ROUNDTABLE 2015: Joe Leong
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Transcript of ROUNDTABLE 2015: Joe Leong
MOBILE INNOVATION
The digital platform should reinforce the print product,
as the print product reinforces the digital.
PRESSPASS
• A loyalty card that offered discounts at over 200 local businesses. • "High value to subscribers” with no measurable data. • Recent program cost ($4.25/card costing ~$150,000/year)
January 1, 2003 – December 31, 2014
Can the program be tied directly to the circulation system - validate your eligibility?
MOBILE SOLUTION
Can we offer the same value to our subscribers?
Can the program be tied directly to the circulation system - validate your eligibility?
MOBILE SOLUTION
Can we show nearby deals? Can we offer the same value to our subscribers?
Can the program be tied directly to the circulation system - validate your eligibility?
MOBILE SOLUTION
Will merchants be able to verify paticipation and track usage? Can we show nearby deals? Can we offer the same value to our subscribers?
Can the program be tied directly to the circulation system - validate your eligibility?
MOBILE SOLUTION