And so it is, The Run the World Ball is now! Tonightwas always going to be a special night for somany reasons. It’s about raising money for a

wonderful cause, enjoying great company in a fantastic venue and being entertained! I am so grateful to each and every one of you for attending,your support for my challenge is hugely appreciated and makes all thetime and effort that organising an event like this takes, worth it. Thank youto all those who have been involved, the advertisers who have boughtspace in our brochure and donated to the cause, the wonderful team atthe Earl for their hospitality and all of the generous businesses who havecontributed to tonight’s auction. We’d also like to thank the band, The48Ks, who will surely get us up dancing after dinner! I am sure I will besaying thank you to a lot more people over the course of the night but

for now my final thanks goes to two ladies who have worked nonstop for the past four months to make tonight possible, my girlfriend Sophia King and friend Sophie Pendlebury. I hope you enjoy theevening and keep reading on to find out more about me, my challengeand the wonderful cause I am doing it all for. I know by the end you’ll bethinking what a great little brochure this is and for that I must thank EmmaPearson of EP Media Services. I would also like to say thank you to TomFitzsimons for sharing the wonderful photos of his own experience of theMarathon des Sables that are featured throughout!

Thank you all again,

Rew

WE

LC

OM

E

Hello!

Image Copyright: Tom Fitzsimons

AB

OU

T

Those of you who knew me in the early days, might remember a slightly

different version of me…To be fair a lot of people who haven’t seen

me since school don’t even recognise me! It might be something to

do with the fact that I am literally half the man I used to be. A diet of

cabana sausage and other rich Italian foods from a young age did have

certain side affects…but my girlfriend thinks I looked adorable so it’s all

ok. But now you might see a very different Rew, one who spends a lot

more time in the gym and on the roads than at the deli stand in the

market, not that you’d struggle to get me to it! I grew up in Harworth, a

mining town on the edge of South Yorkshire and Nottinghamshire and

the home of the great Tommy Simpson (1937-1967) one of the most

successful English road racing cyclists (before Wiggo!) I work as a fire

fighter at the Doncaster Sheffield Robin Hood Airport and last year qual-

ified as a Personal Trainer. It was back in 2005 when I ran my first of three

Tough Guy races that I got the bug for raising money for charity and

pushing my limits. I’d like to think that previous experience in taking part

in extreme events might put me in good stead for the MdS, but I get a

funny feeling that running through icy water and mud on the last Sunday

I’m not the fastest butI hope to go the furthest and make adifference

“

”Name: Andrew Landells aka. Rew

Age: 28

Likes: Running, fishing, eating &Dexter.

Dislikes: Fast food, The X Factor &having to put my clothes in the

drawer, not on the floor.

in January might not be the best

preparation for running 150 miles across the

Sahara desert. I think me running on the

spot with my girlfriend blowing her

hair-dryer in my face might be of more

use…So it was last June that I decided to

sign up for the Marathon des Sables. I’d

watched James Cracknell take it on in his

documentary ‘Toughest Race On Earth’

and I was hooked. I watched it again with

Sophia and she just turned and looked at

me, I was grinning like a maniac at the

screen and she just said ‘No!’. Then I signed

up. A colleague also spurred me on after he

said “only talk to me when you’ve signed

up to the MdS” I love a challenge! Straight

away I got my trainers on and started

running – 10ks, half marathons, training runs and a few ultras!

I’ve met some great people along my ultra journey and have already

planned to tackle a few more ultras after the MdS with some of them! I

may not have been born a runner but I am certainly making every effort

to become one. When I run I just get lost in myself, I love the freedom it

gives me, I love to watch the world pass me by and the more I run the

more I feel that this is what we were all born to do. Running is my way of

exploring the world. Even though I haven’t done the Marathon des Sables

yet I’m already compelled to take it further and eventually compete in

a multi stage event in the total opposite of climates...the artic! I may not

be the fastest but I hope to go the furthest and make a difference whilst

I do it, knowing that every run I do, every time I go that little bit further I

am making a difference for people who really need it. It’s not just about

raising money for Mencap but it’s also important to me that each one of

you tonight goes home knowing a bit more about this great cause. I hope

you all have a fantastic night and enjoy the food and music! Feel free to

grab me for a chat!

Running is

my way of

exploring

the world

“

”

Rew won the

'Sporting Hero Award'

at this years

Doncaster Pride

Awards!

The Beauty & Brains Behind the Operation

If there is one way to test the bonds of your

relationship, it’s to sign up to an extreme

endurance race without telling your

girlfriend and then ask her to help you raise

£10,000 for charity. Having been with Rew

for more than three years I have seen him

become the runner he is today, what started

out with just a couple of crazy ‘Tough Guy’

runs in the bitter cold of late January has

now turned into 30-60mile runs all over the

UK in all weather conditions, and despite the

crack of dawn starts and the constant worry, I couldn’t be prouder of

him. Organising the ball has been at times the most frustrating and

defeating thing I have done whilst also being the best thing. I couldn’t

have pulled it off without the help of some wonderful people and the

support of those of you here tonight! Next year when Rew sets off on

his 150 mile run across the Sahara he will have all of you to thank,

because he wouldn’t have been able to do it without you.

Iknow Andrew with living around the

corner from him as a teenager and have

seen him become more and more

enthusiastic about running over the past few

years. When he told me he was

contemplating whether to run in the MdS

my first question was: “What is it?” and then

after describing it to me my second one

was: “Are you crazy?” I knew I wanted to

help him raise the £10,000 for Mencap from

the start as I realised just how hard a

challenge it would be and boy was I right!

Planning the Run The World Ball has been tir-

ing and at times frustrating but it also has

been really fun anddifferent. My favourite part of organising are the free

gifts we have donated by companies for the auction, hearing we had

been provided with live TV show tickets was very exciting.

Sophia

Sophie

Mencap helps makechange at the London

2012 Paralympics

At London 2012 athletes with learning disabilities were allowed to

compete in swimming, table tennis and athletics following a 12

year ban from the games following an unfortunate event at

Sydney in 2000 where members of the Spanish basketball team were

found to have faked their disabilities. The imposed ban meant that

athletes with learning disabilities have missed out on two games and

have been prevented from performing at elite level competitions and

subsequently have lost out on funding. In 2009 the IPC finally lifted the

ban allowing athletes such as Jessica Jane Applegate who won gold

and Aaron Moores who won silver, to compete in their first Paralympic

games in front of their home-crowd at London 2012.

For all your marketing requirements

E-BrochuresNewslettersCopywritingWeb Design

Advert DesignSocial Media

Brand Design and IdentityPublic Relations

For more information or a free quotation please contact Emma Pearson on:Tel: 01482 667055 Mob: 07925872204 Email: epmediaservices@outlook.com

“We would highly recommend Emma to other companies and we look forward toworking with her again in the future”- Spitfire Services (Hull) Ltd

TH

E R

UN

Running 150 miles through Earth’s largest desert in temperatures

reaching 120F with nothing but your backpack for company. No,

this isn’t a nightmare, this is the Marathon des Sables.The six day

event is dubbed “the toughest footrace on Earth” and it’s not hard to

understand why. The terrain is rocky, uneven and don’t forget the sand

dunes that cover 20% of the course.Everything the racers will need during

the week will be carried on their back so think food, clothes, first aid kit,

sleeping bag and the compulsory venom pump. The only thing they can

expect to be taken care of is the tent and their water which will be

handed out at checkpoints along the courses. It’s not only physical fitness

that is needed to complete the MdS. Participants will experience a lot of

mental stress through heat, injury and fatigue and nothing but

determination will get you to the end. The racers will be running around

a marathon a day except for day four where they will face the toughest

challenge of the event. A 50 mile stage will challenge the participants’

stamina, willpower and belief. Very few make it to the checkpoint before

dark and some make it after dark the following day but you can bet they

will put everything in to crossing that line. They hardly have time to catch

their breath before they are out again running another marathon and

half before the week is finally over and then they can rub their blisters by

the hotel pool.

Marathon des Sables

Image Copyright: Tom Fitzsimons

Back in September Rew went through to Wakefield to meet Tom

Fitzsimons aka @DryingOut, a recovering alcoholic who took on the

Marathon des Sables in 2010 as part of his recovery. Speaking about

his experience of the event he surprisingly chose Day 4 (the longest stage)

as his favourite moment: “The feeling when you’ve completed it and the

clarity from it all, by far the most overwhelming and stand out moment

of it all”. The toughest part came early on during Day 2: “ I have a big

fear of heights and there was a huge Jebel – which is basically a

mountain, it was tough to overcome that”. Despite the heat, fatigue, and

physical stress of the event he never considered giving up and would

even do it again. “I’d definitely go back – I’ve got a time to beat now!”

In training for the event Rew has

taken part in Ultraraces across

the UK, most of which were

organised by Rory ~Coleman,

an MdS veteran and legend having

already completed the event an

incredible 9 times, more than any other British competitor

and he’s signed up for next year too! “This six stage, 150 mile

race in Morocco’s Western Sahara is an amazing life

experience for anyone brave enough to tackle this desert adventure. It’s

hard to get into and even harder to finish but well worth the effort. To

complete it is a dream come true, to complete it NINE times - Pure

Madness.”

Previous Runner Experiences

To complete the raceis a dream come true“

”

Image Copyright: Tom Fitzsimons

“ I have a big fear of heightsand there was a hugeJebel – which is basicallya mountain, it was toughto overcome that

”Image Copyright: Tom Fitzsimons

VE

NU

E

The Earl ofDoncaster

Having undergone a £4.5 million renovation The Earl of Doncaster Hotelhas well and truly earned its luxury 4 star status. Since opening its doorsin 1816 The Earl of Doncaster Hotel, which has had almost as many

names as it has rooms, has sought to serve the needs, not only of the local townbut also travellers to the town. Now boasting 89 en-suite bedrooms, The Earl isthe largest premium hotel in Doncaster & is perfectly situated in the town centrefor events, conferences, dining & accommodation. It's fabulous Art Deco stylesets it apart from the wealth of modern and contemporary hotels we see now. Itharks back to a bygone era of glitz and glamour and offers luxury to its guests.The restaurant offers a relaxed & comfortable dining experience with a greatmenu and hosts an adjoining cocktail bar, the perfect venue for intimate pre- dinner drinks. The luxurious bedrooms & suites are the ultimate retreat forguests on leisure breaks whilst their ‘crashpads’ – featuring a single bed &shower are perfect for short business stays. “The Earl now stands established asone of Doncaster’s finest hotels, offering supreme accommodation, conferenceand banqueting facilities.” We would like to say a huge thank you to The Earl of Doncaster for their hospitality and their support for this wonderful event andcause.

In the UK there are 1.5 million people with a learning disability. That’s

one in 40 people. It is a very large figure which is why it’s hard to believe

that learning disabilities are so difficult for people to understand and is

such a taboo subject.

What is a ‘learning disability’?

A learning disability is caused by the

way the brain develops. They can be

mild, moderate, severe or profound,

but all are life-long. People with a

learning disability find it harder than

others to learn, understand and

communicate. Whilst some need

support with everyday things - such

as shopping and cooking, or

travelling to new places, those with

profound and multiple learning

disabilities need full-time help with every aspect of their lives - including

eating, drinking, washing, dressing and toileting. Like all of us, people with

a learning disability are individuals who want different things in life and

need different levels of support. A learning disability does not prevent

someone from learning and achieving a lot in life if given the right

support. It’s not a mental illness, a disease nor a mental handicap - most

people with a learning disability find this outmoded term offensive.

WHO ARE

MENCAP?M

EN

CA

P

A learning disability is an

unseen disability and can

be more difficult to

understand, particularly in

a sporting environment. -

Nick Parr, National Sports

Manager for Mencap

The Marathon des Sables

The Marathon des Sable will be a life-changing event not only for Andrew

but the people who will benefit from the £10,000 he is raising for the

charity. The money will go towards: providing quality services in a number

of areas which include housing, education, employment and personal

development which allows individuals to live a life as independently as

they can, providing help and advice through their website, helplines and

campaigning for equal rights.

Mencap has offered services and advice for individuals and their families

and campaigned for changes in order to provide better opportunities

since the 1940s. Judy Fryd was a mother whose child had a learning

disability and in 1946 she formed The National Association of Parents with

Backward Children which later became Mencap in 1969. Over the past

20 years a number of Acts have been passed through Parliament

providing more prospects for those affected and more centres have

opened allowing more support. There are now 500 centres dotted around

the UK that are run by Mencap dedicated to caring for those in the local

area.

The Voice of Disability

I like the fact that Mencaphelps to empower peopleby giving them their ownhome and enabling themto work so they don't feelso helpless and victimised.- Will Young

For more information on Mencap please visit their website: www.mencap.org.uk

Rew visited a class who were

taking part in an Inspire Me

workshop at the Norton

College in Sheffield. Inspire Me is

an exciting project designed to

give young people aged 14-25 the

chance to explore new

opportunities. It provides practical

activities and training to young

people with a learning disability

giving them the opportunity to

build their confidence and learn

new life skills.

With the support of the Co-opera-

tive Group, the project will change

the lives of 25,000 young people

with a learning disability aged 14-

25 and their families by supporting

and inspiring them to be the best

that they can be.

Of his visit Andrew noted the

participant’s sheer enthusiasm

andstrength of character: “Each

one of them was participating

because they wanted to learn

basic skills to help them to look

after themselves, have access to

better opportunities, and find a job

– things that we often take for

granted. I had a great morning

working with them and it’s inspired

me even more to succeed in my

challenge”.

Inspire Me Project

http://inspireme.mencap.org.uk/

We would like to thank you to all those that have

contributed to our auction:

The Earl of Doncaster

Sheffield Wednesday Football Club

Daniel Slaney

Elemis Media Spa

Sarah Stevenson MBE

The Little Sweet Shop

The Gentleman's Retreat

Yorkshire Wildlife Park

Rouge

Percy’s at YC Leisure

Auction & Raffle

RU

NS

Rew’s Running Checklist:

Barnsley 10km

RotherValley 10km

Rossington Gallop 10km

Isle of Axholme Half Marathon

Worksop Half Marathon x 2

Tough Guy x 3

Men’s Health Survival of the Fittest

Adidas Thunder Run 24

ULTRARace Peaks 40m

Cardiff City ULTRA 50m

Grantham Canal ULTRA 30m/30m

Round Ripon Ultra 35m

Nottingham ULTRA 50km

Rew’s Running To Do List:

Marathon des Sables

The Wall Ultra Run

Helly Hansen – Beauty & the Beast Marathon

Badwater

Relentless

Ultra – Trail Mont Blanc

Yukon Arctic Ultra

NDW100

Rew Facts:

•Since September2011 Rew has

clocked over 300

miles and that’s just

for races! Not taking

into consideration

the average of 20

miles per week he

does in training

which adds up to

over 1000 miles !

•Rew has worn

through six pairs of

trainers in just one

year s0 far!

•He’s burnt over

50,000 calories since

May 2012.