1. RUNNING EFFECTIVE PROMOTIONS ON MOBILE ........................................................................................................... 20/12/13

2. A BIT OF BACKGROUND .................................................................................................................................................................................................. 3. WHAT IS MOBILE MARKETING? .................................................................................................................................................................................................. 4. HOW TIMES HAVE CHANGED .................................................................................................................................................................................................. 5. LEAN FORWARD VS LEAN BACK .................................................................................................................................................................................................. 6. WERE INCREASINGLY ONLINE ON-THE-MOVE .................................................................................................................................................................................................. 7. GRAIN OF DIRT TO BUILD MARKETING PEARL AROUND .................................................................................................................................................................................................. 8. MARKETING SPEND ON MOBILE .................................................................................................................................................................................................. 9. MULTIPLE WAYS TO REACH YOUR MOBILE AUDIENCE .................................................................................................................................................................................................. Imbedded into packagingor DM packs? Voice commandsRing back tones brand sponsorship 10. YOUNGER AUDIENCE = HIGHER EXPECTATIONS ..................................................................................................................................................................................................Interestingly, according to IBM & CMO study, the average age of CMOs is around 50 11. STAYING CONSUMER-CENTRIC IS KEY .................................................................................................................................................................................................. 12. THE FUTURE OF COMMUTER SHOPPING? .................................................................................................................................................................................................. 13. USER BEHAVIOUR .................................................................................................................................................................................................. 14. IMPORTANCE OF OPTIMISATION ..................................................................................................................................................................................................A page load slowdown of just one second could cost Amazon $1.6 billion in sales each year. Google has calculated that by slowing its search results by just four tenths of a second they could lose 8 million searches per day--meaning they'd serve up many millions fewer online adverts. http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales 15. BENEFIT OF MOBILE .................................................................................................................................................................................................. 16. DANGER OF MOBILEFOR RETAILERS .................................................................................................................................................................................................. 17. RETAILERS FIGHTING BACK .................................................................................................................................................................................................. 18. MOBILE SHOPPER PROFILE .................................................................................................................................................................................................. 19. MOBILE INFLUENCE .................................................................................................................................................................................................. 20. 43% OF MOBILE OWNERS HAVE SHOWROOMED .................................................................................................................................................................................................. 21. ENCOURAGE MOBILE USE IN-STORE .................................................................................................................................................................................................. 22. ADD VALUE TO CUSTOMER BEHAVIOUR .................................................................................................................................................................................................. 23. REWARD CUSTOMER BEHAVIOUR ..................................................................................................................................................................................................Go in-storeCheck-in on facebookGet an offer 24. QR CODES THE GOOD ..................................................................................................................................................................................................Activate the code and the glass checks you in to Foursquare, tweets about your pint and/or updates your Facebook status. 25. AND THE BAD .................................................................................................................................................................................................. 26. MOBILE ENGAGEMENT EXAMPLES .................................................................................................................................................................................................. 27. MOBILE ENGAGEMENT EXAMPLES .................................................................................................................................................................................................. 28. KEY TAKEAWAYS .................................................................................................................................................................................................. 29. AND FINALLY .................................................................................................................................................................................................. 30. THANKS ................................................................................................................................................