1.Overview info@runsignup.com 1

2. Agenda How RunSignUp Works Key Advantages of RunSignUp What Runners See Race Director Dashboard Promotional Tools Special Solutions Partner Programs Race Day GO RaceJoy 2 3. Philosophy Tens of Thousands of Micro-Communities Goal: Provide technology to help these micro-communities serve runners better Strategy We dont own the data Open Latest Technology Easy to Use Listen to our customers Built by Runners for Runners 3 Runners Stores d Clubs Timers Race Directors Tech Providers 4. How RunSignUp Works Race Directors 1. Create their Race Page with a 6 Step Wizard 2. Customize the race by adding options 3. Publish their race to Runners on RunSignUp and even on your own website! 4. Access Reports on Participants, financials, donations, give aways, etc. Runners 1. Find the race via embedded in race website, search, email, Facebook, etc. 2. Signup securely with any credit card 3. Make donations, become a fundraiser, buy items in your store 4. Receive Confirmation email 4 5. Key Advantages of RunSignUp Clean, fast and easy for the race director and the runner No advertising and no spam Put registration right on your own website with our Widgets Lower processing fees and faster payment Social Marketing Facebook, Twitter, Free Email Marketing Mobile Registration Large Race Features and Scalability Timer Race Director Collaboration Solutions Fundraising, Results, Timers, Multi-City Races, Wave Races, Groups & Teams, Corporate Team Races, Triathlons, Race Day Registration & Kiosks, Series Scoring Club and Coaching Membership Services Built for Runners by Runners 5 6. RunSignUp Services Race Registration Results & Scoring RaceJoy Mobile GPS Tracking App Race Calendars for Clubs, Stores & Timers Club Management Volunteer Management 6 Open Approach Free Services Open API Widgets Timer & Partnership Programs Affiliate Program 7. Races 7 250,000+ Registrations per month 7,000+ Races in last 12 months 8. WHAT THE RUNNER SEES 8 Tabs for: Race Info SignUp Find a Runner Donation Store Results Volunteers 9. Widget Registration on Your Site! Embed pages on your site (just like YouTube videos appear on many websites) Runners sign up right on your site no redirects! Sponsors get more visibility Any Page Information, Registration, Donation, Store, Confirmation, Participant List, Results, etc. Simple one line of code goes on your website Customize to fit your site with custom colors Completely secure 9 10. Mobile 52 % of visitors to RunSignUp use mobile devices RunSignUp uses Responsive Design to auto-detect device and optimize for Smartphone, Tablet and Regular full site Easier and faster for runners to use Enables Race Day Registration Race Directors can Edit Races and see Reports on Mobile devices 10 11. New Runner UI Summer 2015 11 12. Donations Ask all runners on checkout for donations Create separate Donation Page Set Goals Automatic Thank You E-mail to Donors Enter Donations Manually For checks received For Race Director and Fundraisers Multiple Charities Fundraising Teams and Individuals with their own custom Pages. Also set minimum levels. 12 13. Participant Management Enable Self-Serve for Refunds, Event Transfers and Bib Exchanges Set extra costs for doing any of these Ideal for sold-out races with a Waiting List Excellent Runner-Satisfaction offering for any race Can also have Race Director Control so Race Director can manage any runner. 13 14. Runner Self-Serve Enable Runners to Manage their own changes 14 15. Waiting List Enables a Refund Policy as runners get refunds, they are replaced by people on the Waiting List. Open up Additional Slots Configuration Choices First Come, First Served vs. Lottery Date for Open Waiting List registration As soon as race cap is met After Opening day Date for Additional Slot Notifications eg. Add 1,000 runners form the Waiting List Deadline for Runners to accept Waiting List Spots (1 Day? 1 Week?) Maximum number of spots a runner can sign up for Number of spots to open Reserved Entries invite specific runners even if race is at or above cap. 15 16. Runner Refund and Switching Remove runner from a race Refund a customer RunSignUp charges Processing Fee for this service Races can charge additional fee Can set dates for refunds (eg. 2 weeks before the race) Can let runners self manage or only race director can issue refunds If using a Waiting list, new runners are auto-invited from Waiting List to replace refunded customers Switching Runners from one event to another 16 17. Bib Exchange Administered by the Race Director or Self-serve by the runners Ensures new runner agrees to waiver and inputs data correctly Free Exchange gift from first to second runner Paid Exchange New runner signs up as normal Old runner receives Refund (less processing fee) when New Runner signs up Race can charge additional processing fee for exchanges 17 18. RACE DIRECTOR DASHBOARD 18 19. Race Creation Wizard Simple 6 Step Wizard Create the basics for a race Date Payment (including Direct Deposit) # Registration Periods Multiple Events Give-Aways Donations Customized Race Information Logo Email notifications Payment 19 20. Give Aways What kind of Give Away Multiple Sizes Additional price Give-Away Inventory Tracking Give-Away Estimation Tools Reporting (Male/Female) 20 21. Donation and Fundraising Multiple Charities Option to Pay Charities Directly Fundraising Individual and Teams Pages for Fundraisers Minimums Manual Donation Recording Reports, Notifications, Auto-Thank Yous, etc. Or Select Crowdrise or First Giving 21 22. Reporting Participant Information to Timers CSV RunScore, Race Director, Xact tight integration for Participants and Results Analysis Giveaways Age State, City Registration Period Time of Day Day of Week Etc. 22 23. Race Payments RunSignUp is a Tier 1 Payment Facilitator authorized by VISA, MC, AMEX, DIscover to direct payment to races and charities Direct Payments Pay Daily, Weekly or Monthly directly from the Credit Card Network Daily Example - Monday thru 10PM GMT deposited on Wednesday morning in your bank. Complete Reporting on all financials Drill-down ability on each payment down to each runner, discount, coupon, donation, etc. Complete Financial Reporting Multiple Excel Spreadsheet file download formats 23 24. Multiple Race Directors Set up Multiple Race Directors by contacting RunSignUp via email Needs approval of original race director Timers can join Partner Program for Multi-race access Set multiple email addresses for notification Fine Grained Security Set page by page access on a per person basis 24 25. Groups & Teams Flexibility Simplicity Social Reports Pricing Multi-Person SignUp Participant Pricing for Group/Teams Pre-Pay for Group/Teams 25 26. PROMOTIONAL TOOLS 26 27. Facebook & Social Media Facebook Page Facebook App Sign Up widget right inside Facebook Facebook Sharing Other Social Media 27 28. Email Marketing Free Email Marketing Tightly Integrated with RunSignUp Database Quick pick of Participants, Teams, Captains, etc. Mail Merge with many of the database fields like Name, Shirt Size, Bib #, Registration ID#, URL for updating participant info, etc. Easily upload participants into lists Auto-logos for Race and Sponsors Upload your custom HTML 28 29. Coupons Coupons refer to a secret code that a runner enters on the Checkout Page. % and/or $ Start and end dates Options like minimum cart value, limit # of uses, new customers only. Set Tags to reports across all similar coupons like Sponsors Useful for Elite athletes, sponsors, running clubs, etc. 29 30. Sponsors Upload Sponsor Images and links Included on Confirmation page and email Auto-Includable on Email Marketing Sponsor Coupons Reward Codes For Banks special Discount for Credit Card Customers 30 31. Other Marketing Tools ROI Tracking for Facebook Ads, Google Adwords and Adroll Referral Tracking Incomplete Registration Report Loyalty Programs for Races and Running Clubs Custom URLs Special Group and Team Pricing SEO Optimizations Coupon Management Virtual Race Bags Groupon & Living Social Coupon Management Sponsor Rewards Google Analytics Summary info 31 32. SPECIAL SOLUTIONS 32 33. Triathlons Tight Integration with USA Triathlon Membership verification One Day and Full Membership as part of Registration Process. Eliminate manual reports and payments Results RunScore and The Race Director can auto- upload split timing to generate tri results including transitions and pace 33 34. Multi-City Race Series Copy Race Templates Reporting Across Races Search Participants Across Races Simple Participant Management Lower Support by 50% or more Simple Transfer from one Race to Another Volume discounts 34 35. Corporate Team Races Sponsored by one or more teams Can be any Organization, not just corporations Multiple Teams Teams typically will pay at least a portion of the runners fees Typically large and have wide level of abilities Examples Verizon Wireless Corporate Classic, Kaiser Permanente Corporate Run/Walk 35 36. Volunteers Tasks Time Slots Coordinators Volunteers Public or Private Group Tasks in Categories Volunteers Public Register Import Report Communications Built-in Email tool for Volunteer Managers and Coordinators DoItSports Migration Service 36 37. RunSignUp Go Bringing Race Day Together 37 38. Race Day Bibs Race Day Registration Check-In Timing Scoring Results Notifications Photos 38 39. RunSignUp Go The Open Race Day Platform Plug and Play Architecture Chose the tools that you use, want or need Best of Breed approach Open API allows for any integration Rich & Growing set of Tech Partners 40 40. Finish Line Register Run Race! Timing System Chronotrack, MyLaps, etc. Scoring System Participants Your Website Register Your Website Results Results and Notifications on Website, Mobile, TXT, Email, Facebook and Twitter. Results 41. Timer Partners 42 42. Kiosks & Race Day Registration Enable Mobile Phone, and Kiosk Registration on Race Day Race Director and RunScore can download the new entries incrementally No more data entry and paper! Take cash and/or credit cards Use as Results Kiosk after the race! 43 43. RunSignUp Results Kiosk 44 44. RunSignUp Results Notification Runner, Friends and Family can register for free notification when results are posted Registration Path Track a Runner 45 45. Finisher Certificate 46 46. Partner Program For Timers, Multi-City Race Series and large Running Sites like RunningintheUSA.org and Road Runners Club of America Enables multi-level access and control of races Multiple Races and Race Directors Create Race Templates for consistency and ease of use Foundation of Multi-City Race Series Solution 47 Timer Race Race RaceRace Series RaceRaceRace Race Director Race Director 47. Partner Example RunningintheUSA.com Races can create online registration right on http://runningintheusa.com/ Race/OnlineRegSetup.aspx Ease of use for Race Directors Processing Fee revenue share with RunningintheUSA.com Over 300 races have used online registration on RunningintheUSA.com 48 48. Partner Example Road Runners Club of America Races can create Online Registration on http://www.rrca.org/services/o nline-services/tools-for-events/ Clubs can create Online Membership Management on http://www.rrca.org/services/o nline-services/tools-for-clubs/ Created Kids Run The Nation secure and custom Club Management system - http://www.rrca.org/programs/ kids-run-the-nation-program/ 49 49. My husband, son and a friend were able to track my whole race from home and from two different states!! Thanks RaceJoy!!! GPS Runner Tracking Transform the phone into a tracking device Real-time tracking on the course map Track up to 20 people at a time On average, seven hour battery life optimization No need to pre-build map 50. Real-Time Tracking Runner Tracking becoming expected. RaceJoy offers advanced, real- time tracking. 51. GPS-Based Progress Alerts Alerts provided at every mile, on average No timing equipment needed Provides performance data Location, elapsed time, pace and estimated finish time. Industry First! Alerts sent through push notifications vs. SMS text 52. Social Media Progress Posts Automatic Progress Alerts to Facebook & Twitter Participant option to post GPS Progress Alerts as they cross mile points on the course. Each posting promotes the event. Participant is able to post pre-set custom messages at each post. Expands event exposure to a broader range of social networks 53. MeetUp MappingFeature Easily locate someone at the race site. Ideal for large venue events. 54. NearMe ProximityAlerts Relay Team Favorite Photo Op Alert Locate at Large Races 55. Send-a-Cheer! 56. RaceJoy PhoneTrak Pricing Free for Race Organizers $0.99 in-App Upgrade Purchase by Participants & Spectators Event Size 15K and Under Greater than 15K Distance Up to 3,000 $450 $750 Up to 10,000 $950 $1,500 Up to 15,000 $1,750 $3,000 Sponsorship Option Sponsorship Includes: -Race logo in event listing -Two linkable banner ads Offer RaceJoys innovation PhoneTrak features for Free for participants & spectators 57. RaceJoy Development Focus Perfecting RaceJoy core technology Automation PhoneTrak fulfillment by race/timer Race promotion of RaceJoy User profiles Bring RunSignUp value forward Event listing Registration Results Race Day Notifications Quick payment User Experience Improved UI Increase social experience drive usage 58. Summary Committed to the Running Community Enable local running communities to thrive Focus on the backend technology and making it easy Listening to user feedback 60 59. Scalability & Availability Handle Huge Registration Burst of Opening Day Leverage our Cloud Technology Develop Advanced Features beyond anyone in the market 99.9981% Uptime in 2013 61 60. 50,000 Registrations in 7 Minutes 62 61. Affiliate Program Partner Websites can easily list Races from RunSignUp Widget makes it easy to put up races in your area on your website Full API Access Affiliate share of 15% of processing fee Many Affiliates today: RunningintheUSA.com Road Race Place FindaRace.org Houston Running Calendar Races benefit from automatic expanded exposure https://runsignup.com/Affiliate 63 62. 64 63. 65 64. 66 65. 67