RURAL PUBLISHER READERSHIP REPORT - NZX Agri | … · RURAL PUBLISHER READERSHIP REPORT .. 2 ......

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1

2014

Nielsen Rural Survey 2014

RURAL PUBLISHER READERSHIP REPORT

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ABOUT THE SURVEY

The Rural Readership Survey was launched on the 11th July 2014 10,000 survey booklets were sent out to Beef, Sheep, Dairy, Livestock, Crop and Horticulture Farms. The sample achieved was 1648 completed surveys. The data is then weighted to Statistics New Zealand 2012 – Farm Size by Farm Type and represents 46,551 farms nationwide (excluding Floriculture, Vegetable Growing, Grape Growing and Forestry). The standard deviation for the Rural Survey is +/-2.2% Results in the Rural Survey represent one reader or consumer per farm.

The purpose of the Survey is to capture readership and media insights across a unique group that were indistinguishable in larger national readership survey

METHODOLOGY

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CONTENTS

• Survey Details

• About Farms in the Rural Survey

• Readership by Category

National Farming Titles

• Demographics

• Farm Type

• Readership Metrics

Dairy Farming Titles

• Demographics

• Farm Type

• Readership Metrics

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SURVEY DETAILS

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COUNTING FARMS

The Nielsen Rural Survey targeted Beef Farming, Sheep Farming, Dairy Farming, Other Livestock Farming, Horticulture and Cropping

Therefore the total number of farms represented in the Nielsen

Rural Survey is 46,551 nationally

It excludes Nursery Production, Turf Growing, Floriculture, Vegetable Growing, Grape Growing and Forestry

Please note that the Rural Survey captures one reader per farm

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FARM TYPE Crossover of animals and crop; Farms run more than one type

Source: Nielsen 2014 Rural Survey

46,551 Farms; Sample: 1,648

Beef Sheep Dairy Other

Livestock

Cropping/ Arable

Horticul-ture

Farms 24,618 17,231 15,482 8,855 3,756 7,305

Beef 53% - 66% 31% 61% 51% 24%

Sheep 37% 46% - 23% 50% 54% 21%

Dairy 33% 20% 21% - 16% 49% 5%

Other Livestock 19% 22% 26% 9% - 26% 7%

Cropping/ Arable 8% 8% 12% 12% 11% - 8%

Horticulture 16% 7% 9% 2% 5% 16% -

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Farm Type Stock or Crop

Potential Sample

Beef 24,618 929

Sheep 17,231 819

Dairy 15,482 518

Other Livestock 8,855 261

Cropping/Arable 3,756 267

Horticulture 7,305 158

Region

Northern 20,303 605

Central 9,911 390

Southern 14,865 602

Region excludes Not Specified (sample 51)

POPULATION BY FARM TYPE AND AREA

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ABOUT FARMS IN THE RURAL SURVEY

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FARMERS – AGE, GENDER & HOUSEHOLD SIZE

69%

31%

Gender

Male Female

2%

3%

5%

5%

9%

10%

13%

14%

13%

12%

8%

8%

Under 25 Years

25 - 29 years

30 - 34 years

35 - 39 years

40 - 44 years

45 - 49 years

50 - 54 years

55 - 59 years

60 - 64 years

65 - 69 years

70 - 74 years

75+ years

Age

Source: Nielsen 2014 Rural Survey 46,551 Farms; Sample: 1,648

7%

52%

14% 14% 9%

One Two Three Four Five ormore

Number of People in Household

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FARM AREA AND OCCUPATION

44%

21%

32%

3%

Area

Northern Central Southern Not specified

69%

7%

5%

5%

1%

17%

Farm Owner

Farm Manager

Sharemilker/Contract Milker

Farm Worker/Contractor

Farm Retail /Supplies/Business Support

Other

Occupation

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FARM TYPE BY NUMBER OF ANIMALS

59%

16%

63%

19%

25%

11%

10%

31%

9%

6%

19% 6%

8% 10%

Beef Dairy OtherLivestock

Don’t Know

1,000+

500 - 999

250 - 499

100 - 249

1-9932%

25%

27%

14%

Sheep

Don’t Know

4,000+

1,000 - 3,999

100 - 999

1-99


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FARM TYPE BY FARM SIZE

9% 8% 2%

12%

19%

11%

9%

20%

4%

4%

14%

3% 19%

23%

47%

14%

8% 12%

6% 6%

6% 8% 4% 3%

2% 3% 1% 2%

Beef Sheep Dairy Other LivestockHectares of Land

Over 2,000 hectares

800 - 1999 hectares

400 - 799 hectares

100 - 399 hectares

60 - 99 hectares

10 - 59 hectares

Under 9 hectares


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FARM TYPE BY HECTARES OF CROP

11%

51%

10%

20%

13%

9%

28%

8% 36%

4%

Cropping/ Arable Horticulture

Don’t Know

60 + hectares

20 - 59 hectares

10 - 19 hectares

5 - 9 hectares

Under 5 hectares


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READERSHIP

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1 68% 68%

56%

28%

7% 15%

51%

16% 18% 10%

19% 10% 8% 4%

11%

Regional Farming Titles



RURAL TITLE – READERSHIP BY CATEGORY

These refer to readership within the issue period L7D = in the last 7 days; L14D = last 14 days; LM = last month; L60D = last 60 days

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READERSHIP BY FARM TYPE Proportion of readers by farm type (H%)



Beef Sheep Dairy Other

Livestock Cropping/

Arable Horticulture

Rural News L14D 55% 42% 34% 17% 9% 13%

Farmers Weekly L7D 57% 42% 35% 17% 10% 13%

NZ Farmer L7D 57% 43% 33% 17% 9% 13%

Country Wide LM 58% 48% 34% 20% 11% 12%

Young Country L60D* 47% 47% 50% 24% 13% 8%

Farm Trader LM* 53% 41% 39% 17% 18% 16%

AgTrader LM 56% 42% 34% 17% 10% 15%

Dairy News L14D 34% 13% 81% 8% 7% 3%

Dairyman LM 31% 13% 84% 9% 7% 4%

NZ Dairy Exporter LM* 30% 15% 85% 11% 10% 3%

Coast & Country LM 47% 22% 36% 19% 6% 27%

Waikato Times Farmer LM 49% 18% 53% 14% 6% 3%

Central Districts Farmer LM 65% 56% 32% 18% 8% 5%

Central South Island Farmer LM 49% 62% 34% 23% 16% 15%

Otago Southland Farmer L14D 44% 73% 29% 20% 10% 3%

Nat

ion

al F

arm

ing

Dai

ry

Reg

ion

al

* Subscription publication

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NATIONAL FARMING TITLES

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1 68% 68%

56%

28%

7% 15%

51%

16% 18% 10%

19% 10% 8% 4%

11%






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NATIONAL FARMING TITLES READERSHIP BY DEMOGRAPHIC

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73% 74% 76% 75%

54%

74% 74%

7% 7% 7% 7%

15%

8% 8% 5% 5% 3% 2%

8%

4% 5% 5% 5% 5% 4%

11%

8% 6%

14% 14% 13% 15% 17% 11% 13%

Rural NewsL14D

FarmersWeekly L7D

NZ FarmerL7D

CountryWide LM

YoungCountry

L60D

Farm TraderLM

AgTrader LM

Other

FarmWorker/Contractor


Farm Manager

Farm Owner

READERSHIP BY OCCUPATION NATIONAL FARMING TITLES


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43% 42% 43% 38%

30% 43% 42%

22% 23% 21% 21%

24%

18% 23%

33% 32% 32% 39% 42%

38% 34%

3% 3% 3% 3% 3% 2%

Rural NewsL14D

FarmersWeekly L7D

NZ FarmerL7D

CountryWide LM

YoungCountry

L60D

Farm TraderLM

AgTrader LM

Not Specified

Southern

Central

Northern

READERSHIP BY AREA NATIONAL FARMING TITLES


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33% 33% 35% 30% 24%

36% 33%

17% 17% 16% 16%

14%

16% 19%

14% 14% 14% 16%

11%

9% 15%

7% 8% 8% 10%

10%

8% 7%

9% 8% 9% 9%

12%

13% 9% 9% 8% 7% 9%

15%

8% 7% 5% 5% 5% 5% 8%

4% 4% 6% 6% 6% 6% 7% 5% 6%

Rural NewsL14D

FarmersWeekly L7D

NZ FarmerL7D

CountryWide LM

YoungCountry

L60D

Farm TraderLM

AgTrader LM

Not specified

$2 Million +

$1-2 Million

$750K - $1 Million

$500K - $750K

$250K - $500K

$100K - $250K

Under $100K

READERSHIP BY FARM ANNUAL TURNOVER YE MARCH 2014



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60% 61% 59%

65% 69%

58% 61%

28% 28% 29% 28% 28% 33%

27%

15% 14% 14% 13%

19% 17% 14%

Rural NewsL14D

FarmersWeekly L7D

NZ Farmer L7D Country WideLM

Young CountryL60D

Farm TraderLM

AgTrader LM

Full Time Staff Part Time Staff Paid Contractors

READERSHIP BY EMPLOYEES NATIONAL FARMING TITLES


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39%

34%

25%

16%

15%

10%

6%

5%

40%

35%

25%

16%

15%

10%

6%

5%

39%

33%

25%

15%

15%

10%

5%

5%

Infrastructure Under $200K

Farm Machinery and Equipment

Vehicles

Banking and Finance

Insurance

Real Estate

Recruitment Services

Infrastructure Over $200K

Rural News L14D

Farmers Weekly L7D

NZ Farmer L7D

READERSHIP - INTEND TO PURCHASE NEXT 12M NATIONAL FARMING TITLES


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25

37%

37%

28%

18%

16%

13%

7%

5%

41%

41%

26%

23%

21%

13%

11%

10%



Vehicles

Banking and Finance

Insurance

Real Estate



Country Wide LM

Young Country L60D



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44%

45%

35%

19%

20%

17%

8%

6%

41%

38%

26%

17%

17%

10%

6%

4%



Vehicles

Banking and Finance

Insurance

Real Estate



Farm Trader LM

AgTrader LM



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NATIONAL FARMING TITLES READERSHIP BY FARM TYPE

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READERSHIP BY HEAD OF STOCK – BEEF

53% 52% 53% 52% 43%

63% 57%

21% 22% 22% 21%

23%

16% 18%

12% 12% 12% 12% 14%

8% 12%

7% 8% 8% 9% 13% 5% 7%

5% 4% 4% 5% 4% 6% 4%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D

Farm Trader LM AgTrader LM

Don't Know

1,000 +

500 - 999

250 - 499

100 - 249

1-99

Source: Nielsen 2014 Rural Survey 46,551 Farms; Sample: 1,648 Base: Beef Farmers


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READERSHIP BY HEAD OF STOCK - SHEEP

26% 25% 25% 21% 16%

26% 28%

27% 28% 27% 25%

26%

32% 27%

30% 30% 31% 33% 38%

30% 29%

15% 15% 15% 19% 19% 10% 14%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D


Don’t Know

4,000+

1,000-3,999

100 - 999

1-99

Source: Nielsen 2014 Rural Survey 46,551 Farms; Sample: 1,648 Base: Sheep Farmers


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READERSHIP BY HEAD OF STOCK - DAIRY

15% 16% 18% 16%

4%

18% 14%

26% 27% 29%

27%

24%

26% 26%

31% 30% 27% 33%

30%

26% 35%

19% 17% 17% 20%

35% 16%

17%

9% 9% 9% 4% 6%

13% 8%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D


Don't Know

1,000 +

500 - 999

250 - 499

100 - 249

1-99

Source: Nielsen 2014 Rural Survey 46,551 Farms; Sample: 1,648 Base: Dairy Farmers


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READERSHIP BY HEAD OF STOCK – OTHER LIVESTOCK

55% 55% 54%

41% 48%

54% 55%

13% 14% 15%

23%

25% 22%

16%

10% 10% 11% 15%

17% 8% 12%

9% 9% 8% 14%

6% 10%

8%

11% 11% 11% 8% 4% 5%

8%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D


Don't Know

1,000 +

500 - 999

250 - 499

100 - 249

1-99

Source: Nielsen 2014 Rural Survey 46,551 Farms; Sample: 1,648 Base: Other Livestock Farmers


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READERSHIP BY HECTARES - CROP / ARABLE

11% 9% 10% 10% 9% 7%

12% 10% 12% 12%

8%

3% 7%

13% 12%

13% 14%

6% 2%

14%

27% 29%

28% 32%

56%

32%

29%

8% 7%

9% 9% 3%

8%

7%

28% 31% 27% 22% 27%

44%

33%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D

Farm TraderLM

AgTrader LM

Don't Know

Over 100 hectares

60 - 99 hectares

20 - 59 hectares

10 - 19 hectares

5 - 9 hectares

Under 5 hectares

Source: Nielsen 2014 Rural Survey 46,551 Farms; Sample: 1,648 Base: Cropping / Arable Farmers


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READERSHIP BY HECTARES - HORTICULTURE

49% 48% 48% 47% 56% 51%

47%

19% 19% 21% 15%

19% 21%

10% 10% 10% 17%

5% 12%

7% 8% 8% 14%

9%

7% 8% 1% 1%

2% 4% 4% 4%

11%

13% 4% 24%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D

Farm TraderLM

AgTrader LM

Don't Know

Over 100 hectares

60 - 99 hectares

20 - 59 hectares

10 - 19 hectares

5 - 9 hectares

Under 5 hectares

Source: Nielsen 2014 Rural Survey 46,551 Farms; Sample: 1,648 Base: Horticulture Farmers


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NATIONAL FARMING TITLES READERSHIP METRICS

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nd

pro

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35

READERSHIP BY FREQUENCY

68% 75% 68% 57%

39% 34%

56%

12% 9%

9%

11%

5% 6%

6%

9% 8% 10%

10%

9% 14%

14%

7% 6% 6%

10%

10% 19%

13%

3% 2% 6% 13%

37% 28%

10%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D

Farm TraderLM

AgTrader LM

Four Three Two One Less than one

“Out of every four issues how many do you read”


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12

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any.

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pro

pri

eta

ry.

36

SOURCE OF COPY

Delivered free to my home, 92%

Read at work, 4%

Other / Not Spec, 4%

Rural News L14D


Read at work, 5%


Farmers Weekly L7D

Delivered free to my

home, 91%

Read at work, 5%

Other / Not Spec,

4%

NZ Farmer L7D



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t ©

20

12

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any.

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nti

al a

nd

pro

pri

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ry.

37

I/someone in my household

subscribers, 17%

It was delivered free to my home,

69%

I read it at my place of work,

3%

It belonged to a friend/

neighbour, 3%

Other/ Not Spec, 8%

Country Wide LM

I/someone in my

household subscribes,

28%

I or another in my

household bought it, 8%

It was delivered free to my home, 39%

It belonged to a

friend/neighbour, 8%

I read it at my place of

work, 5%

I read it free while out / about, 4%


Young Country L60D

SOURCE OF COPY



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20

12

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any.

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nd

pro

pri

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ry.

38

I/someone in my

household subscribes,

13%

I or another in my

household bought it,

22%

It was delivered free to my home, 45%

It belonged to a

friend/neighbour, 5%

Read at work, 4%


Farm Trader LM

SOURCE OF COPY

It was delivered free to my home,

93%


3%

Other/ Not Spec, 4%

Ag Trader LM



Co

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20

12

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nd

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39

Average Time Spent Reading by Title 36min 41min 37min 46min 42min 55min 44min

READERSHIP BY TIME SPENT READING

8% 6% 7% 7% 11% 6% 9%

28% 20%

24% 22% 22%

20% 26%

35%

40% 41%

36% 33%

31%

35%

25% 29%

24% 26% 25%

29%

22%

4% 5% 4% 9% 9% 13% 9%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D

Farm TraderLM

AgTrader LM

2 Hours +

31 Min-2Hrs

16- 30 Minutes

6- 15 Minutes

5 Mins Or Less



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20

12

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en

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any.

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de

nti

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nd

pro

pri

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ry.

40

38% 36% 43% 42% 39%

31% 35%

33% 32% 29%

23% 18%

20%

25%

11% 12% 10%

13%

12%

12%

12%

8% 10% 9% 8%

14%

12%

10%

8% 8% 7% 13% 16%

20%

16%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D

Farm TraderLM

AgTrader LM

Not Specified

5+ times

4 times

3 times

2 times

1 time

READERSHIP BY NUMBER OF PICK-UPS



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20

12

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any.

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41

READERSHIP BY HOW OFTEN KEEP SECTIONS OR ARTICLES

1% 2% 2% 7% 13%

7% 3% 6% 9% 6% 10%

10% 14%

10%

61% 61%

58% 48% 39% 47%

48%

31% 27% 33% 33% 37% 28% 38%

Rural NewsL14D

FarmersWeekly L7D


Young CountryL60D

Farm TraderLM

AgTrader LM

Not specified

Never

Occasionally

Regularly

Always



Co

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12

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any.

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pro

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42

HOW MANY OTHERS IN THE HOUSEHOLD READ?


Rural News Farmers Weekly

NZ Farmer Country

Wide Young

Country Farm

Trader Ag Trader

One 43% 43% 43% 43% 41% 31% 33%

Two 16% 17% 16% 15% 18% 13% 12%

Three + 4% 4% 4% 5% 15% 26% 5%


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12

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43

READERSHIP BY TOPICS ALWAYS/USUALLY READ

77%

70%

66%

65%

63%

60%

57%

55%

55%

52%

51%

48%

48%

46%

41%

36%

34%

31%

25%

Regional Farming News

National Farming News

Farm Innovation & Practice

Livestock Information

Animal Health

Livestock Management

Pasture Management

People/Community

Farm Management

Opinion (Letters)

Product Review

Farm Machinery & Equipment Review

Events/Field days

International Farming News

Export Analysis

Dairy News

Agribusiness Sector News

Market/Share/Financial Information

Arable Management

Rural News L14D


Co

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20

12

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any.

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nd

pro

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ry.

44


81%

77%

71%

71%

60%

59%

58%

53%

52%

49%

47%

42%

38%

37%

36%

21%





People/Community

Opinion (Letters)

Enviroment

Product Review

Events/Field days


Export Analysis

Real Estate

Dairy News



Recruitment/Jobs

Farmers Weekly L7D


Co

pyr

igh

t ©

20

12

Th

e N

iels

en

Co

mp

any.

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nfi

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nti

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nd

pro

pri

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45


80%

74%

70%

69%

60%

59%

51%

50%

48%

44%

38%

33%





Pasture Management

Farm Management

Events/Field days



Real Estate



NZ Farmer L7D


Co

pyr

igh

t ©

20

12

Th

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iels

en

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any.

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nd

pro

pri

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ry.

46


78%

72%

67%

67%

66%

66%

62%

61%

60%

60%

57%

56%

56%

51%

51%

49%

46%

35%

33%

32%

30%






Animal Health

People/Community

Pasture Managment

Farm Management

Real Estate

Enviroment

Product Review

Opinion (Letters)

Events/Field days



Export Analysis


Dairy News


Arable Managment

Country Wide LM


Co

pyr

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t ©

20

12

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nd

pro

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47


75%

72%

69%

66%

65%

59%

58%

55%

51%

45%


People/Community


Farm Management

Opinion (Letters)

Events/Field days

Enviroment


Product Review

Recruitment/Jobs

Young Country L60D


Co

pyr

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t ©

20

12

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e N

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en

Co

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any.

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nd

pro

pri

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48


79%

67%

63%

62%

61%

58%

55%

54%

53%

51%

46%

44%

42%

41%

26%

New and used/ classified

Farm Machinery Private Advertising

Ute Test

Farm Bike/ ATV tests

Tractor Test

Animal Handling Articles

Machinery Specification Buyers Guide

Contractors/ Farmers Profiles

Parts and Services

Pasture Care Articles

Diggers and Drainage Articles

Feed out Equipment

Hay Equipment

Cultivation/ seeding equipment

Farm Trader Website Information

Farm Trader LM


Co

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t ©

20

12

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49

DAIRY FARMING TITLES

Co

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20

12

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pro

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50

Co

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t ©

2012

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pan

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on

fid

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nd

pro

pri

etar

y.

50



1 68% 68%

56%

28%

7% 15%

51%

16% 18% 10%

19% 10% 8% 4%

11%






Co

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20

12

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any.

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51

DAIRY FARMING TITLES READERSHIP BY DEMOGRAPHICS

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20

12

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52

READERSHIP BY OCCUPATION

63% 65% 65%

9% 8% 7%

16% 18% 17%

7% 6% 6% 9% 7% 10%

Dairy News L14D Dairyman LM NZ DairyExporter LM

Other

Farm Worker/Contractor


Farm Manager

Farm Owner



Co

pyr

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20

12

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53

READERSHIP BY AREA

55% 54% 51%

27% 26% 23%

18% 17% 24%

Dairy NewsL14D

Dairyman LM NZ DairyExporter LM

Not Specified

Southern

Central

Northern



Co

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20

12

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54

14% 14% 11%

11% 10% 7%

12% 13% 14%

15% 13% 18%

14% 14% 9%

16% 17% 20%

10% 10% 13%

9% 9% 8%

Dairy News L14D Dairyman LM NZ Dairy ExporterLM

Not specified

$2 Million +

$1-2 Million

$750K - $1 Million

$500K - $750K

$250K - $500K

$100K - $250K

Under $100K

READERSHIP BY FARM ANNUAL TURNOVER YE MARCH 2014 DAIRY FARMING TITLES


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55

81% 80% 81%

35% 34% 32%

14% 13% 14%


Full Time Staff Part Time Staff Paid Contractors

READERSHIP BY EMPLOYEES DAIRY FARMING TITLES


Co

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20

12

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56

38%

32%

20%

20%

15%

12%

12%

9%

35%

35%

24%

21%

14%

11%

10%

9%

36%

37%

20%

21%

13%

12%

13%

12%



Vehicles

Banking and Finance

Insurance

Real Estate



Dairy News L14D

Dairyman LM

NZ Dairy Exporter LM

READERSHIP - INTEND TO PURCHASE NEXT 12M DAIRY FARMING TITLES


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12

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57

DAIRY FARMING TITLES READERSHIP BY FARM TYPE

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12

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58

READERSHIP BY HEAD OF STOCK – DAIRY

8% 10% 4%

24% 22% 23%

40% 36% 36%

20% 22% 26%

8% 9% 11%


1000+

500 - 999

250 - 499

100 - 249

1-99

Base: Dairy Farmers



Co

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12

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59

DAIRY FARMING TITLES READERSHIP METRICS

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12

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60

59% 56% 52%

10% 9%

7%

13% 14%

11%

9% 11%

11%

9% 11% 19%

Dairy News L12M Dairyman L12M NZ Dairy ExporterL12M

Less than one

One

Two

Three

Four

READERSHIP BY FREQUENCY

“Out of every four issues how many do you read”



Co

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61

Delivered free to my

home, 91%

Read at work, 4%

Other / Not Spec,

5%

Dairyman LM

SOURCE OF COPY DAIRY PUBLICATIONS


Read at work, 3%

Other/Not Spec, 3%

Dairy News L14D

I / Someone in my HH is a Subscriber,

51%

Delivered free to my home,

44%

It belonged to a friend/

neighbour, 6%


6%




Co

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12

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62

READERSHIP BY TIME SPENT READING

Average Time Spent Reading by Title

36 min 42 min 65 min

7% 8% 2%

24% 26%

16%

41% 33%

33%

24% 26%

31%

4% 8% 18%


2 Hours Or More

31 Minutes - 1 Hour 59Minutes

16- 30 Minutes

6- 15 Minutes

5 Mins Or Less



Co

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20

12

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pro

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63

READERSHIP BY NUMBER OF PICK-UPS

36% 39% 32%

37% 27%

16%

10% 13%

15%

9% 9%

11%

7% 10% 25%


Not specified

5+ times

4 times

3 times

2 times

1 time



Co

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20

12

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nd

pro

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64

READERSHIP BY SECTIONS KEPT

2% 2% 6% 6% 7%

18%

51% 52%

46%

40% 37% 28%


Not specified

Never

Occasionally

Regularly

Always



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20

12

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65

READERSHIP – HOW MANY IN HH ALSO READ?

Dairy News L14D Dairyman LM NZ Dairy Exporter

LM

One 44% 45% 43%

Two 21% 18% 23%

Three + 12% 14% 9%


Co

pyr

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t ©

20

12

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any.

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nd

pro

pri

eta

ry.

66


79%

79%

74%

69%

67%

66%

65%

65%

62%

56%

55%

52%

49%

49%

48%

45%

34%

30%

Dairy News



Animal Health


Pasture Management


Farm Management



People/Community

Product Review

Opinion (Letters)


Events/Field days


Export Analysis


Dairy News L14D


Co

pyr

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20

12

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en

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any.

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nd

pro

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eta

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67


83%

72%

67%

64%

57%

55%

54%

49%

40%

35%

Dairy News


Farm Management



Product Review


Events/Field days


Real Estate

Dairyman LM


Co

pyr

igh

t ©

20

12

Th

e N

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en

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any.

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nd

pro

pri

eta

ry.

68


88%

87%

78%

75%

71%

70%

69%

69%

69%

68%

65%

62%

59%

58%

54%

50%

49%

43%

38%

36%

34%

Dairy News



Animal Health


Pasture Managment

Farm Management

Real Estate



Enviroment

People/Community


Product Review

Opinion (Letters)

Events/Field days




Export Analysis

Arable Managment



RURAL PUBLISHER READERSHIP REPORT - NZX Agri | … · RURAL PUBLISHER READERSHIP REPORT .. 2 ......

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