WELCOMEWELCOMETOTO

OUR PRESENTATIONOUR PRESENTATION

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Submitted ToSubmitted ToBarota ChakrabortyBarota ChakrabortyAssistant ProfessorAssistant ProfessorDepartment of MarketingDepartment of MarketingJahangirnagar University Jahangirnagar University

Submitted BySubmitted ByName ID Major

Prianka Paul 20162105 Human Resource Management

Ayesha Sultana 20162001 Finance and Banking

Bristi Saha 20162064 Accounting and Information System

Jesmin Ahammed 20162061 Accounting and Information System22

Comparison between effective and Comparison between effective and ineffective packaging & labeling of a productineffective packaging & labeling of a product

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The following topics will be covered in this presentation:

Define and discuss Define and discuss of Packaging and of Packaging and LabelingLabeling

Draw a mind map of necessarily of Draw a mind map of necessarily of good good Packaging and LabelingPackaging and Labeling

Comparison between effective and ineffective Comparison between effective and ineffective packaging and labelingpackaging and labeling

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IntroductionIntroduction

Most Physical products must be packaged and labeled. Some packages such as Rupchanda Soabean Oil is a famous product.Many marketers have called packaging as fifth P, along with price, product, place and promotion.

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Packaging is a process of covering Packaging is a process of covering ,wrapping of goods into a package. ,wrapping of goods into a package. Packaging involves designing & Packaging involves designing & producing the wrapper for a product.producing the wrapper for a product.

Packaging has been defined as “ an Packaging has been defined as “ an activity which is concerned with activity which is concerned with protection, economy, convenience and protection, economy, convenience and promotional consideration.”promotional consideration.”

According to Wil l iam J Stanton,According to Wil l iam J Stanton,““Packaging may be defined as the Packaging may be defined as the general group of activities in product general group of activities in product planning which involves designinbg and planning which involves designinbg and producing the container or wraper of producing the container or wraper of product.”product.”

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Continue…Continue…Not just the container– part of the on-Not just the container– part of the on-going promotion/advertisinggoing promotion/advertisingFirst job is still containment/protection First job is still containment/protection of productof product Promote the productPromote the product

Way to differentiate from Way to differentiate from competitorscompetitors Inform the customer (ingredients, Inform the customer (ingredients, size, etc.)size, etc.)Colors to cue customers (green = Colors to cue customers (green = healthy)healthy)

Facilitate storage, use and Facilitate storage, use and convenienceconvenience

Also way to segment market Also way to segment market (sugar in big crummy bag vs. (sugar in big crummy bag vs. carton== type of user, single carton== type of user, single servings, kid friendly/safe)servings, kid friendly/safe)

Facilitate recycling and reducing Facilitate recycling and reducing environmental damageenvironmental damage

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PackagingPackaging

FunctionsFunctionsofof

PackagingPackaging

FunctionsFunctionsofof

PackagingPackaging

Contain and ProtectContain and Protect

PromotePromote

Facilitate Storage, Use, and Convenience

Facilitate Storage, Use, and Convenience

Facilitate RecyclingFacilitate Recycling

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Rupchanda Soyabean oil Rupchanda Soyabean oil VS VS

palm oilpalm oil

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Rupchanda Soyabean oil Rupchanda Soyabean oil VS VS

palm oilpalm oil

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LabelingLabelingLabeling is any written, electronic or Labeling is any written, electronic or graphic communications on the graphic communications on the packaging or on a separate but packaging or on a separate but associated label.associated label.

Labeling Information appearing on or Labeling Information appearing on or with the package.with the package.

According to Will iam J Stanton,According to Will iam J Stanton,““The label is the part of the product which The label is the part of the product which carries verbal information about the carries verbal information about the product or the seller (manufacturer or product or the seller (manufacturer or middlemen). A label may be part of the middlemen). A label may be part of the package or it may be a tag attached package or it may be a tag attached directly to the product.directly to the product.

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LabelingLabeling Performs several functionsPerforms several functions ::

– IdentifiesIdentifies product or brand product or brand– DescribesDescribes several things about the product several things about the product– PromotesPromotes the product through attractive the product through attractive

graphics.graphics. TypesTypes

– Persuasive: promotional first, and Persuasive: promotional first, and customer information is secondarycustomer information is secondary Use a logo or themeUse a logo or theme ““New”, “improved” don’t do as much for New”, “improved” don’t do as much for

consumerconsumer– Informational labeling: Help Informational labeling: Help

consumer make “right” choice and consumer make “right” choice and lessen possible cognitive dissonancelessen possible cognitive dissonance i.e., nutrition labels, care information, i.e., nutrition labels, care information,

construction standards, etc.construction standards, etc.1515

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Rupchanda Soyabean oil Rupchanda Soyabean oil VS VS

palm oilpalm oil

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ConclusionConclusionSincePackaging protects the product. It keeps the product from going bad. Packaging can provide information to a consumer regarding the product contents Packaging provides hygiene. Product security can be provided through packagingand in label we can see The weight, price, production date, use by date, ingredients, name of producer company, usage details written on the packaging .So, Packaging and label provides major convenience to the seller and the consumer. Though packages and label increase the cost of product, but for avoiding unhygienic and unsafe product .we should use well packaged and labeled product such as Rupchanda Soyabean oil.

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