Russia Water Filters Market

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Russia: Water Filters

Market

Analysis and Forecast to 2017

October 2012

Marketing Research

http://www.russianmarketreport.com/

from 20 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Water Filters Market. October 2012 (Demo-version)

Brief Overview

The report on the Russian water filters market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of sales and consumer preferences;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian water filters market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains 110 pages, 46 tables, 44 figures.

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.




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• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

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the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

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Research Design

The purpose of the study is to analyze the state of the Russian water filters market and

build a forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.




Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.




Table of Contents 1. Executive summary

2. Research design

3. Classification of water filters

4. Characteristics of raw materials’ base

5. Technology of production of water filters

6. Characteristics of the Russian water filters market

6.1. Volume and dynamics of the Russian water filters market in 2006 – 2011. Forecast

for 2012 - 2017

6.2. Structure of the water filters market: production, exports, imports, consumption

6.3. Level of concentration and characteristics of competitiveness on the market

7. Characteristics of the domestic production of water filters in 2006 - 2011

7.1. Volume and dynamics of the production of water filters in 2006 - 2011

7.2. Main manufacturers of water filters and their corresponding shares

7.2.1. CJSC “Akvafor-Marketing”

7.2.2. CJSC “Mettem – Technologies”

7.2.3. LLC “Akvatoria”

7.2.4. LLC “Ratna”

7.3. Investment projects in the industry

8. Characteristics of the prices of water filters

8.1. Dynamics of the retail prices of water filters in 2005 - 2011

9. Characteristics of the imports of water filters to the Russian market

9.1. Volume and dynamics of the imports of water filters

9.2. Manufacturing countries, leading suppliers of the imported water filters on the

territory of the Russian Federation

9.3. Foreign companies, manufacturers of the water filters, imported to the Russian

Federation

9.4. Russian companies, recipients of the imports of water filters

9.5. Structure of the imports of water filters by regions of the Russian Federation

10. Characteristics of the Russian exports of water filters

10.1. Volume and dynamics of the exports of water filters in 2011

10.2. Recipient countries of the Russian exports of water filters

10.3. Manufacturing companies, supplying water filters for exports

10.4. Sending regions of the Russian exports of water filters

11. Distribution of water filters on the Russian market

11.1. Sales structure of the market by sales channels

11.2. Sales structure by formats of retail trade

11.3. Sales structure by regions

11.4. Sales structure by price segments

11.5. Value chain by sales channels

12. Factors, influencing the development of the water filters market in Russia

12.1. Level of well being of the population




12.2. Demographic situation in the Russian Federation

12.3. Consumer preferences on the water filters market

13. Characteristics of the consumption of water filters

13.1. Volume and dynamics of the consumption of water filters in 2006 – 2011.

Forecast for 2012 - 2017

13.2. Volume and structure of the consumption of water filters by Federal Districts of

the Russian Federation in 2011. Forecast for 2012 - 2017

13.3. Structure of consumption of water filters by types in 2011. Forecast for 2012 -

2017

13.4. Balance between production and consumption of water filters

14. Forecast for the development of the water filters market in 2011 - 2016

14.1. Evaluation of the potential volume of supply of water filters in 2011 - 2016

Appendix1. Financial and economic indicators of the industry

Appendix2. Profiles of the leading manufacturers

CJSC “AKVAFOR MARKETING”

CJSC “METTEM-TECHNOLOGIES”

LLC “GEIZER”

LLC “NOVIY VODNIY MIR”




List of tables

Table 1. Classification of water filters

Table 2. Volume and dynamics of the water filters market in 2006 - 2011 and forecast until

2017, in millions of units

Table 3. Volume of production of water filters by types in 2011, in millions of units

Table 4. Dynamics of the imports of water filters in the Russian Federation in January -

December 2011, in thousands of units

Table 5. Dynamics of the imports of water filters in the Russian Federation in January -

December 2011, in thousands of USD

Table 6. Volume of the imports of water filters by manufacturing countries in 2011, in

thousands of units

Table 7. Volume of the imports of water filters by manufacturing countries in 2011, in

thousands of USD

Table 8. Volume of the imports of water filters by manufacturing companies in 2011, in

thousands of units

Table 9. Volume of the imports of water filters by manufacturing companies in 2011, in

thousands of USD

Table 10. Volume of the imports of water filters in the Russian Federation by recipient

companies in 2011, in units

Table 11. Volume of the imports of water filters in the Russian Federation by recipient

companies in 2011, in thousands of USD

Table 12. Volume of the imports of water filters by regions of the Russian Federation in

2011, in units

Table 13. Volume of the imports of water filters by regions of the Russian Federation in

2011, in thousands of USD

Table 14. Volume of the exports of water filters in 2011, in units

Table 15. Volume of the exports of water filters in 2011, in USD

Table 16. Volume of the Russian exports of water filters by recipient countries in 2011, in

units

Table 17. Volume of the Russian exports of water filters by recipient countries in 2011, in

thousands of USD

Table 18. Volume of the Russian exports of water filters by manufacturing companies in

2011, in units

Table 19. Volume of the Russian exports of water filters by manufacturing companies in

2011, in thousands of USD

Table 20. Volume of the Russian exports of water filters by sending regions in 2011, in units

Table 21. Volume of the Russian exports of water filters by sending regions in 2011, in

thousands of USD

Table 22. Characteristics of the water filters market by price segments

Table 23. Margin of each participant in the chain of sales of water filters

Table 24. Real disposable monetary income in the Russian Federation in January 2008 -

February 2012

Table 25. Dynamics of disposable income of households (per 100 people), in thousands of




RUR in the Russian Federation in 2005 - 2010

Table 26. Average monetary income per capita in the Russian Federation in 2005 - 2011, in

RUR per month

Table 27. Deviation from the average monetary income per capita by Federal Districts from

the average for Russia in 2005 - 2010

Table 28. Differentiation of incomes of the population in 2005 - 2011

Table 29. Structure of disposable income of households of different socal economic

categories in 2010, in %, to the total

Table 30. Distribution of the population of Russia by income in 2007 - 2010, in % to the

total

Table 31. Number of people born per year

Table 32. Coefficient of new borns (forecast), in children per 1 woman

Table 33. Distribution of the population of the Russian Federation by sex and age groups on

1 January 2010, in thousands of people

Table 34. Forecast for the volume of consumption of water filters until 2017 by types, in

millions of units

Table 35. Structure of consumption of water filters by types in 2011 - 2017

Table 36. Balance between supply and deman on the water filters market in 2010 - 2011

and forecast until 2017, in millions of units

Table 37. Forecast for the development of the market at the base scenario in 2011 - 2017,

in millions of units

Table 38. Forecast for the development of the market at the conservative scenario in 2011 -


Table 39. Forecast for the development of the market at the pessimistic scenario in 2011 -


Table 40. Revenues (net) from the sale of goods and services (excluding VAT, excise duties

and other similar necessary expenses) for the production of household non-electric

appliances by regions of the Russian Federation, in thousands of RUR

Table 41. Revenues (net) from the sale of goods and services (excluding VAT, excise duties

and other similar necessary expenses) for the production of household non-electric

appliances by size of the organization, in thousands of RUR

Table 42. Commercial expenses for the production of household non-electric appliances by

size of the organization, in thousands of RUR

Table 43. Management expenses for the production of household non-electric appliances by

size of the organization, in thousands of RUR

Table 44. Cost of goods sold for the production of household non-electric appliances by size

of the organization, in thousands of RUR

Table 45. Profit (net) from sales from the production of household non-electric appliances

by size of the organization, in thousands of RUR

Table 46. Average number of employees for the production of household non-electric

appliances, in people




List of Figures

Fig. 1. Volume of supply on the water filters market in 2006 - 2011 and forecast for 2012 -


Fig. 2. Volume of supply on the water filters market in 2006 - 2011 and forecast for 2012 -

2017, in billions of RUR

Fig. 3. Dynamics and structure of the water filters market in 2010 - 2011 and forecast until


Fig. 4. Ratio between imported and domestic production on the market in 2011 in physical

terms

Fig. 5. Shares of the manufacturing companies of water filters in 2011, in physical terms

Fig. 6. Production of water filters in 2006 - 2011, in millions of units

Fig. 7. Structure of production of water filters in 2011 by types, in physical terms

Fig. 8. Shares of the manufacturers on the water filters market in 2011, in physical terms

Fig. 9. Index of retail prices of water filters in 2006 - 2011, in %

Fig. 10. Volume and dynamics of the imports of water filters in 2008 - 2011, in millions of

units and in %

Fig. 11. Dynamics of the imports of water filters in the Russian Federation in January -

December 2011, in thousands of units

Fig. 12. Dynamics of the imports of water filters in the Russian Federation in January -

December 2011, in thousands of USD

Fig. 13. Structure of the imports of water filters in the Russian Federation by manufacturing

countries in 2011 in physical terms


countries in 2011 in value terms


companies in 2011 in physical terms


companies in 2011 in value terms

Fig. 17. Structure of the imports of water filters in the Russian Federation by recipient

companies in 2011 in physical terms

Fig. 18. Structure of the imports of water filters in the Russian Federation by recipient

companies in 2011 in value terms

Fig. 19. Structure of the imports of water filters by regions of the Russian Federation in

2011 in physical terms

Fig. 20. Structure of the imports of water filters by regions of the Russian Federation in

2011 in value terms

Fig. 21. Volume and dynamics of the exports of water filters in 2008 - 2011, in millions of

units and in %

Fig. 22. Dynamics of the Russian exports of water filters in January - December 2011, in

units

Fig. 23. Dynamics of the Russian exports of water filters in January – December 2011, in

thousands of USD

Fig. 24. Structure of the Russian exports of water filters by recipient countries in 2011 in




physical terms

Fig. 25. Structure of the Russian exports of water filters by recipient countries in 2011 in

value terms

Fig. 26. Structure of the Russian exports of water filters by manufacturing companies in

2011 in physical terms

Fig. 27. Structure of the Russian exports of water filters by manufacturing companies in

2011 in value terms

Fig. 28. Structure of the Russian exports of water filters by sending regions in 2011 in

physical terms

Fig. 29. Structure of the Russian exports of water filters by sending regions in 2011 in value

terms

Fig. 30. Sales structure of the market by sales channels in 2011, in physical terms

Fig. 31. Sales structure by retail trade format in 2011, in physical terms

Fig. 32. Structure of the sales of water filters by Federal Districts of the Russian Federation

in 2011, in physical terms

Fig. 33. Structure of the water filters market by price segments in 2011, in physical terms

Fig. 34. Quarterly dynamics of real disposable monetary income of the population in the

Russian Federation, in %, to the corresponding period of the previous year

Fig. 35. Dynamics of nominal and real income of the population of the Russian Federation in

2005 - 2011

Fig. 36. Average deviation of the per capita income by Federal Districts of the Russian

Federation from the average for Russia for 2005 - 2010

Fig. 37. Distribution of the total volume of monetary income in 2011 by groups

Fig. 38. Structure of the population of Russia by level of income in 2010, in % to the total

Fig. 39. Age-sex composition of the population of the Russian Federation on 1 January 2010

Fig. 40. Awareness of the potential consumers about the brands of water filters in 2011, in

%

Fig. 41. Dynamics of consumption of water filters in the Russian Federation in 2006 - 2017,

in millions of units

Fig. 42. Consumption of water filters by Federal Districts of the Russian Federation in 2011 -

2017, in physical terms

Fig. 43. Structure of consumption of water filters by types in 2011 - 2017, in physical terms

Fig. 44. Balance between supply and demand on the water filters market in 2010 - 2011

and forecast until 2017, in millions of units




Executive Summary

…

The volume of supply on the Russian water filters market in 2012 was almost … units, which

is …% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the water filters market was …%.

The volume of production of water filters in 2012 was … units, which is …% higher than the

volume of production in 2011.

The largest share (…%) of all water filters manufactured in the Russian Federation in 2012

belongs to the … Federal District.

In 2012, the import volume of water filters in Russia amounted to … units in physical terms

and to … thousand USD in value terms.

…

Key figures and

conclusions

about the market




6. Characteristics of the Russian

water filters market

...

6.1. Volume and dynamics of the Russian water filters market

in 2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian water filters market in 2012 was almost … units, which

is …% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the water filters market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of the supply of water filters in 2008 - 2012 and forecast for

2013 - 2017, in thousands of units and percentage




6.2. Structure of the water filters market in Russia: production,

exports, imports, consumption

The volume of imports of water filters in 2012 was about … units, which was …% of the total

market volume. A more detailed analysis of the imports and exports is presented below.

Table 1. Volume and dynamics of the market of water filters in Russia in 2008

– 2012 and forecast until 2017, in units

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)




7. Characteristics of the domestic

production of water filters in Russia in

2007 - 2012

…

7.1 Volume and dynamics of the production of water filters in

2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 6 Production of water filters in 2007 - 2011, in thousands of units

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares




7.2 The main manufacturers of water filters and their

corresponding market shares

Table 4. Manufacturers of water filters and their corresponding market shares in

2011

Manufacturer Region

Production

of water

filters, in

units

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

…




9. Characteristics of the imports of

water filters into the Russian market 9.1. Volume and dynamics of the imports of water filters

…

The volume of imports of water filters in 2011 was … units. The largest amount of water

filters was imported in …, when were imported … units.

Table 8. Volume and dynamics of the imports of water filters in 2012, in

thousands of units

Month Quantity, in thousands of units In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)




Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 30. Dynamics of the imports of water filters in Russia in 2012, in thousands of

units and in %

…




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Russia Water Filters Market

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