Ron schaeffer wolfson senior_marketmobile010628

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Presentation from Senior Mobile Market 2010

Transcript of Ron schaeffer wolfson senior_marketmobile010628

  • 1. 1
    2010 Wolfson Microelectronics plc
    May 2010

2. 2
Differentiating with Audio
June 2010
June 2010
2010 Wolfson Microelectronics plc
3. Make it Better to Use
Dont Just Make it More Usable
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2010 Wolfson Microelectronics plc
June 2010
Make It Better to Use
4. 25 Years of Passion for Great Audio
HQ:Edinburgh, Scotland
Leading supplier of audio semiconductors
Shipped over 1 billion parts
An audiophile favourite
Wolfson:A Passion for Great Audio
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2010 Wolfson Microelectronics plc
June 2010
5. What Were Inside
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2010 Wolfson Microelectronics plc
June 2010
PC & Netbook
Multimedia Player
Handset
eBooks
Camera &Camcorder
Headset
TV
Gaming
Set Top Box
Blu-ray & DVD
Satnav
MFP
6. Prominent Customers
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2010 Wolfson Microelectronics plc
June 2010
7. Setting the Context:Enabling HD Audio
June 2010
For Wolfson, HD Audio means:

  • Ability to hear and be heard whenever & wherever you are, however you like

8. Quality comparable tohigh-end hi-fi 9. Enhancements such as surround sound and speaker expansion 10. Consistency across media types & devicesSpecific enablers vary by application.
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2010 Wolfson Microelectronics plc
11. Setting the Context:Enabling HD Audio
June 2010
For Wolfson, HD Audio means:

  • Ability to hear and be heard whenever & wherever you are, however you like

12. Quality comparable tohigh-end hi-fi 13. Enhancements such as surround sound and speaker expansion 14. Consistency across media types & devicesSpecific enablers vary by application.
But the same enablers cancover many use cases.
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2010 Wolfson Microelectronics plc
15. HD Audio in Mobile Phones: HD Voice
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2010 Wolfson Microelectronics plc
June 2010
HD Voice in Mobile Phones
Voice calls using W-AMR encoding, compliant to 3GPP acoustic quality recommendation, and supporting noise cancellation, acoustic echo cancellation and other audio enhancements
Translation:
Mobile phone calls that sound as good or better than landline calls taken in a quiet room
High profile launches coming from Orange and others
16. Differentiate with Audio
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2010 Wolfson Microelectronics plc
June 2010
Appeal to your target market & stand out withbrochureworthy audio capabilities
17. Over half of the UKs over 60s have age-related hearing loss(RNID)
Some are less tech savvy than those in younger generations
Almost all consume media as entertainment
Your Target Market
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2010 Wolfson Microelectronics plc
June 2010
18. Differentiate:Accommodate Hearing Loss
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2010 Wolfson Microelectronics plc
June 2010
Objective
Create the best listening environment possible and accommodate hearing aids
System enablers
Rx Ambient Noise Cancellation
Acoustic Echo Cancellation
Multiple MEMs Mics
Speech Clarity
Multiband Compression
Speaker Retune
Hearing Aid Compatibility(Acoustic & Telecoil Coupling)
19. Focus on Noise Cancellation:Two Types
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2010 Wolfson Microelectronics plc
June 2010
Rx ANC
Tx NC
Transmit Noise CancellationReduces the noise when you talk
Receive Ambient Noise CancellationReduces the noise when you listen
20. 2. Background noise,
ANC OFF
Wolfson ANC What it Does
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2010 Wolfson Microelectronics plc
June 2010
3. Background noise,
ANC ON
1. Handset speaker volume
Caller speech volume through handset speaker
Background noise drowns out the handset speaker you cant hear the caller
Wolfson ANC lowers the background noise so the speech can be heard clearly
21. Monitors the incoming signal
Creates a new signal that is equal in amplitude with the opposite phase
Mixes the new signal with the incoming signal
ANC:How it Works
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2010 Wolfson Microelectronics plc
June 2010
Ambient signal
N/C signal
Result
22. Differentiate:Better Voice Control
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2010 Wolfson Microelectronics plc
June 2010
Objective
Enable a voice controlled UI that only hears you
System enablers
Tx Noise Cancellation
Acoustic Echo Cancellation
Multiple MEMs Mics
Wind Noise Rejection
Speech Clarity
23. Differentiate:HD Video Meets HD Audio
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2010 Wolfson Microelectronics plc
June 2010
Use the same hardware to offervalue addedmedia features
Objective
Match HD Video capture with awesome audio capture
System enablers
Multiple MEMS Mics
Wind Noise Rejection
Beaming Forming
24. Make it Better to Use
Dont Just Make it More Usable
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2010 Wolfson Microelectronics plc
June 2010
Make It Better to Use
25. 19
2010 Wolfson Microelectronics plc
May 2010