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Role of Management InformationSystem (MIS) in decision making

By Vivek Band (07)

Shreyas Bidarkar (16)

Ravi Gehani (29)Ganesh Ghadage (30)

Pankaj Hivlekar (40)

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Management Information System

A Management Information system ( MIS )provides information which is needed tomanage organizations efficiently andeffectively. Management information systemsinvolve three primary resources: people,technology, and information or decision

making.

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Parle Agro

Parle Agro commenced operations in 1984. Itstarted with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and

confectionary (2007). Frooti , the first productrolled out of Parle Agro in 1985, became the largestselling mango drink in India. The MarketingManager of the company is Nadia Chauhan.

http://en.wikipedia.org/wiki/Frootihttp://en.wikipedia.org/wiki/Frooti

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Some of the brands under them are

Frooti Appy Saint juiceLMNBailey Hippo

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Functions performed by nadiachauhan

Formulate, direct and coordinate marketing activities and policiesto promote products and services

Working with advertising and promotion managers.

Develop pricing strategies

Develop and evaluate marketing strategy

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Marketing information system

Marketing information consists of people, equipment and proceduresto gather,sort,analyze,evaluate anddistribute needed, timely andaccurate information to marketingdecision makers

Marketing decision makers use thedata to identify and solve marketingrelated problems

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Information System Model

Data

Information DatabaseSoftware and

models

MarketingManagersDecision

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Characteristics

Provide reports with standard formats

Use of internal data Helps to compare results

MIS and Web Technology

Intranet

Flexibility Adjust input data

Data processing

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Sources of MIS Information

External Sources

Internal Sources Sales Analysis Cost Analysis Financial Records

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Obtains Needed Inform ation for Managers From the Fo l low ing Sourc es

Internal Data Collection of Information from Data Sources Within the Company

Market ing In te l l igence Collection and Analysis of Publicly Available Information about

Competitors and the Marketing Environment

From : Acc ou nt ing , Sales Force , Marketing , Manu factur ing , Sales

From : Em plo yees , Supp l iers , Custo m ers ,Com pet i tors , Market ing Research Co m panies

Marketing Research Design, Collection, Analysis, and Reporting of Data about a Situation

Functions of mis

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WhyInformationIs

Needed

MarketingEnvironment

StrategicPlanning

CustomerNeeds

Competition

StrategicPlanning

StrategicPlanning

Why Information is needed IN PARLE

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The Need Of MIS In Decision Making

Fast computation

Enhanced productivity

Data transmission

Better Decisions

Competitive edge

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Importance of MIS in pARLE

Anticipation Of Customer Demand

Systematic Approach

Economic indicator

Significance of Analyzing Competition

Development of Technology

Understanding the Consumer

Marketing Planning

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Decision making process

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Decision making process in parle

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Conclusion

MIS tend not to be adaptable

MIS requires a lot of expertise

MIS programs tends to be relatively costly

Well-defined decision making system

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Recommendations

Managers should find ways to fit there decision making tool with MIS

Managers must be aware of new MIS updates

Managers must employ the right professional personnel

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