7/30/2019 Roland Barthes:from structuralism to post-structuralism

1/15

Roland Barthesfrom structuralism to post-structuralism

11-10-25

Professor Jeppesen 1

7/30/2019 Roland Barthes:from structuralism to post-structuralism

2/15

Saussure:

structuralist semiotics sign = signifier + signified

11-10-25Professor Jeppesen

2

7/30/2019 Roland Barthes:from structuralism to post-structuralism

3/15

The Far Side of semioticsHow are signifiers and signifieds being put into play?

11-10-25

Professor Jeppesen 3

7/30/2019 Roland Barthes:from structuralism to post-structuralism

4/15

= SIGNIFICATION

myth = second order signification

11-10-25 Professor Jeppesen 4

7/30/2019 Roland Barthes:from structuralism to post-structuralism

5/15

11-10-25 Professor Jeppesen 5

7/30/2019 Roland Barthes:from structuralism to post-structuralism

6/15

11-10-25 Professor Jeppesen 6

7/30/2019 Roland Barthes:from structuralism to post-structuralism

7/15

Semiotics of Paris Match cover

sign

In the first-order sign system,the sign is a young blacksoldier saluting (presumablythe off-camera French flag)

signification

In the second-order signsystem, the signification isthat France is a greatempire, that all her sons,

without any colourdiscrimination, faithfully

serve under her

flag (Barthes 82).

Frenchness militariness

11-10-25Professor Jeppesen

7

7/30/2019 Roland Barthes:from structuralism to post-structuralism

8/15

The Romans in film

Mens haircuts Ethic of signs

Signs should be either(1) openly intellectual &distanced, or(2) deeply imaginative,

revealing a hidden aspectof life

The fringe (bangs) toindicate Roman-ness is adegraded spectacle

because it is intermediate

11-10-25Professor Jeppesen

8

7/30/2019 Roland Barthes:from structuralism to post-structuralism

9/15

Blue guides

11-10-25Professor Jeppesen

9

7/30/2019 Roland Barthes:from structuralism to post-structuralism

10/15

Family of Man Exhibit

MoMA, New York, 1955

11-10-25Professor Jeppesen

10

Myth in art

7/30/2019 Roland Barthes:from structuralism to post-structuralism

11/15

Sign and signification ::

Vancouver Public Library

Architecturesystems

11-10-25Professor Jeppesen

11

7/30/2019 Roland Barthes:from structuralism to post-structuralism

12/15

living room ::

signs, signification

Furnituresystems

11-10-25Professor Jeppesen

12

7/30/2019 Roland Barthes:from structuralism to post-structuralism

13/15

11-10-25Professor Jeppesen

13

Fashionsystems

Glasses ::

Sign andsignification

7/30/2019 Roland Barthes:from structuralism to post-structuralism

14/15

your advertisement get into pairs or small groups

and:

1. decode the 1st order signs2. decode the 2nd order

signification or myths

11-10-25Professor Jeppesen

14

7/30/2019 Roland Barthes:from structuralism to post-structuralism

15/15

Next class

11-10-25Professor Jeppesen

15