Room 214 Fitness & Health YouTube Bootcamp

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YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes

description

Get your YouTube channel in shape with this overview from Matt LeBeau at Room 214

Transcript of Room 214 Fitness & Health YouTube Bootcamp

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YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes

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Who Are We?

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Introductions

Matt LeBeauAccount [email protected]@MattAt214

Joshua HillDirector of Strategy

[email protected]

@Hillhaus

About Room 214Room 214 is a team of people dedicated to being remarkable. Focused on digital marketing since 2004, companies hire us to take their social and digital to the next level: from awareness and leads, to sales and advocacy.

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Why YouTube?

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Video is King

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YouTube is Zeus● Largest video platform with 154 million monthly viewers in U.S.● World's second largest search engine behind Google● Offers hyper-targeted video advertising● Only video platform currently available on all devices● Sizable and engaged audiences in health and fitness industries● Significant impact on search engine optimization (SEO)

In fact, next to improving SEO for your on-site content, optimizing your YouTube channel and videos is the #1 thing you can do to increase the discoverability of your brand.

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WTF is Video Metadata?

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WTF is metadata?The more you tell people about your video, the more likely they are to find it.

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Video Metadata on YouTubeFor every video, there are hundreds of small actions that you can take to make your content more discoverable.

Video Metadata:

● Title, description and tags● Closed caption transcripts● Translations● Annotations● Inclusion in Playlists, which

can also be optimized

Channel Metadata:

● Title, description and tags● About Page & Social Links● Featured Channels● InVideo links● Associated Website● Google+ Page ● One Channel Design● Content Sections

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Where Do I Start?

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First Chance WorkoutEffective marketing on YouTube takes time and practice to master, but there are several things you can do in as little as 50 minutes that can have a dramatic impact.

Optimize Your Channel

● Write a keyword-rich channel description● Add other social media links● Add channels you like or partner with● Link Google Analytics and Google+● Confirm associated website● Link Facebook and Twitter

● Add InVideo Programming● Enable “Browse” view● Create content sections● Create channel artwork*● Create channel trailer*● Optimize your trailer

If you haven’t broken a sweat, you can move on to creating Playlists or optimizing individual videos, including metadata, captions and annotations.

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Practice Makes PerfectSince it’s always easy to show rather than tell, how about we ask a volunteer to show us their YouTube channel and go through our optimization workout?

During the conference, tweet us @Room_214 with the hashtag below and you could receive a free YouTube consultation:

#YouTubeWorkout

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What Else Can I Do?

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All the Workout Gear You Need

1. Creator Hub: Your launch pad for everything YouTube

2. Creator Playbook: Optimization and engagement tips

3. Creator Academy: Video classes and tutorials

4. YouTube & Google Analytics: Measure what content works

5. Keyword Tool: What people are searching for

6. One Channel Design & Trailer: Branding and first impressions

7. YouTube Social Media: YouTube’s YouTube Channel

8. Trends & Blog: Research and video insights from YouTube

9. Advertising: AdWords for video and hyper-targeting

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YouTube Creator Hub

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YouTube Creator Playbook

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YouTube Creator Academy

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YouTube Analytics

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YouTube Keyword Tool

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One Channel Design

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YouTube Social Media

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YouTube Trends & Blog

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YouTube Advertising

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How is YouTube Changing?

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Engagement Rather Than Views

Growing your subscribers and increasing “watch time” are now the most important metrics in YouTube’s algorithm.

This means that providing viewers with high-quality content that hold their attention is crucial for search ranking, discoverability, and success of your videos and your channel.

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Just Another Social Network

In addition to being the #2 search engine, YouTube is increasing its social media muscle by adding new community management features, improving comments, and adding integrations with with Google+

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Questions?Remember to tweet us @Room_214 with the hashtag

below and you could receive a free YouTube consultation:

#YouTubeWorkout

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Links● Creator Hub: Tools, Blog & Latest News

http://www.youtube.com/yt/creators

● Creator Playbook: Optimization & Best Practiceshttp://www.youtube.com/yt/playbook/index.html

● Creator Academy: Self-Guided Courseshttp://creatoracademy.withgoogle.com/course

● YouTube Analytics: Measure What Workshttp://support.google.com/youtube/bin/topic.py?hl=en&topic=3025741&parent=3014745&ctx=topic

● YouTube Keyword Tool: Determine What People are Searching Forhttps://www.youtube.com/keyword_tool

● One Channel Design & Trailer: Content on Every Devicehttp://www.youtube.com/onechannel

● YouTube Trends: Research & Video Insightshttp://youtube-trends.blogspot.com/

● YouTube Advertising: TrueView & Google Adwords for Videohttp://www.youtube.com/yt/advertise/index.html

● Reel SEO: Terrific Blog & YouTube Channel about All Things Videohttp://www.reelseo.com/