Romuald ZdebskiyMobile Games Industry Lead

Microsoft Russiarzdebski@microsoft.com @zdebskiy

Show me the Money!

Sources: IDC and Kantarhttp://www.idc.com/getdoc.jsp?containerId=prUS24442013http://www.kantarworldpanel.com/Global/News/Android-ends-the-year-on-top-but-Apple-scores-in-key-marketshttp://www.cnews.ru/top/2014/01/31/windows_phone_v_2013_g_vyrosla_na_90_i_obognala_po_tempam_rosta_android_i_iphone_558725http://www.cnews.ru/top/2013/09/02/idc_smartfony_v_rossii_dostigli_rekordnoy_doli_541216

10.3% In Europe

#2 in 14 countries

Ahead of iPhone in 22 countries

90% YoY growth to 32mln devices

Source: http://www.pocketgamer.biz/infographic/58979/the-24-countries-where-windows-phone-is-outselling-ios/

IDC forecast 2014 – 2018:

“Windows Phone stands to grow the fastest among the leading smartphone operating systems”

Source: IDC Worldwide Mobile Phone Tracker, February 26, 2014 http://www.idc.com/getdoc.jsp?containerId=prUS24701614

Winning formula

Comfort for users

250 000+ applications

Vast majority of popular apps:

Lot of popular games:

Big selection of devices with 8.1 update:

Opportunity for

developers

250 000+ applications

Space for organic growth

Millions of paying users

Growing OS

ARPU comparable to iOS

Free or cheap traffic

Microsoft support

Leading

5МPLAYERS

Source: http://www.game-insight.com/en/news/53314695fb8b876746c88e2c

8МDOWNLOADS

1st Month250K Downloads

Growing

JOYBITSWINDOWS PHONE and WINDOWS 83.7

МDOWNLOADS50

KDAILY DOWNLOADS

DURING RED STRIPE DEALS

PROMO

3xYEAR OVER YEAR

WINDOWS REVENUE GROWTH

JOYBITSWINDOWS PHONE and WINDOWS 8

3xYEAR OVER YEAR

WINDOWS REVENUE GROWTH

STORES TOTAL REVENUE DATA

6МDOWNLOADS

2X more than other platforms

Source: http://blogs.windows.com/windows/b/buildingapps/archive/2014/06/16/developer-speak-drift-mania-series-downloaded-6-million-times-developer-to-expand-his-reach-with-8-1.aspx

Starting up

100KDOWNLOADSin 1st MONTH

Dragon Revenge

100KDOWNLOADS

in 10 DAYS

downloads and ARPU 2X more than on

AndroidSources: http://habrahabr.ru/post/198594/ http://habrahabr.ru/post/225899/

Installs

Show me how to get this money!

1.Create/port your game

2.Use Windows features to differentiate

3.Get Microsoft support

Gaming Middleware welcomed on Windows!

SPECIAL OFFER FOR DEVELOPERS ON WINDOWS AND

WINDOWS PHONEunity3d.com/pages/windows/offer

• Free Unity for Windows Store Add-on• Free Windows Dev Center Account• Free Microsoft Windows 8 Pro License• Developer device for testing (phone or

tablet)• Priority review for store promotion• Global contest for best games

http://unity3d.com/contest/windows

C++ DirectX C# HTML5

JavaScript WebGL

One Windows

Use Windows features to differentiate

Implement trial API

Use live tiles for game progress

Use universal apps in Store Share IAP Share purchase transaction Additional promotion

Use universal projects in Visuals Studio

Remind for ratings when appropriate

Get Microsoft support

For LeadersFeaturing in Store

Promo in MS channels:• Windows site• Social groups• Windows Blogs

Co-marketing projects

Help in technology and design

Certification fast track

OEM preinstalls

For startups

Free development software and Store account

Windows Azure resources

Knowledge

Grants ($30 000 - $100 000) and investments

BizSpark.ru

microsoftventures.com

appcampus.fi

ID@XBOXINDEPENDENT DEVELOPERS PUBLISHING

PROGRAM FOR XBOX ONE

xbox.com/id

It is the best time to release on Windows!

Let’s start.

Romuald ZdebskiyMobile Games Industry Lead

Microsoft Russiarzdebski@microsoft.com @zdebskiy

AppendixWindows Store Statistics & Insights

Windows Store Trends

Downloads by market

Languages of Windows Store customers

Source: http://blogs.windows.com/windows/b/buildingapps/archive/2014/05/21/windows-and-windows-phone-store-trends-may-2014-update.aspx

Australia Austria Belgium BrazilCanada China Denmark France

Germany Italy New Zealand NorwayPoland Russia Sweden SwitzerlandUnited States

     

Markets where more than 50% of total app sales revenue is from in-app purchase, Jan. 2014

App downloads per phone memory

Top Selling Nokia Windows Phones now1. Lumia 630 DUAL SIM (screen 4,5’’, camera 5 MP, storage

8 GB);

2. Lumia 520 (screen 4’’, camera 5 MP, storage 8 GB);

3. Lumia 630 (screen 4,5’’, camera 5 MP, storage 8 GB);

4. Lumia 925 (screen 4,5’’, camera 8,7 MP, storage 16 GB);

5. Lumia 1020 (screen 4,5’’, camera 41 MP, storage 32 GB);

6. Lumia 1520 (screen 6’’, camera 20 MP, storage 32 GB);

7. Lumia 920 (screen 4,5’’, camera 8,7 MP, storage 32 GB).

AppendixHistorical Data from Winter Nights session

7th Feb 2014

ДОЛЯ WINDOWS PHONE НА РОССИЙСКОМ РЫНКЕ СМАРТФОНОВ СОСТАВЛЯЕТ 8.6%

ПО ДАННЫМ IDC и Kantarhttp://www.idc.com/getdoc.jsp?containerId=prUS24442013http://www.kantarworldpanel.com/Global/News/Android-ends-the-year-on-top-but-Apple-scores-in-key-marketshttp://www.cnews.ru/top/2014/01/31/windows_phone_v_2013_g_vyrosla_na_90_i_obognala_po_tempam_rosta_android_i_iphone_558725http://www.cnews.ru/top/2013/09/02/idc_smartfony_v_rossii_dostigli_rekordnoy_doli_541216

10.3% в Европе

№2 в 14 странах

Впереди iPhone в 22 странах

Рост на 90% за год до 32млн устройств

WINDOWS PHONE STORE

220+ ТЫСЯЧ ПРИЛОЖЕНИЙ

+500 каждый день

3+ МИЛЛИАДРА ЗАГРУЗОК

WP 7.5 MANGO

WP 7.5TANGO

WP 7.0 WP 8

1 МИЛЛИАРД

3 МИЛЛИАРДА

WINDOWS PHONE STORE

Уже есть подавляющее большинство популярных приложений

TOP 30 самых скачиваемых приложений на каждой из платформ

WINDOWS 84.3+ млн активных устройств в России

превысил iPad в октябре 2013

До вашего приложения ровно один клик

Источник - LiveInternet.ru:http://www.liveinternet.ru/stat/ru/oses.html?period=week&slice=ru&id=3&id=12&show=rebuild+graph&per_page=10&report=oses.html%3Fslice%3Dru%3Bperiod%3Dweek

Временно не

учитывался 8.1

GAME INSIGHTНА WINDOWS PHONE И WINDOWS 81.7

МУСТАНОВОК MY COUNTRY

С НОЯБРЯ 2012 500K

УСТАНОВОК RULE THE KINDOMС ИЮНЯ 2013

ВКОНТАКТЕНА WINDOWS PHONE

3xРОСТ ПОСЕЩАЕМОСТИ

ЗА 6 МЕСЯЦЕВ960K

ПОЛЬЗОВАТЕЛЕЙ В СУТКИ

СМЕШАРИКИНА WINDOWS PHONEНА

30%БОЛЬШЕ УСТАНОВОК,

ЧЕМ НА IOS

2xБОЛЬШЕ ПОКУПОК, ЧЕМ НА ANDROID

НА

40%БОЛЬШЕ УСТАНОВОК,

ЧЕМ НА ANDROID

ПРОДВИЖЕНИЕ. РЕКЛАМА. МОНЕТИЗАЦИЯ.