Routing and wayfinding enhancing the visitor experience
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OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013 Routing, Way finding and the Visitor Experience Yohan Creemers Ylab designers for interaction
description
Presentation at OpenArch conference "The Dialogue with the Visitor" Alphen a/d Rijn, 24 April 2013
Transcript of Routing and wayfinding enhancing the visitor experience
OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013
Routing, Way finding and the Visitor Experience
Yohan Creemers Ylab designers for interaction
Yohan Creemers Ylab designers for interaction
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Routing, Way finding and the Visitor Experience
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map of Utrecht, 1572, by Braun, Hogenberg & Geoglieft
Routing directing along a specific course
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map ©2013 GeoBasis-DE/BKG, Google
Routing not always the most efficient route
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map ©2013 GeoBasis-DE/BKG, Google
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design of Route planner Tjongerschans Hospital by Ylab
Persuasive Routing limited choice
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Interior of Ikea
Persuasive Routing authority
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Persuasive Routing need for certainty
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Persuasive Routing story
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Persuasive Routing collecting
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 “Gulliver’s collections”, exhibition of Pet van de Luijtgaarden
Persuasive Routing curiosity
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 “Departure board”, by Alicia Framis
Persuasive Routing surprise
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Video: The Fun Theory - Piano stairs, http://youtu.be/2lXh2n0aPyw
Persuasive Routing a little psychology
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Persuasion limited choice
authority need for certainty
story
Attention collecting curiosity surprise
“Mental Notes”, by Stephen Anderson - getmentalnotes.com
Way finding memory, perception and decision making
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Way finding orientation: gps
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Layar application
Way finding orientation: maps
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Map of Archeon
Way finding orientation: landmarks
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Photo: flickr.com/cfortier
Way finding cognitive map: procedural memory
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Google Streetview
Way finding cognitive map: spatial memory
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
spatial organization
spatial boundaries
spatial correspondence
Imagery ©TerraMetrics, Map data © GeoBasis, Google
Way finding navigating: stories
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Priests traveling across Kealakekua bay for first contact rituals
Way finding navigating: follow the crowd
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Way finding navigating: patterns
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Photo: flickr.com/jmvanelk
Way finding navigating: signage
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Nationale Nederlanden, Rotterdam
Signage design conspicuous
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Signage design readable
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Signage design understandable
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design for fictitious road sign, by Mijksenaar Wayfinding
Signage design understandable
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design for fictitious road sign, by Mijksenaar Wayfinding
Signage design consistent
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Signage design appealing
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Signage design appealing
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Sign for Schiphol Airport, by Mijksenaar Wayfinding
Signage design
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Design principles conspicuous
readable understandable
consistent appealing
Video: Dutch Profiles - Paul Mijksenaar, http://youtu.be/zRv4vqTiJHc
Visitor experience you know it when you experience it
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 The Disciplines of User Experience, by Dan Saffer
Visitor experience the design of experience
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Adapted from The Elements of User Experience, by Jesse J. Garrett
Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Adapted from The Elements of User Experience, by Jesse J. Garrett
OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013
Routing, Way finding and the Visitor Experience
Yohan Creemers Ylab designers for interaction
@ylab
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