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Role of Nestle
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Transcript of Role of Nestle
The Contribution of Nestle as MNCs in Malaysia
A. Introduction
In this globalization era, there are so many corporations that spread around the
world and dominating the economic business activity of a country. One of corporation
which is popular nowadays is Multinational Corporation (MNCs). Today, the country
around the world is having Multinational Corporation that play important role in those
countries. Usually, the Multinational Corporation is not only one. There are many
Multinational Corporation in one country that also having important role in the term of
economic and development. The Multinational Corporation can give the host country
some advantages such as creating job and it also contribute to the national income from
the tax that should be given to the host country (Sumantoro, 1987). To understand
more about Multinational Corporation, we need to know about what Multinational
Corporation is and what kind of role that they give to the host country and home
country.
A Multinational Corporation is a kind of business entities that operate in more than
one country in the world (Bonaventure I, 2011). The Multinational Corporation has its
own headquarter that become the centre of the business. While the others Multinational
Corporation is spread around the world and has its own role in the host country. The
Multinational Corporation in the host country usually gives some advantages such as in
technological, managerial of business, investment and also creates some jobs for the
citizen.
The idea of Multinational Corporation is not new. Some have traced the roots of
modern Multinational Corporation to Europe’s great trading companies beginning with
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the Dutch, east India trading company in 1689 (Carlos Ortiz, 2006). The level of
multinational enterprise expanded in the nineteenth century and into the corporation
had its first subsidiary in Europe (Jan Aart Scholte. 1997).
Between 1945 and 1968 direct private investment in international ventures are
increased 10 percent annually (Robert E. Lipsey). Today, as fast as trade and other
form of international commerce have grown, Multinational Corporation has expanded
even more rapidly. The Multinational Corporation is spreading around the world. They
are dominating the market in those countries. They can compete with the other
Multinational Corporation in those countries and compete with the domestic business.
Multinational Corporation is spreading around the world because they try to get
wider market and get more advantages. The Multinational Corporation has some
motives and objective when they are opening new Multinational Corporation in the
other country. They try to get cheap labor in the other country/ in a host country. The
Multinational Corporation is making and builds their business in other country
especially to get cheap labor. They like to expand their business especially in the
developing country. They like to expand their business in the developing country
because in the developing country, there are so many citizens that have no job. With
this condition, the Multinational Corporation tries to take this chance to get the labor.
The Multinational Corporation can use this labor in order to work for them with cheap
salary. The Multinational Corporation can give the labor cheap salary because they
only have limited capability to do their job. They only think to get job and get their
payment in order to fulfill their daily need. They do not need the other thing as long as
they can fulfill their daily needs. So the Multinational Corporation can maximize them
and giving them cheap salary.
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The other things that make the Multinational Corporation like to expand their
business in the developing country because of the raw material. The Multinational
Corporation can get raw material easily in the developing country because they have
more capital to influence the government policy. They can use their capital to influence
them. The raw material that the Multinational Corporation gets is cheaper than they get
in their own country. In the developing country, there are usually so many raw
materials and they cannot produce this raw material without the assistance from other
country. Sometime they are lack of capital, technology and capability to produce the
raw material become goods. These conditions become the chance for the Multinational
Corporation that has more capital to make cooperation and get raw material for their
business.
Besides getting cheap labor and cheap raw material for their business, the
Multinational Corporation is also trying to get some location that can give them
specific advantages. With this specific advantage, they can get more profits from their
business. They try to look for location of a host country that can give them specific
advantages such as tax holiday and free from other trade barriers. With these specific
advantages, the Multinational Corporation can expand their business in host country
without paying more for the tax and they do not need to feel worry about the trade
barrier that can impede their business. So with this kind of specialty, they can gain
more profit. Besides looking for specific location that can give then tax haven and free
from tax barriers, they also try to see and look for the place that is suitable for their
taste. The Multinational Corporation that wants to open and expand their business in
other country should know about their consumer taste. The Multinational Corporation
should be smart in order to gain the attention and get more consumers for their product.
When the Multinational Corporation knows the consumer taste, they can produce the
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goods and sell it to the consumer. When the consumer taste is the same as the
Multinational Corporation products, the Multinational Corporation can get more profit
on it.
The last thing that also becomes important for the Multinational Corporation in
making and expanding their business in other country is about the market. Before
deciding the location to build their Multinational Corporation, they should observe the
location. They need to know about the market condition and market access in those
countries. Market condition and market access become important things for
Multinational Corporation in order to develop their business. If the market condition is
supporting to their business like there are so many demand about certain product and
the country cannot give enough supply for the consumer demand, so it is the chance for
Multinational Corporation to do the business. Not only have that, the market access in
the country also become one of important factor that should be recognizes by the
Multinational Corporation. Market access such as transportation and the area or
location of the business is far or not from the material and consumer. It needs to be
observed in order to get the best location and access for their business.
There are some advantages and disadvantages about the existing of Multinational
Corporation. Multinational Corporation can give some advantages for the host country,
but it also can give some bad impact to the host country.
a. Advantages
- Multinational Corporation has provides the host country with technological and
technical advantages. When there is Multinational Corporation in the country,
they can give the host country some advantage in the term of technology and
the managerial (Shyam Soni). The host country people can learn about their
Malaysia Political Economy| 4
technology to do business and how they manage their business. Not only that,
some people argue that Multinational Corporation can best engage in the
“expensive business” of developing new productive knowledge. It can be
happen because the host country people that before is lack of ability in the term
of technology and managerial, using and working at the Multinational
Corporation can make them get more new knowledge. They can learn their
business system step by step.
- There are so many developing countries in the world that lack of capital. The
developing countries do not have enough capital to expand their business and
economic. Capital becomes important thing when the country wants to build
and develop their economic activity. To get the capital, the country tries to look
for cooperation with the other country in order to get more capital. One of way
to get more capital for the country is making some cooperation with
Multinational Corporation. The Multinational Corporation can provide capital
for the host country that wants to make cooperation with them. So, we can say
that Multinational Corporation is become one of way for the country especially
developing country to get the capital.
- Multinational Corporation creates job vacancies for the host country. It means
that Multinational Corporation can provide job for the citizen in the host
country. When the Multinational Corporation exists in the other country, it of
course needs more workers that can help them to operate their business. So, we
can say that the Multinational Corporation gives employment opportunities in
the developing country and less develop country (James C. W. Ahiakpor).
Malaysia Political Economy| 5
b. Disadvantages
- Multinational Corporation drain host capital countries. The Multinational
Corporation is taking more capital out in profits than they put in through
investment (Carli Guyon, 2007). It usually happens in the business activity. The
people that have power in the Multinational Corporation are sometimes taking
more profits for their own and it will reduce the amount of money to be
invested in the business when the business is success.
- One of the Multinational Corporation objectives is to get cheaper raw material
from the host country. When the Multinational Corporation is having this kind
of raw material in the host country, it means that the Multinational Corporation
is reducing the host countries resources in order to get the material for
production. The material that they get is usually from the natural resources. In
the developing country there are many natural resources that has not be produce
become valuable goods because of their capability does not enough. So, the
developing country only sells it in the form of raw material to the Multinational
Corporation. They can get money while the Multinational Corporation can
produce it and make the things become more valuable and can be used by the
consumer.
- Some Multinational Corporation that has been success builds their business in
the host country; they can use their power to influence the government. They
can interfere the policy making of the government. The Multinational
Corporation can engage in the political manipulation and other unethical
activities (Don Mayer and Ruth Jebe, 2010). The Multinational Corporation
also has their own interest when they have enough power. They can do anything
to get their own interest. For example is the Multinational Corporation indicted
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for political meddling such as the involvement of international telephone and
telegraph in the 1973 overthrow of Chile’s president Allende.
- Multinational Corporation is engage in unethical activities that are not permitted
in their home country. There are many drug companies that sell many products
in other countries without prescription which is banned in the home country
(David Fuchs, 2011). This condition is giving effect to the host country. The
host country gets some drugs without prescription and it can affect the consumer
that consumes the drug for their health.
As the above advantages and disadvantages argument over the role of
Multinational Corporation indicate, these giant enterprise are of mixed value. On the
positive side, they do facilitate the transfer of capital, technology and management
techniques. They also play a role in economic integration that functionalist claim will
lead to higher world order.
Some of the critic points are also well taken. Global Corporation have caused
some economic dislocation in both home and host countries. Multinational Corporation
have also sometimes taken exercise profits, depleted resources and added little to the
development of host countries. Multinational Corporation also has pursued their
interest.
So, from the discussion above, I would like to make it specific about the role of
Multinational Corporation in Malaysia. What kind of role that the Multinational
Corporation gives in Malaysia. What their contribution to the Malaysia people,
government, economic development and other aspect of life. In this paper I would like
to focus about the role of Nestle in Malaysia.
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B. Content
Multinational Corporation as one of enterprise activity is operating in several
countries around the world. In one country, it is usually more than one Multinational
Corporation that doing their business. The Multinational Corporation also exists in
Malaysia. Since the Malaysian government is having an initiative for their country to
make a kind of business environment that can open the opportunities for their country
to increase their economic growth and profits, the condition of this country become one
of promising for the manufacture and export base region. Since the government open
more opportunities for the investor to invest their capital to Malaysia, Malaysia’s
economic condition become better. Malaysia is rank as among the world’s top 20
attractive countries for foreign direct investment (FDI), according to the World
Investment Prospect Survey 2007-2009 FDI by the Unites Nations Conference on
Trade and Development (UNCTAD, 2007).
The domestic conditions in Malaysia that support the development of the
industries make some foreigner invest their money in Malaysia. The foreign investors
that can see the business opportunity in Malaysia is quickly give their capital and make
their business in Malaysia. They like to compete each other in order to wider their
business and get more profit from it. Before they give their capital in Malaysia, they
should do observation first, for example about the market, consumer taste and other
aspect which is in the future will support and make their business become success.
One of Multinational Corporation that also tries to invest their capital and build
their company in Malaysia was Nestle. Nestle try to get the business opportunity in
Malaysia in the food supply aspect. Nestle try to give healthy food supply in Malaysia.
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Today, Nestle Company become one the successful company in Malaysia. They can
supply food for Malaysian people.
In 1912, Nestle are starting to open their company in Malaysia. At the first time,
they were in Penang as the Anglo-Swiss Condensed Milk Company. Later in 1939,
they expand their company business to Kuala Lumpur. They began to make their first
factory in Petaling Jaya and start to do manufacture for their product in the other
factories (nestle.com). They can operate their industry well. It become one of the big
companies in Malaysia and gives their contribution to Malaysia people and
government.
Nestle in Malaysia can give and open the opportunities for Malaysia people to
get job and the people can get money to fulfill their daily needs. All factories and
manufacture of Nestle companies can operate well and they give supply for the market
with the product such as MILO, Nescafe, Maggie, Kit Kat and other kind. This kind of
product can be trust by trust by the citizen and government, so this company can enjoy
their successful business in Malaysia generation to generation.
Before becoming a big and huge corporation that spread around the world, at the
first time, Nestle is only comes from the idea of Henry Nestle. Day by day, Nestle
company is develop become huge corporation that spread around the world. In the
beginning, Henry is developed a milk food formula for the infants who were unable to
tolerate their mother milk (castelarhost.com). The product that he made at that time
becomes a big success and there are more people that want his product. The demand of
his product was increase in the European people. Because of the demand was increase,
the Nestle popularity is become higher. The business done by Henry grew become
Malaysia Political Economy| 9
more success and there are many other business that want to make cooperation with
Henry Nestlé’s business.
In the way of Henry Nestle business, there are so many changing in the
cooperation with other business. The partner of Henry Nestle business is change and it
also changes the name of the merger company. Although it was changing, the Nestle
companies are still in his success. Later, Nestle companies can expand their business in
new area and places around the world. After the spreading of companies is success in
some countries around the world, Nestle Company become the world biggest food and
Beverage Company (nestle-family.com).
Although Nestle has open their business operation and factories in other country
around the world, Nestle still have headquarter of the company. The headquarters is in
Switzerland (tripadvisor.com). Because Nestle that has more and more company that
spread around the world, Nestle can accommodate and help people to get job. In the
development, Nestle can get more sales of their product. Besides increasing the number
of company and sale, Nestle also try to improve their product become various kind of
product that can help people gets their need. At the first time, the product is only milk
that can help infants that cannot accept their mother milk, then the product is develop
into several kinds of product such as breakfast cereal, chocolates, ice creams, mineral
water, baby foods and other (wikipedia.org).
How Nestle Company Play Important Role in Malaysia Development
Every Multinational Corporation that spread around the world is giving some
advantages for the development of the country that become host country. Like what
have state before in the introduction, every Multinational Company can create job
Malaysia Political Economy| 10
opportunities for the citizen in the host country, making technology transfer and
managerial. Not only that, Multinational Corporation also giving some support in the
term of education, health and economic aspect in the host country. Nestle that open
their factory and do businesses in Malaysia also give their contribution toward the
Malaysia citizen and other aspect of life.
Nestle try to make the product in the best quality in order for the people of
Malaysia can consume it. Their motto is Good Food, Good Life. Its means that Nestle
try to do their best in giving food supply especially for Malaysian people. In order to
make healthy food, Nestle try to do some research in their laboratory. They have Nestle
research center (the world largest food and nutrition research organization) that focused
on the developing of nutrition and health. This kind of action is done by Nestle in
order to get the trust from the Malaysia citizen and can provide them with the healthy
supply of food. They try to gain their attention and get more consumers with their good
quality. When they can attract people attention with their quality and some branding of
their product, they can get more profit. They can dominate the market, competes other
company that also provides food supply in Malaysia. When Nestle cannot do their best,
they can be lost by the other company in Malaysia.
The role and contribution of Nestle in Malaysia
There are so many role and contribution that are given by Nestle for Malaysia
people. The role and contribution of Nestle in Malaysia is on many aspect of life.
Nestle contribution in Malaysia people for example in the term of social, economic and
environmental development of the nation. They can give this contribution because they
have makes their company in Malaysia for many years. Since the first time, they have
built their business for 100 years. During that time, Nestle has known about the
Malaysia Political Economy| 11
consumer taste and the market. They only need to maintain their quality of their
product. It means that they can keep their product and market. They have more
experiences in doing business. They have known the consumer and market taste. So we
can say that it is as an evidence of the successfulness of Nestle Company in doing their
business in Malaysia. They can hold and maintain their business.
Nestle Company in Malaysia has some program to support the society and other
aspect of live.
a. Education
Education becomes important aspect in every country in the world. With
education, the quality of citizen in the country can be better and they can do any
kind of activity and job smartly. When the country is full of an educate people, they
can contribute to the development of the country in all aspect of life. They can
contribute in the development of economic, social and other that can make good
image in the international relation. When there are more educated people in the
country, it means that the country are having a good future and development
because of the contribution that will be get by the country from the educate people.
Because of education become important things for all country, the country need to
educate their citizen since they are in the young age.
Those conditions are also become important things in Malaysia. The future of
all the country in the world including Malaysia is determined by the children and the
young generation. The children and youth need to be educated and teach about
something that in the future can help themselves and their country to better and
become develop country. Nestle is actively involve to bring educational
opportunities for all children in Malaysia especially for the underprivileged and
disabled people (announcements.bursamalaysia.com). Nestle company are focusing
Malaysia Political Economy| 12
on them because these children need help by the other because they do not have
capability to go to formal school that need money and other recruitment that they
cannot fulfill it.
Nestle cooperating with ministry of education are making a program such as
Click into English Program (community.nestle.com)
Click into English program is a program that done by Nestle. In this
program, Nestle are cooperating with the government in order to promote
English learning in the school. Nestle and the British Council and the cooperation
of the Ministry of Education is launched the ICT English program. This program
is having an objective to bring English language in rural schools. They bring this
program in a fun and interesting because they want the children like to learn
about English language. This program that run by Nestle, British council and
cooperation with the Ministry of Education to bring English in school in order to
make the children can speak English because it will help them in the future.
English become important language in the world in order to make
communication with the other country when they want to make cooperation and
relation because as we know, English become first language that connecting
people among countries in the world. In the future, the children that have the
capability to speak English can help them to make relation and cooperation with
the other people around the world and it can help them to improve their standard
of life. When their standard of life is increasing, it means that the country
development also will be better.
Education for special children
In this world, there are so many people that do not have capability to pay for
their education. They do not enough money to pay their school. The children and
Malaysia Political Economy| 13
people that cannot learn in school are often become a marginalized community
and they also often become disregarded by the society around them that have
higher education. Seeing this phenomenon, Nestle Company pay more attention
to them. Nestle belief that there should be same opportunity for the marginalized
people that cannot pay their education in the formal school to get better education
in order to make their social life is better. In order to create this condition real,
Nestle Company are successfully set-up Learning Center for the physically and
mentally that can challenged the children at special school such as Wisma
Harapan (announcements.bursamalaysia.com). The children that need this kind
of special school can learn something new like the other children with the
helping of Nestle Company.
To help these children that need a special treatment, through the
commitment with the National Child Friendly Healthcare Association, Nestle has
been assist around a hundreds of special children who are need some kind of
special educational toys. Nestle can get the toys from the donation of a Toy
Library for the Occupational Therapy Unit at the Pediatric Institute, Kuala
Lumpur Hospital. So this program is really helping the children that need special
treatment and education.
Besides doing those kinds of things, Nestle Company is also provides and
giving an educational scholarship program.
Our employees’ children are also given the opportunity to pursue their tertiary education through a scholarship scheme awarded to those who qualify, with “no strings attached” after graduation (announcements.bursamalaysia.com).
So, the employee’s children can get their chance to get education with a
scholarship system. They can study and learn new things with this scholarship.
Malaysia Political Economy| 14
Before they get this scholarship, the children need to fulfill the requirement. The
children that want to get this scholarship need to have a good quality and a good
achievement in their education. If they have they have fulfill the requirement,
they can get the scholarship which is given by the Nestle Company.
b. Health
The other program done by Nestle Company is on the health aspect. Nestle are
cooperating with the ministry of education healthy school campaign do certain
program for students. The campaign was launched in 2002 in order to make the
children are having good habit in the eating (announcements.bursamalaysia.com).
This program has the objective to make the children having habit to eat a healthy
lifestyle and eating food with high nutrition. This program is focusing on the
primary schoolchildren and caregivers. Their select primary schoolchildren and
caregivers in order to make good habits since in the young age in order to make the
children can grow become a health adult. When their body is in health condition, it
means that in the future they can work by their selves and fulfilling their daily need
without any other people that should take care of them. They can life in the health
condition.
For long time, this campaign that done by Nestle Company cooperating with
the ministry of education healthy school are carry out in 50 primary schools in the
Klang Valley (nutriweb.org.my). In this program, the healthy schools campaign is
trying to encourage the children to have healthy condition and become active in
their life. The program done by both parties are trying do some activities that can
support this program such as making a competition to make healthy sandwich and
beverage. This competition will give the children some knowledge to make healthy
food for their life. When they can make it, they can know how to maintain their
Malaysia Political Economy| 15
health with a healthy food. This condition shows that the program done by both
parties are being success to help the children become better child with healthy
condition.
Besides doing campaign in the school, Nestle also promotes a well balanced
diet and an active healthy lifestyle as a way of life. For Nestle employees, they
provides facilities for sports and games to encourage physical activity and holds
regular talks on nutrition and overall wellness. This kind of action can make the
employee become in good health. When they have a good condition, the employee
can work effectively and they can maximize their production. So we can say that
Nestle Company also giving their attention with their employee. They are giving
some facilities to them in order to make them become healthy person.
Not only for their employee, Nestle Company also supporting and giving
sponsor to the public activities such as public forum, free nutritional counseling,
dissemination of relevant educational materials on nutrition, health and wellness and
more. It means that Nestle Company are also taking care with the public activities
that related to the health. Nestle are giving some public forum, nutritional
counseling and many other activities that can help the people know about how to
keep their body in health condition. In these kind of action, Nestle also doing their
market promotion. In these activity, Nestle also promote their own brands and
product to the people. They can promote their product together with the activity
because their product is a kind of product that supports the healthy lifestyle.
In 1999, Nestle also introduce a public forums call The Nestle Wellness
Forum. The Nestle Wellness Forum is a kind of forum that tries to bring awareness
and information about health trends such as obesity, diabetes and other. The Nestle
Wellness Forum tries to encourage people to be aware about this kind of disease that
Malaysia Political Economy| 16
can disturb people daily activity. To encourage people in having awareness, Nestle
are offering to the people about a healthy cooking demonstration and direct sales of
Nestle product. Besides doing healthy cooking demonstration to the people, Nestle
is also making an activity such as aerobics competition among primary school
children. They make this activity become a fun activity. This activity is start in
2003. This activity tries to encourage and engage the student with a fun activity that
they like.
The Nestle Heart Health Awareness Campaign (community.nestle.com)
Working with The Hearth Foundation of Malaysia, one of Nestle product like
Nestle Omega Plus is making the Malaysia people to be aware with their heart. They
wants to make the people are care with hearts. To make it become success, Nestle with
The Heart Foundation of Malaysia are making a certain program for the people to walk
a mile. This program is for the public. They want to do walking activity because
walking is one of way to keep our heart in a health condition. With walking, the heart
can be more in health condition. So, this activity is having a purpose to make the
society want to walk for their hearth health.
c. In social life
In social life, Nestle has been involving in the several kind of program that
helping the people that need assistance. The people that get the assistance from
Nestle are a people that are less unfortunate such as they are becoming disaster
victims. With this kind of people, Nestle are doing a program such as making a
charity program that can help them to continue their life after getting a disaster. The
charity program that they make is trying to provide the means that is needed for the
people with providing them a kind of tool and skill that can give advantages toward
Malaysia Political Economy| 17
people in their life. Nestle are trying to give some tool and teach a skill to the people
because they want to make people can continue their life with their own skill
without the helping from the other people.
Reaching out to rural communities
In the social life activity, Nestle together with Raleigh Malaysia (an international
Non Governmental Organization/ NGO) that based in Sabah are doing some
assistance for people in there. Nestle with Raleigh Malaysia try to provide basic
infrastructure for education in the remote villages in Sabah. This action done by
Nestle is only to help people in the remote area to get some facilities in the
educational aspect such as in the other places. Nestle are helping the remote
people to get better in education in order to make become a better person in the
future and have a good standard of living.
Lending a hand to single mother
This kind of activity is to help the single mother in the underprivileged condition.
Nestle cooperating with women based NGO are giving help to their member that
is in the underprivileged single mother condition. To this end, we have provided
income-generating opportunities such as basket weaving and cookie baking,
which we purchase as our corporate gifts to clients. It means that Nestle are
giving some price to their member such as cookie baking in order to make them
getting a reward or anything else that help them.
Food aid to charitable organization
This program is done by Nestle in order to give a food aid to the organization
that has lack capability to provide enough food for their people. This
organization is need some help by the other organization or company to fulfilling
the daily need of its member. This organization is like an orphanage, school for
Malaysia Political Economy| 18
special children, aid organization and many other that need help. This kind of
organization is having some child that need to get assistance from the other
people in order to continue their life. Nestle are trying to help them and provide
assistance to the organization. Nestle has giving assistance to more than 20
organization.
Response to the natural disasters
When there is a natural disaster happen in Malaysia country such as floods,
landslides and others, Nestle are trying to give their responds faster to this
situation. Nestle try to provide some basic necessities that is needed by the
people that affect by the natural disaster. Nestle also giving some of their
volunteer to help people in the disaster area. This kind of help will creates some
cheerfulness for the people. A little help will be worth for them that get the
natural disaster impact.
d. In the sports activity
One of the product/ brand from nestle i.e. Milo is giving some contribution
in the term of sport in Malaysia. For more than 50 years, Milo has done some
involvement in the various kinds of sport activities in Malaysia. The product from
Nestle “Milo” has honored by the Ministry of Youth and Sport with the “Sports for
All” Award in 2000. Milo is working hand-in-hand with the National Fitness
Council under the leadership of the Ministry of Youth and Sports to help the nation
get fit through grassroots involvement. It shown to us that one of the product from
Nestle can give their contribution to Malaysia sports. It proves that Nestle has been
successful to develop their business in Malaysia and they can give some reward to
Malaysia people with giving some assistance in any kind aspect of life like sports.
Malaysia Political Economy| 19
It also show to us that Nestle is having the Malaysia people and government trust to
make some cooperation with them.
Besides helping in the sport activity and program, Nestle also give some
sponsorship to the sport activity done in Malaysia. They are giving their sponsorship
such in the Le Tour de Langkawi, SEA Games, Sukan Malaysia, Azlan Shah Hockey
Tournament, ASEAN School Sports Council Championships, National level Junior
Championship organized by National Sports Association, 25 National level Sports
Championships in the Malaysian Schools Sports Council’s calendar as well as the
Olympic Council of Malaysia and National Sports Council’s junior development
programmes, are just some of the local sporting events which are sponsored by Milo.
These kinds of sponsorship are done by Nestle in order to promote and show that
their product also can give some contribution toward Malaysia people. It also shows
that their product can support the Malaysia people’s program. Their product is also
can unite with the people. This kind of sponsorship is actually become one of Nestle
strategy to do promotion and get more attention from the people of Malaysia. Not
only that, it also one of way to show to the other company that Nestle is having trust
from Malaysia people and government to give their sponsorship and helping them to
make the activity become success.
Milo is also giving certain contribution to the successfulness of the Malaysian
athletes. Milo is trying to help the government/ ministry to take care of the
Malaysian athlete.
Using their product “Milo”, Nestle is also working together with MSSM (Majlis Sukan Sekolah-Sekolah Malaysia). Milo help to taking care of more than thousand athletes that later are recognized as champions in the sport arena (announcements.bursamalaysia.com).
Malaysia Political Economy| 20
In the environmental aspect
Nestle has been committed to the environment through the world. They are
continued to make substantial environmental investments. Nestle make some
development in the term of making a meeting that related to the environment. In
this meeting, they try to preserve the natural resources and minimizing waste.
This kind of action like doing some preservation in the natural resources and
minimizing the waste from the industries is becomes their daily operation. They
do this kind of things because they also want to protect the environment. They do
not want their industries are making the environment is in danger condition. So
they need to discuss and try to keep the environment.
Through the NEMS (Nestle Environment Management System), Nestle strives for continuous improvement of its environmental performance throughout the supply chain, from the sourcing of raw materials to distribution (nestle.com.my).
From the discussion above, we can say that Nestle are having Nestle
Environment Management System in order to make the environment keep in
safe. They do not want their industry that done in Malaysia and other country is
causing environmental damage. Although they are a big and successful company
in the world that can help the host country in the term of development, they still
need to taking care the environment.
Besides doing those kinds of things, Nestle also try to re-use and re-cycle
of their product waste. In order to make a better awareness among the consumers,
Nestle are trying to do all kind of possibilities that can re-use and re-cycle their
packaging material. To do this kind of actions, Nestle are also creating some
cooperation with the other organization in Malaysia to help them. One of the
organizations that make cooperation with Nestle is women’s NGO. Both parties
Malaysia Political Economy| 21
are trying to encourage the people to make or create useful and unique items
from the recycled packaging material. The items that made from the recycled
packaging material can be use by the people. So the recycled packaging material
is not been thrown in the garbage. It can be use and recycle become new item.
Maybe it also can be sold and it makes new additional income for the people that
make the goods from waste things. Besides that, it also can encourage people to
think creative in making new kind of things from waste material.
e. In the agricultural activity
Nestle are giving some assistance to the farmer in order to make them become better
farmer. Nestle try to give education for the farmer in the terms of farming system.
They educate the farmer about how to make benefits and efficient of farming system
that also environmental friendly. They are using an effort in this area include regular
Pesticide Application Technology courses and the practice of zero burning in rice
farming (community.nestle.com). Using this kind of system, Nestle hope that the
farmer is also can contribute to the safety of environment.
Critics and Opinion
From the discussion above we know that as Multinational Corporation, Nestle are
giving some advantages in Malaysia government and society. Nestle are giving some
contribution is some aspect of life such as in education, health, sports, social life and
environment. In the education, they are giving their assistance and giving some facilities for
the children that have lack capabilities to go to school in the formal school. In the sports
aspect, they can give their assistance in making the children become a good athlete and they
also give some donation to the sports activities that done in Malaysia. In the health aspect,
they try to make a good habit for the children to eat healthy food and do some healthy
Malaysia Political Economy| 22
cooking demonstration. In the term of social life, they also giving some donation to certain
organization that need help from the other such as orphanages. While in the environmental
aspect, they try to make cooperation with Malaysia NGO in order to encourage people to do
re-use and re-cycle of waste product become new item that is more useful.
I think the contribution of the Multinational Corporation such as Nestle in Malaysia
is not only in that kind of aspect. Nestle as Multinational Company also giving contribution
to the national income of the country and also making some opportunities for the people to
be employee. Because of the market activity done by the Nestle is having some profits; they
should pay some tax to the government of Malaysia. This tax is helping the country to
increase their national income. Not only is that, the company and factories which is build in
Malaysia also contribute to the creating of opportunities job for the people. The people of
Malaysia can get job in these industries and get payment from it. Using this payment, they
can fulfill their daily need and they can improve their standard of life.
Beside this Multinational Companies are giving some good contribution toward
Malaysia people and government, this Multinational Corporation is also giving some bad
impact to the Malaysia people and government because not all the Multinational
Companies in this world are good. They have their own interest in making and expanding
their business around the world. Behind their good contribution, they also want to get more
profit and get maximize result from their industries. They usually maximize the people
power to work in their factory and market with low payment. The labor that does not have
enough capability to manage the company, they only pay low.
The multinational company also tries to make some cooperation with the
government and other organization in order to get their attention. After getting their
attention, they can influence the government in the term of policy making in that related to
Malaysia Political Economy| 23
the people. The government action that can be influence by this Multinational Corporation
such as in the education and health are only to make a good name for the corporation.
When the government does the action, the Multinational Corporation that also joins into the
action will directly promote their selves. They will show if they can join and give
contribution to this government action. Using the advertisement, all people in Malaysia can
know about it. People will like this Multinational Corporation.
Not only is that, according to Walter Goldstein, the impact of Multinational
Corporation on the country making dependency of the host country towards the
Multinational Corporation (Sumantoro, 1987). Dependency here means that the host
country Malaysia in some aspect is depends on the help from the Multinational
Corporation. For example in the term of education for children that need more attention and
in remote are, the government hope that there is Multinational Corporation that can help
them to accommodate them the government will give their authority to the Multinational
Corporation to educate them with their own system. So the government in this condition is
cannot work by their selves but it depends on the Multinational Corporation that wants to
help them.
Malaysia Political Economy| 24
C. Conclusion
Nestle as one of the big Multinational Corporation in Malaysia has some
contributions to the Malaysia people and government. There are more contribution of
Nestle Company in Malaysia such as in education, health, social life and other. They are
helping the government to develop the country and make the people become healthier and
become educate people. When the people of Malaysia can be like that, it means that the
future of Malaysia is good and the development of the country will be increased.
Beside Nestle giving contribution to the people and government, Nestle can
accommodate their business well. It is shown in that they can maintain their business in
Malaysia around 100 years. They can compete with the other company in winning the
market and people attention. They can get more profit from their business and they also can
dominate the consumer taste in the term of food that will be consumed every day.
Malaysia Political Economy| 25
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