Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• Began September ’09• WSU Extension’s

Horizons staff and Small Business Development Center as Co-Sponsors

• Prosperity CenterProsperity Center as technical assistant, micro trainer and full project local partner

• Ended December 31st

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• Structural Opportunities:– 2 H1 Horizons

Communities– 4 H2 Horizons

Communities– 4 H3 Horizons

Communities– 3 SBDC’s– 5 Counties– Multiple WSU Extension

Assets

• Geographic Opportunities:– Very rural and

underserved by providers

– Large, growing Latino population

– Low self-employment rates

– Interested new partners (Mercy Corps NW)

– 1 awesome micro trainer/funder (Prosperity Center)

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• Pilot Components:– Partner outreach and

training– Business Planning

Workshops (3)– Experienced business

owner/peer mentoring– Specialized training

seminars– 1 to 1 coaching– Interpretation &

Videotaping

• Pilot Outputs:– 33 partners– 176 participants (rural &

Latino)– 67.5 training hours

(English & Spanish)– Complete videotaped

training’s– Mentor development– Increased cultural

competency by providers

Washington State Lack’s a Comprehensive B/ED Service Delivery Framework – Where MAPP FitsWhere MAPP Fits

• Business Stage & Establishments/ Typical NAICS Typical B/ED Typical B/ED Typical B/ED

• Characteristics: Employment (%): Classifications*: Issues: Strategies: Service Providers:

•  

•  

• Stage 3:

• Transitional 0.40%/14.0% 22 Utilities Wages Attraction/BRE Commerce/ADO’s

• 100-499 employees 31 Manufacturing Workforce Workforce Dev EDCs/EDDs

• Over 10 year old 62 Health Care Taxes Ecommerce Port/PUD/IDD/

• Corporate 72 Accommodations Market expansion Tech Transfer SBDC

• Resident-NonResident Land/Buildings Finance Independent Consultants

• Medium Consumer of services Finance Venture Capital Employment Security

• Serial WMS

• Stage 2:

• Growth 9.0%/38.0% 72 Accommodations Leadership Workforce Dev SBDC/SCORE

• 10-99 employees 22 Utilities Personnel BRE Employment Security

• 3-9 years old 62 Health Care Workforce Tourism/VCB WMS

• Owner over corporate 31 Manufacturing Succession Ecommerce Chambers

• Resident-NonResident 42 Wholesale TradeL & I

• Medium Consumer of services Market expansion

• High Growth/Serial

•  

• Stage 1:

• Start-Up 90.0%/36.0% 81 Other Services Biz Planning Biz Dev (E &T) Arts/WMBE/Veterans/DSHS-DVR

• 1-9 employees 56 Administrative, Support Taxes/Regulation Entrepreneurship E&T SIRTI (if high tech)

• 1-5 years old 55 Management of Company Finance Main Street support Cities/Counties

• Owner controlled 54 Professional, Scientific Taxes (B&O) Tourism/VCB Chambers

• Resident (often homebased) 53 Real Estate/Rental/Lease Succession State Microenterprise Assn

• High Consumer of services Survival WSU Extension

• Survival/Lifestyle SCORE

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• Latino Population:– Adams 54.4%– Benton 15.8%– Douglas 23.6%– Franklin 49.0 %– Grant 36.1%

• Self Employment:– Adams 8.9%– Benton 6.4%– Douglas 8.8%– Franklin 6.1%– Grant 9.2%

• Latino Business Ownership:– Adams 14.7%– Benton 0.05%– Franklin 21.0%

• Largest Employment Sector:– Adams, Ag = 26%– Benton, Scientific = 16% – Douglas, Retail = 13%– Franklin, Ag = 17%– Grant, Ag = 19%

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• Outcome 1: Increasing Regional Capacity and Partners– Don Macke with the

Center for Rural Entrepreneurship

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• Outcome 2: Increasing Regional Awareness and Outreach

and

Increasing Personal Knowledge about Microenterprise Business Activity

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• Outcome 3: Increasing Extension Staff Knowledge about Microenterprise Business Activity and Confidence in Entrepreneurial Coaching

Columbia Basin Rural/LatinoRural/Latino Microenterprise Assistance PilotPilot Project (MAPP) – Phase I

• The Opportunity:The Opportunity:

Rebuilding Entrepreneurial Communities(Extension as a catalyst for infusing entrepreneurship throughout all civic life for all ages – seeding new hope)

Engaging, Unleashing and Celebrating The Partners