8/9/2019 Rural Immersion Program Brief

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ParivartanVillage Exposure Visit Brief

Purpose:69% of Indias population lives in its 640,000 villages. Rural India also provides aparadoxial piture !it" !idespread povert#, inade$uate infrastruture, poor

onnetivit#, et. on one "and, and fast gro!ing usageonsu&ption of '()* ite&s,dura+le, ellp"ones, t!o!"eelers, et. -"e purpose of village exposure visits is to gainrst"and experiene a+out t"e life onditions of people fro& t"e lessprivileged+a/ground or an understanding of t"e 1underserved &ar/ets23.

What you have to do:. 5uring t"is visit, as a group #ou are re$uired to tal/ to at least "ouse"olds people

fro& t"e o&&unit# #ou are visiting. 5o t"is in pairs or as a group and dont dividet"e &eetings 7 to it toget"er3. Plan ea" interation for a+out 460&in.

8n illustrative list of $uestions #ou an explore is as +elo! a suggestion dont tr# tointervie! t"e&, !"i" !ould &a/e t"e& defensive 7 +ut :ust onverse in nor&al&anner to nd out a+out t"e&3

;"i" o&&unit# do t"e# +elong to