceptable substitutewhen the ITC Giovanni typeface is

not available. Palatino is a classicand highly readable serif typefacethat is provided prepackaged onvirtually all word processing systems,making it a logical choice for informalcommunications internal to theuniversity.

Arialis an acceptable substitute foruse in desktop letterhead templates,PowerPoint templates, and webtoolkit templates when the Formatafont is not available. Like Palatino,Arial is provided prepackaged on mostword processing systems.

Verdana users please note: the previous releaseof the identity manual listed the Verdana font asa substitute for the Formata font. Letterhead andPowerPoint templates using the Verdana font havebeen replaced by templates using the Arial fontin the downloads section of the identity website( https://ur.rutgers.edu/identity/downloads.php ).

See page 4.4 for Arial font sample.

Palatino (Serif)

Regular


abcdefghijklmnopqrstuvwxyz 1234567890Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

h 4 4








typography 4 .4


Primary Typeface for Web Pages

The Arialtypeface is the preferredtypeface for university websites. For

sample website applications of theidentity system, see the Web Usagechapter beginning on page 6.0 . Forassistance in creating webpages, goto toolkit.rutgers.edu.

Verdana users please note: the previous releaseof the identity manual listed the Verdana font asa substitute for the Formata font. Letterhead andPowerPoint templates using the Verdana font havebeen replaced by templates using the Arial fontin the downloads section of the identity website( https://ur.rutgers.edu/identity/downloads.php ).

Arial (Sans Serif)

Regular


abcdefghijklmnopqrstuvwxyz 1234567890Italic


Bold















STATIONERY SYSTE M 5.0

5.1 About Stationery 5.2 Standard Letterhead5.3 Standard Letterhead: Full Size5.4 Standard Letterhead: Unit Level5.5 Second Sheet5.6 Standard Envelope5.7 Standard Envelope: Unit Level5.8 Executive Letterhead5.9 Letterhead Sample 1: Consortium5.10 Letterhead Sample 2: Personalized5.11 Monarch Letterhead: Unit Level5.12 Monarch Envelope5.13 Standard Business Card5.14 Standard Business Card: Unit Level5.15 Business Card with Long Text5.16 Business Card Back 5.17 Mailing Label5.18 News Release Form5.19 News Release Form: Second Sheet5.20 Fax Cover Sheet5.21 Primary Note Card5.22 Secondary Note Cards5.23 Baronial Envelope for Invitation5.24 #9 Window Envelope5.25 Other Envelopes5.26 Memo Pads5.27 Routing Slips




stat ionery system 5 2



stat ionery system 5 .2


Month XX, XXXX

Ms. Jane A. DoeOrganizationStreet AddressCity Name, State 00000-0000

Dear Ms. Doe:

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit,quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpa-tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulputdolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, ve-niam, veriliq uipsum ver illaor iriure molorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et numdeliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, volo-

borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem duntlumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autemalit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit,quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpa-tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulputdolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, ve-niam, veriliq uipsum ver illaor iriure molorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et numdeliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat,voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratemdunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud erautem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure. Magna at aut loreconulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinisdiam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.

Sincerely,

John L. Doe

Standard Letterhead

Rutgers logotype:Pantone ® 186

Address block text:Formata BQ Light 7.5/11 pt. Tracked +25Black

Size: 8.5" x 11"

See next page for actual size and structure.

Users can download a desktop version of thestandard letterhead through the visual identity

website at https://ur.rutgers.edu/identity/ downloads.php .

Not actual size

RU_LH_stand1.indd

Left margin: 1.25"

Top margin: 2"












stat ionery system 5 . 3


Standard Letterhead: Full Size

Please follow these guidelines for the order andplacement of information within the address block areas of the standard letterhead:

Line 1: Complete, correct name of office or program

Line 2: Building name and room number (optional)

Month XX, XXXX


Dear Ms. Doe:

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit,quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpa-tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulputdolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, ve-

M A X I M U M

W I D T H O F S I G N A T U R E

Left margin: 1.25"Text aligns flush left with the verticalreference line described on page 2.5 .

Top margin: 2"

Line 3: Complete, correct name of school orumbrella office

Line 4: This line should not change. It should read:Rutgers, The State University of New Jersey.

Line 5: Street address

Line 6: City, State, and Zip

address l ine infor-mation should notexceed six l ines.









Standard Letterhead: Unit Level

Rutgers logotype with unit signature:Rutgers logotype: Pantone ® 186Signature: Pantone ® Cool Gray 9

Address block text:Formata BQ Light 7.5/11 pt.

Tracked +25Black

Size: 8.5" x 11"

School or Unit Name

Month XX, XXXX


Dear Ms. Doe:




Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit,quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpa-tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulputdolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, ve-niam, veriliq uipsum ver illaor iriure molorpe rciliquat.


Sincerely,

John L. Doe

Not actual size

RU_LH_unit1.indd

Left margin: 1.25"

Top margin: 2"









Second Sheet

This sheet is used when a letter runs more thanone page long.

It contains only the logotype, which is an exactreplica of what is used on the rst page. Thetop example represents the second sheet of thestandard letterhead (see page 5.2 ) . The bottomexample represents the second sheet of theunit-level letterhead. It contains only the logotypeand unit signature. (see page 5.4 ).




Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit,

Left margin: 1.25"

Top margin: 1.75"




School or Unit Name

Second sheet for standard letterhead

Not actual size

RU_LH_stand2.indd

Not actual size

RU_LH_unit2.indd

Second sheet for unit-level standard letterhead









M A X I M U M


M A X I M U M

W I D T H O F R E T U

R N A D D R E S S

( H O R I Z O N T A L H A L F - W A Y P O I N T O F E N V E L O P E )



Left margin: 1.9375"

Top margin:vertical half-waypoint

Not actual size

RU_ENV_ten_stand1.indd

Standard Envelope



Tracked +25Black

Size: #10 envelope9.5" x 4.125"

The structure shown at left is used for all envelopeslarge enough to adhere to these specifications.On smaller envelopes the signature appears on theback flap. (See page 5.12 . )

Not actual size

RU_ENV_ten_stand1.indd









Standard Envelope: Unit Level



Tracked +25Black



School or Unit Name

Not actual size

RU_ENV_ten_unit1.indd

Left margin: 2.4375"


stat ionery system 5.8








Executive Letterhead

Vertical version of Rutgers logotype with seal:Rutgers logotype: Pantone ® 186Seal: Pantone ® 186, metallic Pantone ® 8403,

and black


Tracked +25Black

Size: 8.5" x 11"

Month XX, XXXX


Dear Ms. Doe:


Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt

lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autemalit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, tieconse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput do-lor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam,veriliq uipsum ver illaor iriure molorpe rciliquat.

Sincerely,

John L. Doe

Not actual size

RU_LH_exec1.indd

Left margin: 1.25"

Top margin: 2.5"









Letterhead Sample 1: Consortium



Tracked +25Black

Size: 8.5" x 11"

Institute for Women’s LeadershipRutgers, The State University of New Jersey162 Ryders LaneNew Brunswick, New Jersey 08901-8555

[email protected]: 732-932-4739

Month XX, XXXX


Dear Ms. Doe:

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcid-unt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er adendion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem duntlumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostruder autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriuremolorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facingex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summynullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatumvenibh et am nonsent pratem dunt lumsan dre magna at aut lore conulput dolor am-

consed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam,veniam, veriliq uipsum ver illaor iriure

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcid-unt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er adendion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem duntlumsandre. Magna at aut lore conulput dolor amc onsed te tisl dolor aut vel in exero-strud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaoririure molorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facingex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summynullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatumvenibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor am-consed te tisl dolor aut vel in exerostrud er autem alit wis al it, volorem iustinis diam,veniam, veriliq uipsum ver illaor iriure. Magna at aut lore conulput dolor amconsedte tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam,veriliq uipsum ver illaor iriure molorpe rciliquat.

Sincerely,

John L. Doe

Consortium Members:

Center for AmericanWomen and Politics,Eagleton Instituteof Politics

Center for Women’s GlobalLeadership

Center for Womenand Work,Schoolof ManagementandLabor Relations

Douglass ResidentialCollege

Institutefor Research onWomen

Institutefor Womenand Art

Women’s and GenderStudies Department

Not actual size

RU_LH_IWL.indd

Left margin: 2"

Top margin: 2"






y y


Letterhead Sample 2: Personalized



Tracked +25Black

Size: 8.5" x 11"

Edward J. Bloustein Schoolof Planning and Public PolicyRutgers, The State University of New Jersey33 Livingston AvenueNew Brunswick, New Jersey 08901

policy.rutgers.eduemail address

732-932-4100Fax 732-932-3454

Month XX, XXXX


Dear Ms. Doe:

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volore-rit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nisautpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut loreconulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinisdiam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.



Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volore-rit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nisautpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut loreconulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinisdiam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.


Sincerely,

John L. Doe

NameTitle

Not actual size

RU_LH_EJB_nal.031307.indd

Left margin: 1.25"

Top margin: 2"







y y


Monarch Letterhead: Unit Level



Tracked +25Black

Size: 7.25" x 10.5"

School or Unit Name

Month XX, XXXX


Dear Ms. Doe:

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rc-idunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem erad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratemdunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel inexerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum verillaor iriure molorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facingex et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh etmolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatieconse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut

lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit,volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpercidunt volorerit, tie conse eu faciliquatum venibh et am nonsent pratem dunt lum-sandre. Magna at aut lore conulput quis eugue do commolobor summy nullaore doam nonsent pratem dunt lumsandre. Magna at aut lore conulput dolor amconsed tetisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam,veriliq uipsum ver illaor iriure molorpe rciliquat.

Sincerely,

John L. Doe

Left margin: 1.25"

Top margin: 2"

Not actual size

RU_LH_monarch1.indd







y y


Monarch Envelope

Rutgers logotype with unit signature on back ap:Rutgers logotype: Pantone ® 186Signature: Pantone ® Cool Gray 9


Tracked +25Black

Size: #7.75 Monarch envelope3.875" x 7.5"


Left margin: 2.5"


Not actual size

RU_ENV_monarch1.indd

School or Unit Name

Back

Logotype/signature centershorizontally on the back ap.








Standard Business Card


Address block text:Name: Formata BQ Regular 8/9 pt., tracked +10

Text: Formata BQ Light 6.5/9 pt., tracked +40+4 pt. leading between sectionsBlack

Size: 3.5" x 2"

See page 5.15 for guidelines to follow for cards with long text.

RU_BC_stand1.indd _ _ .

Positioning of logotype:

Jane DoeTitle

Department NameRutgers, The State University of New JerseyStreet AddressCity Name, NJ 00000-0000

p. 000-000-0000 c. 000-000-0000 f. [email protected]

Top margin forlogotype with nounit name: 4p3








Standard Business Card: Unit Level


Name: Formata BQ Regular 8/9 pt., tracked +10 Text: Formata BQ Light 6.5/9 pt., tracked +40+4 pt. leading between sectionsBlack

Size: 3.5" x 2"

See page 5.15 for guidelines to follow for cards with long text.

School or Unit Name

Top margin forsignature with1-line unit name:5p


Top margin forsignature with2-line unit name:5p8

RU_BC_unit1.indd

RU_BC_unit2.indd








Business Card with Long Text

In instances where the amount of informationexceeds the space available, a number of adjustments may be made to accommodate the

extra text.

If necessary, the recommendations on the previoustwo pages for the top margins may be adjusted asfollows:

Version of card with 1-line unit signature: Text may be moved up from the recommended5p alignment to 4p.

Version of card with 2-line unit signature:

Text may be moved up from the recommended5p8 alignment to 5p.

If necessary, extra leading between sections may be eliminated as shown.


The top marginmay be “cheated”to accommodatelong text. Seeguidelines at right.

RU_BC_unit3_longtxt.indd








Business Card Back

The standard business card back may contain acropped version of the informal seal in a screen of 15% black printed over Pantone ® 186.

In instances where an individual has two addressesat two completely separate locations, the contactinformation for each may be printed on reversesides of the card as shown in the example below.

School or Unit Name

School or Unit Name

Two-sided business card

RU_BC_unit4_twosided.indd (side 1)

RU_BC_unit4_twosidedseal.indd (side 2)

RU_BC_unit4_twosided.indd (side 2)








Mailing Label



Tracked +25Black

Size: 4" x 6"

RU_ML_stand1.inddRU_ _ LLML_ _stand1.indd








News Release Form

The news release form to the left is intended asa generic template. The specic wording of theheadline—NEWS RELEASE—may vary depending on

the intended communication. For example, it mightalternatively read MEDIA ADVISORY.

Rutgers state university, campus, or unit signature:Rutgers logotype: Pantone ® 186Signature: Pantone ® Cool Gray 9

Contact Name:Formata BQ Regular 8.5/11.5 pt.

Tracked +10Black

Address block text:Formata BQ Light 8/11.5 pt.

Tracked +25Black

Size: 8.5" x 11"

Note that the address block text is slightly enlarged compared to the text in the regular letterhead.

Office of Media RelationsRutgers, The State University of New Jersey101 Somerset StreetNew Brunswick, NJ 08901-1281

Name

[email protected], Ext. 652Cell: 732-816-5838Fax: 732-932-8412

N E W S R E L E A S E

(Body text: Times New Roman 12 pt)Apr. XX, 2007 (no date if embargoed)FOR IMMEDIATE RELEASE (or EMBARGO NOTICE )

EDITOR’S NOTE : Professor Xxxxxxxx may be contacted at 732-XXX-XXXX or [email protected].

LOREM IPSUM UD ET LUPTAT, QUATE NUM DELIQUAT

Duis eriurem velisi bla feu faccumsan utatet la feu faccum

New Brunswick, N.J. – Lorem ipsum ud et luptat, quate enibh ea facing ex et num

deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do

exeratautpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut

lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem

iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex

et num borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent

pratem dunt borem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am

nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in

exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt

volorerit, tie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut

lore conulput do conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at

aut lore conulput do lor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit,

volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.


et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do

exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsentpratem deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do

-more-

Not actual size

RU_NR_stand1.indd

Left margin: 1.25"

Top margin: 2.5"








News Release Form: Second Sheet

This page is used when the text istoo long to t on the primary news

release page.Size: 8.5" x 11"

-2-

iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.




nonsent pratem dunt alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure



lore con.





exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure




nonsent pratem dunt alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure



lore con.





exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure.

# # #

Template1

0704XX-X

Not actual size

RU_NR_stand2.indd

Left margin: 1.25"

Top margin: 1.5"








Fax Cover Sheet

Rutgers logotype:Black


Tracked +25Black

Size: 8.5" x 11"

Note that the address block text is slightly enlarged compared to the text in the regular letterhead.

Not actual size

RU_FAX_stand1.indd

Left margin: 1.25"

Top margin: 2.5"








Primary Note Card


Blind embossed “rope” border, based on the borderof the Rutgers seal, is optional.

Size: 7" x 5"

Not actual size

RU_NC_stand1.indd








Secondary Note Cards

1. Informal Seal

Blind embossed “rope” border, based on the borderof the Rutgers seal, is optional.

2. Rutgers Logotype with Informal Seal

Colors:Pantone ® 186Metallic Pantone ® 84 03Black

Size: 7" x 5"

R U T

G E R S T

H E

S T A


F

N E

W J

E R

S E Y 1 7 6 6

T

S

T

T A E U I V E R S

T Y O

F

N E

W J E

R S E

Y 1 7

i dideNot actual size RU_NC_stand3.indd

1

2

Not actual size RU_NC_stand2.indd










School or Unit Name

Back

Baronial Envelope for Invitation

Rutgers logotype with unit signature on back ap:Rutgers logotype: Pantone ® 186Signature: Pantone ® Cool Gray 9


Tracked +25Black

Size: Baronial envelope7.25" x 5.25"

Not actual size

RU_ENV_bar1.indd

Not actuall size


Left margin: 2.5"









Ms. Jane A.DoeOrganizationStreet AddressCity Name, State 00000-0000

M A X I M U M

W I D T H

O F S I G N A T U R E

M A X I M U M

W I D T H O F

R E T U R N A D D R E S S

( H O R I Z O N T A L H A L F - W A Y

P O I N T O F E N V E L O P E )

Ms. Jane A.DoeOrganizationStreet AddressCity Name, State 00000-0000

Not actual size

RU_ENV_ninewindow.indd

#9 Window Envelope



Tracked +25Black


The structure shown at left uses the samespecifications as the standard envelope(See page 5.6 . )

Not actual size

RU_ENV_ninewindow.indd








Other Envelopes

Other envelopes can be constructedas needed, using these specications.

The position of the logotype and return addressmaintains the exact position in relationship tothe upper left corner as the standard envelope.(See page 5.6 . )

The address of the recipient ideally positions ushleft with the address block and top aligns with the

vertical center of the envelope.

M A X I M U M


M A X I M U M

W I D T H O F R E T

U R N A D D R E S S

( H O R I Z O N T A L H A L F - W A Y P O I N T O F E N V E L O P E )


Top margin alignswith the centerof the height of theenvelope








Memo Pads

1. Logotype Version

Colors:Rutgers logotype: Pantone ® 186Sans serif text: black

2. Informal Seal Signature Version

Colors:Rutgers logotype: Pantone ® 186Seal: Pantone ® 186, Pantone ® Cool Gray 9,and black Sans serif text: black

Line one: Formata BQ Regular Small Caps 8/9.6 pt.Line two: Formata BQ Regular 8/9.6 pt.Line three: Formata BQ Light 8/9.6 pt.

Size: 4" x 5.5"

F R O M T H E D E S K O F

John Doe, Degree

Title, Department (optional)

Not actual size

RU_MEMO_stand1.indd

F R O M T H E D E S K O F

John Doe, DegreeTitle, Department (optional)

Not actual size

RU_MEMO_stand2.indd







Routing Slips

Color:Rutgers logotype: Pantone ® 186Sans serif text: black


Tracked +25Black

Size: 5.5" x 8.5"

Not actual size

RU_RSLIP_stand1.indd







WEB USAGE 6.0

6.1 Web Standards6.2 Web Standards: Navigational Requirements

6.3 Rutgers Logotype: Minimum Identity Requirement

6.4 Web Banner System6.5 Web Banner System: Universitywide6.6 Web Banner System: Campus6.7 Web Banner System: School/College6.8 Web Banner System: Unit6.9 Web Banner System: Web Bar6.10 Website Templates


w e b u s a g e 6 .1




Web Standards

The Rutgers logotype must appearwith or without a signature on all

Rutgers webpages.Select one of the following three options to applythe identity to your website.

1. Place theRutgers logotype in the top left cornerof the live content area on every webpage. Notethat with the exception of navigation, content is notpermitted in the immediate vicinity of the logotype.See page 2.12 for more information on surroundingspace restrictions.

2. Use the web banner system . Seepages 6.4-6.9.

3. Use the web templates . Seepage 6.10.

These elements may not be resized or alteredunless the alteration has been approved byCreative Services, Department of UniversityRelations at identity.rutgers.edu .

Website components can be downloaded athttps://ur.rutgers.edu/identity/downloads.php .

For assistance in creating web pages,go totoolkit.rutgers.edu .

For more information on the university web policy,go totoolkit.rutgers.edu/webpolicies.shtml .

For more information on the visual identity,

go toidentity.rutgers.edu .

LOGOTYPE MINIMUM

WIDTH = 120 PIXELS

LOGOTYPE WITH SIGNATURE

MINIMUM WIDTH = 150 PIXELS

Web banner

Web template

web usage 6 .2search linkcampus and/or university-wide home page links








http://toolkit.rutgers.edu/webpolicies.shtml












Web Standards:Navigational Requirements

Each website must contain the followingnavigational items.

1. Search Link Each site’s main webpage must include a link toSearch Rutgers at search.rutgers.edu .

2. Campus and/or UniversitywideHomepage LinksEach site’s main webpage must have an easily identiable link to their campus and/or theuniversitywide home page at

www.rutgers.edu . 3. Webpage FooterEach webpage’s footer must contain the phrase“Rutgers, The State University of New Jersey.”

Website components can be downloaded athttps://ur.rutgers.edu/identity/downloads.php .

webpage footer universitywidehome page link

w e b u s a g e 6 . 3



http://search.rutgers.edu/


http://www.rutgers.edu/



http://www.rutgers.edu/






Rutgers Logotype: MinimumIdentity Requirement

The minimum identity requirement for a university website is to place the Rutgers logotype in

the top left corner of the live content area onevery webpage. Note that with the exceptionof navigation, content is not permitted in theimmediate vicinity of the logotype. Seepage2.12 f or more information on surrounding spacerestrictions.

Minimum Size of the Logotype The minimum size of the Rutgerslogotype is 120-pixels wide, with a 20-pixels wideborder of clear space around the logotype.

The minimum width of the logotype with signatureis 150-pixels wide, with a 28-pixels wide border ofclear space around the logotype.

The logotype and signatures can be downloaded athttps://ur.rutgers.edu/identity/downloads.php .

These les may not be resized or alteredunless approved by Creative Services, Departmentof University Relations atidentity.rutgers.edu .

Shown actual size.

WIDTH =

28 PIXELS

WIDTH = 150 PIXELS

WIDTH = 120 PIXELS

WIDTH =

20 PIXELS

web usage 6 .4














Web Banner System

A standardized banner system allows consistentbranding across all university websites. It wascreated for exible application to existing sites.

There are ve types of web banners/bars available:• Universitywide• Campus• School/College• Unit• Web bar

The standard width of these banners is 770 pixels,and they can be downloaded at https://ur.rutgers.

edu/identit y/downloads.php . Banners may notbe resized or altered unless approved by CreativeServices, Department of University Relations [email protected] .

The web banner system consists of:• Colors: d21034 (red), 000000 (black),

or 848589 (gray)• Rutgers logotype• Informal seal “watermark,” screened

to 15% black

Banners with the background seal can only appearin red, black, and gray.

Specic website banners appear on the followingpages.

Universitywide Top-Level Banner

Campus Banner

School/College Banner

Unit Banner

Web Bar












web usage 6 .6




Web Banner System: Campus

Campus banners are for use on websites whoseoperations and goals target regional campuses,rather than the entire university community.

Campus banners contain the Rutgers logotype andcampus signature for Camden, Newark, or NewBrunswick.

The standard width of these banners is 770 pixels,and they can be downloaded at https://ur.rutgers.edu/identity/downloads.php . The banners may notbe resized or altered unless approved by CreativeServices, Department of University Relations atidentity.rutgers.edu .












web usage 6 .8




Web Banner System: Unit

The unit website banner has two parts: a thinlogotype banner header that is available in threecolors (red, black, and gray) and appears at the topof your banner, and a customizable title band .Unit banners are for research centers, institutes,departments, subunits of larger departments, andofces. This is the only customizable banner andoffers the most design exibility.

Customizing Your Unit BannerDownload the Photoshop .psd le fromhttps://ur.rutgers.edu/identity/downloads.php .

Then, using the layers, add your unit name as

well as graphics to enhance your site. Unit namesshould be added to the banner in 35 pt FormataBQ regular font.

If you don’t have Adobe Photoshop but would liketo add an optional background, submit a requestthrough the online request form athttps://ur.rutgers.edu/identity/requestform.php .

The standard width of these banners is 770 pixels. They may not be resized or altered unless approvedby Creative Services, Department of University Relations at identity.rutgers.edu .

web usage 6 .9




https://ur.rutgers.edu/identity/requestform.php











Web Banner System: Web Bar

The web bar includes the Rutgers logotype andis available in three colors (red, gray, and black).Apply the thin bar to an existing website for aresearch center, institute, department, subunit of alarger department, or ofce. It is an easy solution toapplying the visual identity to a website. Just placeit above the existing website content.

The standard width of the web bar is 770 pixelsand they can be downloaded at https://ur.rutgers.edu/identity/downloads.php . The web bar may notbe resized, altered, or include any additional logosor icons unless approved by Creative Services,

Department of University Relations at identity.rutgers.edu .

web usage 6.10

















Website Templates

Universitywide and New Brunswick templatesmade with Cascading Style Sheets (CSS) and

with dened color palettes can be downloaded athttps://ur.rutgers.edu/identity/downloads.php .

Website Page Titles and TextPreferred typeface for page titles is Formata BQRegular (sans serif). The preferred typeface forHTML body text is Arial. See section 4.0 for details.










APPLICATIONS 7.0

7.1 Preferred Placement of Rutgers Logotypeon Publication Front Covers

7.2 Preferred Placement of Rutgers Logotypeon Publication Back Covers

7.3 Sample Publications with Identity Applied7.4 Sample Publications Continued 7.5 Sample Publications Continued 7.6 Sample Publications Continued 7.7 Sample Publications Continued 7.8 Sample Publications Continued 7.9 Sample Publications Continued 7.10 Sample Publications Continued

7.11 Sample Publications Continued 7.12 PowerPoint Templates7.13 Merchandise Examples7.14 Merchandise Examples Continued 7.15 Merchandise Examples Continued 7.16 Exterior Signage7.17 Vehicle Signage


appl ica t ions 7.1




Preferred Placement of Rutgers Logotype on PublicationFront Covers

The Rutgers logotype must appearwith or without a signature on thefront of all printed communications.

The preferred position is in the upper left corneras shown. As an alternative, the logotype may beplaced in the lower left corner.

The cap height should be used to establish theminimum distance between the logotype and

surrounding elements (see page 2.11 ). Spacesshown are minimums. Margins may be increasedas suits the design.


E L E M E N T S M A Y B E A L I G N E D F L U S H L E F T W I T H U N I T N A M E


SQUAREIS CAPHEIGHT

SQUARES REPRESENT MINIMUM SPACE REQUIREMENTS. THESE DIMENSIONSMAY BE INCREASED AS SUITS THE DESIGN OF EACH INDIVIDUAL APPLICATION.

Top of page

Bottom of page

appl ica t ions 7. 2






Preferred Placement of Rutgers Logotype on PublicationBack Covers

The Rutgers logotype with or withouta signature as well as the unitaddress should appear on the back of multipage publications in the lowerthird of the page.

The cap height should be used to establish theminimum distance between the logotype andsurrounding elements as shown. Spaces shown are

minimums. Margins may be increased as suits thedesign of each individual application.

Preferred type specs for the address block are8/11.5 Formata BQ Light, with Formata BQ Regularused to highlight text.


E L E M E N T S M A Y B E

A L I G N E D F L U S H L E F T

W I T H U N I T N A M E

Option 2

SQUAREIS CAPHEIGHT

SQUARES REPRESENT MINIMUM SPACE REQUIREMENTS. THESE DIMENSIONS MAYBE INCREASED AS SUITS THE DESIGN OF EACH INDIVIDUAL APPLICATION.


A L I G N E D F L U S H L E F T



A L I N E D F L U S H L E F T



Option 1







Sample Publications Continued

Existing graphics, symbols, or iconsunique to specic units within Rutgersmay not be used as dominantfreestanding components resemblinga “logo.”

They may be used as secondary elements asshown in the example at the far left, or they may be screened back as shown in the example at thenear left. They must be subordinate to the Rutgerssignature.

For the purpose of clarity in describing unit/ subunit relationships, subunit titles may need toappear on the front covers of print communicationsalong with the appropriate unit signature. Subunittitles must follow the clear-space requirements onpage 2.11 .

Names should be set in one of the primary identity typefaces shown on pages 4.1–4.2 . Flexibility inpositioning and scale are allowed.


R ut g er s Coope r at i veR esea r c h Ser v ice

Fr om hor ses

to to m atoes

SUBUNITDESIGNATION

RUTGERS LOGO- TYPE WITH UNITSIGNATURE

SUBUNIT IS NOT ATTACHED TOSIGNATURE, BUT IS PLACED IN“STRONG” PAGE POSITION

EXISTING UNIT LOGO USED AS A SECONDARY ELEMENT

RUTGERS LOGOTYPE WITH UNIT SIGNATURE

EXISTING UNIT LOGO SCREENED AS A DESIGN ELEMENT


After








This is an example of the Rutgerslogotype with a unit signature appliedto a university publication. The graphicelement of the program’s previouslogo is retained as a design elementon the publication cover.

Names should be set in one of the primary identity typefaces shown on pages 4.1–4.2 .

RUTGERS, THE S TATE UNIVERSITY OFNEW JERSEY

COOK COLLEGE/N EW JERSEY AGRICULTURALEXPERIMENT STATION

Bringinginnovativeideas in foodfrom conceptto reality.



EXISTING UNIT LOGOSCREENED AS ADESIGN ELEMENT

SUBUNITDESIGNATION

Before

After








University Human ResourcesAdministrative Services Building IIRutgers, The State University of New Jersey57 U.S. Highway 1New Brunswick, NJ 08901732-932-3020uhr.rutgers.edu

Rutgers, The State University of New Jersey, is dedicatedby law and by purpose to serving all people on an equaland nondiscriminatory basis.

Photography by Nick Romanenko.RU-0607-0178/1M

Communicator Certificate Programfor Employees

To Learn MoreFor more information about the CommunicatorCertificate Program, contact the UniversityHuman Resources Professional DevelopmentProgram at [email protected] or call

732-932-3020, ext. 4070. Additional informa-tion can also be found on the program websiteat uhr.rutgers.edu/CCP .

To EnrollEnroll online at uhr.rutgers.edu/profdevenroll .Log on to the system using your Rutgers NetIDand password. Select the Communicator Certif-icate Program option to register for the program.

When you enroll, you will be asked to selecta course. We encourage you to complete founda-tion courses before scheduling elective classes.

University Human Resources will maintainan electronic transcript for you that will trackyour progress. Upon completion of the program,you will receive a certificate acknowledgingyour accomplishment.

Professional Development Program

The Communicator Certificate Program is just oneof many offerings of the Professional DevelopmentProgram sponsored by University Human Resourcesand presented in collaboration with numerous otheradministrative departments throughout the university.Geared specifically to Rutgers employees, programsare offered on all three campuses throughout thecalendar year. For subject areas and courses currentlybeing offered, go to uhr.rutgers.edu/profdevenroll .

Contact us at:

Phone: 732-932-3020, ext. 4070Email: [email protected]: uhr.rutgers.edu/profdev

U N I V E R S I T Y H U M A N R E S O U R C E S

Develop Your Communication Skills!


This is an example of the Rutgerslogotype applied to the cover of abrochure promoting an individualprogram. The Rutgers logotype withthe informal seal appears on the rearaddress panel of the publication.

RUTGERS LOGOTYPE

RUTGERS LOGOTYPE WITH INFORMAL SEAL








M aster o f Business

A dministration


This is an example of a Rutgerslogotype with a school/collegesignature used on a publication cover.

RUTGERS LOGOTYPE WITH SCHOOL/COLLEGESIGNATURE








sta ff arts boo k sto re und ergradu ate find rutge rs inf ormat ion dining at hlet ics libraries sc hedulgiste r transportat ion conn ect ion accoun ts res idence lif e hea lth ne ws find rutge rs inf ormat iompu ting ne w brun s wick inte rnat ional first a id huma nities o ffices nu trition sea rch languagersing find rutge rs inf ormat ion environme nt plannin g g radu ate c ivics not ify business a dvisinem ist ry frate rnit y sororit y writing housing find rutge rs inf ormat ion net work te leph one matat ics radio b uses e du cat ion cata logs help recreat ion biotec hn olog y de velopme nt ca ree r fin

tge rs inf ormat ion phy sics te le vision grades me dia just ice s upp ort ph armac y ma nageme nt ther tec hn olog y genet ics e nginee ring find rutge rs inf ormat ion sa f et y finance resea rch la w alumlabo rato ry training ps y cholog y histo ry piscata wa y g y m de velopme nt find rutge rs inf ormat iolture programs co nsulting stat istics eco log y teac hing ast ronom y publicat ions em plo y meedicine honors lea dership find rutge rs inf ormat ion ass ista nce webs ite t ransition languagolog y soc ial work wome n anthropolog y rea din g financial aid find rutge rs inf ormat ion clubiloso phy buildings cam pu s m usic st udy eco nom ics meet c lass inn o vat ion energ y comm unfind rutge rs inf ormat ion f oo d e vents pu blic polic y dance eme rgenc y reso urces e ntomo log

ligion neurosc ience exte nsion politics find rutge rs inf ormat ion parking horticulture co ntaography living advanceme nt globa l wireless ma rk et ing go vernme nt sa f et y comm unicat iond rutge rs inf ormat ion friend s ag riculture wellness comm ute r ne w jerse y act ivities geo logmissions sca rlet ae ros pace find rutge rs inf ormat ion stud ents lea rn universit y aca dem ics f a y schoo l science prof ess ional sta ff arts boo k sto re und ergradu ate find rutge rs inf ormat ion dig at hlet ics libraries sc hedul e reg iste r transportat ion conn ect ion accoun ts res idence lif e hea lt ws find rutge rs inf ormat ion com pu ting ne w brun s wick inte rnat ional first a id huma nitiefices nu trition sea rch languages nursing find rutge rs inf ormat ion environme nt plannin g grate c ivics not ify business a dvising chem istry frate rnit y so rorit y writing housing find rutge rormat ion net work te leph one mat hemat ics radio b uses e du cat ion cata logs help recreat io

otec hn olog y de velopme nt ca ree r find rutge rs inf ormat ion phy sics te le vision grades me dia jue s upp ort ph armac y ma nageme nt t heate r tec hn olog y genet ics e nginee ring find rutge rs inf oat ion sa f et y finance resea rch la w alumni labo rato ry training ps y cholog y histo ry piscata wam de velopme nt find rutge rs inf ormat ion culture programs co nsulting stat istics eco log y teacg ast ronom y publicat ions em plo y me nt me dicine honors lea dership find rutge rs inf ormat iosista nce webs ite t ransition language b iolog y soc ial work wome n anthropolog y rea ding final aid find rutge rs inf ormat ion clubs philoso phy buildings cam pu s m usic study eco nom ic

eet c lass inn o vat ion energ y comm uni t y find rutge rs inf ormat ion f oo d e vents pu blic policnce eme rgenc y reso urces e ntomo log y religion neurosc ience exte nsion politics find rutge rormat ion parking horticulture co ntact geog raphy living a dvanceme nt g loba l wireless ma rk e

g go vernme nt sa f et y comm uni cat ions find rutge rs inf ormat ion friend s ag riculture wellnesmm ute r ne w jerse y act ivities geo log y admiss ions sca rlet ae rospace find rutge rs inf ormat io

ud ents lea rn universit y aca dem ics f acult y schoo l science prof ess ional sta ff arts boo k sto rdergradu ate find rutge rs inf ormat ion dining at hlet ics libraries sc hedul e reg iste r transportat ionn ect ion acco un ts res idence lif e hea lth ne ws find rutge rs inf ormat ion com pu ting neun s wick inte rnat ional first a id huma nities o ffices nu trition sea rch languages nur sing find rurs inf ormat ion environme nt plannin g gradu ate c ivics not ify business a dvising chem istry frarnit y so rorit y writing housing find rutge rs inf ormat ion net work te leph one mat hemat ics radises e du cat ion cata logs help recreat ion biotec hn olog y de velopme nt ca ree r find rutge rs inf o

F ind any thing,anyplace,any one,any time

ruinf o.rutgers.edu732-932- inf o

The most com prehensive upd ate dsource o f inf ormat ion f or Rutgersf acult y , staff , students, and visitors


This is an example of the Rutgerslogotype with the state universitysignature used on a publication.

RUTGERS LOGOTYPE WITH STATE UNIVERSITYSIGNATURE








Kick off game da y s this f all with Rutgers’distinguished f acult y —

Septembe r 29, Octobe r 6, Octobe r 27, No vembe r 17

gamedayseminars.rutgers.edu

uddleH

FacultyWITH THE

GAMEDAYSEMINARS

RUTGERSLOGOTYPE

Huddle with the Facult y: Gameda y SeminarsOffice of Community AffairsDepartment of University RelationsRutgers, The State University of New Jersey101 Somerset StreetNew Brunswick, NJ 08901


This is an example of the Rutgers logotypeapplied to a brochure cover. The full name of theuniversity—Rutgers, The State University of New

Jersey—appears as part of the Rutgers logotype with state university signature as well as in thereturn address text on the back of the brochure.

This application satises the requirement that thefull name of the university must appear somewhereon all ofcial Rutgers communications.

rutgers logotypewith state universitysignature

the full name of theuniversity—rutgers,the state universityof new Jersey

appl ica t ions 7.10







inno vative co nceptsendurin g solutions


This is an example of a Rutgers logotype with aschool/college signature used on a publicationcover. The full name of the university—Rutgers,

The State University of New Jersey—must appearsomewhere on all ofcial Rutgers communications.On this publication, it appears in the return addresstext and within the informal university seal designapplied to the back of the publication.

RUTGERS LOGOTYPE WITH SCHOOL/COLLEGE SIGNATURE

Edward J. Bloustein School of Plannin g and Public Polic y Rutgers, The State Universit y of Ne w Jerse y Civic Square Buildin g33 Livingston AvenueNe w Bruns wick , NJ 08901732-932-5475Web: polic y.rutgers.eduEmail: ejb@polic y.rutgers.edu

Rutgers, The State Universit y of Ne w Jerse y , is dedicated b y la w and b y purpose tose rving all people o n an equal and n ondiscriminatory basis.

Photography: James Robinson

Produced b y Rutgers’ Department of Universit y Relations.

RU-0607-0206/5M

the horizontal versionof the rutgers logotype

with the informal sealon the back of thepublication

the full name of theuniversity—rutgers,the state universityof new Jersey








Rutgers School ofBusiness–Camden

fast

Undergraduate Programs

forward


This is an example of the Rutgers logotype withstate university signature applied to the cover of a publication. The school name appears on thecover and as a school unit signature on the back of the publication. The full name of the university—Rutgers, The State University of New Jersey—appears in two locations: as part of the logotype

with state university signature on the cover andin the contact information text on the back of thepublication. Either placement of this text satisesthe requirement that the full name of the university must appear somewhere on all ofcial Rutgerscommunications.

For more information on the School of Business–Camdenand its programs, contact:

School of Business–CamdenRutgers, The State University of New Jersey227 Penn StreetCamden, NJ 08102-1656

[email protected]

business.camden.rutgers.edu

For information on admission or to arrange a campus visit,

contact:

Ofce of Graduate and Undergraduate AdmissionsRutgers, The State University of New Jersey406 Penn StreetCamden, NJ 08102-1400

[email protected]

learn more

rutgers logotypewith school/collegesignature

the full name of theuniversity—rutgers,the state universityof new jersey

the full name of theuniversity—rutgers,the state universityof new jersey

rutgers logotype withstate university signatureon the publication cover








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• Velendio conse conulla aut am

• Duis dolutpat prat del dio consequi er sequamet vel iniam ipisim velesto dolorpe riustie et niam dit utem

• Diametum accummy nonsecte con ea feu feuipit aliquat





Unit Name Page #

PowerPoint Templates

A standardized banner system allowsconsistent branding across universityPowerPoint presentations.

To download PowerPoint Templates, go tohttps://ur.rutgers.edu/identity/downloads.php .

The banner system mirrors that developed for webapplications. See pages 6.1–6.9 .

Title Lorem IpsumDolor ute Insequat

Month 00, 0000

Optional Presentation Title











C A M D E N

Merchandise Examples

Pages 7.13-7.15 show examples of acceptable uses of the Rutgers visualidentity system on merchandise.

Anyone wishing to use the Rutgers logotype andsignatures on merchandise must rst requestdesign approval from Trademark Licensing at732-445-3710, ext . 6301 or 6310. Alumni groupsshould channel their requests through the AlumniRelations Communications Ofce at 732-932-7735.

In addition, in order to protect the Rutgers nameand avoid liability issues, all such merchandise

must be purchased from a vendor who hasentered into a Trademark License Agreement withthe university. For a list of licensed vendors or formore information about the trademark licensingprogram, go to ur.rutgers.edu/trademark or call732-445-3710, ext. 6301 or 6310.

The preferred colors for products displaying theRutgers visual identity system are red, white, gray,or black.

For acceptable equivalents for fabric screen printingor other similar applications, contact Trademark Licensing at 732-445-3710, ext . 6301 or 6310.












Merchandise Examples Continued

















Merchandise Examples Continued







Offi f I f i











BuschCampus

LivingstonCampus

Academic FacilitiesHousing Administration

RussellRichardsonCeramicsFiber OpticsWright–RiemenMath & Science Learning Ctr.P. Robeson Cultural Ctr.

Athletic CenterJanice H. Levin

North & South TowersLucy StoneBookstoreSchool of Social WorkiTV StudioGymnasiumUniversity Press

Office of InformationTechnology Executive Offices

Department ofUniversity Relations

Division of ContinuousEducation & Outreach

Instructional & Technical SupportTechnical Training

Exterior Signage

Displayed on this page are examples of thecurrent exterior signage design featuring theRutgers logotype with state university signature.University Facilities Operations and Servicesthrough its Signage Shop will continue to followcurrent signage standards with the exception of the application of the Rutgers logotype on the topportion of each sign. All fonts used for campusdesignations as well as the locations that appearon each sign will remain the same. The Rutgerslogotype will be applied to exterior signage as it isreplaced or upgraded.

New exterior signage design standards will bedeveloped in cooperation with the appropriateofces and phased in across all campuses overtime.

COLOR CODING FOR CAMPUS-SPECIFIC IDENTIFICATION








Vehicle Signage

The illustrations on this page show the appropriatedisplay of a unit signature on a vehicle. Unitsignatures should be centered on the front driverand passenger side doors.

Whenever possible, the Rutgers logotype withstate university signature should be applied as asupplementary graphic to the rear of vehicles withthe same separation maintained between thelogotype with signature and each endpoint of theportion of the vehicle to which it is applied.

Acceptable color treatments for unit signatures on vehicles are all red (PMS 186), all black (100K), or

red and black (PMS 186 and 100K).

University Facilities has the responsibility for theinstallation and maintenance of all interior andexterior signage on university property exceptsignage that addresses trafc or parking concerns.For information or to place an order for vehicle,interior, or exterior signage, contact the FacilitiesSign Shop at 732-445-5083.

USE CAP HEIGHTFOR CLEAR SPACE


RUTGERS LOGOTYPE WITH STATE UNIVERSITYSIGNATURE







8.1 The Rutgers Spirit Mark 8.2 Unacceptable Color Treatments: Spirit Mark

8.3 The Rutgers University Flag8.4 Athletics Marks: New Brunswick 8.5 Unacceptable Treatments Athletic Marks:

New Brunswick 8.6 Athletics Marks: Newark 8.7 Unacceptable Treatments Athletic Marks:

Newark 8.8 Athletics Marks: Camden8.9 Unacceptable Treatments Athletic Marks:

Camden

OTHER IDENTITIES 8.0


other ident i t ies 8 .1




The Rutgers Spirit Mark

The Rutgers “Block R” spirit mark isan informal graphic that is reservedfor use as an athletics mark and tocommunicate school spirit.

The spirit mark serves as a rallying point and a boldunifying visual for Rutgers intercollegiate athleticsand may also be used by recreational sports teams,student groups, and alumni groups when Rutgerspride is the primary message.

The spirit mark may not be used in conjunction with or in place of the Rutgers logotype. Its useon stationery is limited to Rutgers intercollegiateathletics.

The red used in the spirit mark is the same as thered used in the primary color palette for the visualidentity system (see page 3.1 ): Pantone ® 186.

The spirit mark may only be reproduced in red or white and with or without a solid black rule.

Anyone wishing to use the spirit mark must rstrequest permission from Trademark Licensing at732-445-3710, ext . 6301 or 6310. Alumni groupsshould channel their requests through the AlumniRelations Communications Ofce at 732-932-7735.








Unacceptable Color Treatments:Spirit Mark

The only acceptable color treatmentsfor the spirit mark are shown onpage 8.1.

The examples on this page illustrate unacceptablecolor treatments:

1. Do not use any other color except black tooutline the “R.”

2-4. Do not use a double outline of any colorcombination on the solid “R.”

5-6. Do not use any solid color other than red or white to reproduce the “R.”

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3

2

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other ident i t ies 8 . 3

Th R U i i Fl






The Rutgers University Flag

The image to the left represents the ofcial RutgersUniversity ag design, which was approved by the university in 1965. The script R and crownimages are combined with numerals denotingthe year 1766 in recognition of the foundingof Rutgers’ predecessor, Queen’s College. Formore information about Rutgers’ history and thefounding of Queen’s College, please visitruweb.rutgers.edu/aboutru/inbrief.shtml .

This of cial Rutgers ag is to be own at theentranceways of university buildings or at special,ofcially sanctioned university events such ascommencement. This ag design is not approvedfor use in any other forums or under any othercircumstances.

The ofcial university ag cannot be purchased by members of the general public and may not be soldto the public by external university merchandise

vendors. For information on how to order anofcial university ag, please contact the ofce of

Trademark Licensing at 732-445-3710, ext. 6301or 6310.


Athl ti M k N B i k



http://ruweb.rutgers.edu/aboutru/inbrief.shtml







Athletics Marks: New Brunswick

The New Brunswick athletic teams areknown as the Scarlet Knights and aregraphically represented by the Rutgersspirit mark and by the knight’s head.

The red used in the spirit mark is the same as thered used in the primary color palette for the visualidentity system (see page 3.1 ): Pantone ® 186.

For acceptable equivalents for fabric screen printingor other similar applications, contact Trademark Licensing at 732-445-3710, ext . 6301 or 6310. Forexample, the knight’s head, when reproduced infull color via silk-screen printing or embroidery,uses the following colors:

Black Pantone ® 185 RedPantone ® 186 RedWhite

Anyone wishing to use these marks must rstrequest permission from Trademark Licensing at

732-445-3710, ext. 6301 or 6310.

athletics_logos_NB.eps

2R_logo_solid_red.eps

3R_logo_wh_red.eps

1R_logo_red_bk.eps

4R_logo_wh_bk.eps

5R_logo_red_wh.eps

6R_logo_wh.eps

7R_logo_wh.eps

Boxes represent background. They are not part of the logo.


U t bl T t t







Unacceptable TreatmentsAthletic Marks: New Brunswick

1. Using any color other than black, white, or redto outline the “R.”

2–4. Using double outlines around the “R.”

5–6. Reproducing a solid “R” in any color other than white or red.

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Athletics Marks: Newark







Athletics Marks: Newark

The Newark athletic teams areknown as the Scarlet Raiders and aregraphically represented by the marksappearing to the left.

The colors used in these marks are as follows:

Black Pantone ® 185 RedPantone ® 186 RedWhite

Anyone wishing to use these marks must rst

request permission from Trademark Licensing at732-445-3710, ext. 6301 or 6310.

R_NWK_RED_BLACK.eps

R_NWK_RED_BLACK_RED_BLACK.eps

R_NWK_RED.eps

R_NWK_RED_BLACK_WHITE.eps

R_NWK_WHITE_BLACK.eps R_NWK_WHITE_BLACK_RED_BLACK.eps

R_NWK_WHITE_BLACK_WHITE_RED.eps


Unacceptable Treatments







Unacceptable TreatmentsAthletic Marks: Newark


2. Using double outlines around the “R.”

3–4. Do not change the font or font size of thecampus name.

5. The campus name can only be reproduced inblack, white, or red.

6. Reproducing a solid “R” in any color other than white or red.

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2

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Unacceptable Treatments




Unacceptable TreatmentsAthletic Marks: Camden


2. Using double outlines around the “R.”

3–4. Do not change the font or font size of thecampus name.

5. Reproducing a solid “R” in any color other than white or red.

6. The campus name can only be reproduced inblack, white, or red.

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APPENDIX 9 0







APPENDIX 9.0

9.1 Identity Matrix9.2 Board of Governors Resolution

9.3 Glossary




appendix 9 .2

December 8, 2006Meeting of the Board of Governors

Resolution Approving the Rutgers UniedVisual Identity System




Rutgers, The State University of New Jersey

WHEREAS,Rutgers, The State University (“Rutgers”), atthe direction of the Committee on University Rela-

tions and Honorary Degrees, has conducted extensiveresearch into the public perceptions of the university among key constituencies in New Jersey; and

WHEREAS,the research indicated that general aware-ness of Rutg ers is high among all New Jersey con-stituencies, but identied a clear need to clarify anddemonstrate Rutgers’ value to the state of New Jersey and its citizens; and

WHEREAS,the research indicated that Rutgers must dif-

ferentiate itself from the other publicly funded schoolsin New Jersey; must sharpen its messages by bettercoordinating university communications; must manageand preserve the integrity of its brand, paying particu-lar attention to the proliferation of logos and other

visual representation of the university and its units andprograms; and must leverage and mobilize the strongbrand equity that Rutgers has among state residents,executives, and alumni; and

WHEREAS,the Rutgers name and visual identity are

substantial institutional assets and, therefore, their usage is under the purview of the Board of Governors;and

WHEREAS,a strong Rutgers identity has far-reachingbenets, enhancing the University’s ability to recruitfaculty, students, and staff; generate revenue; garnergrants; engage alumni; and attract external support;and

WHEREAS,effective and efcient communication be-tween the University and its many audiences requires

(i) a clear graphic architecture and nomenclature thatbuild equity in the Rutgers name, clarify organizationalrelationships, and maintain unit distinctiveness; (ii) acommunications strategy that ensures the use of co-herent and consistent messages about Rutgers’ uniqueattributes and assets; (iii) an administrative ofce thatis the central point for managing and enhancing theUniversity’s identity and messaging; and

WHEREAS,the Rutgers name and visual identity shouldbe recognized and embraced by the University com-

munity as important assets deserving oversight andmanagement, requiring (i) policies that empower acentral administrative ofce with authority to manageand enforce the proper use of the University’s nameand a unied visual identity system; (ii) clear guide-lines, policies, and tools that support campus andunit communicators as they express their campus’sor unit’s relationship to the University, as well as theircampus’s or unit’s distinct programs and purpose; (iii)policies and procedures that clarify how and when

other entities may use the University’s name and/ormarks; and (iv) policies and procedures regarding howand when new University marks will be approved and/ or protected under federal and state law, and ensuringprotection of existing marks; and

WHEREAS,transition to a uni ed visual identity systemmust be accomplished according to a reasonable time-table based on the analysis of nancial and physicalconsiderations;

NOW, THEREFORE, BE IT RESOLVEDthat the Boardof Governors of Rutgers, The State University of New

Jersey, requires that all University units will use theRutgers name and the unied visual identity sys-tem, including a set of approved marks, as outlinedin policies and guidelines; and

BE IT FURTHER RESOLVED that all University ofcers will support the proper use of the Rutgers nameand a unied visual identity system by ensuring thatunits and personnel in their areas adhere to estab-lished policies and guidelines; and

BE IT FURTHER RESOLVEDthat the Vice President forUniversity Relations will create, distribute, and enforcepolicies, procedures, and guidelines necessary for theproper use of the Rutgers name and the implementa-tion of a unied visual identity system; and

BE IT FURTHER RESOLVEDthat the Vice President forUniversity Relations will develop tools, training, andother incentives that facilitate the proper use of theRutgers name and the implementation of a unied

visual identity system by all units of the University; and

BE IT FURTHER RESOLVEDthat the Vice President forUniversity Relations will establish oversight and advi-sory bodies that facilitate the proper use of the Rutgersname and the implementation of a unied visualidentity system; and

BE IT FURTHER RESOLVEDthat this Resolution will takeeffect immediately.

Visual Identity System

appendix 9 . 3

Glossary







Cap Height A unit of measurement describing theheight of the left vertical of the large initial “R” in the

Rutgers logotype. This unit is used when establishingthe clear space for the logotype or signature.

Color Palette A selection of specic colors that arechosen to coordinate, contrast, or harmonize, as anaide to maintaining a desired degree of consistency

within a visual identity system.

Font A complete set of type of one size and face.Garamond Italic 12 point is a font.

Identity Manual A formal reference documentestablishing technical and creative standards fora visual identity system. Typical standards includedescriptions and specications for reproducing thelogo or logotype, stationery system, common printand web applications, and examples of use onmerchandise.

Logo A generic term for a unique graphic symbol,display of a name, or a combination of both, that is

used to represent a product, company, organization,or other entity.

Logotype A logo composed of type.

Mark A generic term for a unique graphic symbol,used interchangeably with “logo.”

Master Brand The overarching identier of an entity or organization. Also an identity strategy that applies

the name of the overarching brand to all subunits .Primary Color Palette The core selection of identifying colors that are used in a logo.

Seal In an institution, the ofcial logo used on legalor ceremonial documents, often rendered within acircular shape.

Serif/Sans Serif In typography, a sans serif typefaceis one that does not have the small thorn-like

features called “serifs” at the end of strokes withinletters.

Signature The combination of the logotype with anadditional more specic identier.

Supplementary Color Palette A selection of colorsdesigned to supplement the primary color palettefor use in all related communications except thelogo itself.

Tag Line A slogan used to support the identity.

Template A le with an associated style sheet andall standing and serial elements in place on a masterpage, used for publications following the same design.

Typeface The set of characters including uppercaseand lowercase alphabetical characters, numbers,

punctuation, and special characters. A singletypeface contains many fonts of different sizes andstyles. Garamond is a typeface.

Type Family A group of fonts of the same basicdesign but with different weights and proportions.Garamond is also a type family.

Units Subdivisions of the overarching organization.

Unit Signature The typographic addition to the

Rutgers logotype that may be used to designate aspecic unit.

X-Height A unit of measurement describing theheight of the small “T” in the Rutgers logotype. Thisunit is used when establishing the location of theinformal seal and/or unit signature relative to thelogotype.

Glossary






Ofce of Creative ServicesDepartment of University RelationsRutgers, The State University of New Jersey96 Davidson Road

RUTGERS VISUAL Identity_manual

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