Ross Client Training
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Transcript of Ross Client Training
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
ANSLEY SUDDERTH SOCIAL MEDIA TRAINING & COMMUNICATIONS
ROSS COMPANIES: SOCIAL MEDIA LUNCH AND LEARN
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WHAT WE’LL COVER•Why Why Use Social Media? • Common Concerns and Objections
• How it’s being used
• 4 Reasons to add social media to your business strategy
•The State of Social Media
•Go Local! Content That Happens Close to Home
•Where’s the Beef? Finding Content You Can Sink Your Teeth Into!
•RTM: Real Time Marketing
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
WHY USE SOCIAL MEDIA?
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COMMON CONCERNS AND OBJECTIONS
•“Social Social media looks really interesting BUT… ”
•“I don’t have time to devote to social media”
•“I’ll never have a dedicated staff to DO it right.”
•“I just don’t have the time”
can YOU relate?!
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WHAT YOU HAVE IS POWERFUL
•Loyal, happy residents •An excellent experience •Interesting & important things to say!
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7 TRADITIONAL BUSINESS FUNCTIONS
SEO
Customer Retention
PR
Sales
Marketing
Social Media
Comp Analysis
Online Presence
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THE ROI OF SOCIAL IS THAT YOUR BUSINESS
WILL STILL EXIST IN 5 YEARS.
- ERIK QUALMAN
“
”
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4 reasons to add to your business strategy
social media
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
CONSUMERS ARE TALKING TO YOU ONLINE. SOCIAL MEDIA IS WHERE YOU
CAN LISTEN TO THEM.
1
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92% of consumers trust opinions posted by other consumers. WPR.org
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WHY DOES SOCIAL LISTENING MATTER?•Pinpoint new and potential residents and nurture them through one-on-one
relationships
•Monitor your competition, understand your detractors, and see what’s working in your market
•Track popular phrases and keywords, get new content ideas
•Discover influencers and brand advocates to build your community online
•Social media gives you a platform to address negative comments or issues.
• Ignoring problems doesn’t solve them. It increases damage.
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
CREATE BRAND ADVOCATES 2
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71% of consumers who experience a quick, effective brand response on social media are more likely to recommend that brand to others. NM Incite
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
AMPLIFY YOUR BRAND, NOT YOUR EXPENSES
3
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Engagement is the new word of mouth.
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
TELL YOUR STORY. CAPTIVATE YOUR AUDIENCE.
4
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
THE STATE OF SOCIAL MEDIA
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used Facebook to
interact with a brand
liked a product
on Facebook
used Facebook to
research products
at least once a week
wrote an online
post about a product
wrote a product
review online
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
GO LOCAL! CONTENT THAT HAPPENS
CLOSE TO HOME
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WHY GO LOCAL?•Local changes daily
•Local + niche market = qualified leads and engaged audience
•Local boosts credibility
•Local content is more organic and authentic
•Local content hits close to home and the heart
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GOING LOCAL RAISES RELEVANCY
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GOING LOCAL MAKES YOU THE EXPERT
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GOING LOCAL DRIVES PURCHASE DECISIONS
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HOW DO I BECOME A LOCAL EXPERT?
•Check out happenings within a 25 mine radius
•Find local news and event posting sites. (If it interests you, it probably interests your audience!)
•Focus on providing YOUTILITY by sharing content that drives participation, engagement and solves problems.
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
WHERE’S THE BEEF? FINDING CONTENT YOU CAN SINK YOUR TEETH
INTO
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People don’t care how much you know until they know
how much you care.Theodore Roosevelt
“
”
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LOOK FROM WITHIN!
Share brand stories!
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GO BEHIND THE SCENES!
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FIND ‘TO-DO’ GUIDES!
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LOCAL WEATHER ADVISORIES
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LOCAL TRAFFIC UPDATES
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LOCAL THINGS TO DO
#bestDMVsummer
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
RTM (REAL TIME MARKETING)
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raise awareness. create demand.
engage like a human.
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Source: Jay Baer
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
WHO IS YOUR AUDIENCE?
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‘Analyze’ in Social Management can tell you!
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BENEFITS OF SOCIAL MEDIA•Remain Competitive
•Build Trust and Relationships
• Increase in Exposure
• Increase in Traffic
•Build Your Brand Identity and Reputation
•Customer Service
•Lead Generation
• Improved Search Rankings
•Growth of Business Partnerships
• Improved Sales
•Market Insights
•Reduced Marketing Costs
•More Loyal Residents
•Personalized Service
GET MORE BUSINESS!
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FACEBOOK TIPS
•Pay attention to the trending tab at the top-left of your news feed. •Make sure you’re posting as the page vs. yourself.
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discoverable.Social media makes your brand more
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Social media makes engaging do-able.
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accessible.Social media makes your brand more
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reliable.Social media makes your brand more
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PASSIONATE PEOPLE
INNOVATIVE SOLUTIONS
QUALITY RESULTS
Q&A