Role of Satellite in Digitalization Process
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Transcript of Role of Satellite in Digitalization Process
This document is offered compliments of BSP Media Group. www.bspmediagroup.com
All rights reserved.
Theodore Asampong Sales Director
BON International Summit on Digital Broadcasting in Nigeria, Abuja
6 – 7 May 2015
Role of Satellite in Digitalization Process
Agenda
About SES
About SES Platform Services
West Africa DTH Platform
Satellites role in Digitalization
2
Improving our service by expanding
our regional teams
One platform, global reach
Global fleet of 55 satellites at 37 orbital positions
Coverage for 99% of the world’s population
Reach of over 291 million households world-wide
A well-connected teleport infrastructure
Leading direct-to-home (DTH)
satellite operator in Europe
More than 6,200 TV channels, including almost
1,800 in HD
Major supplier to cable head ends in the Americas
Hosts some of the fastest-growing DTH platforms in
emerging markets
Over 1,270 employees around the globe
▲ 23 locations worldwide
▲ 1,862 billion Euro revenue in 2013
▲ 1,487 transponders
3
- SES Proprietary and Confidential -
Who we serve
Media and
broadcasters
Enterprise and
telcos
Governments
and institutions
4
- SES Proprietary and Confidential -
What do we do
to support
growth ?
We listen to you when
designing a solution
by
Investing in fleet capacity
Building new partnerships
Serving global customers locally
Pushing innovation in satellite
applications
Your partners
beyond satellite
capacity
SES Platform Services Broadband Services Techcom Services 8
SES Structure
Government
Solutions
Platform
Services
Broadband
Services
Techcom
Services HD +
Satellite infrastructure SES Services
African DTH platforms on SES satellites
22°W 5°E 28.2°E Francophone West & Central Africa East & Southern Africa Anglophone West Africa
1 Satellite (SES-4) 2 Satellites (ASTRA-4A + SES-5) 2 Satellites (ASTRA-2F + ASTRA-2G)
SES-4 ASTRA-4A SES-5 ASTRA-2F ASTRA-2G
Pay T
V p
latf
orm
Pay T
V p
latf
orm
FT
A/F
TV
pla
tfo
rm
FT
A/F
TV
pla
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Around 500 TV channels of which 27 are HD
SES’ Service companies
High-speed broadband solutions
via satellite
Managed services for broadcasters
Bringing satellite access to your
doorsteps
Providing world-class engineering
and project management services
10
Broadband Services Platform Services
TechCom Services Global Access Services
- SES Proprietary and Confidential -
SES Platform Services Broadband Services Techcom Services 11
About SES Platform Services
SES Platform Services is the leading
technical provider in end-to-end
solutions for processing, archiving
and distributing audiovisual content
and data.
Our mission is the efficient and secure
transmission of your content to your
customers - in every format, on any
screen.
We move images
Images move the world
SPS Service Capabilities
12
Playout
Playout
Compact
Playout
Basic
Playout
Pro/Premium
Playout
Remote
Ingest
Digital Archive
Media Asset
Management
Transcoding
Content
Management
Conditional
Access
Simulcrypt
DRM
Secure
Streaming
Encryption
Digital Uplink TV
Digital Uplink
Radio
Digital Uplink
Data
Signal
Contribution
Broadcast
Multiscreen
Encoding
Content Delivery
Network
HbbTV
Web
Applications
Internet
Our goal: Ensure similar level of quality across our operations (Munich – Lagos)
13
The West Africa DTH platform
End-to-end Service Offering
SES Proprietary and Confidential
Our new end-to-end
service offering
technical platform
on 28.2E gives you
the highest
technical reach in
Africa
SES FTA DTH Platform for Nigeria
15
Offer represents a straight forward operational solution
28.2°E
The highest technical reach in West Africa
16
SES offers the highest technical reach in West Africa, giving broadcasters access to 5
millions of households (with more than 1.7 million households in Ghana alone*), on a
premium Free-to-Air (FTA) neighborhood.
ASTRA 2F West Africa Ku-band beam ASTRA-2G
2
satellites
More eyeballs…higher advertising revenues
SES Proprietary and Confidential Source:Ipsos, Satellite Monitor in Ghana, Q1/2014
SES Partner Teleport - CWG
17
- SES Proprietary and Confidential -
• CWG is official ‘SES Partner
Teleport’ in Nigeria
• SES provides satellite based ground
services to broadcasting customers in
Nigeria on Astra2F (28.2°E) using CWG
RF infrastructure and expertise
• SES provides the necessary
DTH/Playout equipment
Head-End System Architecture
18
Services in blue box are part of the full SES service offering
Efficient Solutions for DTT Networks
Satellites role in Digitalization
20
SES promotes an hybrid DTT/DTH solution allowing terrestrial network operators to efficiently
Feed DTT transmitters and
Complement coverage in white spots with Direct-to-Home (DTH) broadcasting
The joint use of satellite capacity for the two applications is an alternative to the pure commercial
offering consisting of dual capacity: capacity for DTH + capacity for DTT feeding
USP’s to customer:
Cost savings: space segment required only once
DTH compatibility without development of any specific STB
DTT compatibility with all network topologies (MFN and SFN)
Integrated DTT/ DTT SAT approach allowing for
• optimized network design
• lower CAPEX required as DTT SAT offering is de facto existing
• 100% reach from the onset
Introduction
Satellites and DTT Networks
DTT Feeding
21
Primary or secondary (back-up) feeding of DTT networks
Why Who (Potential Satellite Customers)
• Satellite ubiquity and coverage
• Country size and topology
• Number of sites
• Location of sites (e.g. in mountains)
• Time constraint
• Reduced investment vs. terrestrial feeding
• Controllable OPEX
• DTT Network Operators
• Multiplex Operators
Complementing DTT networks by a DTH package replicating all DTT content (as in many Western Europe
countries: UK, France, Italy…)
Why Who (Potential Satellite Customers)
• Country size and topology
• Regulatory constraint to reach 100% of the population or
• Time constraint
• Reduced investment vs. terrestrial reception only (less towers)
• Commercial operator willing to establish an alternative to DTT
• Opportunity to build a low end / entry level platform allowing
development of additional services and/or upselling of premium
bouquets
• DTT Network Operators
• DTH Operators
• Multiplex Operators
Satellites and DTT Networks
DTT SAT (DTH)
22
Satellites and DTT Networks
Hybrid DTT/DTH
23
Feeding DTT network with a DTH compatible stream
Why Who (Potential Satellite Customers)
• Satellite ubiquity and coverage
• Country size and topology
• Regulatory constraint to reach 100% of the population or
• Time constraint
• Reduced investment vs. terrestrial reception only (less towers)
• Commercial venture willing to establish an alternative to DTT
• Opportunity to build a low end / entry level platform allowing
development of additional services and/or upselling of premium
bouquets
• DTT Network Operators
• DTH Operators
• Multiplex Operators
Deployment of Digital Infrastructure
24
100%
0%
Start of satellite
transmissions
Start of DTT
transmissions
Y0 Yt
Analogue
switch-off
Number of
digital TV
Households
Timing - Years
Digital transition
with support of
satellite
Digital transition
without support
of satellite
• Analogue can only be switched-off once digital has a high reach (close to 100%).
Only a technical coverage is not enough! Thus: support of satellite services is necessary to
accommodate an early switch-off date.
• Important observation: starting satellite transmissions at early stage in the process
stimulates the uptake of digital reception equipment at end-user level.
- SES Proprietary and Confidential -
Ytoday
Digital Satellite is:
1. Quick
2. Cost effective
3. Complementary to DTT
4. Available everywhere from Day 1
5. High quality
Why Satellite for Digitalization?
25
Especially in the early phases, satellite to drive the digital transition. Satellites play a
leading role in the transition phase.
- SES Proprietary and Confidential -
Why SES?
Global expertise and proven track record in digitalization processes.
A growing number of consumer dishes pointing to SES satellite on
ASTRA 2F (28.2°E) already today.
Existing local African channels on the SES platform.
Local presence of SES in West Africa (Ghana and Nigeria).
High powered satellite capacity in the market.
SES commonly provides end-to-end services portfolio, i.e. one-partner
for all aspects moving your images.
- SES Proprietary and Confidential -
26
ANNEX
Reach and Cost Remain our Main Strengths
Illustrating satellite’s cost efficiency for content
distribution: Costs per channel and household per
year.
Satellite can cover the entire Nigerian population,
enabling a high digital reach rapidly
What percentage of the population needs to be
covered by DTT – Financial Metrics:
Incremental satellite cost is independent from
where households are located and from the
number of receiving points.
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Inv
es
tme
nt
Technical Reach
Infrastructure Investment: Satellite vs DTT
Satellite
DTT
X NGN?
4X NGN?
ILLUSTRATIVE
ONLY
Reach Distribution Cost
Satellite will get its share of the digitization process as terrestrial networks lack reach and their
economics don’t close in less dense areas or for highly popular contents
- SES Proprietary and Confidential - SES Broadcast Summit Nigeria, 06th August 2014
29
Hybrid DTT/DTH by Satellite
An efficient technology to deliver digital television to all households
Hybrid DTT/ DTH
Innovation
Innovative concept: DTH transmission made compatible with all DTT networks topologies!
Proposed solution
Allows both DTH reception via standard STB’s and DTT distribution whatever the network topology
Product available commercially as of today
Specific equipment to be installed at UL site and DTT towers (at no significant delta cost vs. other
non-hybrid solutions)
Allows for content
• Protection with CAS, simultcrypting if required
• Regionalization, benefiting from MPLP feature available in DVB-T2
Commercial model upon customer’s request:
Either dual supplier mode:
• SES commercializing Satellite capacity
• Third party in charge of head-end set-up and operations
Or SES offering a OSS (One-Stop-Shop) solution encompassing both elements
31
DTT/DTH Hybrid – Reference Diagram
Content is aggregated at a central head-end before being up-linked to the satellite
Time-synchronisation and deterministic multiplexing at transmission sites ensures SFN compliance
Satellite transponder is operated in ‘classical’ DTH MCPC mode
Low data rate overhead to be carried over the DTH MUX (up to a couple of hundreds of kbps)
The satellite can feed both DTT transmitter sites and DTH receivers from the same transmission
SFN Region
DTH STB’s
32
MFN Region
