Bringing Rosslyn Safaris into the 21st centaury

Intro / Background Rosslyn Safaris is the oldest-

established safari company in Zimbabwe

It offers bow hunting ,rifle hunting ,bird shooting and game viewing

An internationally known wildlife management and hunting area.

Bow hunting is our speciality and we have one of the best bow hunting setups in Africa.

Introduction continued Run by Peter and Carol

Johnson for over 30 years

Limited telephone system and fax

No nearby grocery stores

No full time electricity

Cawston Ranch

Gwaai

Camp

Rosslyn

main

camp

Current situation/SWOT Analysis Strengths Unique position and long

heritage Exceptional 5 Star Service Every need of the client is

attended to. Great location/Plenty of animals

Weaknesses Infrastructure problems Outdated processes Seasonal business Overcomplicated menu’s

Opportunities Solar Power Opportunity to use well

established cell phone providers for data

Potential for Investment in Zimbabwe

Threats South African Competition Decaying of Infrastructure Mugabe seizing control of the

farm

Inefficiencies identified

Reservations

Supplies

Administrative

Reservation Problems Reservations currently made through a

agent

Lack of IT infrastructure

Telephonic infrastructure

Client asks Agent to book

Hunt

Client Pays

agency 50%

Deposit

Agent takes15%

commission and Books

Reservation

Rosslyn books Safari

Problem Agent gets

15%

Reservation Solutions

Website Upgraded to allow online booking

Allows return business to use website rather then agent

Website can be marketed and used to market Rosslyn to new markets

Website used to gather information about guests and reservation software allows guest preferences to be recorded and used when they visit again

New Reservation Process

Customer contacts Rosslyn

Method of booking

Staff make booking and information

goes into reservation

system

Credit card detail are obtained and 50% deposit

obtained

Guest books and

information goes into

reservation system

Credit card detail are obtained and 50% deposit

obtained

Telephone

This information then feeds into other processes

System automatically assigns trackers

Internet

Solution to IT Problems/Telephone

Use cell network coverage to have stable internet Telephone will be handled through SkypeThis will be done through purchasing

different numbers from Skype

Skype Number s only 50 EURO’s a Year

Can answer call from anywhere in the world

Supply problem

Notice period for order

Too many ingredients

Staff taken out for a full day to Hwange

Phone the suppliers

in Bulawayo to place order

Suppliers takes desired supplies to

Hwange

Rosslyn fetches

available supplies

from Hwange

Rosslyn Truck

Delivers supplies

to Rosslyn

Rosslyn fetches

orders no matter the size very

inefficient

Solutions to supply problems Database of dietary requirements linked to stores in

Hwange and Bulawayo

One week before the guest arrive the computer automatically sends through an order for following week

We will purchase a refrigerated truck to transport meat and fresh produce from the stores

We can rent out the truck on other days of the week and during the off season

Cawston Ranch

Gwaai

Camp

Rosslyn

main

camp

New Supply Process

Reservation system

calculates guests and

dietary requirements

Order sent to store with timelines

Truck loaded with supplies

Supplies delivered to Farm

Meat transported to Hwange

Meat and supplies

transported to other

ranches if necessary

Truck sent back to

Hwange to be rented out

Truck is dispatched with correct supplies on

board

Admin Problems

Payment Methods

Constant power needed to run Administrative functions

Trophies admin

Electronic scheduling and demand management

Current Trophy Situation

Booking

After Hunt

Animal

Shot

• Guest Shots animal

• Skin and horns taken to parks board to be recorded

• Meat sent to Rosslyn Kitchen

Complying

With

Regulation

• Animal processed according to international law

• Different law compiled with

Animal dispatched

• Destination specified by customer

• Country law identified with and animal dispatched

Solutions to trophies admin Outsource the trophies to a company that has

expertise in handling trophies

This Company will give Rosslyn the price list so that guests can decide what services they want.

They pay Rosslyn the cost of the service plus 5% to cover our costs

Animal down

Guide does paperwork on

PDA immediately

when the animal is

shot

Outsourced company is

sent information on animal

location and packing info

Client at end of stay is

billed for animal packing

Hunt Begins

Solutions to Payment methods All payments should be made by internet transfer or

credit card

Use website to streamline this process

All banking done online

Solutions to electronic scheduling and demand management Purchase to scheduling tool and PDA’s for Electronic

Scheduling

Demand can be predicted using information from the website

Schedules and staff allocations can be updated in real time

Staff can be located since all PDA’s have GPS tracking

Solution to Power Solar panels will be installed in open fields near each

of the Camps thus allowing constant electricity

Cost/ Benefit Analysis Cost Items For Rosslyn

Cost Benefit

Research and

implementing outsourcing

agreement

R5000 Can focus on core activities thus improving service. Thus ensuring that clients return and give great feedback

Staff training R10000 Improved service, efficient service.

Scheduling tool and PDA’s

R70000 More efficient dealings with taxidermists and forms filled out electronically.

Costs of moving money From R2000 to Almost nothing

New online banking will allow for free transfers of money

Telephone Upgrades R500 (per year) Local calls for Americans / europeans R2

Staff Training

(Reservations)

R10000 Better service. Return customers

Website upgrade +

systems upgrade

R80000 The system would fully integrate all stake holders

Cost Benefit analysisCost Items For Rosslyn

Cost Benefit

Truck purchase R250000 Once off payment- can then rent out the truck for the rest of the week

Truck Maintenance R10000 (per year) Truck stays in shape

Truck driver salary R1000 per week = R52000 ( per year )

Truck moves straight

Petrol R15600 (per year) Truck moves

Solar Power R200000 Powers new infrasturcture –excess sold to neighbouring farms. Charge rural batteries

Total

Rosslyn end-to-end solution

Ad

min

Su

pp

lyB

oo

kin

g Customer makes

booking 1 year in

advance

Method of

Booking

Rosslyn staff member

asks for all details

required and stores to

database

System

automatically stores

information to

database

Telephone

Online

Credit card details

asked and funds

attained

Credit card details

entered on system

and funds attained

System generates

menu based on

customers

preferences

System

automatically

books the times for

tracker and guide

Order generated

systematically a

week before

hunters arrival

Order sent

through to relevant

shops with

timelines

Truck loaded with

correct supplies

Supplies delivered

to Farm

Meat to be

transported to

Hwange

Load meat into

refrigerated truckYes

No

Truck driven back

to Hwange, meat

delivered if

necessary

Hunt Begins Animal Down!!!

Guide selects the

animal shot on PDA,

criteria for trophy

packing, and

documentation selecter

Collection of animal,

trophy packing and

documentation

outsourced

Client settles bill

before departure

Summary of new processes