Rough Portfolio
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![Page 1: Rough Portfolio](https://reader033.fdocuments.net/reader033/viewer/2022052403/568c2c561a28abd8328d2b41/html5/thumbnails/1.jpg)
312-882-8132 [email protected]
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Target Account Profile
Gather and provide deeper insight into current market research based on Snuggle
Creating and recognizing significant opportunity for
growth, through the findings of our new target demographic
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Where are consumers purchasing Snuggle…
Instead of doing research based off of someone’s
Behavioral stage, I choose to focus on all ages of people who live in Cosmopolitan
Centers.
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Developing a Marketing Plan
To build on the foundations of the core marketing
courses to formulate a strategy consistent with the marketing environment for the brand
Crest’s ability for greater opportunity to
effectively communicate to brand loyalist and women of ethnicity creatively.
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This chart shows that all Crest products together is not the leader but we do have a lot of variety's toothpastes that make up a huge
por;on of the market share.
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ü Crest will begin selling their toothpaste in filler tubes – priced at 3.99 for each
ü Crest will partner with Wal-Mart, Kmart, and Target with their home décor section in their stores
ü The filler holder which will match all these Mass Merchandise home décor sections and will cost 7.99 each
ü Will be placed down the bath aisle, our biggest benefit is getting our product in another part of the store
Example of a pop up display:
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Sample Advertisement:
Sample Coupon:
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The Comfort Zone
Gain a strategic and practical understanding of how to use sales promotions effectively in
an integrated marketing campaign
To gain a real-life feel from a 16 week project with a 25 person team
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“Rethinking Campus” is in the same concept in discussion, we
were able to provide more insight to the Vice President as a voice
from the students
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Demographic Study
To understand demographics and ethnography through different ethnicities, sexual orientation
and gender
Ability to market to different demographics based off of research and insights
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An in-depth look into the demographics of African
Americans, Hispanics, Gays and Lesbians, Asians, and Women
Advertising Culture
Marketing Mobile
Public Relations Sales
Social Media Spending Habits
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Public Service Announcement
Develop a campaign based around a concept or service through a creative brief
Ability to gain awareness also advertisement spoke
directly to target through these three print ads
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The importance
of drinking
milk.
The importance
of drinking
milk.
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Marketing Case: Decision-Making Process
Immerse into the brand, ability to pick out insightful information, also to suggest
outcomes and alternatives
A better understanding of the millennials and the digital world, Generated insights that prove the implementation. Also a clearer understanding why this happened to a
company
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