RPAReef Product Alliance

• Investment fund for the marine ornamentals and mariculture industries

• Make investments to build sustainable infrastructure in the industry

• Provide quality analysis and technical assistance to ensure projects meet ongoing conservation and social goals

Types Of Destructive Reef Fishing

• Dynamite fishing

• Food cyanide fishing

• Aquarium cyanide fishing

Likelihood of Coral Reef Collapse

5

36

48

11

0

10

20

30

40

50

Under little threat

Within 20-40 yrs

Within 20 yrs

Collapsed

%

Therefore Unless Things Change...

•Regulatory risk

•Market risk

•Resource risk

USA

International Charge of

Executive Order 13089

Sec.5 (d)

”...shall assess the U.S. role in international

trade... and implement appropriate strategies

and actions to promote conservation and

sustainable use of coral reef resources

worldwide...”

International

Convention on International Trade of Endangered Species (CITES)

Appendix II

Regulates trade in species not threatened with extinction but which may become threatened if trade goes unregulated.

Philippines

Fisheries Code 1998SEC 88: Fishing Through Explosives, Noxious or

Poisonous Substance, and/or Electricity

(2) Mere possession of explosive, noxious or poisonous substances…for illegal fishing shall be punishable by imprisonment ranging from six (6) months to two (2) years.

(3) Actual use of explosives, noxious or poisonous substances...for illegal fishing shall be punishable by imprisonment ranging from five (5) years to ten (10) years...

(4) Dealing in, selling, or in any manner disposing of, for profit, illegally caught/gathered fisheries species shall be punished by imprisonment ranging from six (6) months to two (2) years.

Market Risk

• 49% of retailers report customer concerns about environmental issues

• 96% of retailers are interested in learning more about the environmental impacts

• 89% of retailers are willing to pass this information onto their customers

Collector

Middleman

Exporter

Importer

Retai ler

Hobbyist

Chain of Custody

Collector

Middleman

Exporter

Importer

Retai ler

Hobbyist

Chain of Custody

Collector

Middleman

Exporter

Importer

Retai ler

Hobbyist

Chain of Custody

Collector

Middleman

Exporter

Importer

Retai ler

Hobbyist

Chain of Custody

Collector

Middleman

Exporter

Importer

Retai ler

Hobbyist

Chain of Custody

Collector

Middleman

Exporter

Importer

Retai ler

Hobbyist

Chain of Custody

What Needs to Happen?

•Control the supply through harvest and handling

•Update infrastructure

•Develop science behind sustainable fishing

•Meet MAC certification

What is the Value of Integration?

•Improved mortality

•Better species mix

Value of Integration• Reduce mortality

by 30%• Profit rises by

51% in the 1st year

0

50

100

150

200

250

300

350

non-integrated integrated

Profit in '000 US$

• Improved species mix

0

20

40

60

80

100

120

140

160

non-integrated integrated

Profit in '000 US$

• Profit rises by ~121%

Value of Integration

•30 km2 of reef as an exclusive fishing area per collector station

•Fisheries management plan in place

•Monitoring protocol in place

•Enforcement program in place

Requirements for Species Mix

What Needs to Happen?

Investment

Monitoring

Certification

Industry Transformatio

n