ROLE OF I.T IN RURAL

SECTORBY- Md. Anees Raza (DELHI UNIVERSITY)

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● Introduction to I.T in Rural Sector.● I.T in Rural Sector in Developing

Countries. ◊ Education ◊ Healthcare ◊ Banking ◊ Agriculture ◊ Communication● I.T in Rural Sector in India.● Employment ◊ Case Study- MGNREGA● Governance ◊ Case Study- E-Seva● Services ◊ Case Study- E-Choupal

Information Technology

* Information technologies (IT) is increasingly moving to the core of national competitiveness strategies around the world.

* All over the world, IT has empowered individuals with unprecedented access to information and knowledge, with important consequences in terms of providing education and access to markets , of doing business ,and of social interactions, among others.

Introduction to IT in Rural Sector

● Approximately 70% of Indian population lives in a Rural Areas.

● Today, Rural development is essential for the development of the Indian economy.

●Rural economy can be developed by using modern information technology (IT).

●Indian Government has realized the role of the rural development and the contribution of I.T. in the development of Rural Markets.

● A large number of projects are introduced in the rural area with many upcoming projects in this sector, which are likely to be introduced by the government in the short span of time.

●The role of I.T. has increased from providing only the networks to set-up the basis of updated technological programs in the rural areas.

●The rural market of India is showing an impressive growth largely due to changing lifestyle patterns, better communication network and rapidly changing demand structure of consumers of rural areas.

ysRural

Citizen

Supply of consumer produce and services

Issue of

certificates

and licenses

Knowledge and Info. useful for economic activitiesDelivery of Health and Educational Services

Entertainment & Info. for social needs

Supply of Inputs

Education, Training to enhance Employment & economic opportunity

Development info. Projects, Programs, Schemes & Feedback.

I.T. in Rural Sector in Developing

Countries

● EDUCATION● HEALTHCARE● BANKING● AGRICULTURE● COMMUNICATION

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N● Projected Growth in

Education: 37.4% today to 59.6% by 2020.

● Affordable, high quality education in rural areas.

● Confident, English speaking , computer literate students.

● Increase educational awareness in rural societies.

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RE ● Projected Growth in Healthcare :

24.4% today to 55.6% by 2020.●Healthcare facilities was not good

between the early 1950s and early 1980s.

● But now I.T. has improved care, primarily through more timely diagnosis and intervention, reduction of medical error and better communication within the care team.

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● Regional Rural Bank are the banking organizations being operated in different state of India linked with Internet.

● They have been created to serve the rural areas with Banking and Financial Services.

● Carrying out Government operations like disbursement of wages of MGNREGA workers, distribution of pensions etc.

● Providing Para-banking facilities like locker facilities , debit and credit cards.

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E● e-Agriculture is a community of practice,

where people from all over the state exchange information, ideas, and related to the use of information and communication technologies (ICT) for sustainable agriculture and rural development.

● Its mission is to serve as a catalyst for institutions and individuals in agriculture and rural development to share knowledge, learn from others, and improve decision making about the vital role of ICTs to empower rural communities , improve rural livelihoods, and build sustainable agriculture and food security.

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N ● Rural Communication has recently emerged as a key concern of communication of both profit oriented corporations exploring rural areas to expand marketing their products, as also by those in social service institutions trying to reach social health related messages in rural tribal and far flung areas in the countryside.

● There are a number of factors that make rural message effective.

◊ Mass Media ◊ Traditional ( Non- Conventional) Media The utility of mass media in rural communication is

enormous. However, Traditional media is often seen to be more effective among the rural audience.

AGRICULTURE RESOURCE INFORMATION SYSTEMS AND NETWORKING

AGRISNET particularly concerned with rural agriculture. SUGAM provides all important services including agriculture commodity prices at the doorstep of rural community by bringing all citizen related citizen related services and information under a single roof cutting across different tiers of administration.

While , AGRISNET projects brings farmers, researchers, scientists and administrators together by establishing online information for agriculture , animal husbandry, horticulture and fisheries department.

I.T. in Rural Sector in India

EMPLOYMENTCase Study 1: MGNREGA

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A●NREGA is an Indian job guarantee

scheme enacted by legislation on August 25,2005.

●NREGA later renamed as the Mahatma Gandhi National Rural Employment Guarantee Act promised work with minimum wages for all BPL individuals for a minimum of 100 days a year.

● The project saw the rollout of new technologies like biometric identification and handled data devices.

GOVERNANCECASE STUDY- E-SEVA

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● It is initially implemented in West Godavari District to deliver e-governance facility.

● The centers are designed with the view to provide better governance facilities to the people of the Rural India.

● The popularity of the e- seva can be estimated from the fact that in the year 2012 more than 600 million rupees was collected only for the electricity payment.

Learning from Pilots• Pilot projects by NGOs, Government, cooperatives,

private sector, and individual entrepreneurs. About 10,000 villages have telecenters or computers being used for processing transactions.

• Large number of experiments but few have scaled up.• Most pilots have narrow objectives; are not multi

function; attract few users and are often not viable.• Community centers run by volunteers/ individuals have

not been scaled up.• Rural population willing to pay for true value addition• The services that are of value vary with regions and

patterns of economic activity in the rural area.

SERVICESCase Study-E-choupal

eChoupal Infrastructure and Services

• Internet kiosk in the house of a trained farmer (Sanchalak) within walking distance of target farmers

• Warehousing hub managed by the erstwhile middleman, within tractorable distance of target farmers

• Customized knowledge on farm and risk management• Better supply chain for ITC for farm inputs --lower transaction

costs, better value through traceability• Relevant real-time information results in higher income– Commodity prices, local weather, news, customized

knowledge despite heterogeneity, reduced transaction costs• Direct marketing channel for farm produce– Screened for quality, demand aggregation for competitive

prices and efficient logistics

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● 3,500 e-choupals in 5 states of India covering 21,000 villages, servicing 2.0 million farmers, sourcing a range of agri. commodities by kishan credit card linked with Internet.

● Helpful in marketing a varieties of goods and services.

● Plan for 20,000 choupals in 15 states covering 100,000 villages , servicing 25 million farmers by 2014 with projected transaction of US$ 2.5 billion.

●Higher income through better yields and prices.

Demonstrated Opportunities

• Education: Akshaya (Kerala), Sub Titles on TV• Health: Webhealthcenter.com, Sri Lanka, MIS in

AP,SA, nLogue-Arvind Hospital• Economic: eChoupal, GPS by fisherman, Tara

Haat, Datamation, nLogue,Drishtee telecenters, Agriwatch Portal, e- Krishi Vipnan (EKVI)MP

• E-Government: Bhoomi, eSeva, Drishtee• Empowerment: Computerized milk collection,

Lokvani (Sitapur), Lok Mitra (Jhalawar)

THANK YOU