Russian brick in the BRIC wall

LISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

• Outsourcing Localization vs. outsourcing Software Development

• Differences between outsourcing locations

• Following the mainstream: Habits vs. Facts

Outsourcing Localization vs. Outsourcing Software Development

• Distributed Infrastructure & Different Processes: Translation always done locally

• Tools: TM & Conversion Utilities• Skills: Overcoming tools’ limitations,

combining languages, ...• Language- and Area-specific knowledge &

awareness

Localization Distinctive Features

LISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

Requirements for Outsourcing Localization• Adequate Competence and Attractive Pricing (PM, SW Eng., Testing, DTP...)

• Good Long-Term Pricing Perspective

• Existing Loc-n Infrastructure (Experience)

• Available Qualified Resources

• Compatible Mentality

• Innovation

• Understanding of English AND Foreign Language Awareness

• Good CommunicationsLISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

Outsourcing Localization to Russia: Pricing• All rates are equal. Are some of them more equal then the others?

• NO! ALL lie between $16 and $25/hour and depend on: Type of Work, Quality, Experience, Scalability, Range of Services etc., NOT on the region

• Outsourcing policy: Look not at regions, but rather at: Competence/Services Required AND OTHER Factors

• Long-Term Pricing Perspective:

• Russia: slow growth

• Argentina: fast growth in a couple of years

• China: medium-to-fast growth

• India: slow growth (already grown significantly for the last 10 years)

LISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

• Infrastructure: Relatively well developed in industrial centers

• Qualified Resources: Plentiful & Overqualified

• Innovation: Unmatched• English: Adequate• Foreign Locales

Awareness: Very High

Outsourcing Localization to Russia: Infrastructure, Resources, Innovation

Vodka to LEASE!!!

LISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

• Russia: Offshore Rates, Infrastructure, Qualified Personnel, Innovation, and ...

• The Cinderella Predicament

• Localization Community: Diversity IS Important

Summary: Pop Culture vs. Cinderella

No Slipper, Sorry!But here’s the

discounted pricelist!

LISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

Dear xxxxxx,

Here they are:....Russian - $x.xxUkrainian - $ x.xxLatvian - $ x.xxLithuanian - $ x.xxEstonian - $ x.xx....Cheers – FREE OF CHARGE

Mr. Vendor

Final Touch – You Are Welcome!

Dear xxxxxx,

Would you kindly provide your rates for:....RussianUkrainianLatvianLithuanianEstonian....Cheers

Mr. ClientLISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

Leonid Glazytchev, leonidg@logrus.net

LISA Global Strategies Summit in San Francisco June 21-24, 2004. © Leonid Glazytchev, Logrus International Corp.

Thank you for your patience!