rugged to refined. - Amazon Web Services · 2016-12-29 · rugged to refined. The Border Free...
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Storytelling rugged to refined.
Transcript of rugged to refined. - Amazon Web Services · 2016-12-29 · rugged to refined. The Border Free...
Storytelling rugged to refined.
The Border Free Traveler is the discerning type, exploring rugged to refined with
local and experiential luxury in mind.
They seek out the off-the-beaten-path, discovering local neighborhood streets and scenes in cities and finding active
adventures in the great outdoors. They always choose a well-designed boutique or luxury hotel or villa.
They travel on business for long weekends and multiple weeks for pleasure, never missing an opportunity to sample
the region’s cuisine. As well as looking to us for the next new destinations to explore, stay and savor local flavor, we keep them up to date with the latest apps, tech gadgets and gear, conscious
fashion and beauty trends, creativity tips and artisan crafted goods.
And we can’t wait to introduce them to you.
brand storytelling that resonates.We specialize in
Small Campaigns = Big Success
It’s no secret that we’re living in a shared economy, and we’ve infused that into our mission.
Bridging the gap between influencer and big agency, Border Free Travels creates meaningful content that educates, entertains, and inspires. Additionally, we have an established platform on which to distribute that content to a trusted audience.
It’s simple. We produce an authentic, unified message in synergy with the brands we are working with, using our own voice that will resonate with both our audience AND yours.
Meet the FounderKristen Kellogg
Filmmaker, image expert, and brand storyteller Kristen Kellogg has designed her life to be deeply rooted in many different places. Illinois, Louisiana, California, New Zealand, Australia, and now Nantucket have all been ‘home.’ A reputed ideas maker, Kristen built her business on the foundation of sharing those ideas with brands and businesses she believes in.
Her recent client list includes Thailand Tourism, Dominica Authority, Skype, KAYAK, Rosetta Stone, Travel Channel, and Free People. Her Instagram account and other work has been featured on Yahoo, Islands Magazine, Domino, AFAR, Daily Mail, MSN, Microsoft, and Livestrong among others. Kristen is also a Brand Ambassador for COOLA Suncare.
Spark a conversation.
“Influencer marketing is one spend that addresses bothcreative and distribution.” - TapInfluence
Brands On Adventures, Hotel + Villa Marketing, & Destination Content Creation
Let us bring your brand, property, or destination to life through custom content creation to be shared with both our audience and yours.
We produce:
» Lifestyle Photography » Experiential Lifestyle Films » Content Writing » Social Media Campaigns
Some of our clients include:
» Rosetta Stone » Skype » Free People » El Mangroove Costa Rica » Rosewood Hotels » Glamping.com » Amazing Thailand » Dominica Tourism » Visit Massachussetts
Capture your best first impression.
“Brands can’t expect that they create all the content and then put it out there
and people will watch. They want to have others create content and join the
continuous customer journey.” - TapInfluence
Brand Ambassadorship with Kristen Kellogg
Benefit from Kristen’s circle of influence by including her in campaigns or making her the face of your brand.
As an ever evolving creative mind, Kristen is always searching for new ways to effectively share brands and destinations she loves.
From ambassadorship to inclusion in commercial opportunities to producing unique creative concepts, Kristen’s audience responds enthusiastically to her personal endorsements outside of Border Free Travels, helping brands and destinations make a stronger impact or both her platforms and other outlets.
Our focus is on impact, not numbers alone.
“54 percent of consumers agree that the smaller the community,
the greater the influencer.” - Technorati
Live Events, Workshops, and Influencer Retreats
Kristen can work with you to share her expertise for a variety of in-person engagements.
She is available to speak on topics such as photography, film, and content creation, as well as inspirational/aspirational subjects.
Hands-on workshops, from one-on-one to corporate settings, allow attendees to benefit from a smaller educational setting.
Kristen also has experience in organizing and implementing influencer retreats, which are quickly growing in popularity as brands, hotels, and tourism boards discover the power of group marketing efforts to expand their press coverage while maximizing deliverables and social reach.
Let us elevate your brand.
“The most capitalized and fastest growing media platforms on earth
are all hyper focused on video.” - Steven Kydd,
founder Tastemade
Full Service Creative Agency
While many of our clients fall in the travel and tourism category, we are approached by brands of all types who are interested in our expertise.
As a full service agency, we can provide brand consulting and implementation at a one time, monthly, quarterly, or yearly rate for the following services: » Retainer Content Creation,
(film production, photography, and copy writing) » Social Media Management » PR + influencer outreach » Graphic Design » Website Design
We’ll take your brand’s unique objective and craft a custom package to suit your specific needs.
Full Service Creative Agency
Invite them topicturethemselvesthere.
Client: Rosetta StoneDELIVERABLES: 10 pieces of Film + Photography content for use on Rosetta Stone social media channels
CAMPAIGN RESULTS:130,000 - 800,000 views for videos posted on FacebookSome of the top viewed video content to dateIncreased Instagram engagement
“It has been great using your content from New York - it re-ally has received great engagement, plus you commenting on the pics and responding to followers was fantastic, so thank you so much for all of that. The views on the videos are amazing!”
- Moriah Klanges, Rosetta Stone
DELIVERABLES: 1 Sponsored Blog Post + 3 Sponsored Instagram Posts for the #HowIRoam campaign
CAMPAIGN RESULTS:Instagram Posts: Blog Post:16,000+ Impressions 415 views12,700+ Reach2,250+ Engagements
Client: Zappos + Blundstone
“Kristen was a pleasure to work with on the Zappos x Blundstone campaign. She is timely and enthusiastic, while also highly creative and talented in her visual storytelling - creating beautiful outdoor-inspired imagery to celebrate the brands. We look forward to partnering with her again in the future to help bring more brand stories to life!”
- Rachel Piltch, Collectively Inc. Influencer Agency
“Working with Kristen @borderfreetravels was great! She captured the essence of our campaign perfectly in both her image and copy and she was so lovely to work with. She went out of her way to do a second post to support the brand which was unexpected and appreciated. Kristen’s audience really resonated with our campaign and clearly they are passionate and big fans of hers.”
- Staci Levine, S + L PR for TapInfluence Blundstone campaign
Client: Thailand TourismFILM:
173 Shares from BFT’s Facebook36,077 people reached12,100 views 10,498 unique views 1,433 users engaged
Instagram Takeover September 5th-11th (10 images)Audience Growth - 921 new followersEngagement average 951/post, a ratio of 16% of following
Instagram Takeover October 14th - 15th (6 images)Audience Growth - 221 new followersEngagement average 480 likes + 38 comments per image
watch film
“Kristen and Border Free Travels were the perfect match for the award winning Dominica Film Challenge. Her mastery of visual storytelling helped us reach over 100 million impressions for the campaign, making it one of the most successful social and content campaigns in the travel and tourism industry. Her passion for telling intriguing stories, matched by her filmmaking abilities, helped inspire many to put Dominica on their short list of dream travel destinations.”
- Mike Kraabel, Bolin Marketing
DELIVERABLES: Interactive Film + Film + Still Photography Live Social Media Posting
CAMPAIGN RESULTS:100 Million impressions Feature stories in 7 different countriesLiat In-Flight Magazine - 250k readership Nantucket Magazine - 50k readership (print) Daily Mail Resulted in major Discovery Channel show picking Dominica for location of new reality show
Client: Dominica Tourism
Our Brand Reach700+
averagelikes per
photo1,000+average views per film
Engagement is Key
The Audience:
Instagram: 40K+
Twitter: 7.8K+
Facebook: 3.5K
52% female48% male
Age 25-44
71% from the North America
Top Locations: Nantucket, New YorkLondon, Boston
Average Weekly Stats (Instagram):42,000 impressions, 8,000 reach, 2,100 profile views
Embedded Video Stats (Facebook): 11k views
