Running Big Events In Small Businesses
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Transcript of Running Big Events In Small Businesses
RUNNING BIG EVENTS IN SMALL BUSINESSES
THE GUIDE TO
EVENTS
STRATEGY: KEEP IT SIMPLE, STUPID
Stay clear on:
• the main aims of the event
• who the ‘buyers’ are
• who the ‘sellers’ are
• how to make sure everyone gets
what they came for
Don’t stray too far from the plan.
1
STRATEGY: KEEP IT SIMPLE, STUPID 1
BE UNIQUE: STAND OUT FROM THE CROWD
In a crowded marketplace, where
other event companies may be
better resourced, you need to make
sure your event has something the
others can’t touch.
Move faster, be responsive, take
more risks. Level the playing field.
“The early bird catches the worm,
but the second mouse gets the
cheese” – Francis J Kong
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BUILD A TEAM YOU CAN DEPEND ON 3
In a small business, your team
needs to work harder, for more
hours, for (probably) less pay.
Work out which resources you
need, vs. which resources you
can actually hire.
Build a team of warriors who
buy into the ideology and give
them what they need to
exceed their own expectations.
FAKE IT ‘TIL YOU MAKE IT
Meanwhile, all the
people you need to be:
➢ Logistics manager
➢ Designer
➢ Sales manager
➢ Negotiator
➢ Website builder
➢ Venue coordinator
➢ Financial controller
➢ Administrator
4
MANAGING YOUR MOST PRECIOUS RESOURCE
Time is your most valuable
resource. The following are
useful tricks for #eventprofs:
• The Pareto Principle
• Guilt hour
• Honesty
• Eisenhower matrix
5
MANAGING YOUR MOST PRECIOUS RESOURCE 5
Eisenhower matrix:
BUDGETING: CASHFLOW IS KING
Choose your suppliers
carefully; leverage
anything you can
(influence, access, profile).
Be prepared to sell out.
Make sponsors and
exhibitors pay up front.
Negotiate the best terms
to pay as late as possible.
But keep your promises.
6
THE GUIDE TO EVENTS
For more information, visit www.guideto.events
Photography credits: Tim Stubbings Michella Oswald Kyle May Alexander Forst-Rakoczy Reyner Media Tim Sackton Habrda