TECHNOLOGY MAKES ADVERTISING GREAT/LESS ANNOYING/A STEP ABOVE CRAP
RUNTASTIC ADVERTISING · Runtastic advertising will ensure ... Daily impressions. ... TAKE THE...
Transcript of RUNTASTIC ADVERTISING · Runtastic advertising will ensure ... Daily impressions. ... TAKE THE...
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2018RUNTASTIC ADVERTISING
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Every day, millions of users log in to Runtastic to improve their fitness level and achieve their goals while interacting with like-minded individuals worldwide.
Wherever our users may be, Runtastic advertising will ensure you reach your target group quickly and precisely. We do this by offering high-reach placement as well as accurate targeting options
OVERVIEW
240MTotal app downloads
120M+ 15Registered users Available languages
150KNew downloads
every day
3.4M+Fans and followers
4.5MDaily impressions
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OUR VISIONWe want every individual to live a more
aware and active lifestyle with runtastic, leading to a longer, happier life!
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Health and fitness apps have become widely popular. Usage growing by over 330% since 2014.
Highly active users:
Over 75% of active users open their health and fitness app at least two times a week
More than 25% of users access their fitness apps more than 10 times a week
App loyalty matrix:
Health & fitness apps show the highest retention rates across all categories. This indicates that users are dedicated to their fitness apps once they start using them
Why Runtastic:
- Highly positive advertising environment
- Runtastic stands for health, fitness & sports
- High brand awareness achieved by direct address of the target group
FITNESS APP MARKET & TRENDS
Source: Statista (2016), BBC Research (2017)
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USER & COMMUNITY
CARDIO
DAILY HABITS
STRENGTH
NUTRITION
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Runtastic offers a wide array of health & fitness tracking products – everything starts and ends with Runtastic apps . No matter what activity of choice, there is an app for that.
RUNTASTIC APP COLLECTION
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OUR ORIGINAL, FLAGSHIP APP
The Runtastic GPS app for iPhone and Android allows you to track your running, jogging, walking, cycling and other fitness activities. Share your sports activities, disover new running routes and reach exercise goals. Take Runtastic out for a run and enjoy our new and improved app design and navigation.
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Formats available for this App:1. Banner2. Native Banner3. Interstitial (Pre & post workout)
AD FORMATSRUNTASTIC
INTERSTITIALNATIVE BANNERBANNER
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READY FOR A HEALTHIER, HAPPIER YOU?
Runtastic Balance helps you focus on nutrition and eating habits to make your weight goals a reality. Whether you want to lose weight, gain muscle mass or improve your athletic performance, Balance has nutrition plans to help you get there. Simply track your meals in your food diary using the extensive food database and get a helpful overview of your eating habits, so you can learn to make healthy decisions in the future. Discover your Balance today!
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Formats available for this App:1. Native banner a. App install b. Content ad medium c. Content ad large
AD FORMATSBALANCE
NATIVE BANNER
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TAKE THE BIGGEST STEP OF YOUR LIFE - A STEP FORWARD!
Track steps, calories burned & sleep - plus more with Runtastic Steps! You don’t have to do anything, the app works in the background and will help you better understand your daily movements & personal habits. Maybe it’s time you walk to work or take the stairs.
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Formats available for this App:1. Interstitial (mainscreen)
AD FORMATSSTEPS
INTERSTITIAL
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Facts & FiguresMOBILE ANALYTICS
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Top 10 countries1. Germany2. US3. France4. Italy5. Spain6. China7. Brazil8. Japan9. Russia10. UK
ALL TIME APP DOWNLOADS
35 MILLIONNORTH AMERICA
26 MILLIONSOUTH AMERICA
2 MILLIONSOUTH AFRICA
135 MILLIONEUROPE
40 MILLIONASIA
2 MILLIONAUSTRALIA
240,000,000+ DOWNLOADS
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See the userbase breakdown in age and gender demographics according to Runtastic users based in Austria
MOBILE FACTS AUSTRIA
AGE GROUP
7%
16%
25%
21%20%
11%
13-17 18-24 25-34 35-44 45-54 55+
GENDER
49% 51%
MALEUSER BASE
FEMALEUSER BASE
4 MILLION DOWNLOADS
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See the platform most used by runtastic users and which activity they engage in the most
PLATFORM ACTIVITY
46%
54%
ANDROID
OTHER
iOS
2%
7%
5%
15%
72%
RUNNING
BIKING
FITNESS
WALKING
MOBILE FACTS AUSTRIA
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See how active our users are
MONTHLY ACTIVE USERS ADDITIONAL FACTS (MONTHLY AVG.)
310.000
330.000
RUNASTIC CORE APP
RUNTASTIC LITE
NUMBER OF RUNS
DINSTANCE IN KM
DURATION IN MINUTES
AVERAGE PACE(MINUTES PER KM)
ALL APPS LITE
335.931
2.013.411
15.742.150
7,82
MOBILE FACTS AUSTRIA
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SpecificationsDETAILED ARTWORK SPECIFICATIONS
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Splash Screen / Interstitial
Our full screen ads can be devided into SplashScreen (pre workout) and Interstistial (post workout) and allow high visibility and awareness of your ad
MOBILE AD FORMATS
SPLASH SCREEN / INTERSTITIAL
Dimensions:320 x 480px(640 x 960px)
Size:Max 250kb
Format:jpg, gif, png
*Dynamic Specs:- Third party script- Tag-in-tag solutions- HTML5
YOUR ADVERT
*For Publisher Help please visit Google DoubleClick
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Banner Adverts
Runtastic apps offer several ad spaces. They are optimally embedded and a classic part of mobile advertising.
MOBILE AD FORMATS
BANNER ADVERTS
Dimensions:320 x 50px(640 x 100px)
Size:Max 150kb
Format:jpg, gif, png
*Dynamic Specs:- Third party script- Tag-in-tag solutions- HTML5
YOUR ADVERT
*For Publisher Help please visit Google DoubleClick
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Native Adverts
Trendy and visually attractive embedding of native ads in the runtastic advertising environment.
MOBILE AD FORMATS
NATIVE ADVERTS
Tech Specs:See next page
YOUR ADVERT
For Publisher Help please visit Google DoubleClick
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Native Adverts
Herewith the details of each Native Ad variation we are able to offer.
MOBILE AD FORMATS
NATIVE ADVERT SPECS
Native App Install:
Headline: max. 40 characters
Bodytext: max. 115 characters
CTA-Button text: max. 15 characters
Image: 120x120px
Format:JPEG, GIF, PNG
Native Large:
Headline: max. 50 characters
Bodytext: max. 250 characters
CTA-Button text: max. 15 characters
Image: 800x530px
Format:JPEG, GIF, PNG
Native Medium:
Headline: max. 25 characters
Bodytext: max. 160 characters
CTA-Button text: max. 15 characters
Image: 400x265px
Format:JPEG, GIF, PNG
For Publisher Help please visit Google DoubleClick
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On our website www.runtastic.com we offer several different advertising options that are a useful addition to our mobile services.
AD FORMATSDESKTOP
L-AD FIREPLACE SITE BRANDING
LEADERBOARD SKYSCRAPER CONTENT AD HALF PAGE
728x90px / 160x600px 160x600px / 1200px / 160x600px 1200x800px
728x90px 160x600px 300x250px 300x600px
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Address the right people at the right time and raise awareness by using our diverse range of targeting options. With runtastic you are going to reach the people that are important to you and your business and you are able to control the performance of your ads by getting access to our standardised reporting system.
TARGETING OPTIONS
Gender
Distance (km)
Duration (hh:mm)
Language
Age
HighAll users being active more than five times a week
MediumAll users being active two to four times a week
LowAll users being active once a week
KEY VALUES
AUDIENCE SEGMENTS
H
M
L
Activity Type
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ClientsWHO WE WORK WITH
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We work with partners from all over the world. Regardless of wether it is small, hardly known agency or worldwide known company, we are willing to develop ad campaign concepts for every type of customer.
WHO WE WORK WITH