RSA Conference 2006 (Linkedin)

Cross-selling with an Identity Driven PortalCross-selling with an Identity Driven Portal

James McDonald,Ingersoll Rand,

02/16/06 - IAM-303

James McDonald,Ingersoll Rand,

02/16/06 - IAM-303

Agenda

AgendaAgenda

- About Ingersoll-Rand

- Project charter

- Business case

- Implementation

- Q & A

About IR

Progressat Work

DramaticGrowth

OperationalExcellence

DualCitizenship

About IR

Dealer PortalProject Charter

EnterpriseReuse

EnhanceCross Selling

• Single on-line location for ordering from IR Infrastructure

• Cross pollinate products by marketing new brands to dealerships

Simplifying theRelationship

• One face to the customer

• Easier access to place orders and common ordering process across brands

• Eliminates errant orders reaching the factory

• Design system that can be leveraged by all IR businesses for all classes of users

• User management system with flexible delegation model

• Best in class security

Dealer Portal GoalCross-Selling

Dealer Portal GoalSimplifying the Relationship

Key Objectives:Key Objectives:

- One face to the customer- One face to the customer

- One helpdesk number- One helpdesk number

- Common Portal across multiple brands- Common Portal across multiple brands

- Support “Utility Dealer” initiative- Support “Utility Dealer” initiative

Dealer Portal GoalEnterprise Reuse

Key Objectives:Key Objectives:

- - Proliferate Single Sign-onProliferate Single Sign-on

- Enable quick acquisition integration- Enable quick acquisition integration

- Incorporate additional brands- Incorporate additional brands

- Enable common security policy enforcement- Enable common security policy enforcement

- Enable website consolidation- Enable website consolidation

- Support multiple user classes- Support multiple user classes

- Dealers/Employees/Suppliers- Dealers/Employees/Suppliers

- Support international growth- Support international growth

Business CaseDramatic Growth & Operational Excellence

Supporting Dramatic Growth

• A happy dealer sells more machines

• Support company growth through acquisition

• The dealer of the future will sell a greater mix of brands from IR

• Needed a system to support IR’s international growth

Delivering Operational Excellence

• Productivity gains for dealer-administrators and internal support staff were mentioned but not emphasized in business case

• Sarbanes Oxley compliance and ability to manage security centrally were key selling points

Dealer Portal StrategyFormer State

BobcatBobcat Club CarClub CarIR BrandsIR Brands

Security Security ArchitectureArchitecture

DevelopmentDevelopment

ApplicationsApplications

Security Security ArchitectureArchitecture



Security Security ArchitecturArchitectur

ee


New Application = New Security ArchitectureNew Application = New Security ArchitectureCreates a “silo” based architecture.Creates a “silo” based architecture.


INFORMATION SECURITY ARCHITECTURE

IDENTITY REPOSITORY

ACCESS MANAGEMENTACCESS MANAGEMENT

ACCOUNT PROVISIONINGACCOUNT PROVISIONING

Oracle COREid Oracle COREid

Dealer Portal StrategyCurrent State

BobcatBobcat Club CarClub CarIR BrandsIR Brands




Shared investment for securityShared investment for security







Dealer Portal StrategyFuture State

Process and Application FunctionalityProcess and Application Functionality

IR BrandsIR Brands BobcatBobcat Club CarClub Car

Common Customer MasterCommon Customer Master

Identity ManagementIdentity Management

Content, Ordering, WarrantyContent, Ordering, Warranty

Multi-channel Brand PortalMulti-channel Brand Portal

Warranty Warranty ERPERP++

NavisionNavisionTavantTavantConfiguratorConfigurator CustomCustom CRMCRM

One Company

Dealer Portal SolutionThe Parts and Pieces

Oracle

COREid

Oracle

COREid

Custom.NET

Portal

Custom.NET

Portal

Windows.NET

Servers

Windows.NET

Servers

MicrosoftAD/AM

MicrosoftAD/AM

Dealer PortalDealer PortalCore ComponentsCore Components

IntegratedIntegratedApplicationsApplications

Lotus Domino

Custom.NET

ASP 3.0

Java

Windows

Linux

ImplementationSo many touch points

The IngredientsThe Ingredients

- Implementation Partner: Entology

- 150 page Design Document

- Developer’s Cookbook

- 5 application teams (3 vendors, 2 internal)

- $1 million

- 10,000 users, 2,000 dealers

- Support over $1 billion in annual transactions

ImplementationFinal Product

Identity-Identity-driven driven

navigation navigation menus pull menus pull

together together the the

underlying underlying websiteswebsites

ImplementationFinal Product

Stylesheets Stylesheets provide a provide a custom, custom, branded branded interface interface

for the for the underlying underlying COREid COREid default default screensscreens

ImplementationFinal Product (Dealer Portal screen shot)

The The navigation navigation bar can be bar can be collapsed collapsed

and and expanded expanded and will be and will be there as there as the user the user

navigates navigates multiple multiple brandsbrands

Sector IT

Bobcat IR Brands ClubCar

Enterprise Dealership Dealership Enterprise

Dealership

Dealership

Dealership

Dealership

Dealership

ImplementationDelegated Administration

COREid is COREid is capable of capable of handling handling Ingersoll Ingersoll Rand’s Rand’s

complex complex delegated delegated

administratiadministration needson needs

ImplementationUser Provisioning

11

22

33

ImplementationFirst Time Registration

ImplementationLessons Learned

Tips for SuccessTips for Success

- Recognize opportunities to create impact

- Budget liberally, spend conservatively

- Staff-up the helpdesk

Dealer Portal StrategyRoadmap for the Future

InitiativesInitiatives

- Enhance provisioning with service bus

- Federated security for some applications

- Further site integration

- Integrate language packs

- Support International growth

RSA Conference 2006 (Linkedin)

Business

Transcript of RSA Conference 2006 (Linkedin)