Ron Finlay Smokefree England. Smokefree England Communications Campaign Ron Finlay.

Ron FinlaySmokefree England

Smokefree England Communications CampaignRon Finlay

Smokefree England Communications Campaign PAGE 01

Message

Needed

Wanted

Workable

Campaign phasing and messaging

Update on Smokefree legislation and the communications campaign

Campaign elements

Advertising Media relations

Regional meetings

Direct mail

Brochures Guidance Campaign toolkits PresentationsDVD Exhibition stand Media packs Case studies Posters

Website

Information line

Smokefree England Communications Campaign

Website

www.smokefreeengland.co.uk


Direct Mail• Poster and interim guidance brochure sent to 700,000 businesses in

January

• Guidance & signs to be sent in March to every registered employing business in England


Media Relations

• PR activity at national, regional, local and specialist level to raise awareness

• Supply of articles and factsheets

• Case studies

• Smoking room story

• Guidance issued

• 100 day countdown (23 March)

• Implementation day (1 July)

• Stories in TV soaps


Advertising• Registration (Jan – March)• Secondhand smoke campaign (March)• Reminder/enforcement (April onwards)


How you can help

• Register – and encourage others to

• Advise us of case studies

• Spread the word!


www.smokefreeengland.co.uk

0800 169 1697


Ron Finlay Smokefree England. Smokefree England Communications Campaign Ron Finlay.

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Transcript of Ron Finlay Smokefree England. Smokefree England Communications Campaign Ron Finlay.