Rohit Talwar -Surviving the Downturn and Securing the Future - Slovenian Convention Bureau 01 June...

download Rohit Talwar -Surviving the Downturn and Securing the Future - Slovenian Convention Bureau  01 June 2009

of 65

  • date post

    20-Jan-2015
  • Category

    Business

  • view

    706
  • download

    0

Embed Size (px)

description

Presentation to the Slovenian Convention Industry on the future of business events.

Transcript of Rohit Talwar -Surviving the Downturn and Securing the Future - Slovenian Convention Bureau 01 June...

  • 1. Surviving the Downturn andSecuring the FutureSlovenian Convention BureauJune 1st 2009Rohit Talwar CEOFast Future rohit@fastfuture.comTel +44 (0)20 8830 0766http://www.sycp.si

2. If you have any feedback or questions about the materialpresented here or the background research, or wouldlike to discuss a potential research project, consultancyassignment or speaking engagement for yourorganization please contact rohit@fastfuture.com If you would like to take part in our survey on the futureof travel and meetings, please go tohttp://tinyurl.com/future-travel-and-events We will donate $1 to childrens charities for eachrespondent the survey closing date is June 30th 2009 If you would like details on our forthcoming seminar onWinning in a Downturn in London on June 22nd , 6pm please email events@fastfuture.com 3. Lead or Follow? Permission toBelieve Opportunity Passion Magnetichttp://www.designedlearning.com/images/AsGoesTheFollower.JPG Relationships 4. What do they Have in Common? 5. Economic OutlookKey indicators 20082009 2010 201120122013Real GDP 3.5 -4.0 0.53.3 3.9 4.3growth (%)Consumer price 5.7 1.21.82.6 2.2 2.5inflation (av; %)Budget Balance -0.3-4.6 -2.9 -2.8-1.6-1.1(% of GDP)Current-account-6.4-2.8 -3.3 -2.2-2.3-1.3balance (% ofGDP)http://www.economist.com/countries/Slovenia/profile.cfm?folder=Profile-Economic%20Data 6. WEF Competitiveness RankingsCountry Global Competitiveness GCI 2008-2009 scoreIndex Ranking 2008-09United States 15.74Switzerland 25.61Denmark 35.58Sweden45.53Singapore 55.53Slovenia45 4.50http://www.weforum.org/en/initiatives/gcp/Global%20Competitiveness%20Report/index.htm 7. Doing Business Europes Top 10 Country Ranking on the Starting aProtecting Enforcing ease of doingbusinessinvestorscontracts business (rank)(rank) (rank) Denmark 51624 29 U.K 68 924 Ireland 75 539 Norway10 3318 7 Finland 14 1853 5 Sweden17 3053 55 Belgium 19 2015 22 Switzerland 21 5216432 Estonia 22 2353 30 Germany 25 102 88 9 Slovenia54 4118 79 Greece* 96 133 15085* Worst in E.U Selected Indicators only. For a full list visit http://www.doingbusiness.org/Documents/FullReport/2009/DB_2009_English.pdf 8. Innovation in the SectorTerme SnovikGrand Hotel Primus Maya Adrenaline Park 9. How big is the Crisis? http://nychousingbubble.blogspot.com/2007/10/overstocked-and-overpriced-charge-it.html 10. Prepare for Alternative Scenarios 8-10% Suspicious Love is in Minds the AirGDPGrowthDancing inIndia 6-7% the DarkandChinaRoad to 3-4% Nowhere Recession 0%1-2% 2-3% GDP Growth Europe, the USA and Japan 11. Fast Future Study on the Futureof Travel, Meetings and Events Electronic survey running until June 30th 2009 Interim results presented here 614 responses to date Questions on how the industry is responding to the downturnand on scenarios for the industry in 2015 Targeted both the industry and their customers $1 donate to Childrens charities for each person who responds To complete the survey please visithttp://tinyurl.com/future-travel-and-events For further details contact rohit@fastfuture.com 12. Revenue Impact Against 200816% Growth28% Flat2009Decline 19% 43%56% 2010 12%38%9% 201579%Source: Fast Future Survey on the Future of Travel, Marketing and Events 13. Profit Impact Against 200820%25% Growth Flat2009 Decline25% 38%55% 2010 18%37%9% 201573%Source: Fast Future Survey on the Future of Travel, Marketing and Events 14. Cost Cutting - Emphasis on Innovation - Increasing Use of Partnerships -Changing Organisational Structure - Renegotiating Contracts with Suppliers - Headcount Reduction - Changing Business Model - Changing our Basic Strategy - Increased Marketing - More New Product Development -Focus on Premium Products -Staff Motivation Activities - Looking for Acquisitions -Reduction of Product Range - Price Increases - Selling Parts of the Business -No Change - Other -Source: Fast Future Survey on the Future of Travel, Marketing and Events 15. Customer Relationships - Cost Control -Innovation -Marketing and Brand Promotion -Clear Internal Communications - Supplier Relationships -Other -Source: Fast Future Survey on the Future of Travel, Marketing and Events 16. Please describe the strategies and tactics your areadopting to survive and thrive in the downturn?Meetings IndustrySource: Fast Future Survey on the Future of Travel, Marketing and Events 17. What Future are we Creating? Key Clients Conversationsthat Energise Key Choices http://images.forbes.com/media/2008/02/22/downturn.jpg 18. Refilling the Tank http://www.insidesocal.com/tomhoffarth/exhausted.jpg 19. Free Marketing -Leveraging the Networks 20. Natural Resource ChallengesCompanies that are not adequately managing theconsequences of climate change on their business willnot be welcomed as our customers in the future Rick MurrayImageshttp://www.masdarctf.com/images/aboutus_image.jpg Chief Claims Strategisthttp://news.bbc.co.uk/2/hi/business/7180396.stmhttp://www.operationnoah.org/images/uploads/Burning_planet_411x220.jpghttp://www.ci.tarpon-springs.fl.us/water%201.jpgSwiss Re Image sources www.mondolithic.com, www.metoffice.com 21. Regional Marketinghttp://images.autoline.info/maps/en/europe.gif 22. Rethinking Exhibitions,Conventions and Traininghttp://z.about.com/d/eventplanning/1/0/P/2/-/-/exhibition.jpg 23. Mobilising the AudienceFinding the Tipping Point http://bloginitiative.typepad.com/photos/uncategorized/crowd.jpg 24. Innovating the Experiencehttp://z.about.com/d/gocalifornia/1/0/T/l/KA_SlaveCage.jpghttp://floatingterritories.org/ef10st/img/openspace.jpg 25. Creating Evangelists Are you Magnetic?http://www.ripleys.com/assets/img/upload/bions/magnet_man.jpg 26. Working the ProfessionalsTurning Speakers into your Brand Ambassadors http://farm4.static.flickr.com/3507/3236880311_c9bdb41a01.jpg 27. Venue 2.0www.adnec.ae 28. Food for Thoughthttp://www.lyonresto.com/photo_restaurant/0_photo_automatique/L_atelier_des_Chefs/1_l_atelier_des_chefs.jpg http://www.matteothun.com/.data/objects/198/img/VAP_01_2.jpg 29. The Innovation Edgewww.redbaron.com/museum/images/gallery/02.jpgImmersadome VirTra Systems 30. Airlines in CrisisSources: www.maxjet.com /http://www.classicdriver.com/upload/images/_de/3443/img06pop.jpg / www.flysilverjet.com 31. Demographic Destinies 2 billion more people in 40 years Demographics is Driving Economics 445 731 665 526633919984034 769965 572 20082050 Source : United Nations 32. Life Redefinedhttp://www.ted.com/index.php/talks/aubrey_de_grey_says_we_can_avoid_aging.html 33. Economic Power ShiftsThe Top 20 in 2025?GDP US$ Source: IMF WEO 2009, PwC the World in 2050 March 2008 edition 34. Innovating Travel The Middle EastUS$ 4.1 Trillion investment by 2025Over 1170 new hotels offering 820,000+ rooms by 2025Capacity for 320 million extra passengers by 2012 130 new aircraft by 2030170 million Tourists by 2020 35. Unbundling the $4.1 Trillion HotelsUS$ 389Bn Leisure DevelopmentsUS$ 1673Bn AirlinesUS$ 212Bn AirportsUS$59Bn Cruise LinesUS$10Bn Tourism Promotion /Underlying Infrastructure US$ 1757Bn 36. Future of TravelWhat will happen to your personal flying behaviour by 2015? 65% expect costs to rise ondomestic and international flights UpDown Personal flights (Dom) 29% 28% Personal flights (Int)39% 24% Travel Budgets44% 32% http://www.theage.com.au/ffximage/2007/10/15/SingaporeA380_w ideweb__470x312,0.jpg http://airlinewallpapers.com/gallery/albums/GermanWings/GermaSource: Fast Future Survey on the Future of Travel, Marketing and Events nwingsA319.png 37. I will book the bulk of my travel online by 2015 64% 31% 3%2% Very likely LikelyUnlikely Very unlikelySource: Fast Future Survey on the Future of Travel, Marketing and Events 38. Hotel Stays in 2015 What do you expect to happen to your personal hotel stays by 2015? UpDown No. of nights (Dom) 31%27% No. of nights (Int)42% 23% Hotel Budgets40% 32%Source: Fast Future Survey on the Future of Travel, Marketing and Events 39. Self-Organising Events Event organisers will show online videos of potential speakers and delegates will vote on who they most want to see (78%)Source: Fast Future Survey on the Future of Travel, Marketing and Events 40. Unconferences and Large Group InterventionsOpen SpaceSimu-RealReal Time Strategic ChangeValentinesFuture SearchFoo CampBar CampMost conferences and events willincorporate large group processes such asOpen Space to facilitate joint problemsolving and sharing of ideas (82%) http://www.ietm.org/upload/pictures/2_20070417203356.jpgSource: Fast Future Survey on the Future of Travel, Marketing and Events http://floatingterritories.org/ef10st/img/openspace.jpg 41. Event Content Professional speakers will be a rarity as events will focus34%more on interaction between delegates Speakers will be paid based on the evaluations they48%receiveSource: Fast Future Survey on the Future of Travel, Marketing and Events 42. Event Design Less large open stands andmore appointment only boothsor suites (58%) Live product launches will berare and most will happen overthe internet (53%) Budgets for meeting and eventdesign will decrease relative to2008 (59%) http://www.civilization.ca/cmc/exhibitions/aborig/iqqaipaa/images/exhibition1.jpg The use of external meetingplanners will decrease relativeto 2008 (52%)Source: Fast Future Survey on the Future of Travel, Marketing and Events 43. Geolocationhttp://people.kmi.open.ac.uk/marc/wordpress/wp-content/uploads/2006/10/radiusim.jpg 44. Multi-SensoryExperienceshttp://delivery.acm.org/10.1145/1190000/1186267/p35-haque.pdf?key1=1186267&key2=4018883711&coll=&dl=ACM&CFID=15151515&CFTOKEN=6184618 45. Augmented Reality Video visors will record everything you see and hear at an event in full 3D so you can replay it and relay it to your colleagues (60%)http://www.theapplecollection.com/design/pcproto/images/segavr.jpgSource: Fast Future Survey on the Future of Travel, Marketing and Events http://www.virtualworldlets.net/R