Royal Building Products Fact Sheets

Fact Sheet

AlumiPro® Cedar Renditions™ by Royal®

Royal® Building Products’ AlumiPro® Cedar Renditions™,

available in Canada only, combines the strength and

durability of aluminum siding with show-stopping curb

appeal. Perfect for accent siding, main siding and soffit,

Cedar Renditions has the look of woodgrain without the

maintenance or flammability issues of wood. Easy to install

and LEED compliant, Cedar Renditions is available in three

beautiful shades that resemble wood: Amberwood,

Sycamore and Spanish Moss. Profiles include D4, D4

Designer, and V Groove.

Product features include:

Virtually maintenance-free

Moisture proof

Nonflammable

Made from 99% recycled content and is 100% recyclable

25-year Prorated Limited Warranty

About Royal Building Products

Royal Building Products is a division of Axiall Corporation (NYSE: AXLL). The company manufactures and distributes leading materials for the home remodeling, building and municipal construction markets. For over 40 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout North America, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products including siding, trim, accessories, soffit, rain ware, mouldings, deck, window profiles and patio doors. Royal Building Products also manufactures pipe and fittings for the electrical, municipal, irrigation, plumbing and industrial construction industries. For more information, please visit www.royalbuildingproducts.com. Follow us on Twitter and “Like” us on Facebook.

http://www.royalbuildingproducts.com/


https://twitter.com/RoyalBP

https://www.facebook.com/RoyalBuildingProducts?ref=br_tf

Fact Sheet

Celect® Cellular Exteriors

Celect® Cellular Exteriors by Royal® Building Products, the innovative siding and trim solution that is revolutionizing the lap siding category, is introducing three new profiles to round out the Celect portfolio in 2015: 4" Clapboard, 8" Board & Batten and 7" Shake. Made with cellular technology, Celect siding and trim prevent air and moisture penetration, ensuring they will not rot, crack or peel. Instead of butting together like typical siding, Celect snaps together with a patent-pending interlocking joint system that makes seams virtually disappear. The unique gravity-lock design keeps courses locked tightly to each other—maintaining structural integrity even under the harshest weather conditions. Celect replicates the beauty and aesthetics of wood while remaining low maintenance and durable on the home for a lifetime. Celect’s Kynar Aquatec® coating resists chipping, cracking and flaking. It also repels water, dust, mold and mildew and can be cleaned with nothing more than a garden hose. Celect profiles include 4" Clapboard, 7" Clapboard, 8" Board & Batten and 7" Shake, all of which are available in 18 upscale, fade-resistant colors. Homeowners and contractors can fully redesign the exterior of a home with Celect profiles and trim using

Royal’s new online visualizer, HomePlay™ Prime. This intuitive tool lets users choose from a selection of

built-in homes or upload their own home and have it mapped to create a custom exterior design.

For more information about Celect, visit http://celect.royalbuildingproducts.com.


Royal Building Products is a division of Axiall Corporation (NYSE: AXLL). The company manufactures and distributes

leading materials for the home remodeling, building and municipal construction markets. For over 40 years, the

company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number

of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout

North America, Royal Building Products offers the renovation, remodeling and new construction industries a broad

range of innovative products including siding, trim, accessories, soffit, rain ware, mouldings, deck, window profiles and

patio doors. Royal Building Products also manufactures pipe and fittings for the electrical, municipal, irrigation, plumbing

and industrial construction industries. For more information, please visit www.royalbuildingproducts.com. Follow us on

Twitter and “Like” us on Facebook.

http://celect.royalbuildingproducts.com/





Fact Sheet

S4S® Conceal™ Trim System

Royal® Building Products’ S4S® Conceal™ Trim System

has all the aesthetic benefits of wood and none of the

drawbacks. Closed-cell technology keeps the board face

and edge surfaces clean, ensuring low maintenance for

the homeowner, while the “true square” edges allow for

faster, cleaner installation. All profiles in the trim system

can accommodate traditional siding, Celect® Cellular

Exteriors and Portsmouth™ Shake and Shingles. The

Conceal Trim System is paintable, available in smooth

and embossed versions and backed by a lifetime never

rot warranty.

S4S Corner Board provides a clean, seamless appearance to the home’s exterior and eliminates

exposed fasteners when installed with the Royal Moulding and Trim Cortex Hidden Fastening System.

Available in Traditional Square or Rabbeted Corner styles and 10' or 20' lengths.

S4S Skirt Board features a drip edge unlike any other competitive trim on the market. This feature is a

built-in water management system that prevents rainwater from streaming down a home’s siding and

reroutes it to drop directly onto the ground. Available in 18' lengths.

S4S Standard Trim is used specifically for windows and doors and allows the siding to tuck behind the

trim piece, giving the home’s exterior a finished look and eliminating exposed fasteners. Available in 18'

lengths.

Royal has introduced several new products to the S4S Conceal Trim System in 2015: Conceal 1/2" Beaded Planking features an extended nailing flange for easy installation. The Conceal 1/2" High Heat Beaded Planking utilizes a high-heat formula that reduces movement and warping caused by the intense heat buildup in ceiling applications. Both are available in 16' and 18' lengths.

Conceal One Piece Crown saves time by removing the prep work that’s required to build up intricate designs using multiple profiles. The one-piece design is easy to install and requires a simple miter return. Available in 12' and 16' lengths.

The Royal Cellular PVC Adhesive family of products is slated to launch in the second half of 2015.

Royal Decorative Mouldings, Finish Trim and Astragal Cap will add differentiation to the S4S Conceal

Trim System in 2015.

For more information about Royal’s S4S Conceal Trim System, visit www.royalbuildingproducts.com.








Fact Sheet

CraneBoard® Solid CoRe Siding®

Royal® Building Products’ Exterior Portfolio® line was the first to introduce

insulated siding and continues to lead the industry in design and

innovation. CraneBoard® Solid CoRe Siding®—its pioneering and most

innovative product—is available with moisture-wicking molded Neopor®

foam from BASF SE and TXL™ Lamination Technology, components

exclusive to Royal Building Products. This graphite-enhanced foam helps

absorb and reflect radiant and thermal heat more efficiently than standard

insulated siding.


No painting. No scraping. Virtually no maintenance

Up to 19% higher R-value than traditional insulated siding, depending

on the profile

Built with TXL™ Lamination Technology for superior bonding

Insulates better than wood, brick and fiber cement

Reduces noise by up to 45%

Highly impact resistant

Wind resistant up to 160 mph, depending on profile

Easy, quick, safe installation

Life of the Home Limited Warranty

With more homeowners demanding bold choices and big curb appeal for their home exteriors,

CraneBoard is available in a range of 23 vibrant colors and three architectural profiles: Board & Batten,

CraneBoard 6" and 7" Clapboard.

Homeowners and contractors can try out the full line of CraneBoard profiles and colors using Dream

Designer®, an online design tool featuring the Exterior Portfolio brand of siding products. This tool enables

users to virtually redesign the exterior of their home with the option to order a Dream Designer board

featuring before-and-after images as well as actual product samples used in their design. To try out

Dream Designer, visit www.exteriorportfolio.com/design-your-home.

For more information on insulated siding, visit www.ExteriorPortfolio.com.



http://www.exteriorportfolio.com/design-your-home

http://www.exteriorportfolio.com/





Fact Sheet

Portsmouth™ Shake & Shingles

Exterior Portfolio®, a Royal® Building Products brand, continues

to expand its line of Portsmouth™ Shake and Shingles by

adding a suite of new color palettes. Homeowners now have

even more ways to achieve the look and feel of cedar details—

adding embellishments, dimension and dramatic contrasts to

their homes—without the maintenance.

Cedar Shingles

Exterior Portfolio’s classically beautiful Portsmouth Cedar

Shingles siding retains a natural cedar texture without requiring

homeowner maintenance—no rotting, cracking, splitting or

degrading. Adding warmth and character to the home as a full

exterior, or used as a complementary element, the cedar

shingle style can be combined with other materials such as

stone and clapboard for a change of design pace. Product

features include:

Range of 22 colors including a new Pearl hue

Seamless design

Assurance™ Fastening System for secure, precise installation

Superior impact, fade and warp resistance

Wind resistant up to 160 mph

Lifetime Limited Warranty

8' Cedar Shingles

Long on warmth and elegance, Portsmouth 8' Cedar Shingles siding maintains a seamless look that

beautifully catches light and shadow. Double texturing makes it look richer and more realistic than

average siding. The longer length means less space for weather and pests to penetrate and faster, more

economical installation and cleanup. Product features include:

Range of 19 colors, including new weathered hues such as Grey Moss, Pacific Redwood and

Sandalwood

Seamless design

Maintenance-free upkeep with no painting or scraping





Portsmouth™ Hand-Split Shake

Hand-Split Shake

Patterned after real cedar shake, the richly ingrained texture of Portsmouth Hand-Split Shake siding adds

an unmistakable “carved out of the woods” dimension and comes in a variety of standard, premium and

weathered color options. Much of the rugged beauty of hand-split cedar is contained in its imperfections,

which Exterior Portfolio has captured in this product line. Product features include:

16 bold color options including three weathered styles

Deep rustic grain patterned from real cedar shake

Seamless design





Staggered Edge Shingles

Portsmouth Staggered Edge Shingles siding brings drama and dimension to home exteriors. Varied

shades offer a strikingly beautiful contrast when paired with stone and clapboard. Maintenance is not an

issue, as Portsmouth Shake and Shingles siding is manufactured to never rot, crack, split or degrade.


Six color options

Hand-sawn profile patterned from real cedar shingles

Seamless design





Half Rounds

Portsmouth Half Rounds siding distinguishes a home with Victorian elegance without the age-old need for

painting and maintenance. Paired easily with other siding styles such as Perfection Shake, Half Rounds

siding is built to complement the home exterior while adding a touch of “dessert frosting” personality.


Three color options

Seamless design




Quaint cottage pattern modeled from real cedar shake



T45 Perfection Shingles

Portsmouth Perfection Shingles’ subtle grains and gently defined shadow lines achieve the perfect New

England coastal cottage vibe. Pair them with Half Rounds to achieve Victorian elegance with New

England charm. There will be plenty of time to admire this siding’s clean, elegant curb appeal because

unlike traditional cottage wood exterior, there is nothing to paint, scrape or stain. Product features include:

Six color options

Smooth, subtle grain patterned from real cedar shake

Seamless design






V-Pro™ Series Cedar Shingles

Portsmouth Shake and Shingles V-Pro™ Series virtually installs itself with its solid lock assembly and

smart design features. V-Pro’s handsome grain patterns resemble real cedar shingles, providing an

authentic look that beautifully complements most vinyl siding. V-Pro’s Class A fire rating makes it ideal for

residential and commercial applications. Product features include:

12 color options, including two new colors: Slate and Olive

Smart design features allow for ease of installation

Ability to complement most vinyl siding


For more information about Portsmouth Shake and Shingles, visit www.ExteriorPortfolio.com.



http://www.exteriorportfolio.com/





Digital Tools and Apps by Royal® Building Products

Royal® Innovation Hub App

The Royal® Innovation Hub app is an idea-sharing tool that engages thoughts, suggestions, impressions, stories and

issues surrounding experiences using Royal’s products. It connects building professionals and homeowners to Royal’s

product management team through a user-friendly digital community. Beyond cultivating inspiration and ideas among

building professionals and homeowners, the app helps the Royal team perfect existing products and generate new ones.

Users can provide key data and post questions and success stories; contribute ideas about products, design, colors and

installation; send a photo directly from the jobsite; and report issues from the field.

Royal Resources App Series

Royal’s Resources app series is the most convenient way to access extensive information for all U.S. and Canadian

products: from images to data to marketing support materials. This one-stop shop gives users quick and easy access to

images, brochures and warranties without an Internet connection. Resources apps are available for Royal Siding, Royal

Trim & Mouldings, Celect® Cellular Exteriors, Zuri® Premium Decking and Exterior Portfolio® products.

Royal Project Estimator

Royal recently launched a user-friendly siding measurement tool that estimates jobs on the spot. The Royal Project

Estimator helps siding professionals streamline their business, eliminate waste, maximize profitability and improve

customer service. Pre-loaded with Royal Building Products’ siding brands and Exterior Portfolio’s brand of products, the

app allows professionals to store unlimited data for every siding project. The intuitive interface features detailed checklists

for measuring even the most complicated siding project, and it helps professionals create accurate, on-the-spot estimates

that can be easily shared with homeowners.

Zuri® Premium Decking Visualizer Tool

Zuri Premium Decking by Royal combines the natural beauty of exotic hardwood with the unsurpassed durability and

exceptionally low maintenance requirements of PVC to create a one-of-a-kind outdoor living environment for the home.

Royal has added a new interactive design tool to Zuri’s new website that allows users to select color options and railing

systems to help visualize their decking project.

HomePlay™ by Royal

HomePlay™ by Royal is an online tool that enables homeowners and contractors to fully redesign the exterior of a home

with Royal siding and trim products. This intuitive tool lets users choose from a selection of built-in homes or upload their

own home and have it mapped to create a custom exterior design. All users have the option to order design boards and

product samples selected for their custom designs. Royal is thrilled to continue its successful partnership with Donald A.

Gardner Architects in 2015; 66 popular house plans by Donald A. Gardner are featured in HomePlay, allowing users to

visualize different Royal products on each home. All users have the option to order design boards and product samples

selected for their custom designs.

HomePlay™ Prime by Royal

HomePlay™ Prime by Royal is an online tool that enables homeowners and contractors to fully redesign the exterior of a

home with Celect Cellular Exteriors profiles and trim. This intuitive tool lets users choose from a selection of built-in homes

or upload their own home and have it mapped to create a custom exterior design.

Dream Designer®

Dream Designer®, a popular online design tool for homeowners featuring the Exterior Portfolio brand of siding products,

has been redesigned to enhance user functionality and now features more house plans than ever. Whether homeowners

are experienced designers or novices, Dream Designer has all the tools they’ll need to fully redesign the exterior of their

homes. Dream Designer offers contractors the option to customize a project and sell their vision to the homeowner. All

users have the option to order a Dream Designer board featuring before-and-after images as well as actual product

samples used in their design.

http://zuri.royalbuildingproducts.com/zuri/

http://zuri.royalbuildingproducts.com/zuri/

http://zuri.royalbuildingproducts.com/

http://www.royalbuildingproducts.com/siding/design/homeplay/

http://www.exteriorportfolio.com/design-your-home

Fact Sheet

Royal® Estate™

New in 2015, Royal® Estate™ Siding meets the homeowner’s demand for an exterior with powerful

presence and effortless endurance. Estate features a beautiful woodgrain that captures the look and feel

of natural wood without the added maintenance. Engineered from vinyl, Estate won’t warp, buckle or sag.

A partial rollover hem provides exceptional wind load resistance, and a 5/8" butt height offers outstanding

shadow lines.

With more homeowners demanding bold choices and big curb appeal for their home exteriors, Estate is

available in a broad array of UV-resistant standard colors and deep, rich Colorscapes® shades to fit any

exterior design preference. While all Royal vinyl siding brands promise long-lasting color retention and

fade resistance, the Colorscapes line is enhanced to block out the sun. Homeowners can choose from

four popular profiles: Double 4", Double 4.5" Designer, Double 5" Designer and Colonial Beaded.


Maintenance-free upkeep

Robust .044" panel thickness

New teardrop lock design ensures durable on-the-wall performance, low-maintenance living and easy installation

Can withstand hurricane-force winds up to 180 mph

Industry-leading Double Lifetime Warranty includes color and hail protection About Royal Building Products






Fact Sheet

Haven® Insulated Siding

Royal® Building Products invented the insulated

siding category and continues to lead the industry in

design and innovation. Haven® Insulated Siding

combines the look of real wood and the energy

efficiency of Royal’s industry-leading technology.

Haven’s graphite-enhanced EPS insulation is made

with Neopor® from BASF SE, a component exclusive

to Royal Building Products, which helps absorb and

reflect radiant heat. Depending on the profile,

Haven’s R-value is up to 19% higher than traditional

insulated siding. EPS insulation also reduces the

flow of hot and cold air through wall cavities.

Haven’s “locked-tight” TXL™ Lamination Technology

distinguishes itself by how uniformly it holds siding

and insulation together for a seamless, flat fit.


Maintenance-free upkeep

More efficient radiant heat reflection and reduced thermal conductivity

Moisture resistance

Up to 45% noise reduction

Designer trim package


With more homeowners demanding bold choices and big curb appeal for their home exteriors, Haven

Insulated Siding is available in a range of 19 vibrant colors in four architectural profiles: Double 6", Single

7", Double 4 ½" Designer and Board & Batten.

Homeowners and contractors can try out any variation of Royal’s siding products, including Haven, with

the help of HomePlay™ by Royal. This virtual design tool enables users to fully redesign the exterior of a

home. Users can choose from a selection of built-in homes or upload their own home and have it mapped

to create a custom exterior design.

For more information on insulated siding, visit http://www.royalbuildingproducts.com.








Fact Sheet

Portsmouth™ Shake & Shingles

Royal® Building Products continues to expand its

line of Portsmouth™ Shake and Shingles by adding

a suite of new color palettes. Homeowners now

have even more ways to achieve the look and feel

of cedar details—adding embellishments,

dimension and dramatic contrasts to their

homes—without the maintenance.

Cedar Shingles

Royal’s classically beautiful Portsmouth Cedar

Shingles siding retains a natural cedar texture

without requiring homeowner maintenance—no

rotting, cracking, splitting or degrading. Adding

warmth and character to the home as a full exterior or a complementary element, the cedar shingle style

can be combined with other materials such as stone and clapboard for a change of design pace. Product

features include:

Range of 22 colors, including new Vintage Cream

Seamless design

No painting, no scraping





8' Cedar Shingles

Long on warmth and elegance, Portsmouth 8' Cedar Shingles siding maintains a seamless look that

beautifully catches light and shadow. Double texturing makes it look richer and more realistic than

average siding. The longer length means less space for weather and pests to penetrate and faster, more

economical installation and cleanup. Product features include:

Range of 16 colors, including new Vintage Cream

Seamless design




Deeply ingrained, dramatic surfaces inspired from real split cedar



Portsmouth™ Hand-Split Shake

Hand-Split Shake

Patterned after real cedar shake, the richly ingrained texture of Portsmouth Hand-Split Shake siding adds

an unmistakable “carved out of the woods” dimension and comes in a variety of standard, premium and

weathered color options. Much of the rugged beauty of hand-split cedar is contained in its imperfections,

which Royal has captured in this line. Product features include:

15 bold color options including three weathered styles

Seamless design

Virtually no maintenance—no painting, no scraping



Deep rustic grain patterned from real cedar shake



Staggered Edge Shingles

Portsmouth Staggered Edge Shingles siding brings drama and dimension to home exteriors, tying

together gables and other elements of the exterior. Varied shades offer a strikingly beautiful contrast

when paired with stone and clapboard. Maintenance is not an issue, as Portsmouth Shake and Shingles

siding is manufactured to never rot, crack, split or degrade. Product features include:

Seven color options

Seamless design

Hand-sawn profile patterned from real cedar shingles





Half Rounds

Portsmouth Half Rounds siding distinguishes a home with Victorian elegance without the age-old need for

painting and maintenance. Paired easily with other siding styles such as Perfection Shingles, Half Rounds

siding is built to complement the rest of the home exterior while adding a touch of “dessert frosting”

personality. Product features include:

Four color options

Seamless design




Quaint cottage pattern modeled from real cedar shake



T45 Perfection Shingles

Portsmouth T45 Perfection Shingles’ subtle grains and gently defined shadow lines achieve the perfect

New England coastal cottage vibe. Pair them with Half Rounds to achieve Victorian elegance with New

England charm. There will be plenty of time to admire this siding’s clean, elegant curb appeal because

unlike traditional cottage wood exterior, there is nothing to paint, scrape or stain. Product features include:

Seven color options

Seamless design




Smooth, subtle grain patterned from real cedar shake



V-Pro™ Series Cedar Shingles

Portsmouth Shake and Shingles V-Pro™ Series virtually installs itself with its solid lock assembly and

smart design features. V-Pro’s handsome grain patterns resemble real cedar shingles, providing an

authentic look that beautifully complements most vinyl siding. V-Pro’s Class A fire rating makes it ideal for

residential and commercial applications. Product features include:

12 color options, including two new colors: Shamrock and Midnight Surf

Handsome grain patterned from real cedar shingles

Smart design features allow for ease of installation

Class A fire rating

Ability to complement most vinyl siding


For more information about Portsmouth Shake and Shingles, visit www.royalbuildingproducts.com.








Fact Sheet

Zuri® Premium Decking

Continuing its commitment to innovation, Royal® Building Products’

Zuri® Premium Decking combines the natural beauty of exotic

hardwood with the unsurpassed durability and exceptionally low

maintenance requirements of PVC to create a one-of-a-kind outdoor

living environment for the home.

Engineered to resist stains, fade, rot and natural wear, Zuri

replicates the natural, exotic colors and textures of premium

hardwoods by utilizing new technologies to preserve these natural

resources for future generations.

Zuri offers homeowners incredible design versatility that can be

used on porches, stairs, ceilings and docks. With special inlays

available, Zuri is offered in five colors: Chestnut, Walnut, Pecan,

Brazilia and Weathered Gray. An interactive design tool on Zuri’s

new website allows users to select color options and railing systems

to help visualize their high-end, custom decking project.


No resealing, painting or staining required

Minimal woodgrain pattern repetition

Hidden fastener system

Backed by a 25-year warranty

Available in 5/4" nominal x 5-1/2" wide, 12', 16' and 20' lengths

For more information about Zuri Premium Decking, visit http://zuri.royalbuildingproducts.com.


Royal Building Products is a division of Axiall Corporation (NYSE: AXLL). The company manufactures and distributes

leading materials for the home remodeling, building and municipal construction markets. For over 40 years, the

company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing

number of building professionals, homeowners, architects, engineers and distributors to its products. With operations

throughout North America, Royal Building Products offers the renovation, remodeling and new construction industries

a broad range of innovative products including siding, trim, accessories, soffit, rain ware, mouldings, deck, window

profiles and patio doors. Royal Building Products also manufactures pipe and fittings for the electrical, municipal,

irrigation, plumbing and industrial construction industries. For more information, please visit

www.royalbuildingproducts.com. Follow us on Twitter and “Like” us on Facebook.







Royal Building Products Fact Sheets

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Transcript of Royal Building Products Fact Sheets