Roll It - After Class 2
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Transcript of Roll It - After Class 2
PERSUASIVE COMMUNICATIONGUILLEMOT ADRIEN
WINTENBERGER MARYLINE
WOLBER XAVIER
HUANG XUETING
OUR PRODUCT : ROLL’IT
OUR PRODUCT: SUITCASE WITH TWO MAIN FUNCTIONS
• 1) Recharge your devices : There is a battery which allows customers
to recharge their devices. You can plug on this battery one device.
There is enough space in the suitcase to tidy up your phone,
computer and so on..
• 2) Also, we use an innovative technology that allows the user to spend
less energy to carry his/her suitcase. Indeed, the gyroscope which is
incorporated to the suitcase calculates the inclination of the path.
When the user goes uphill and when the inclination is higher than 2%
(1 meter up every 100 meters) the suitcase activates its « help-to-
carry » tool. The user doesn’t feel the pain anymore when he carry a
heavy suitcase. When the user goes downhill and when the path is
MORE INFORMATION ABOUT THE PRODUCT• The system is made to function with suitcase whose weight is not heavier than
35 kgs.
• Our innovative suitcase with its powerful battery is able to create energy
thanks to a dynamo placed in the wheels. When the consumer is pulling the
suitcase on a flat path, the battery recharges itself. It is exactly the same when
the user is going downhill.
• In other words, when the system is not helping the user to carry the suitcase,
there is no consumption of energy for this specific function.
• Even if the user is static, the battery can be used to recharge external devices.
• You can put the battery off from the suitcase to recharge it when you are at
home
MORE INFORMATION ABOUT THE PRODUCT
• The product can be produced in a lot of differents colors. The suitcase
is available in one size.
• It is made of polycarbonate for a better resistance and flexibility.
BUSINESS CONCEPT
• Our target : 20 – 65 Business men/women, exchange students,
frequent travelers, tourists, vacationers.
• Countries of commercialization : first, we will focus on Europe,
specially in France, Germany, Spain, Italy Great Britain, and also
China.
• Country of production : we import the battery from China, and we will
do the final assembly in France.
MANAGEMENT TEAM
• We also need to hire R&D engineers, business developer.
XavierCEO & HR
AdrienFinance department
AthenaMarketing & commercial
department
MarylineLogistics department