Rolly Brush

DAVID BRANCH 941-350-9002 FAX 941-925-5984 [email protected]


Products

Rolly Brush disposable toothbrushes are a unique 'all-in-one' toothbrush and breath freshener;

designed by dentists and engineers. All you have to do is place the soft mini-toothbrush in your

mouth and roll it around with your tongue and/or chew, just like a piece of gum - the results are

amazing! While utilizing the Rolly Brush, the natural action of the brush cleans your teeth as you

maneuver it around your mouth. At the same time a fresh mint flavor is released from the brush

to freshen your breath, which lasts for up to 20 minutes - quick, easy, safe for children seven

years of age and older, and very effective!

The active ingredient in Rolly Brushes is Xylitol; a natural sugar deriving from the fibers of

many fruits and vegetables. Xylitol is a natural, zero calorie, diabetic-safe sweetener that tastes

and looks like sugar. Clinical studies confirm Xylitol is proven to both fight and reduce plaque

in addition to having many other medical health benefits. Xylitol is also approved by the Food

and Drug Administration. Rolly Brushes also contain Fluoride which works with the Xylitol to

protect teeth and gums.

Rolly Brushes are made of a food-grade material from DuPont and if swallowed; will pass

through the digestive tract and system safely. To date and with over 100 million units sold

globally, there have been no lawsuits or claims against the Rolly Brush. Our clinical studies

assure safety of the product in addition to many other important studies. Clinical studies have

been conducted and completed by the following Universities and Organizations:

BLUESTONE CENTER FOR CLINICAL RESEARCH, NYU EFFICIENCY OF PLAQUE REMOVAL USING A ROLLY BRUSH THE JOURNAL OF CLINICAL DENTISTRY PROPHYLAXIS - SCHOOL ZURICH NORTH - DENTAL HYGIENE UNIVERSITY OF ZURICH - SWITZERLAND PLAQUE INHIBITION BY A NEW HYGIENE DEVICE TNO PHYSIOLOGICAL SCIENCES - HOLLAND FATE OF ROLLY BRUSH AFTER ACCIDENTAL SWALLOWING TNO PHYSIOLOGICAL SCIENCES - HOLLAND 'Investigation of suitability for mouth contact using the EU legislation'


Redhot International receives all shipments of Rolly Brush product directly from Rolly Brush

Italy. Rolly Brush Italy will ship product directly to Redhot International or drop ship directly to

Redhot International clients, distributors, retailers, partners, and licensees.

Rolly Brushes can be packaged any way imaginable however currently, brushes come boxed in

cases which will be stored on pallets with Redhot International fulfillment partners. The actual

Rolly Brushes currently have four types of packaging and custom packaging is viable with 45

days advanced notice.

Current packaging includes the following:

1. Individual Brushes Wrapped in Sealed Foil Sachets

2. Cardboard Displays Boxes Containing 100 Individual Brushes in Sealed Foil Sachets

3. Blister Packs Containing Six (06) Brushes

4. Customized Packaging for Third Parties as Described in Items (1-3)

Future product offerings from the manufacturer include multiple flavors to choose from. While

mint is the only flavor offered currently, plans for bubble gum and strawberry are in

development and final product is projected to be completed by January 01, 2011. Rolly Brush

Italy is also experimenting with a teeth-whitening brush and plans for completion are

targeted between January 01, 2011 and March 15th, 2011.

Market Analysis Summary

Oral hygiene represents a $27.6 billion industry. This market consists of the sale of dental floss,

denture care, mouthwash, toothpaste and toothbrushes. The market is valued to retail selling

price (RSP) and includes any applicable taxes.

The global oral hygiene market grew by 2.9% in 2008 to reach a value of $25.4 billion.

- In 2013, the global oral hygiene market is forecast to have a value of $29.5 billion, an

increase of 15.8% since 2008.

- The global oral hygiene market grew by 2.3% in 2008 to reach a volume of 12.7 billion

units.

- In 2013, the global oral hygiene market is forecast to have a volume of 14.3 billion units,

an increase of 12.8% since 2008.

- Toothpaste sales dominated the global hygiene market, generating 57% of the market’s

value.

- Supermarkets and hypermarkets distribute 43% of the global oral hygiene market’s value.

Source – Research and Markets 2010


There are over 281,651,755 people in the United States over seven (07) years of age. Rolly

Brush is approved and safe for children seven years or older.

South Americahas over 385,742,554 people while the Caribbean has 40,809,052 people.

Source – Wikipedia 2009

Strategy and Implementation Summary

Strategy and implementation is defined in our Marketing Plan however; it should be noted that

we’ve cut into our first and second year profits to assure consumer education and recognition in

addition to other branding strategies. Fourth year and beyond revenues are significantly higher

and exceed over $465 Million

Competitive Edge

The Rolly Brush has no other competitors to date and the actual product has been in development

for almost a decade. Rolly Brushes are a unique and very technological product. The

manufacturer’s suppliers are very well known and the raw material producers are worldwide

leaders. The manufacturing of the brushes are currently and will remain in Parma, Italy for strict

quality assurance. Rolly Brush Italy was founded in 2001. Said company is part of the Finber

group; the holding is the owner of several companies. The most important company is SKG

Italia; a worldwide leading high-tech manufacturer for automotive air conditioning components,

switches, and a multitude of various products for both horizontal and vertical markets. SKG

Italia is 45 years old and it has a $255 million annual turnover. Additional information exists but

is confidential at this time.

Rolly Brush has been featured in over 60 magazines, radio stations, television news reports and

features in Europe and Japan. Top magazines to include Cosmopolitan, Men’s Health, and

Glamour. Rolly Brush also sponsors professional motor cross, rugby, professional Formula 1

racing, and other major events.

We have recently approached the marketing directors of Red Bull, M&M, and Hooters

Restaurants who have all requested customized packaging and orders. Details are confidential at

this time. We have approached several celebrities to include actors, comedians, models, and

politicians who have all stated they ‘love’ our product and many offering their formal

endorsements! We have done samplings, focus groups, and events to assure feedback and


marketing. All have been exceptionally successful and there have been zero failures. As Sarah

Palin stated at the Daytona 500, ‘I want these; where can I buy them’.

Currently, over 100 million Rolly Brushes have been sold. Rolly Brushes are in Italy, Spain,

Germany and Japan. Over 4.6 million brushes are sold a year in Italy. The brand new rights

holder in Japan has recently ordered 30 million brushes and anticipates this to be a monthly order

within the next two quarters. The United States of America is sure to be the largest markets for

Rolly Brush products.

Rolly Brushes have been successfully laboratory tested, investigated, and approved by Bluestone

center (NYU), Zurich University, and TNO Center (Holland). The Rolly Brush meets all

qualifications and will be formally registered by the US Food and Drug Administration by March

20, 2010. Current manufacturing production capability is 9.5 million brushes per month and

manufacturing can be ramped up to produce over 25 million brushes four months from the date

requested.

Rolly Brush

Documents

Transcript of Rolly Brush