A Brand Consultancy for this New Age of Brand-Consumer Interaction

Reach vs. Media cost for newspapers in India

Publication Location Lang Size Ad cost Readershi

pEconomic

TimesPan India Eng 400 1746400 0.75 mn

Mint Pan India Eng 400 882000 0.22 mn

HT Main Pan India Eng 400 1680000 4.33 mn

TOI main Pan India Eng 400 1866000 7.2 mn

HT City NCR Eng 400 400000 2.19 mn

Delhi Times

NCR Eng 400 480000 2.11 mn

Dainik Jagran

Pan India Hindi 400 440000 15.5 mn

Hindustan Pan India Hindi 400 120000 14.2 mn

By Spending ₹ 4-17.4 lakh you reach out to 0.75-14.2 million million people.

*Sources: http://www.hindustantimes.com/India-news/NewDelhi/HT-is-No-1-choice-in-Delhi-NCR-again/Article1-1003610.aspxhttp://en.wikipedia.org/wiki/List_of_newspapers_in_India_by_circulationhttp://www.mruc.net/irs2012q4_topline_findings.pdfhttp://www.livemint.com/Consumer/t5WYyhADdyRjwFP5VMMySN/Newspapers-see-marginal-growth-in-Q4-IRS.html

Reach vs. Media cost for newspapers in India

Publication Location Lang Size Ad cost Readershi

pEconomic

TimesPan India Eng 400 1746000 0.75 mn

Mint Pan India Eng 400 882000 0.22 mn

HT Main Pan India Eng 400 1680000 4.33 mn

TOI main NCR Eng 400 1366000 7.2 mn

HT City NCR Eng 400 400000 2.19 mn

Delhi Times

NCR Eng 400 480000 2.11 mn

Dainik Jagran

Pan India Hindi 400 440000 15.5 mn

Hindustan Pan India Hindi 400 120000 14.2 mn

Out of which, a significant percentage may not read the given newspaper that day or never read the page the ad appears on or simply ignore the ad.

Hence, Actual Reach on print is Much Lesser

Comparative Reach vs. Facebook

•On Facebook by spending 4 lakh you reach out to 2.17 Cr. i.e more than 10X the reach.

•All these are definite numbers, people who saw any communication by your brand on Facebook

Facebook allows Targeting

The medium allows you to target from age, gender, interests, sexual orientation, relationship status to Alma mater, workplace etc.

We have also used Facebook to do economic based targeting

*Source: http://www.socialbakers.com/facebook-statistics/india

Facebook Ads - ROIOver the past few months, Facebook and a real world customer data collection firm Datalogix teamed up to realize Facebook Ads’ real potential in terms of actual business ROI.

Source: http://www.slate.com/articles/technology/technology/2013/03/facebook_advertisement_studies_their_ads_are_more_like_tv_ads_than_google.html

• What they found was that when the data for over 60 campaigns was tested side-by-side with real-time customer behavior, in 70% of the campaigns there was a 3x increase in revenue. The studies showed that people reacted to Facebook ads the same way they would react to television. • The average time spent on Facebook is about 4 hours in India and advertising on Facebook would come at a fraction of the cost – compared to newspaper or television.

How using social ads we reached more than 65% of TOI’s readership across India. At around 9% of the cost.

Aamby Case Study

A total of 6 posts reached out to 5 million targeted people.