Roundtable Event with IT Leaders in the Automotive Industry
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Roundtable Event: Challenges in Quality Assurance and Test Management in the Automotive Industry 29.08.2022 1
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Roundtable Discussion with IT Leaders in the Automotive Industry. IT experts are discussing quality assurance and test management. Related solutions like outsourcing and offshoring and the possibilty of cost cuttings via external service providers are discussed. Best possibilty of networking and presentation of solutions!
Transcript of Roundtable Event with IT Leaders in the Automotive Industry
Ex
Roundtable Event:
Challenges in Quality Assurance and Test Management in the Automotive Industry
10.04.2023
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Agenda
1. Conceptional Setting of a Roundtable
2. Time & Location
3. Topics
4. Program
5. Benefits and Exclusiveness
6. Support of MBO Consulting
7. Event Budget
8. Alternative Event Concepts
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Conceptional Setting of a „Roundtable“
Roundtable: Proven successful platform for presenting expertise and solutions directly to decision makers of potential client companies
Conceptional setting of a Roundtable:
3-4 parties (ca. 8-12 persons) present their companies, solutions and current challenges in an open discussion, facilitated by a moderator
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Roundtable Discussion as First Contact with Industry Leaders
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Why a Roundtable?Unique possibility, to present expertise and solutions directly to
selected industry leaders
Decision makers use the platform to get a better impression of companies and solutions in a neutral setting
Up on experience, high level executives discuss demands, requirements for a solution or project as well as their challenges
Building of indispensible personal relationsships with leaders of target companies
Exclusiveness: Opportunity to present solutions without any competition company
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Time & Location
Realistic date: November/December 2012 (planning at least 3 month in advance)
Location: Frankfurt
Conference center of a 4-5 star Hotel chain (e.g. Mercure, Hilton, etc.)
Timetable: ½ day, breakfast until 12.30 or alternatively dinner (depending on availability of the participants)
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Agenda (Example)7:30 Breakfast: Coffee, Networking
8:30 Introduction To The Event: Sponsoring Company
8:45-9:15 Presentation Automotive Company Constructive and analytic quality assurance at VW, Management of testing partners
9:15-9:45 Presentation Automotive Supplier:
Process optimisation in projects, quality assurance and test management, perspective of an automotive supplier company
9:45-10:00 Professor (Univ.)
Scientific perspective on constructive quality assurance (optional)
10:00-10:30 Sponsoring Company
Benefits of purchasing test-and quality management solutions, opportunities and cost savings of offshoring services
10.30-12.30 Open Discussion
Ab 12.30 Optional: Networking Lunch10.04.2023
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Suggested TopicsRepresentative Automotive Company: Quality assurance
in software development projects at VW, demands and approaches of process optimisation, test team KlyQ, management of external test management partners, etc.
Representative Automotive Supplier: Process optimisation in projects , demands in quality assurance and test management, the supplier perspective
Professor (Univ.): Insights in the scientific view of constructive quality assurance
Presentation of Sponsoring Company: Purchasing and cost savings of testing-services, advantages of offshoring solutions10.04.2023
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Benefits and Exclusiveness Events/Roundtables are a common way in the automotive
industry to discuss new projects
First contact with leaders of client companies is initiated sustainably
Opportunity for a company, to present solutions and Know-How targeted to responsible decision makers
Exclusiveness: Chance to present solutions without competition
Positive effect on reputation and brand building for sponsoring company before and after the event: press releases, published interviews, -> achieving increased visibility as market leader
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Support of MBO Consulting
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End-to-end planning and organisation of the „Roundtable“ , including location and service
Market research, topic generation, invitation of selected executives as participants to the discussion
Investigation and invitation of decision makers for selected topics and project areas (e.g. VW)
Supportive branding for sponsoring company, including presentation of expertise, solutions, etc
MBO Consulting is acting on behalf of sponsoring company
Alternative Event Concepts Larger „Roundtable“ with 15 < participants on actual topics in test
management, quality management, offshoring, purchasing of test services, etc.
-> Advantage: Larger target group, increased PR effects, more potential client companies
Roundtable with audience, ticket sales for the audience
-> Advantages: Larger target group, increased PR effects, earnings from ticket sales
Company event e.g. „Quality Assurance and Testing Day“ hosted by the sponsoring company, invitation of high level corporate speakers to the event
-> Advantages: Larger target group, PR effects, increased reputation and brand building opportunity10.04.2023
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