Running lean jci national congress 2015
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Transcript of Running lean jci national congress 2015
Lotsof
startup projects
Starting up a business
Predict
Invest
Build
Launch
Problem
3 out of 4
Alternative: Running Lean
Don’t relyon
predictions
Discover
A company = a business model
Build
Measure
Learn
Running Lean
Part 1
Start with the customer
Valueproposition
design
Value Proposition Canvas
Whatmattersto the
customer
What youhave to offer
Create essential gains
Alleviate extreme pains
Example – Watching TV
Whatmattersto the
customer
People watching TV
Set up TV Unwind Share an
experience
Find interesting
program
Escape
Indulge
Learn
Connect
Emotional Social Functional
Negotiate
(what to
watch)Schedule
viewing
Entertain
(children)
Sleep well
Leave worries
behind
Connect with
live sports,
festivals,…
Hassle free
entertainment
Form opinions
Stronger
relationships
Know what’s
going on
Free babysitter
On-demand or
DVD’s
expensive
Have to follow
a TV schedule
Interrupted by
commericals Free = illegal
Can’t get stuff
to work
properly
Poor choice
Wasting time
TV ‘occupies’
living room
What youhave to offer
Netflix Value Proposition
Netflix App
(PC, PS, Xbox,
Wii, Tablets,
Smartphones)
One monthly
price (about
10€ for 2
channels)
High quality
(complete) TV
series
Web-based
subscription
and payment
Video streaming
Movies
(no new
releases)
Visual program
guide
(categories,
wishlist,
continue,…)
Make wish listWatch full
series
Recommen-
dations
Catch up on
movies
Good quality on
TV screen
Multiple
channels
Control sub-
titles
On-demand or
DVD’s
expensive
Have to follow
a TV schedule
Interrupted by
commericalsFree = illegal
Can’t get stuff
to work
properly
Poor choice
Wasting time
TV ‘occupies’
living roomWatch when
you want
No commercials
Very large
collection of
content
One low
monthly price
100% legal
Simple app, no
technology to
install
Watch where
you want
(mobile
devices)
No fit
Fit?
Unwind
Escape
Indulge
Learn
Connect
Share
Negotiate
Entertain
Set up
Find
ScheduleOn-demand
or DVD’s
expensive
Follow
schedule
Commercials
Free =
illegal
Doesn’t
work
Poor choice
Wasting
time
TV
‘occupies’
living room
Sleep well
Leave
worries
behind
Connect
with live
eventsHassle free
entertainme
nt
Form
opinions
Stronger
relationships
Know
what’s going
on
Free
babysitter
Running Lean
Measure?
Talk to yourpotential
customers
Exercise
In pairs
Do an interview
Sketch basic VPC of your partner
Part 2
A company = a business model
Business modeling
Lean Business Model Canvas
Customer’s problems My company’s offer Marketing Slogan
Protection of mycompany
Customer segment
Monitor my progress
Channels to customer
Cost structure Revenue streams
Customer’s currentsolutions
Early adopters
Customer segment
Early adopters
Customer’s problems
Customer’s current solutions
Netflix offer
Marketing slogan
Channels to customer
Revenue streams
Cost structure
Protection
Monitor progress
Customer’s problems My company’s offer Marketing Slogan
Protection of mycompany
Customer segment
Monitor my progress
Channels to customer
Cost structure Revenue streams
Customer’s currentsolutions
Early adopters
Running Lean
Exercise
In pairs
Do an interview
Sketch basic LC of your partner
Summary
Starting up a business
3 out of 4
Alternative
2 tools
Value Porposition
Business model
3 out of 4?
Thank you!