1. ROLE OF SOCIAL MEDIA & WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009

2. www.marketingintelligenceblog.nl 3. Social media usage doubled since 2007

2010 GenY outnumber Baby Boomers

GenY & X email pass 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers 4. 5. Beth Kanter, bethkanter.org Member Objective 6. 5 WAYS TO USE SOCIAL MEDIA & THE WEB 7. 5 STEPS

Set your goal

Listen!

Find the tool(s) right for you

Create a community map

• Sharing content

• Generating buzz

• Building Community

8. Tools

Create a member connection map.Start with aHub(your website) addTraditional Channels(phone, email, mail, listserv) andNew Channels(Online member community, social media)

Listen(Google Alerts, Twitter search )

Communicate(RSS, feed aggregator, bookmarking )

Engage(Discussions, sharing, contributing)

9. 5 STEPS

Set your goal

Listen!

Find the tool(s) right for you

Create a community map

• Sharing content

• Generating buzz

• Building Community

Trial, test, reflect, repeat

10. Tools to Listen 11. Tools to share content / engage 12. Tools to generate buzz 13. Tools to build community 14. 3 Small Actions to Take

Learn to listen:

• Googles Blog Searchhttp://blogsearch.google.com/

• Google Alertshttp://www.google.com/alerts

• Social Mentionhttp://www.socialmention.com/

• Technoratihttp://www.technorati.com/

• Twitterhttp://search.twitter.com/

Poll your members:

• Quick poll what tools are they using

• Search on LinkedIn

• Import emails to checkwhos there

Test one outpost at a time

15. CONTACT ME

Email:[email_address]

Phone:301-725-2508

Website:www.marinermanagement.com

Twitter:@peggyhoffman

LinkedIn:Peggy Hoffman