Roundtable Event Test und Quality Assurance in the IT Industry

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Roundtable: Challenges in Quality Assurance and Test Management in the Automotive Industry 19.07.2022 1

Transcript of Roundtable Event Test und Quality Assurance in the IT Industry

Page 1: Roundtable Event Test und Quality Assurance in the IT Industry

Ex

Roundtable:

Challenges in Quality Assurance and Test Management in the Automotive Industry

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Agenda

1. Conceptional Setting of a Roundtable

2. Time & Location

3. Topics

4. Program

5. Benefits and Exclusiveness

6. Support of MBO Consulting

7. Event Budget

8. Alternative Event Concepts

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Conceptional Setting of a „Roundtable“

Roundtable: Proven successful platform for presenting expertise and solutions directly to decision makers of potential client companies

Conceptional setting of a Roundtable:

3-4 parties (ca. 8-12 persons) present their companies, solutions and current challenges in an open discussion, facilitated by a moderator

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Roundtable Discussion as First Contact with Industry Leaders

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Why a Roundtable?Unique possibility, to present expertise and solutions directly to

selected industry leaders

Decision makers use the platform to get a better impression of companies and solutions in a neutral setting

Up on experience, high level executives discuss demands, requirements for a solution or project as well as their challenges

Building of indispensible personal relationsships with leaders of target companies

Exclusiveness: Opportunity to present solutions without any competition company

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Time & Location

Realistic date: November/December 2012 (planning at least 3 month in advance)

Location: Frankfurt

Conference center of a 4-5 star Hotel chain (e.g. Mercure, Hilton, etc.)

Timetable: ½ day, breakfast until 12.30 or alternatively dinner (depending on availability of the participants)

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Agenda (Example)7:30 Breakfast: Coffee, Networking

8:30 Introduction To The Event: Sponsoring Company

8:45-9:15 Presentation Automotive Company Constructive and analytic quality assurance at VW, Management of testing partners

9:15-9:45 Presentation Automotive Supplier:

Process optimisation in projects, quality assurance and test management, perspective of an automotive supplier company

9:45-10:00 Professor (Univ.)

Scientific perspective on constructive quality assurance (optional)

10:00-10:30 Sponsoring Company

Benefits of purchasing test-and quality management solutions, opportunities and cost savings of offshoring services

10.30-12.30 Open Discussion

Ab 12.30 Optional: Networking Lunch18.04.2023

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Suggested TopicsRepresentative Automotive Company: Quality assurance

in software development projects at VW, demands and approaches of process optimisation, test team KlyQ, management of external test management partners, etc.

Representative Automotive Supplier: Process optimisation in projects , demands in quality assurance and test management, the supplier perspective

Professor (Univ.): Insights in the scientific view of constructive quality assurance

Presentation of Sponsoring Company: Purchasing and cost savings of testing-services, advantages of offshoring solutions18.04.2023

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Benefits and Exclusiveness Events/Roundtables are a common way in the automotive

industry to discuss new projects

First contact with leaders of client companies is initiated sustainably

Opportunity for a company, to present solutions and Know-How targeted to responsible decision makers

Exclusiveness: Chance to present solutions without competition

Positive effect on reputation and brand building for sponsoring company before and after the event: press releases, published interviews, -> achieving increased visibility as market leader

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Support of MBO Consulting

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End-to-end planning and organisation of the „Roundtable“ , including location and service

Market research, topic generation, invitation of selected executives as participants to the discussion

Investigation and invitation of decision makers for selected topics and project areas (e.g. VW)

Supportive branding for sponsoring company, including presentation of expertise, solutions, etc

MBO Consulting is acting on behalf of sponsoring company

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Price for Roundtable Organisation:

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Typ of Service

Service Period of Planning

Total

Business Development and Marketing

Event Organisation Package 40.000,- €

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Alternative Event Concepts Larger „Roundtable“ with 15 < participants on actual topics in test

management, quality management, offshoring, purchasing of test services, etc.

-> Advantage: Larger target group, increased PR effects, more potential client companies

Roundtable with audience, ticket sales for the audience

-> Advantages: Larger target group, increased PR effects, earnings from ticket sales

Company event e.g. „Quality Assurance and Testing Day“ hosted by the sponsoring company, invitation of high level corporate speakers to the event

-> Advantages: Larger target group, PR effects, increased reputation and brand building opportunity18.04.2023

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…Any Questions?Thank you very much for your

attention!

[email protected]@yahoo.de

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