RPI Startup Conference - Keynote
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Transcript of RPI Startup Conference - Keynote
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Business Lesson #1
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Business Lesson #2
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Startup Advice #1
Solve a real problem (that people will pay for)
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Channel Mindshare is becoming more challenging
“Tremendous amounts of time
and energy go into creating
materials stored in channel
portals, but they receive little
traffic.”-Every Channel Chief
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Startup Advice #2
Solve the problem in a new and better way
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• Over 95%use a Smartphone & Tablet
• Average user checks phone 110 times per day
• Apps becoming PrimarySource for Business
• Increase Sales & Participation in Programs
• Deploy Sales Tools, Education & Resources
Mobile: The Game Changer
Accelerate Sell-thru!
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Startup Advice #3
Always anticipate a couple of moves ahead (and get ready for pivots)
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• Mobile App Platform
• Open / Branded
• Value Based Modules
• Analytics
• Collect Behaviors
• Behavior Scoring
• Predictive Performance
• Prescriptive Behaviors
• Your “Next Best Action”
Channel Acceleration
1
2
3
Communicate
Analyze
AccelerateOur Vision:
Accelerate Sell-thru
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Startup Advice #4
Find some early customers willing to grow with you.
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Mobile Channel Marketing is changing the Game
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Chosen by Top Channel Programs
Distributors
Telecom Technology
Networking
Security
Verticals
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Startup Advice #5
Find “A” Players for your team.
Sales, Marketing & Development are all critically important – and must be balanced.
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Oh, and HAVE FUN!
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Let’s Connect
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