Marketing

Introduction Rouge is a shade of pink. It is pinkish-red color. The reasons why I have chosen the name “Rouge” is because our targeted customer group is women and we manufacture body spray contain pink shades.

“Rouge limited company” is an Indian private company

categorized fragrance manufacturers. We are established in February 14 2014 and are incorporated at Mumbai, India. With fragrance items- Body mists and deodorants; motivated by the mystery and sensuality of fragrances

We provide our customers with wide range of product.

About Rouge: Rouge product is category under personal care. Our product’s main ingredients are: Aqua, alcohol denat(organic), Calcium aluminium borosilate, cetyl esters, fragrances, castor oil, propellant, diethyl phthalate (DEP) and cyclomethicone NF. Rouge is design specifically for women. Our

product’s fragrances are organic and made of flowers, herbs and fruits.

Rouge’s Tagline: Rouge believes that every woman is beautiful irrespective of their complexion, height or figure. All she needs is the right Attitude to make her look gorgeous. Rouge provides that “right “attitude, the amazing smell and freshness, boosts ones confidence and help one to be

presentable and attractive that’s why rouge’s tagline is drafted as

“Re-define your attitude”

Social Message: Since rouge’s targeted group is women and believe in bringing positive attitude in them, rouge supports in educating a girl child because we believe that only an educated woman can take care of her personal hygiene as well as her

family’s health and that’s way we have join hands with “world education organisation” in their project – girls’ and woman’s education.

World education believes that education for girls and women is the single most effective way to improve the lives of individual families as well as to bring economic development to poor communities worldwide. By

improving educational opportunities for girls and women, World education helps women develop skills that allow them to make decisions and influence community change. In turn, these programs have a positive impact on some of the most profound issues of our time: Population growth, HI V, peace and security, and the

widening gap between the rich and poor.

Rouge proudly supports this organisation and provides financial help to them by donating 13% of our profit and ones we are established perfectly in market our donation percentage will increase to 15%.

Logo: Rouge use organic method in producing unique and attractive body spray, we follow eco-friendly methods and are very much into nature. We utilise majority of natural ingredients like flowers, fruits, herbs etc. hence our product logo is pink drops of water beautiful curved and interwoven. Water

indicates life, freshness and beauty of nature and so is rouge.

Rouge’s features: Rouge promises quality and best fragrances. Our product provides long lasting and refreshing fragrances. Rouge has wide range of products like in deodorants we have: - Tornado, hot pink etc. and in body mist wild forest is most popular. We use different shades

of pink color and brand name is written in bright colors this out shines our product and makes the brand quite recognizable among the costumer. Rouge range deodorants and mist are new, fresh and suited for young women for their powerful and trendy personalities.

Product USP: Pink is not just a color it’s an attitude: Our product is packed

in various shades of pink because the targeted are women. Pink is an attractive color and is usually love by ladies especially teens.

Our product is for every class women i.e. cheap as well as expensive item so that every type of class can afford it.

Rouge fragrances are made up of unique combinations of flower

fruits and herbs. Our items not only smell good but also different

MARKETING

Pricing: Developing the pricing strategy requires an intimate look at the product strategy. The price is quite reasonable for every women class to purchase without any hesitation. The price range beings from 150-540 rupees. Ex- 150 for 75ml, 245 for 200 ml and our very exclusive 400ml for 540.

Place: It refers to how the product reaches to the consumers. The geographical areas of country where product would sell referring to how the environment in which the product is sold it can affect the sale.

Rouge will concentrate on urban and semi-urban areas of India for the marketing of its range of deodorants and mist.

Metro cities with heavy trendy young population like Delhi, are majorly targeted.

Other mini metros cities too are too concentrated for the marketing of the deodorants and body mist. Our product is available at all retail outlets like general stores, Medical stores, malls etc.

Distribution: The manufacture and retailers must decide how to distribute their products. Working through established distributors or manufacturers’ agents generally is easiest for us.

Rouge is available in all the leading store is because there is a good network of established manufacture agent which helps us in

distributing our various products in all the leading retailers’ outlets and collection is done after every 15 days.

The process of effectively making and getting products and services to end users requires market logistics network. Essentially the physical distribution of the product through fast moving consumer oriented areas where they go weekly to purchase.

The distribution of the our product is held in most of the metro cities in India and semi-metro cities the product will be sold in all retail and wholesale stores, supermarkets, beauty stores and even online shopping

Channel of distribution of consumer product:

There are 2 primary channels of distribution for Rouge: wholesalers and retailers The company would sell the products to its appointed wholesalers. They are responsible for the distribution of pre-defined geographical areas who distribute it further to retailers. Every

available channel will be utilized for maximum distribution and coverage to all the supermarkets, general stores, women and unisex beauty parlour and medical stores.

Branding position:

I. Position against competitors: Rouge is positioned as a brand for women and provides every different pleasant fragrance combined of fruits flowers and

herbs. As compared to our competitors we have a very strong USP which makes us distinct from our competitors i.e. combination of fruits, flower and herbs in one product.

II. Position by price and quality: There is no compromise for quality, and if we are offering the best to them, customer doesn’t mind to pay for it.

Product visuals and packaging:

Rouge body spray has a distinctive metallic exterior of cylinder shape having various fragrances. The bottles are available in various pink shades with beautiful font of different colors which is eye catching and helps in gaining customers attention.

Planning:

The plans for the first financial year are to establish a consumer base in all the categories of our products and to look into the main objective of satisfying the existing users. Also we would develop Rouge as brand by running advertising campaigns which would be conceived by AD agency with references to the marketing terms.

Forethought: Currently rouge is selling product in pink packaging with various colorful font labels but with the expansion of our company we will be soon selling product in different color packaging and labels to change our outlooks and give customers different variety of products to choose. It is important for a business firm to keep changing the looks of product to

attract more and more customers and become the talk of the town.

We will also introduce body spray for unisex if we are able to achieve our organizational goal.

PROMOTION

Promotions are essentially the alarm that you sound to let customers know you exist and why they should care. Rouge uses aggressive promotional strategise. We have visualised various marketing strategies by using the following tools:

Social media

Advertisements E-communication Sponsorship Call-centres

Social Media Rouge business profile includes a good description, keywords and a link to social media sites like face book, twitters etc. This is an era of social media especially face book. Today around 1.47 billion people

use social media and are increasing every day. This is one of the best and cheap sources to promote Rouge. Advertisement

Advertising is one of the effective medium to communicate. Being a new company with newly launched product- Rouge we would be using various strategies at the initial stage of the product being lunched.

Rouge being a new brand needs creation of an identity amongst other brands in the market. Thus, informative advertisement would help the customers know about the product even more.

Television:

For providing information in brief in limited time, Rouge ads slot are broadcasted on national television and entertainment channels during

prime time shows since they are watched normally by audience.

Radio: Radio is a popular medium amongst youngsters. Hence, use of radio for advertisement gives Rouge a lot of exposure in minds of youngsters. Also, it will help selecting local and effective targeting.

Outdoor: Hoarding around the cities will attract attention due to vibrant, large nature of visual. Also, they help in specific geographic like near colleges, offices etc.

Internet

Internet advertising for Rouge is the best options as it wellprovide exposure to correct targeted group to the young and upgraded internet

savvy audience offering free vast coverage. Pop out advertisement can appear on various shopping websites, advertisement sections of social networking websites, personal emails websites, etc will help to attract attention of youngsters.

Sponsorship:

It helps in highlighting our product. Sponsorship upgrades

Rouge’s public image and helps in increasing our sales.

Call-centres:

Calling customers personally and letting them know about Rouge’s features helps in increasing our sales and also provides us other’s feedback.

ROUGE’S

COMPETITORS.

There is a huge demand of body spray and deodorants in market. Rouge has lots of competitors in market.

I. Dove II. Nivea

III. Rexona IV. Fa V. Fogg

Fogg: The new immerging brand “Fogg” is successful in establishing in the market. Fogg has gain the lot of public attention due it’s amazing promotion techniques and also products U.S, P., claiming that they don’t contain gas unlike other deodorants and body sprays available in market. Fogg

is expanding vastly and is able to get popular.

CONCULSION

Rouge is a newly established company offering body spray for women. Rouge is made up of flowers, fruits and herbs mainly. We offer unique and attractive scent. Our product is packed in pink and also some of our products liquid are also pink in color. We believe in enhancing women’s confidence. Rouge is a perfect item

for any woman.

Gallary

Logo