0/12

/12 1The Context

/12 The Problem

Modern tourist-guides

are the equivalent of 19th century

musicians

2

/12 The Solution

A tool which can download & playback audio at a specific location.

3

A tool which makes creating location specific audio easy & quick for non-techies

/12 Market Validation

Current market for ‘static’

audio guide apps

4

http://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/3_Research_Insights/4_Visitor_Insights/Assessment_of_Tourist__Use_for_travel_guides-Smartphone-Apps.pdf?ext=.pdf

“Tour duration, walking distances and number of sights visited using these different mobile applications were similar to traditional guided

tours.”

Behavioural Impacts of Mobile Tour Guides1

Ronny Kramera, Marko Modsching

a, Klaus ten Hagen

a and Ulrike Gretzel

b

/12 Market Size

160m tourists/year

55% w/ smartphones

(growing)

U.K. inbound + domestic 2012Tourism Alliance : http://www.tourismalliance.com/downloads/TA_348_373.pdf

5

http://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/3_Research_Insights/4_Visitor_Insights/Assessment_of_Tourist__Use_for_travel_guides-

Smartphone-Apps.pdf?ext=.pdf

/12 Consume

AndroidiOS

6

/12 Create 7

/12 Revenue model

Tourist-guides can create albums through a tiered,

freemium model.Hylophonics gets 100%

Tourists download albums:

Hylophonics gets 30%, the tourist guide gets

40%album, not app, pricing

8

/12 Competition 9

static published content

user generated content

location specific

non-location specific

/12 Competitive Advantages 10

first to market

simple, user-first design

incentivised content creators

...and a brilliant, focussed, multi-disciplinary team.

/12 Investment Requirements

marketing content

11

+ ++

/12 one last thing.... 12

Vision: to become the YouTube of location-specific audio:

the de-facto standard for creation, publication and listening.

Public Information

Universal AccessAcademic use

‘Spatial-Radio’ Games

Advertising

Literature & storytelling

Music